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All Journal Jurnal Keuangan dan Perbankan Journal of Economics, Business, & Accountancy Ventura Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen. Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Pendidikan Ekonomi & Bisnis JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Bussines and Accounting (COSTING) JRMSI - Jurnal Riset Manajemen Sains Indonesia YUME : Journal of Management IJoASER (International Journal on Advanced Science, Education, and Religion) KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Al-Qiyam Jurnal Tana Mana Prosiding Seminar Nasional Pengabdian Kepada Masyarakat PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Global Advances in Business Studies Jurnal Pijar : Studi Manajemen dan Bisnis Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Bisnis, Manajemen, dan Keuangan IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Business Application Journal of Law and Social Politics PENG: Jurnal Ekonomi dan Manajemen International Journal of Economics and Management Sciences Asian Journal of Management, Entrepreneurship and Social Science Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi Jejak digital: Jurnal Ilmiah Multidisiplin
Gatot Nazir Ahmad
Universitas Negeri Jakarta
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Pengaruh Perceived Risk, Ease of Use, dan Comfortability terhadap Minat Penggunaan Sistem Pembayaran Digital e-money (Studi Kasus Transjakarta) Akbar Imam Muzaki; Gatot Nazir Ahmad; Diena Noviarini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/m54dy208

Abstract

This study aims to determine the effect of Perceived Risk, Ease of Use, and Comfortability on the Intention to Use E-Money, both partially and simultaneously. This is a quantitative research study. The population consists of students from the Faculty of Economics at Universitas Negeri Jakarta, aged 17–50 years, with a sample size of 120 respondents. The sampling technique used was purposive sampling, and data collection was carried out using questionnaires. The results show that: (1) Perceived Risk has a negative and significant effect on the Intention to Use E-Money, with a t-value (6.608) > t-table (1.981) and a significance level of 0.000 < 0.05; (2) Ease of Use has a positive and significant effect on the Intention to Use E-Money, with a t-value (3.979) > t-table (1.981) and a significance level of 0.000 < 0.05; (3) Comfortability has a positive and significant effect on the Intention to Use E-Money, with a t-value (5.585) > t-table (1.981) and a significance level of 0.000 < 0.05; and (4) Perceived Risk, Ease of Use, and Comfortability simultaneously have a significant effect on the Intention to Use E-Money, with an F-value (121.133) > F-table (2.69) and a significance level of 0.000 < 0.05. The coefficient of determination (R²) is 0.773, indicating that 77.3% of the variation in the intention to use e-money can be explained by the three independent variables in this model.
Membangun Competitive Advantage GoPay: Peran Product Innovation dan E-Service Quality  dengan Mediasi Customer Satisfaction Timothy Marcellius Prathama; Gatot Nazir Ahmad; Terrylina Arvinta Monoarfa
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/39kwzw77

Abstract

This study aims to analyze the influence of Product Innovation, E-Service Quality, and Customer Satisfaction on Competitive Advantage at GoPay. This research uses a quantitative approach with survey techniques through online questionnaires, involving 112 respondents who are GoPay users in Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the aid of SmartPLS 4 software. The results show that Product Innovation has a significant positive effect on Customer Satisfaction, while E-Service Quality also has a significant positive impact on Customer Satisfaction. Furthermore, Customer Satisfaction was found to have a positive effect on Competitive Advantage. This study also reveals that Product Innovation and E-Service Quality indirectly affect Competitive Advantage through Customer Satisfaction as a mediating variable. The implications of this research emphasize the importance of product innovation and enhancing e-service quality to strengthen customer satisfaction and create a sustainable competitive advantage for GoPay in the face of competition in the fintech industry. These findings can serve as a reference for formulating more effective strategies to maintain GoPay's position in the increasingly competitive digital wallet market.
Pengaruh Consumer Review, Free Shipping, Layanan Cash On Delivery, Flash Sale Terhadap Purchase Decision Melalui Platform Tiktok Shop Di DKI Jakarta Herlambang, Ilham; Gatot Nazir Ahmad; Nofriska Krissanya
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.11009

Abstract

Perkembangan pesat teknologi digital telah mentransformasi pola konsumsi global, mendorong pertumbuhan signifikan e-commerce dan munculnya sosial e-commerce seperti Tiktok Shop. Di Indonesia, khususnya DKI Jakarta, adposi e-commerce sangat tinggi, membentuk perilaku konsumen yang kompleks. Konsumen kini mempertimbangkan berbagai elemen pemasaran digital termasuk ulasan konsumen, promo gratis ongkir, layanan Cash on Devlivery dan strategi flash sale, yang seringkali digunakan secara simultan. Studi ini bertujuan menganalisis pengaruh simultan dan parsial terhadap keputusan pembelian di Tiktok Shop DKI Jakarta. Data dikumpulkan melalui survei dan dianalisis menggunakan SEM PLS. hasil penelitian menunjukkan keempat variabel secara signifikan dan positif memengaruhi keputusan pembelian konsumen. Temuan ini menggarisbawahi peran krusial strategi pemasaran digital yang terintegrasi di ekosistem social coomerce.
The Role of Brand Ambassador, Brand Image and Brand Awareness in Shaping Purchase Decision of Calvin Klein Brand in E-Commerce Through Brand Trust as a Mediating Variable Ferrari, Ferrari; Ahmad, Gatot Nazir; Krissanya, Nofriska
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.759

Abstract

This research examines the role of brand ambassadors, brand image, and brand awareness in shaping purchase decisions of Calvin Klein brand in e-commerce through brand trust as mediating variable. The research aims to explain the relationship between these variables in influencing brand trust and consumer purchase decisions. Given the rapid development of e-commerce as a primary shopping platform in Indonesia, this research is conducted to provide insights into effective marketing strategies for global fashion brands. The research employed a quantitative approach by collecting primary data through a questionnaire with 270 respondents. The analysis tool used is structural equation modelling (SEM) with SmartPLS software. The results show that brand ambassadors, brand image, and brand awareness significantly influence brand trust. Furthermore, brand trust has a direct and significant effect on purchase decisions.
PENGARUH KEPUTUSAN INVESTASI, KEPUTUSAN PENDANAAN, UKURAN PERUSAHAAN DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA SEKTOR MANUFAKTUR BARANG KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2010-2013 Mardiyati, Umi; Abrar, Muhammad; Ahmad, Gatot Nazir
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 6 No. 1 (2015): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.314 KB) | DOI: 10.21009/JRMSI.006.1.05

Abstract

PENGARUH KEPUTUSAN INVESTASI, KEPUTUSANPENDANAAN, UKURAN PERUSAHAAN DANPROFITABILITAS TERHADAP NILAI PERUSAHAAN PADASEKTOR MANUFAKTUR BARANG KONSUMSI YANGTERDAFTAR DI BURSA EFEK INDONESIA PERIODE2010-2013 Umi MardiyatiFakultas Ekonomi Universitas Negeri Jakartae-mail : umi.mardiyati@gmail.comGatot Nazir AhmadFakultas Ekonomi Universitas Negeri Jakartae-mail : gatot11510@yahoo.comMuhammad AbrarFakultas Ekonomi Universitas Negeri Jakartae-mail : Muhammadabrar23@ymail.com ABSTRACTPenelitian ini bertujuan untuk mengetahui pengaruh keputusan investasi,keputusan pendanaan, ukuran perusahaan dan profitabilitas terhadap nilaiperusahaan. Sampel dalam penelitian adalah perusahaan manufaktur barangkonsumsi yang terdaftar di Bursa Efek Indonesia (BEI) periode 2010-2013.Metode pengumpulan data menggunakan metode purposive sampling. Jumlahsampel yang digunakan sebanyak 30 perusahaan. teknik analisis data yangdigunakan dalam penelitian adalah Explanatory Research. Hasil penelitian iniadalah keputusan investasi yang diukur dengan capital expenditure to book valueof asset, ukuran perusahaan, dan profitabilitas secara parsial berpengaruh positifdan signifikan terhadap nilai perusahaan yang diukur dengan PBV, keputusanpendanaan yang diukur dengan DER berpengaruh negatif dan tidak signifikanterhadap nilai perusahaan yang diukur dengan PBV, Secara simultan variabelkeputusan investasi, keputusan pendanaan, ukuran perusahaan dan profitabilitasberpengaruh signifikan terhadap nilai perusahaan. Kata kunci : Nilai perusahaan, keputusan investasi, keputusan pendanaan, ukuranperusahaan dan profitabilitas
PENGARUH BOND RATING TERHADAP IMBAL HASIL SAHAM DI BURSA EFEK INDONESIA Ahmad, Gatot Nazir; Zakaria, Mohammad
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 2 No. 2 (2011): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (103.403 KB)

Abstract

The purpose of this study is to determine the effect of bond rating on stock returns. Sample of this study covers 20 firms listed on Indonesia Stock Exchange. The research period is from 2006 until 2008. Controlling for systematic risk, earning per share and liquidity, the result show that bond rating has insignificant effect on stock returns. This suggests the bond rating announcement has no news to the investor. Further, contrast to the theory, the coefficient of bond rating is positive meaning the higher risk the low return and vice versa. Keywords : Bond Rating, Stock Return, Liquidity
PENGARUH KEBIJAKAN DIVIDEN, KEBIJAKAN HUTANG DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2005-2010 Mardiyati, Umi; Ahmad, Gatot Nazir; Putri, Ria
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 3 No. 1 (2012): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.85 KB)

Abstract

The main purposes of this research is to test the influence of dividend policy, debt policy and profitability toward corporate value by considering good corporate governance as control variable. This research uses manufacturing companies population that listed on Indonesian Stock Exchange with the observation period 2005-2010. Data collection method used purposive sampling method. The amount of sample using 78 samples. This research is tested with SPSS aplication. This research use ordinary least square method indicate that dividend policy has a positif but not significant on corporate value, debt policy has positif but not significant on corporate value, and profitability has positif significant. Furthermore, this research using insider ownership as control variable that only can changes one independent variable, there is: coefficient of debt policy to corporate value. So, debt policy has negatif but not significant on corporate value. Simultanously, variable of DPR, DER and ROE has significant effect to PBV and with insider ownership as control variable, variable of DPR, DER, ROE and insider ownership has significant effect to PBV. Key words:
PENGARUH DER, ROI, CURRENT RATIO DAN RATA-RATA KURS TERHADAP UNDEPRICING PADA INITIAL PUBLIC OFFERING Studi Kasus Pada Perusahaan Non Keuangan di Indonesia Ahmad, Gatot Nazir; Indriyanti, Isti; Buchdadi, Agung Dharmawan
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 4 No. 2 (2013): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.043 KB)

Abstract

The purpose of this study is examining the effects of DER, ROI, current ratio, and exchange rate on underpricing of Initial Public Offering both simultaneously and partially. This study consist of two period, they are hot and cold market. The sample of hot market period are 42 companies while cold market are 25 companies. This study use Ordinary Least Square. The result of the regression shows that DER has a positive correlation in hot market period while in cold market period has not correlation. ROI has not correlation with underpricing either in hot market period nor cold market period. Current ratio has a positive correlation with underpricing in cold market period while in hot market period has not correlation with underpricing. Exchange rate has a positive correlation with underpricing in hot market period while in cold market has not correlation. For the simultan test, DER, ROI, current ratio, and exchange rates has a significant correlation on α = 10% with underpricing simultanly in hot market period, but in cold market period is not. Key words: underpricing, DER, ROI, current ratio, exchange rate
PENGARUH KEPEMILIKAN INSTITUSIONAL, UKURAN PERUSAHAAN, PROFITABILITAS DAN RISIKO BISNIS TERHADAP KEBIJAKAN HUTANG PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2008-2012 Mardiyati, Umi; Susanti, Susi; Ahmad, Gatot Nazir
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 5 No. 1 (2014): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.456 KB)

Abstract

The purpose of this study is to know the effect of Institutional Ownership, Firm Size, Profitability, and Business Risk on Manufacture Firm Debt Policy Listed in Indonesia Stock Exchange. The sample using purposive sampling. The research model in this study employs panel data analysis with fixed effect approach. The empirical results show that institutional ownership and firm size have positive and significant effect on debt policy. ROA have negative significant effect on debt policy, but business risk have negative and not significant effecton debt policy. Simultaneous test showed that institutional ownership, firm size, profitability, and business risk effect the debt policy. Key words: Institutional Ownership, Firm Size, ROA, Business Risk, Debt Policy, Manufacture Firm
ANALISIS KINERJA PERBANDINGAN BANK DEVISA BUMN DAN BANK DEVISA SWASTA PADA TAHUN 2006-2011 Ahmad, Gatot Nazir; Renofa, Naezmi; Mardiyati, Umi
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 5 No. 1 (2014): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.663 KB)

Abstract

Comparative analysis of performance bank devisa BUMN and bank devisa Swasta. Thesis, Jakarta: Finance Concentration Management, Program Management, Department of Management, Faculty of Economics, University of Jakarta. Researchers aimed to determine the performance bank devisa BUMN and bank devisa Swasta by using the ratio Capital Asset Management (CAR), Return On Asset (ROA), Retrun On Equity (ROE), and Loan to Deposit Ratio (LDR). The samples used were four banks devisa BUMN and four banks devisa Swasta status go public. The data used in this study were obtained from the Annual Banking Financial report. The method of analysis used in this study is a descriptive analysis, test Outliers, and Normality Test Data Test different using paired sample t-test. The results of the analysis using a paired sample t-test between the results obtained bank devisa BUMN and bank devisa Swasta generally have a difference except for Capital Asset Ratio (CAR). The results of this study there was no difference between banks devisa BUMN and bank devisa Swasta. This study also shows that bank devisa Swasta have CAR greater than CAR bank devisa BUMN. keywords: Capital Asset Ratio (CAR), Return On Asset (ROA), Return On Equity (ROE) and Loan to Deposit Ratio (LDR).
Co-Authors - Suherman A. W. S Waspodo, Agung AA Sudharmawan, AA Adler Haymans Manurung Agha Reyhan Alkahfi Agung Dharmawan Buchdadi Agung Wahyu Handaru Akbar Dwi Putra Akbar Imam Muzaki Amirah, Aisyah Anang Sriyanto Pambudi Andreas, Denilson Andrian Haro Andy Andy Anismadiyah, Vega Anisya Rizanika Ari Warokka Ari Wicaksono Armas, Alvidro Ramadhansyah Asterina Anggraini Aulia, Rahma Auliani, Nur Andini Aviyati , Friska Azimah Hanifah Buchadadi, Agung Dharmawan Dalimunthe, Sholatia Danni Winadi Deisy Siska Abriani Destria Kurnianti Dewanata, Pandu Dewi, Fuchia Ananta Diena Noviarini Estu Setiyoaji Estu Setiyoaji Estu Setiyoaji Etty Gurendawati Fajri Akbar Farhan Fajar Sidiq Fauziah, Dewi Syifa Febriana, Hadijah Ferrari, Ferrari Fitria Belinda Sari Fuadi Rachman Hamidah . Hamidi, Mohammad Syafril Haneul Hanifah, Azimah Herlambang, Ilham I Gusti Ketut Agung Ulupui Idelia, Rizka Afifa Indriyanti, Isti Irnawati, Jeni Iskandar Zulkarnain Kamil, Muchammad Ichsan Khalisatuz Zahro Krissanya, Nofriska Kurniaty, Kurniaty Lestari, Ripa M. Edo S. Siregar Mahfirah, Titis Fatarina Mardi Marsellisa Nindito Maryadi, Sarah Melati Widiantika Michelle Natalie Susanto Mohammad Zakaria, Mohammad Monica Poetrie, Anandra Muhammad Abrar Muhammad Assyifa Muhammad Fawaiq Muhammad Ihsan Muhammad Onto Kusumo muhammad Rifki Septiawan Muhammad Sadat, Andi Muhammad Yusuf Muhammmad Iqbal Yuliansyah Nashrin, Ahmad Shofi Nilam Cahya Nofriska Krissanya Nur Utami, Sekar Ghita Nuraini Oktapiani, Oktapiani Oktaviani, Nadia Indah Qathrunnada, Novia Rachmattullah, Rachmattullah Ratna Anggraini Rena Lutfiana Renofa, Naezmi Ria Kurniawati Ria Putri, Ria Ricky Rama Saputra Rida Prihatni Rina Herlina Rizal Lullah Rizanika, Anisya Roh Ajiasri Roni Faslah Rosyad, Abdullah Sabila Sari, Leli Novita Setiyoaji, Estu Setyo Ferry Wibowo Shedo, Indah Shiti Maysaroh Sholatia Dalimunthe Silvana Syah Siregar, M. Edo Suryawan Siregar, Muhammad Edo Suryawan Suciati, Ranila Suherman . Suherman . Suherman Suherman Suherman, - Suherman, Suherman Susi Susanti Syamsul Arifin Terrylina Arvinta Monoarfa Timothy Marcellius Prathama Titis Fatarina Mahfirah Titis Fatarina Mahfirah Tri Kurniati Khairunnisa Umi Mardiyati Umi Mardiyati Umi Widyastuti Umi Widyastuti Unggul Purwohedi Wahyudiani Wahyudiani Wardhani, Kirana Kusuma Widia Ayu Permatasari Widya Parimita, Widya Wijaya, Andi Rizky Winadi, Danni Zakaria, Adam