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All Journal Jurnal Ilmiah Mahasiswa FEB Holistic Journal Of Management Research JAM : Jurnal Aplikasi Manajemen Journal of Innovation and Applied Technology AKRUAL: Jurnal Akuntansi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN EKUITAS (Jurnal Ekonomi dan Keuangan) JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat EconBank : Journal Economics and Banking Jurnal Karinov Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review AMAR (Andalas Management Review) Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Economics and Business UBS Devotion: Journal of Research and Community Service Jurnal Abdi Masyarakat Indonesia International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Science and Society (IJSOC) Jurnal Minfo Polgan (JMP) Journal of Social Research Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Manajemen Pemasaran dan Perilaku Konsumen International Journal of Science and Environment Journal of Accounting Research, Organization and Economics (JAROE) Jurnal Kewirausahaan dan Inovasi Journal of Management, Economic, and Financial Sasambo: Jurnal Abdimas (Journal of Community Service)
Nanang Suryadi
Brawijaya University, Malang, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Other

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Technology Adoption in a Decade: Syahnur, Muh. Haerdiansyah; Rohman, Fatchur; Sumiati, Sumiati; Suryadi, Nanang
Journal of Accounting, Business and Management (JABM) Vol 32 No 2 (2025): October
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jabminternational.v32i2.1571

Abstract

This study addresses the increasing complexity of understanding factors influencing technology adoption, particularly in developing countries where emerging technologies evolve rapidly. The research aims to identify and analyze dominant trends, theoretical frameworks, variables, and contextual factors shaping technology adoption over the past decade. Using a systematic literature review (SLR) of 57 Scopus-indexed articles published between 2015 and 2025, data were processed through the PRISMA protocol and analyzed using VOSviewer software and meta-synthesis techniques. The findings reveal that perceived ease of use and perceived usefulness remain the most prevalent determinants, while new psychological, social, and cultural dimensions—such as trust, autonomy, technophobia, and social influence—are gaining scholarly attention. Research from developing economies, notably India, Bangladesh, and Indonesia, highlights context-specific challenges and the transformative role of technology in digital ecosystems. The study contributes by proposing an integrative framework synthesizing TAM, TPB, UTAUT, and S-O-R models, offering a comprehensive foundation for future research, policymaking, and practical innovation in technology adoption.
The Effects of Product Quality, Service Quality, and Price on Customer Satisfaction Batu Bara, Citra Maulani; Suryadi, Nanang
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.14

Abstract

The rapid growth of the culinary industry in Indonesia has driven business actors to continuously improve quality in order to remain competitive and retain customers. Mie Gacoan, as one of the fast-food brands currently popular among the public particularly in Malang City, faces challenges in maintaining customer satisfaction amidst intense competition. This study aims to examine the influence of product quality, service quality, and price on customer satisfaction at Mie Gacoan in Malang. A quantitative approach was employed using an explanatory research design. The population consisted of Mie Gacoan customers in Malang City, and the sample was selected through non-probability purposive sampling, totaling 220 respondents. Data were collected via an online questionnaire using Google Forms and analyzed through multiple linear regression with the help of SPSS version 25. The results show that all three independent variables significantly affect customer satisfaction simultaneously, with an F- value of 26.408 and a significance level of 0.000. Individually, product quality has a coefficient of 0.213 (p = .000), service quality 0.072 (p = .030), and price 0.190 (p = .044). The adjusted R² value of 0.258 indicates that these variables explain 25.8% of the variation in customer satisfaction. The novelty of this study lies in the simultaneous application of the three variables to a fast-growing local brand that has not been widely examined in previous academic studies. The findings provide strategic insights for Mie Gacoan’s management and other culinary businesses to improve service quality and pricing strategies in order to enhance customer satisfaction.
From Desire to Decision: The Impact of Hedonic Motivation and Store Aesthetics on Impulse Purchases Rahmawati, Elisa Diah; Suryadi, Nanang
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.10

Abstract

This study aims to examine the influence of hedonic shopping motivation and visual merchandising on impulse buying among the customers of OH!SOME at Olympic Garden Mall, Malang City. As explanatory research, it develops and validates the causal relationships between variables through hypothesis testing using quantitative analysis. From the population of OH!SOME customers, 150 respondents were selected using a non-probability sampling method and purposive sampling technique. The respondents were individuals aged at least 17 years who had made impulse purchases at the store. The primary data were collected through a five-point Likert scale questionnaire, with supporting documents used as the secondary data sources. The data analysis was conducted using multiple linear regression, supported by validity tests, reliability tests, and classical assumption tests. The t-test results in SPSS 30.0 led to the conclusion that both hedonic shopping motivation and visual merchandising have a significant positive effect on impulse buying.
Repurchase Intention in Eco-Labeled Products: The Roles of Green Marketing and Perceived Value Kyrbi, Ramanda; Suryadi, Nanang
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.20

Abstract

This study aims to examine the effect of green marketing and perceived value on the repurchase intention of AQUA consumers. Classified as explanatory research, it seeks to elucidate the causal relationships between variables through hypothesis testing using a quantitative approach. The variables studied include green marketing (X1), perceived value (X2), and repurchase intention (Y). Using a non-probability sampling method, which is the purposive sampling technique, 130 people with the minimum age of 17 years who live in Malang City and have purchased AQUA products were selected as the respondents. The research instrument underwent validity and reliability tests, while data quality was assessed using the classical assumption test, and the data analysis was conducted through multiple linear regression. All statistical processes, including the hypothesis testing, were performed using the Statistical Package for the Social Sciences (SPSS) version 30.0. The results suggest that green marketing has a positive but statistically insignificant effect on repurchase intention, whereas perceived value has a significant positive effect on repurchase intention
Integrating Artificial Intelligence and Digital Marketing to Enhance The Customer Experience of Spotify Users Firjatullah, Naufal Arya; Suryadi, Nanang
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.10

Abstract

The objective of this quantitative explanatory research is to identify the effects of artificial intelligence and digital marketing on customer experience. Using purposive sampling technique, 120 Spotify users with the minimum age of 17 years, either male or female, who have used artificial intelligence, and have seen the digital marketing of the application via social media were selected as the respondents. The data was harvested from Likert questionnaires and analyzed using multiple linear regression. These findings indicate that there are two variables with positive and significant effects on the customer experience: artificial intelligence and digital marketing. Therefore, Spotify is suggested to regularly make innovations on features that uses artificial intelligence, to enhance its marketing strategies by increasing activities in social media such as Instagram, Twitter, and TikTok to share appealing contents, and to be involved in trends popular among younger audiences. Additionally, it is also suggested that Spotify conduct their marketing campaigns by directly involving its users.
CAPITAL STRUCTURE CATALYST: CONNECTING FINANCIAL LITERACY, INNOVATION, PROFITABILITY FOR VENTURE GROWTH Andarwati; Suryadi, Nanang; Zulfikar, Rizka
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 3 (2025): September
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i3.7202

Abstract

This study investigated the impact of financial literacy, innovation, and profitability on the performance of new ventures, focusing on the mediating role of capital structure. Addressing a sample of 287 new ventures in East Java, Indonesia, this study employed the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach to analyze the relationships among key constructs. The findings revealed that innovation and profitability significantly influenced capital structure, which had a strong positive effect on firm performance.  The innovation had a direct impact on performance, while financial literacy and profitability did not show significant direct effects. Among the indirect effects, only innovation had a significant impact on performance through capital structure, reinforcing its strategic importance. The results of this study suggest that innovation, more than financial acumen or short-term profitability, plays a central role in shaping financial strategies that enhance new venture outcomes. The findings contributed to the entrepreneurial and financial management literature by integrating financial and non-financial competencies into a comprehensive model of entrepreneurial and financial management. This study also provided policymakers, educators, and practitioners with practical insights on how to strengthen the sustainability of new ventures through targeted innovation support and strategic financial structuring.
The Role of Social Media and Online Reviews in Building Brand Loyalty Through Trust Nurul Amalia Fitriyana; Nanang Suryadi; Raditha Dwi Vata Hapsari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3602

Abstract

The rapid growth of the local skincare industry in Indonesia has highlighted the importance of digital marketing strategies in building consumer loyalty. This study aims to examine the relationships among social media marketing activity, online customer reviews, brand trust, and brand loyalty in the context of local skincare brands such as Wardah, MS Glow, and Somethinc. A quantitative approach was employed, using a structured questionnaire to collect data from 170 consumers aged 17 and above who use these brands. The data were analyzed using partial least squares structural equation modeling to test the hypothesized relationships. The findings reveal that online customer reviews have a direct and significant impact on brand loyalty, while social media marketing activity influences loyalty indirectly through its effect on brand trust. Both social media marketing activity and online customer reviews significantly enhance brand trust, which in turn fosters brand loyalty. The study concludes that local skincare brands should prioritize managing online reviews and creating authentic social media content to build trust and loyalty. These insights offer practical strategies for brand managers to strengthen consumer relationships in a competitive digital market.
Systematic Literature Review: Green Marketing and Consumer Behaviour terhadap Purchase Decision Mahardhika, Dhimas; Suryadi, Nanang
Journal of Economics and Business UBS Vol. 14 No. 6 (2025): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/c56xwb66

Abstract

This study presents a systematic literature review examining the relationship between green marketing and consumer behaviour toward environmentally friendly purchase decisions. The primary objective is to identify the factors influencing green purchase intention and behaviour and to understand how green marketing strategies encourage consumers to choose sustainable products. Analysis of international studies reveals that environmental awareness, consumer knowledge, green brand image, trust in companies, and social influence are dominant factors shaping consumers’ green purchase intentions. Most of the reviewed studies employed quantitative approaches such as Structural Equation Modelling (SEM) and Partial Least Squares (PLS-SEM), grounded in theories like the Theory of Planned Behaviour (TPB) and Behavioural Reasoning Theory (BRT). The findings demonstrate that effective green marketing strategies not only enhance purchase intention but also strengthen long-term brand loyalty and corporate image. However, a persistent gap between intention and actual behaviour—the green gap—is often attributed to high prices, scepticism toward green claims, and limited consumer education. Consequently, companies should implement authentic, transparent, and sustainability-focused green marketing strategies to build consumer trust and promote more environmentally responsible consumption behaviour.
Gastronomy Tourism dalam Perspektif Pemasaran Destinasi:  Systematic Literature Review and Bibliometric Mapping Using VOSviewer Aruan, Paulina; Suryadi, Nanang
Journal of Economics and Business UBS Vol. 14 No. 6 (2025): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/zgmgj151

Abstract

Gastronomic tourism has grown rapidly over the past decade and has become a strategic element in the development of tourism destinations in various countries, including Indonesia. This study aims to map scientific developments, conceptual patterns, and research gaps related to gastronomic tourism through a Systematic Literature Review (SLR) approach combined with bibliometric analysis using VOSviewer. A total of 327 Scopus-indexed articles from 2019–2025 were evaluated, and 71 articles met the inclusion criteria for in-depth analysis. The bibliometric visualization results identified five main research clusters: culinary authenticity and quality; tourist experience–satisfaction–loyalty; cultural heritage and local cuisine; supply chain sustainability; and destination marketing, including digital and social media influence. The thematic synthesis reinforces the dominant model of tourist behavior in the literature, namely that authenticity is a key determinant in shaping gastronomic experiences, which then influences satisfaction, and ultimately determines tourist loyalty to the destination, with strong support from heritage, sustainability, and digital branding variables. In addition to offering a conceptual map of global and Indonesian gastronomy research, this study identifies 15 research gaps covering issues such as multidimensional authenticity, sensory experiences, circular gastronomy, and digital influences on tourist behavior. This SLR provides theoretical contributions through the development of an integrative theoretical model, as well as practical contributions for tourism stakeholders in designing culinary-based destination strategies that are authentic, sustainable, and globally competitive.
Do Indonesians Prioritize Sustainability When Giving Their Loyalty to Fast Fashion? Pranoto, Danu Eko; Hussein, Ananda Sabil; Suryadi, Nanang; Wu, Hung-Che
Integrated Journal of Business and Economics (IJBE) Vol 10, No 1 (2026): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v10i1.1159

Abstract

Fast fashion brands need to increase the need for more ethical alternatives as a substitute for their products that are considered environmentally damaging so that their brand loyalty can increase. Therefore, this study proves the effect of brand love on brand loyalty, with the mediation of customer engagement and moderation of perceived sustainable marketing on the relationship. This study involved 260 respondents obtained through purposive sampling to analyze their answers using the SEM-PLS approach. The results indicate that even though customers already have brand love, it is not enough to make them loyal to the brand. This is because deeper feelings are needed by creating customer engagement first before reaching the loyalty phase. Theoretically, this study confirms that customer engagement plays a full role as a mediator in the relationship between brand love and brand loyalty. Interestingly, it turns out that perceived sustainable marketing does not play a role in moderating the relationship between brand love and brand loyalty. Practically, this study shows that Indonesians don’t really consider sustainability campaigns carried out by fast fashion brands to generate their brand loyalty.
Co-Authors A.Pandu Wirawan Abdurrahman Hakim Ainur Rofiq Ainur Rofiq Ananda Sabil Hussein Andarwati Andarwati Andarwati Andrian Wahyu Laksono Annisa Aulani Kusnadi Armanu Armanu Armanu Armanu Armanu Armanu Thoyib Armanu Thoyib Armanu, Armanu Aruan, Paulina Baistia, Salisa Dzikroh Batu Bara, Citra Maulani Bhaskoro, Haryo Choirul Huda Choirun, Annisa’u Chyntia Putri Alifah Baskoro Dedy Dewi Harmila Sari Dhimas Mahardhika Dimas Hendrawan Eka Bio, Muhammad Judhanto Fasieh, Muhammad Fajrul Islam Fatchur Rohman Febriandaru Kurniasih Firjatullah, Naufal Arya Francisca Alfarah Gerardea Gaotami, Elsa Grimonia, Raissa Gulam B, Muhammad Irsyad Hakim, Abdurrahman Hakim, Abdurrahman Handojo, Rubi Hanif Mutiara Rohmah Hardiatno, Aris Haryo Bhaskoro Hidayat, Bambang Samsul Imam Santoso Inneke Olia Situmorang Islam F, Muhammad Fajrul Islam Fasieh, Muhammad Fajrul Kardina Yudha Parwati Kornelius Kelemur Kroon Kutut Prastyo Kyrbi, Ramanda Makhmut, Khalilah Daud Isaac Mangku Purnomo Margono Margono Margono Medina, Andri Miftahurrahmah, Aisyah Muhammad Aulia Luthvy Muhammad Fajrul Iskam Fasieh Muhammad Fajrul Islam F Muhammad Fajrul Islam Fasieh Muhammad Iqbal Muhammad Judhanto Eka Bio Muhammad Pringgo. P Muhammad Sahal Niazi, Hakam Ali Noermijati Noermijati Noermijati, Noermijati Nugraha, Krisna Wahyu Nur Khusniyah Indrawati Nuraini Desty Nurmasari Nurul Amalia Fitriyana Permadi, Fajar Pradida, Debbi Rangga Pranoto, Danu Eko Primi Puspita Ramadhania Priska Arindya Purnama Purnama, Elang Satriaputra Raditha Dwi Vata Hapsari Raditha Dwi Vata Hapsari Radityo Putro Handrito Rafisukmawan, Bayu Rahmawati, Elisa Diah Ramadhan, M. Agil Retno Fuji Oktaviani Rila Anggraeni Rila Anggraeni, Rila Rizka Zulfikar Robimadin, Cahya Nugeraha Rr Ayu Firdausiah Rusydayanti, Fatinah Ryan Bagus Wahyudhi Sarah Barqiah Siti Narsito Wulan Soraya, Az’zahra Dinda Sumiati Sumiati Sunaryo Syahnur, Muh. Haerdiansyah Taufiq Abdurrahman Valen Prasarry, Yudhita Wahyudi, Deby Yuliana Wahyudi, Yuda Putra Wibawanto, Rayhana Alesha Haidar Widya Eka Setiawan Wiranata, Axel Wu, Hung-Che Yuditha Valen Prasarry Zulfikar, Rizka