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All Journal Jurnal Ilmiah Mahasiswa FEB Holistic Journal Of Management Research JAM : Jurnal Aplikasi Manajemen Journal of Innovation and Applied Technology AKRUAL: Jurnal Akuntansi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat EconBank : Journal Economics and Banking Jurnal Karinov Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review AMAR (Andalas Management Review) Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Economics and Business UBS Devotion: Journal of Research and Community Service Jurnal Abdi Masyarakat Indonesia International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Science and Society (IJSOC) Jurnal Minfo Polgan (JMP) Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Journal of Social Research Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Manajemen Pemasaran dan Perilaku Konsumen International Journal of Science and Environment Journal of Accounting Research, Organization and Economics (JAROE) Jurnal Kewirausahaan dan Inovasi Journal of Management, Economic, and Financial Sasambo: Jurnal Abdimas (Journal of Community Service)
Nanang Suryadi
Brawijaya University, Malang, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Other

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Repurchase Intention in Eco-Labeled Products: The Roles of Green Marketing and Perceived Value Kyrbi, Ramanda; Suryadi, Nanang
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.20

Abstract

This study aims to examine the effect of green marketing and perceived value on the repurchase intention of AQUA consumers. Classified as explanatory research, it seeks to elucidate the causal relationships between variables through hypothesis testing using a quantitative approach. The variables studied include green marketing (X1), perceived value (X2), and repurchase intention (Y). Using a non-probability sampling method, which is the purposive sampling technique, 130 people with the minimum age of 17 years who live in Malang City and have purchased AQUA products were selected as the respondents. The research instrument underwent validity and reliability tests, while data quality was assessed using the classical assumption test, and the data analysis was conducted through multiple linear regression. All statistical processes, including the hypothesis testing, were performed using the Statistical Package for the Social Sciences (SPSS) version 30.0. The results suggest that green marketing has a positive but statistically insignificant effect on repurchase intention, whereas perceived value has a significant positive effect on repurchase intention
Integrating Artificial Intelligence and Digital Marketing to Enhance The Customer Experience of Spotify Users Firjatullah, Naufal Arya; Suryadi, Nanang
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.10

Abstract

The objective of this quantitative explanatory research is to identify the effects of artificial intelligence and digital marketing on customer experience. Using purposive sampling technique, 120 Spotify users with the minimum age of 17 years, either male or female, who have used artificial intelligence, and have seen the digital marketing of the application via social media were selected as the respondents. The data was harvested from Likert questionnaires and analyzed using multiple linear regression. These findings indicate that there are two variables with positive and significant effects on the customer experience: artificial intelligence and digital marketing. Therefore, Spotify is suggested to regularly make innovations on features that uses artificial intelligence, to enhance its marketing strategies by increasing activities in social media such as Instagram, Twitter, and TikTok to share appealing contents, and to be involved in trends popular among younger audiences. Additionally, it is also suggested that Spotify conduct their marketing campaigns by directly involving its users.
The Role of Social Media and Online Reviews in Building Brand Loyalty Through Trust Nurul Amalia Fitriyana; Nanang Suryadi; Raditha Dwi Vata Hapsari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3602

Abstract

The rapid growth of the local skincare industry in Indonesia has highlighted the importance of digital marketing strategies in building consumer loyalty. This study aims to examine the relationships among social media marketing activity, online customer reviews, brand trust, and brand loyalty in the context of local skincare brands such as Wardah, MS Glow, and Somethinc. A quantitative approach was employed, using a structured questionnaire to collect data from 170 consumers aged 17 and above who use these brands. The data were analyzed using partial least squares structural equation modeling to test the hypothesized relationships. The findings reveal that online customer reviews have a direct and significant impact on brand loyalty, while social media marketing activity influences loyalty indirectly through its effect on brand trust. Both social media marketing activity and online customer reviews significantly enhance brand trust, which in turn fosters brand loyalty. The study concludes that local skincare brands should prioritize managing online reviews and creating authentic social media content to build trust and loyalty. These insights offer practical strategies for brand managers to strengthen consumer relationships in a competitive digital market.
Systematic Literature Review: Green Marketing and Consumer Behaviour terhadap Purchase Decision Mahardhika, Dhimas; Suryadi, Nanang
Journal of Economics and Business UBS Vol. 14 No. 6 (2025): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/c56xwb66

Abstract

This study presents a systematic literature review examining the relationship between green marketing and consumer behaviour toward environmentally friendly purchase decisions. The primary objective is to identify the factors influencing green purchase intention and behaviour and to understand how green marketing strategies encourage consumers to choose sustainable products. Analysis of international studies reveals that environmental awareness, consumer knowledge, green brand image, trust in companies, and social influence are dominant factors shaping consumers’ green purchase intentions. Most of the reviewed studies employed quantitative approaches such as Structural Equation Modelling (SEM) and Partial Least Squares (PLS-SEM), grounded in theories like the Theory of Planned Behaviour (TPB) and Behavioural Reasoning Theory (BRT). The findings demonstrate that effective green marketing strategies not only enhance purchase intention but also strengthen long-term brand loyalty and corporate image. However, a persistent gap between intention and actual behaviour—the green gap—is often attributed to high prices, scepticism toward green claims, and limited consumer education. Consequently, companies should implement authentic, transparent, and sustainability-focused green marketing strategies to build consumer trust and promote more environmentally responsible consumption behaviour.
Gastronomy Tourism dalam Perspektif Pemasaran Destinasi:  Systematic Literature Review and Bibliometric Mapping Using VOSviewer Aruan, Paulina; Suryadi, Nanang
Journal of Economics and Business UBS Vol. 14 No. 6 (2025): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/zgmgj151

Abstract

Gastronomic tourism has grown rapidly over the past decade and has become a strategic element in the development of tourism destinations in various countries, including Indonesia. This study aims to map scientific developments, conceptual patterns, and research gaps related to gastronomic tourism through a Systematic Literature Review (SLR) approach combined with bibliometric analysis using VOSviewer. A total of 327 Scopus-indexed articles from 2019–2025 were evaluated, and 71 articles met the inclusion criteria for in-depth analysis. The bibliometric visualization results identified five main research clusters: culinary authenticity and quality; tourist experience–satisfaction–loyalty; cultural heritage and local cuisine; supply chain sustainability; and destination marketing, including digital and social media influence. The thematic synthesis reinforces the dominant model of tourist behavior in the literature, namely that authenticity is a key determinant in shaping gastronomic experiences, which then influences satisfaction, and ultimately determines tourist loyalty to the destination, with strong support from heritage, sustainability, and digital branding variables. In addition to offering a conceptual map of global and Indonesian gastronomy research, this study identifies 15 research gaps covering issues such as multidimensional authenticity, sensory experiences, circular gastronomy, and digital influences on tourist behavior. This SLR provides theoretical contributions through the development of an integrative theoretical model, as well as practical contributions for tourism stakeholders in designing culinary-based destination strategies that are authentic, sustainable, and globally competitive.
Exploring Health Consumer Behavior During Covid-19: A Bibliometric Analysis Nanang Suryadi; Kardina Yudha Parwati; Abdurrahman Hakim; RR Ayu Firdausiah; Muhammad Fajrul Islam Fasieh
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 1 (2023): March 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i1.2216

Abstract

For more than three decades, marketers' primary focus has been directed toward consumer behavior patterns. During COVID-19, marketing science experts have paid particular attention to the behavioral change in consumer buying-related health areas. By highlighting the research themes using bibliometric analysis and providing an agenda for future research, this study aims to analyze the trends in consumer behavior in the health aspect. The bibliographic information for 34 papers was gathered from Scopus, one of the most well-known academic indexing databases. The study used open-source software tools like VOS Viewer and NVIVO to conduct various bibliometric analyses. Based on our bibliometric analysis, this study was related to a number of themes of consumer behavior of health aspects, including consumer lifestyle, consumer buying behavior, consumer health awareness, health behavior, perceived health benefit, and consumer health risk. The results from co-authorship analysis indicate that there is no particular connection between the topic of consumer behavior on the health aspect that different authors explore since each research focuses on a specific topic. For research academics in the academic community, the analysis of scientific research will serve as a reference manual for understanding the theoretical underpinnings of research on consumer behavior, identifying knowledge gaps, and suggesting future research direction.
Can Entrepreneurship Education and Personality Encourage Students to Become Entrepreneurs? Nanang Suryadi; Rila Anggraeni
Journal of The Community Development in Asia Vol 6, No 2 (2023): May 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i2.2276

Abstract

ABSTRACT Entrepreneurs are business people who remarkably contribute to the country's economic growth. The growing intention and interest in entrepreneurship will create new jobs, innovative products, and services. Entrepreneurial intent is essential in motivating students to pursue careers as entrepreneurs in their professional lives. This study aims to understand students' entrepreneurial intentions by analyzing the influence of entrepreneurship education and personality. Moreover, the conceptual framework built in this study used the theory of planned behavior (TPB) integrated with entrepreneurship education and individual personality. Data were collected using purposive sampling of students of the undergraduate entrepreneurship program. The structural equations were tested using WarpPLS software. The findings revealed that education regarding entrepreneurship and personality impacts subjective norms and attitudes. Furthermore, all the elements of the theory of planned behavior influence entrepreneurial intention. As a result, entrepreneurship education programs should cover management courses to improve business competency and develop positive emotions toward entrepreneurship.  
The Role Of Engagement Leadership And Motivation In Pharmaceutical Companies During Pandemic Covid-19 Krisna Wahyu Nugraha; Noermijati Noermijati; Nanang Suryadi
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 1 (2022): 10 original research articles were authored/co-authored by 40 authors from 4 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i1.1033

Abstract

This study aimed  to determine the mediating role of employee engagement  in the relationship between transformational leadership and motivation on employee performance. Questionnaires were used to collect data from employees of companies operating in the pharmaceutical sector in Jakarta with  223 respondents. The data analysis used structural equation modeling with Smartpls program. The results of the study showed  that transformational leadership directly can increase employee performance and work engagement. Furthermore, motivation was  able to increase job engagement  but it was  not able to increase performance. Interestingly, employee engagement   had  been able to fully mediate the effect of motivation on employee performance, but it was  unable to mediate the effect of transformational leadership on performance.
Platformized Cultural Marketing in Art, Heritage, and Creative Industries: A Systematic Literature Review of Social Media Research Catharina Aprilia Hellyani; Nanang Suryadi; Raditha Dwi Vata Hapsari
MARGIN ECO Vol. 10 No. 1 (2026): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : LPPM Universitas KH A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margineco.v10i1.7126

Abstract

Social media has rapidly transformed marketing practices in the arts, heritage, and creative industries. It has shifted from a secondary promotional channel into a strategic infrastructure that shapes branding, audience engagement, visibility, and value creation in platform-mediated environments. However, existing research remains fragmented across cultural sectors, digital platforms, and disciplinary traditions. This study systematically reviews contemporary research on social media and cultural marketing using the PRISMA framework. Data were collected from the Scopus database through a structured Boolean search. From 291 initial records, 94 English-language journal articles published between 2020 and 2026 were selected for final analysis after applying eligibility criteria related to publication year, language, document type, source type, publication stage, subject area, and thematic relevance. The thematic synthesis identifies four main findings. First, social media has reconfigured cultural branding from one-way promotion into platform-adaptive communication based on visual identity, storytelling, and strategic visibility. Second, audience engagement is increasingly understood as a multidimensional process involving participation, co-creation, emotional connection, and relational value. Third, platformization reshapes discoverability and legitimacy through algorithmic visibility, platform metrics, and content-format conventions. Fourth, emerging technologies, including artificial intelligence, analytics, immersive media, and virtual influencers, expand innovation opportunities while raising ethical and managerial concerns related to authenticity, transparency, and institutional capability. This review contributes to cultural marketing and creative economy research by conceptualizing social media as a platformized environment where branding, engagement, visibility, and technological readiness interact to shape cultural value creation. It also identifies gaps in longitudinal, comparative, cross-cultural, and mixed-method studies.
Antecedents, Dimensions, and Outcomes of Gastronomy Experience in Tourism: A Systematic Literature Review Mar'atul Fahimah; Nanang Suryadi
MARGIN ECO Vol. 10 No. 1 (2026): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : LPPM Universitas KH A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/10.32764/margineco.v10i1.7132

Abstract

Gastronomy experience has become an important construct in tourism studies because food increasingly shapes destination image, tourist satisfaction, memorable experiences, and future travel intention. However, existing studies remain fragmented in terms of terminology, measurement dimensions, antecedent factors, behavioral outcomes, and research contexts. This study aims to systematically synthesize the literature on gastronomy experience in tourism by examining four main aspects: antecedents, experience dimensions, outcomes, and emerging research contexts. A systematic literature review was conducted using the PRISMA approach. The literature search was carried out through the Scopus database and supplemented by manual searches of relevant peer-reviewed journal articles published between 2021 and 2025. After the screening and eligibility process, 48 articles were included in the final review and analyzed using thematic synthesis. The findings show that gastronomy experience is shaped by authenticity, sensory quality, service quality, tourist involvement, social interaction, destination context, and digital mediation. The most frequently identified dimensions are authenticity, memorability, sensory-aesthetic quality, affective response, hospitality/social interaction, novelty, and cognitive-cultural learning. The review further indicates that gastronomy experience contributes to tourist satisfaction, destination image, loyalty, revisit intention, advocacy, willingness to pay, and travel intention. The main contribution of this article is an integrative framework that links antecedents, experience dimensions, mediators/moderators, and behavioral outcomes. This framework clarifies gastronomy experience as a multidimensional construct connecting food consumption, destination value creation, and future tourist mobility.
Co-Authors A.Pandu Wirawan Abdurrahman Hakim Abdurrahman Hakim Ainur Rofiq Ainur Rofiq Ananda Sabil Hussein Andarwati Andarwati Andrian Wahyu Laksono Annisa Aulani Kusnadi Armanu Armanu Armanu Armanu Armanu Armanu Thoyib Armanu Thoyib Armanu, Armanu Aruan, Paulina Baistia, Salisa Dzikroh Batu Bara, Citra Maulani Bhaskoro, Haryo Catharina Aprilia Hellyani Choirul Huda Choirun, Annisa’u Chyntia Putri Alifah Baskoro Dedy Dewi Harmila Sari Dhimas Mahardhika Dimas Hendrawan Eka Bio, Muhammad Judhanto Fasieh, Muhammad Fajrul Islam Fatchur Rohman Febriandaru Kurniasih Firjatullah, Naufal Arya Francisca Alfarah Gerardea Gaotami, Elsa Grimonia, Raissa Gulam B, Muhammad Irsyad Hakim, Abdurrahman Handojo, Rubi Hanif Mutiara Rohmah Hardiatno, Aris Haryo Bhaskoro Hidayat, Bambang Samsul Imam Santoso Inneke Olia Situmorang Islam F, Muhammad Fajrul Islam Fasieh, Muhammad Fajrul Kardina Yudha Parwati Kardina Yudha Parwati Kornelius Kelemur Kroon Krisna Wahyu Nugraha Kutut Prastyo Kyrbi, Ramanda Makhmut, Khalilah Daud Isaac Mangku Purnomo Margono Margono Margono Mar’atul Fahimah Medina, Andri Miftahurrahmah, Aisyah Muhammad Aulia Luthvy Muhammad Fajrul Iskam Fasieh Muhammad Fajrul Islam F Muhammad Fajrul Islam Fasieh Muhammad Fajrul Islam Fasieh Muhammad Iqbal Muhammad Judhanto Eka Bio Muhammad Pringgo. P Muhammad Sahal Niazi, Hakam Ali Noermijati Noermijati Noermijati Noermijati Noermijati, Noermijati Nugraha, Krisna Wahyu Nur Khusniyah Indrawati Nuraini Desty Nurmasari Nurul Amalia Fitriyana Permadi, Fajar Pradida, Debbi Rangga Pranoto, Danu Eko Primi Puspita Ramadhania Priska Arindya Purnama Purnama, Elang Satriaputra Raditha Dwi Vata Hapsari Raditha Dwi Vata Hapsari Raditha Dwi Vata Hapsari Radityo Putro Handrito Rafisukmawan, Bayu Rahmawati, Elisa Diah Ramadhan, M. Agil Retno Fuji Oktaviani Rila Anggraeni Rila Anggraeni, Rila Rizka Zulfikar Robimadin, Cahya Nugeraha Rr Ayu Firdausiah RR Ayu Firdausiah Rusydayanti, Fatinah Ryan Bagus Wahyudhi Sarah Barqiah Siti Narsito Wulan Soraya, Az’zahra Dinda Sumiati Sumiati Sunaryo Syahnur, Muh. Haerdiansyah Taufiq Abdurrahman Valen Prasarry, Yudhita Wahyudi, Deby Yuliana Wahyudi, Yuda Putra Wibawanto, Rayhana Alesha Haidar Widya Eka Setiawan Wiranata, Axel Wu, Hung-Che Yuditha Valen Prasarry Zulfikar, Rizka