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All Journal Jurnal Ilmiah Mahasiswa FEB Holistic Journal Of Management Research JAM : Jurnal Aplikasi Manajemen Journal of Innovation and Applied Technology JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat EconBank : Journal Economics and Banking Jurnal Karinov Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review AMAR (Andalas Management Review) Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Economics and Business UBS Devotion: Journal of Research and Community Service Jurnal Abdi Masyarakat Indonesia International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Science and Society (IJSOC) Jurnal Minfo Polgan (JMP) Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Journal of Social Research International Journal of Humanities Education and Social Sciences Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Manajemen Pemasaran dan Perilaku Konsumen Journal of Accounting Research, Organization and Economics (JAROE) Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Kewirausahaan dan Inovasi Journal of Management, Economic, and Financial Sasambo: Jurnal Abdimas (Journal of Community Service) Fundamental and Applied Management Journal Jurnal Pengabdian Masyarakat Teknologi Informasi dan Informatika
Nanang Suryadi
Brawijaya University, Malang, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

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Defiance and Opportunity of Marketing Performance of Rural Bank in Indonesia Suryadi, Nanang; Hakim, Abdurrahman; Fasieh, Muhammad Fajrul Islam; Gulam B, Muhammad Irsyad; Hidayat, Bambang Samsul
Journal of Accounting Research, Organization and Economics Vol 6, No 3 (2023): JAROE Vol. 6 No. 3 December 2023
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jaroe.v6i3.34647

Abstract

Objective A massive advance in the digital era has changed customer habits, and marketing has even changed these past few years. Banking service started focusing on customer relation. The government policy also contributed a lot in law paying for the implementation of banking technology. This research was aimed at identifying the effects of technology, government, and customers on marketing performance through the mediation of human resources. This research was conducted at Rural Banks in Indonesia.Design/Methodology This research utilized Partial Least Square- Structural Equation Model (PLS-SEM). The samples of research were 184 respondents who have already known the marketing condition in Rural Banks.Results The research result referred that a number of factors relating to technology, government, and customer have significant effects on marketing performance. The human resource played a role in mediating the effects of technology and government on marketing performance partially.Contribution This research showed that the effect of technology, government, and customer were able to trigger a good improvement of marketing performance. Further, the practical contribution indicated that the marketing performance was needed and required by Rural Bank in this digital era.Novelty/Originality This paper contributes to the rural bank literature by providing a unique overview of the field of corporate performance research. The study also utilizes a unique methodology by sampling a variety of different objects. By adopting a comprehensive strategy, this study aims to provide a more holistic perspective on marketing performance, especially in the field of rural banking
The Effect of E-Service Quality and E-Perceived Value on E-Customer Loyalty with E-Convenience as a Mediating Variable Gaotami, Elsa; Suryadi, Nanang; Hapsari, Raditha Dwi Vata
Journal of Social Research Vol. 2 No. 8 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i7.1201

Abstract

At this time the digital pharmacy industry is experiencing very rapid development, this can be seen from the increase in online pharmacy applications. Kimia Farma Mobile is one of the online pharmacy applications that is widely discussed in various pharmaceutical industries, besides that Kimia Farma Mobile was able to reach more than 900,000 users with a 4-star rating and also occupied the third position in the list of health applications in Indonesia in July 2022. This study aims to examine the effect of e-service quality and e-perceived value on e-customer loyalty with e-convenience as a mediating variable. This study uses quantitative research methods. Respondents in this study were Kimia Farma Mobile customers who had made transactions more than once. This study obtained 201 samples distributed via Whatsapp messages to customers. The data in this study were analyzed using SEM-PLS through the SmartPLS 3 program. The results of this study indicate that all hypotheses are accepted and significant, but e-service quality is not significant to e-customer loyalty.
Analisa Porter’s Five Forces dalam Keberlangsungan Usaha Perusahaan Asuransi Handojo, Rubi; Suryadi, Nanang; Hardiatno, Aris; Rafisukmawan, Bayu
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i10.16712

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi kinerja perusahaan asuransi di dunia menggunakan kerangka kerja Porter Five Forces. Metode yang digunakan adalah structured literature review, yang memungkinkan peneliti untuk mengidentifikasi, memilih, dan mengevaluasi literatur yang relevan secara sistematis dan transparan. Hasil penelitian menunjukkan bahwa model Porter Five Forces adalah alat yang efektif untuk menganalisis kekuatan kompetitif dalam industri asuransi. Temuan ini memberikan wawasan berharga bagi perusahaan asuransi untuk mengembangkan strategi yang lebih efektif dalam bersaing di pasar global. Kesimpulan penelitian menegaskan pentingnya memahami dinamika persaingan untuk mempertahankan daya saing dan stabilitas ekonomi perusahaan asuransi. Implikasi dari penelitian ini menunjukkan perlunya intervensi yang ditargetkan dan strategi inovatif untuk mengatasi tantangan industri asuransi yang semakin kompleks.
STRATEGI INOVASI DALAM PEMENANGAN PEMILU PRESIDEN Oktaviani, Retno Fuji; Niazi, Hakam Ali; Medina, Andri; Suryadi, Nanang
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 2 (2024): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i2.2055

Abstract

ABSTRAKKampanye politik di berbagai negara telah mengalami transformasi signifikan dalam beberapa dekade terakhir, terutama dengan kemajuan teknologi dan perubahan perilaku pemilih. Tujuan penelitian ini adalah untuk menemukan kebaruan dalam inovasi strategi kampanye yang dilakukan oleh Presiden diberbagai negara dengan menggunakan database scopus. Metode yang digunakan adalah Metode bibliografi yaitu pendekatan yang digunakan untuk mengumpulkan, menganalisis, dan menyusun daftar referensi atau sumber-sumber informasi yang relevan dengan topik penelitian tertentu. Dalam menelusuri dokumen yang relevan peneliti mencoba memasukkan keyword utama yaitu “politics” dan “campaign” dan “president” dan “strategy” sehingga menghasilkan 117 dokumen dengan rentan waktu tahun 1948 sampai tahun 2025. Bidang pencarian dibatasi pada “judul”, “abstrak”, dan “kata kunci”. Selanjutnya data pengumpulan tidak dibatasi hanya pada artikel ilmiah tetapi juga pada buku, book chapter, review dan conference paper. Hasil Penelitian ini mengungkapkan beberapa temuan penting terkait dengan tren penelitian strategi kampanye politik presiden. Pertama, analisis tren menunjukkan bahwa penelitian mengenai strategi kampanye politik presiden telah mengalami peningkatan yang signifikan selama bertahun-tahun, mencerminkan minat yang terus berkembang dalam bidang ini seiring dengan semakin kompleksnya dinamika politik dan kemajuan teknologi. Kedua, hasil penelitian menunjukkan bahwa negara-negara seperti Amerika Serikat, Inggris, dan Canada merupakan pemimpin dalam jumlah publikasi terkait strategi kampanye politik presiden, dengan penulis dan institusi dari negara-negara tersebut yang sering kali dikutip paling banyak, menandakan kontribusi mereka yang signifikan terhadap literatur global di bidang ini.Kata Kunci: Strategi Inovasi; Kampanye; Politik; Blue Ocean StartegyABSTRACTThe aim of this research is to find novelty in campaign strategy innovations carried out by the President in various countries using the Scopus database. The method used is the bibliographic method, which is an approach used to collect, analyze and compile a list of references or sources of information that are relevant to a particular research topic. In searching for relevant documents, researchers tried to enter the main keywords, namely "politics" and "campaign" and "president" and "strategy", resulting in 117 documents with a time range of 1948 to 2025. The search field was limited to "title", "abstract" , and “keywords”. Furthermore, data collection is not limited to scientific articles but also books, book chapters, reviews and conference papers. The results of this research reveal several important findings related to research trends in presidential political campaign strategies. First, trend analysis shows that research on presidential political campaign strategies has experienced a significant increase over the years, reflecting the growing interest in this field as political dynamics have become more complex and technology has advanced. Second, the research results show that countries such as the United States, the United Kingdom, and Canada are leaders in the number of publications related to presidential political campaign strategies, with authors and institutions from these countries often cited the most, indicating their significant contribution to global literature in this field. Keywords: Innovation Strategy; Campaign; Political; Blue Ocean Strategy
Pengaruh Service Quality, Customer Satisfaction dan Switching Cost terhadap Customer Loyalty (Studi pada Pelanggan Telepon Bergerak di Kota Malang) Abdurrahman, Taufiq; Suryadi, Nanang
Jurnal Aplikasi Manajemen Vol. 7 No. 1 (2009)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.559 KB)

Abstract

For last few decades we have witnessing the rise of mobile telecommunication industries in Indonesia. High tension level of competition has forced service providers to formulate way both to gain profit and to make their customer stay loyal. Each provider competing through their quality and their price since the Indonesian market were sensitive to price. Many promotional advertising were made in order to attract new customers and make existing customers remain loyal. Theoretically satisfactions were proved affecting customer loyalty. This research was made to identify whether Service Quality, Customer Satisfaction and Switching Cost could affect the Customer Loyalty.
Technology Adoption in a Decade: Syahnur, Muh. Haerdiansyah; Rohman, Fatchur; Sumiati, Sumiati; Suryadi, Nanang
Journal of Accounting, Business and Management (JABM) Vol 32 No 2 (2025): October
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jabminternational.v32i2.1571

Abstract

This study addresses the increasing complexity of understanding factors influencing technology adoption, particularly in developing countries where emerging technologies evolve rapidly. The research aims to identify and analyze dominant trends, theoretical frameworks, variables, and contextual factors shaping technology adoption over the past decade. Using a systematic literature review (SLR) of 57 Scopus-indexed articles published between 2015 and 2025, data were processed through the PRISMA protocol and analyzed using VOSviewer software and meta-synthesis techniques. The findings reveal that perceived ease of use and perceived usefulness remain the most prevalent determinants, while new psychological, social, and cultural dimensions—such as trust, autonomy, technophobia, and social influence—are gaining scholarly attention. Research from developing economies, notably India, Bangladesh, and Indonesia, highlights context-specific challenges and the transformative role of technology in digital ecosystems. The study contributes by proposing an integrative framework synthesizing TAM, TPB, UTAUT, and S-O-R models, offering a comprehensive foundation for future research, policymaking, and practical innovation in technology adoption.
The Effects of Product Quality, Service Quality, and Price on Customer Satisfaction Batu Bara, Citra Maulani; Suryadi, Nanang
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.14

Abstract

The rapid growth of the culinary industry in Indonesia has driven business actors to continuously improve quality in order to remain competitive and retain customers. Mie Gacoan, as one of the fast-food brands currently popular among the public particularly in Malang City, faces challenges in maintaining customer satisfaction amidst intense competition. This study aims to examine the influence of product quality, service quality, and price on customer satisfaction at Mie Gacoan in Malang. A quantitative approach was employed using an explanatory research design. The population consisted of Mie Gacoan customers in Malang City, and the sample was selected through non-probability purposive sampling, totaling 220 respondents. Data were collected via an online questionnaire using Google Forms and analyzed through multiple linear regression with the help of SPSS version 25. The results show that all three independent variables significantly affect customer satisfaction simultaneously, with an F- value of 26.408 and a significance level of 0.000. Individually, product quality has a coefficient of 0.213 (p = .000), service quality 0.072 (p = .030), and price 0.190 (p = .044). The adjusted R² value of 0.258 indicates that these variables explain 25.8% of the variation in customer satisfaction. The novelty of this study lies in the simultaneous application of the three variables to a fast-growing local brand that has not been widely examined in previous academic studies. The findings provide strategic insights for Mie Gacoan’s management and other culinary businesses to improve service quality and pricing strategies in order to enhance customer satisfaction.
From Desire to Decision: The Impact of Hedonic Motivation and Store Aesthetics on Impulse Purchases Rahmawati, Elisa Diah; Suryadi, Nanang
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.10

Abstract

Purpose – This study aims to examine the influence of hedonic shopping motivation and visual merchandising on impulse buying among customers of OH!SOME at Olympic Garden Mall, Malang City.   Design/methodology/approach –  This study employs a quantitative explanatory research design to analyze the causal relationships among hedonic shopping motivation, visual merchandising, and impulse buying. Data were collected from 150 respondents who were OH!SOME customers aged at least 17 years and had experienced impulse purchasing. A non-probability sampling method with purposive sampling technique was used. Primary data were obtained through a five-point Likert-scale questionnaire, supported by secondary data sources. The data were analyzed using multiple linear regression with validity, reliability, and classical assumption tests, and hypothesis testing was conducted using the t-test in IBM SPSS Statistics 30.0.   Findings – The results show that both hedonic shopping motivation and visual merchandising have a positive and significant effect on impulse buying. These findings indicate that emotional shopping enjoyment and attractive store visual presentation play an important role in triggering unplanned purchasing behavior among retail consumers.   Originality/value – This study contributes to retail marketing literature by providing empirical evidence on how hedonic motives and visual merchandising jointly shape impulse buying behavior in the Indonesian retail context. The findings offer strategic insights for retailers seeking to design store environments that enhance emotional engagement and drive unplanned purchases.
Repurchase Intention in Eco-Labeled Products: The Roles of Green Marketing and Perceived Value Kyrbi, Ramanda; Suryadi, Nanang
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.20

Abstract

This study aims to examine the effect of green marketing and perceived value on the repurchase intention of AQUA consumers. Classified as explanatory research, it seeks to elucidate the causal relationships between variables through hypothesis testing using a quantitative approach. The variables studied include green marketing (X1), perceived value (X2), and repurchase intention (Y). Using a non-probability sampling method, which is the purposive sampling technique, 130 people with the minimum age of 17 years who live in Malang City and have purchased AQUA products were selected as the respondents. The research instrument underwent validity and reliability tests, while data quality was assessed using the classical assumption test, and the data analysis was conducted through multiple linear regression. All statistical processes, including the hypothesis testing, were performed using the Statistical Package for the Social Sciences (SPSS) version 30.0. The results suggest that green marketing has a positive but statistically insignificant effect on repurchase intention, whereas perceived value has a significant positive effect on repurchase intention
Integrating Artificial Intelligence and Digital Marketing to Enhance The Customer Experience of Spotify Users Firjatullah, Naufal Arya; Suryadi, Nanang
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.10

Abstract

The objective of this quantitative explanatory research is to identify the effects of artificial intelligence and digital marketing on customer experience. Using purposive sampling technique, 120 Spotify users with the minimum age of 17 years, either male or female, who have used artificial intelligence, and have seen the digital marketing of the application via social media were selected as the respondents. The data was harvested from Likert questionnaires and analyzed using multiple linear regression. These findings indicate that there are two variables with positive and significant effects on the customer experience: artificial intelligence and digital marketing. Therefore, Spotify is suggested to regularly make innovations on features that uses artificial intelligence, to enhance its marketing strategies by increasing activities in social media such as Instagram, Twitter, and TikTok to share appealing contents, and to be involved in trends popular among younger audiences. Additionally, it is also suggested that Spotify conduct their marketing campaigns by directly involving its users.
Co-Authors A.Pandu Wirawan Abdurrahman Hakim Abdurrahman Hakim Ainur Rofiq Ainur Rofiq Akbar Hidayatulloh Ananda Sabil Hussein Andarwati Andarwati Andrian Wahyu Laksono Annisa Aulani Kusnadi Arief Andy Soebroto Armanu Armanu Armanu Armanu Armanu Armanu Thoyib Armanu Thoyib Armanu, Armanu Baistia, Salisa Dzikroh Batu Bara, Citra Maulani Bhaskoro, Haryo Catharina Aprilia Hellyani Choirul Huda Choirun, Annisa’u Chyntia Putri Alifah Baskoro Dedy Dewi Harmila Sari Dhimas Mahardhika Dimas Hendrawan Edy Suroso Eka Bio, Muhammad Judhanto Fasieh, Muhammad Fajrul Islam Fatchur Rohman Febriandaru Kurniasih Fety Fazriati Rakhman Firjatullah, Naufal Arya Francisca Alfarah Gerardea Gaotami, Elsa Grimonia, Raissa Gulam B, Muhammad Irsyad Hagus Tarno Hakim, Abdurrahman Hamsani Hamsani Handojo, Rubi Hanif Mutiara Rohmah Hardiatno, Aris Haryo Bhaskoro Hidayat, Bambang Samsul Himmiyatul Amanah Jiwa Juwita Imam Santoso Inneke Olia Situmorang Islam F, Muhammad Fajrul Islam Fasieh, Muhammad Fajrul Kardina Yudha Parwati Kardina Yudha Parwati Kornelius Kelemur Kroon Krisna Wahyu Nugraha Kutut Prastyo Kyrbi, Ramanda Makhmut, Khalilah Daud Isaac Mangku Purnomo Margono Mar’atul Fahimah Medina, Andri Miftahurrahmah, Aisyah Muhammad Aulia Luthvy Muhammad Fajrul Iskam Fasieh Muhammad Fajrul Islam F Muhammad Fajrul Islam Fasieh Muhammad Fajrul Islam Fasieh Muhammad Iqbal Muhammad Judhanto Eka Bio Muhammad Pringgo. P Muhammad Sahal Niazi, Hakam Ali Noermijati Noermijati Noermijati Noermijati Noermijati, Noermijati Nugraha, Krisna Wahyu Nuraini Desty Nurmasari Nurul Amalia Fitriyana Paulina Aruan Permadi, Fajar Pradida, Debbi Rangga Pranoto, Danu Eko Primi Puspita Ramadhania Priska Arindya Purnama Puguh Surjowardojo Purnama, Elang Satriaputra Raditha Dwi Vata Hapsari Raditha Dwi Vata Hapsari Raditha Dwi Vata Hapsari Radityo Putro Handrito Radityo Putro Handrito Rafisukmawan, Bayu Rahmawati, Elisa Diah Ramadhan, M. Agil Retno Fuji Oktaviani Rila Anggraeni Rila Anggraeni, Rila Robimadin, Cahya Nugeraha Rr Ayu Firdausiah RR Ayu Firdausiah Rusydayanti, Fatinah Ryan Bagus Wahyudhi Sarah Barqiah Siti Narsito Wulan Soraya, Az’zahra Dinda Sumiati Sumiati Sunaryo Sutanto Sutanto Syahnur, Muh. Haerdiansyah Taufiq Abdurrahman Tiara Maharani Bulqis Yuwono Valen Prasarry, Yudhita Wahyudi, Yuda Putra Wibawanto, Rayhana Alesha Haidar Widya Eka Setiawan Wiranata, Axel Wu, Hung-Che Yuditha Valen Prasarry Zulfikar, Rizka