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Nanang Suryadi
Brawijaya University, Malang, Indonesia
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PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA PENGGUNA TELEPON SELULER MEREK BLACKBERRY (Studi Pada Mahasiswa S1 Fakultas Ekonomi dan Bisnis di Universitas Brawijaya, Malang) Situmorang, Inneke Olia; Suryadi, Nanang
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Tujuan penelitian  yaitu untuk mengetahui variabel kualitas produk yang meliputi kinerja (performance), daya tahan (durability), pelayanan (serviceability), estetika  (aesthetics), kehandalan  (reliability), kesesuaian dengan spesifikasi (conformance to specification), fitur (features),  dan  kualitas yang dipersepsikan (perceived quality) berpengaruh secara signifikan terhadap kepuasan konsumen pengguna telepon seluler merek Blackberry dan untuk mengetahui variabel kualitas produk yang punya pengaruh dominan terhadap kepuasan konsumen pengguna telepon seluler merek Blackberry di kalangan mahasiswa S1 Fakultas Ekonomi dan Bisnis di Universitas Brawijaya Malang.  Berdasarkan hasil penelitian dan pembahasan yang telah dilakukan maka dapat ditarik kesimpulan bahwa variabel kualitas produk yang meliputi kinerja (performance), daya tahan (durability), pelayanan (serviceability), estetika  (aesthetics), kehandalan (reliability), kesesuaian dengan spesifikasi (conformance to specification), fitur (features), dan kualitas yang dipersepsikan (perceived quality) berpengaruh secara simultan terhadap kepuasan konsumen pengguna telepon seluler merek Blackberry pada mahasiswa S1 Fakultas Ekonomi dan Bisnis di Universitas Brawijaya Malang. Variabel kualitas produk yang berpengaruh secara parsial terhadap kepuasan konsumen adalah kinerja  (performance) dan daya tahan (durability).  Hasil koefisien regresi masing-masing  variabel dapat diuraikan sebagai berikut :  kinerja (performance) sebesar  0,346, daya tahan  (durability) sebesar  0,432, pelayanan (serviceability) sebesar  0,111, estetika  (aesthetics) sebesar  -0,003, kehandalan  (reliability) sebesar  -0,087, kesesuaian dengan spesifikasi (conformance to specification) sebesar  -0,109, fitur (features) sebesar 0,157, dan kualitas yang dipersepsikan (perceived quality) sebesar  0,152. Jadi dengan demikian dapat disimpulkan bahwa  variabel  daya tahan (durability) mempunyai  pengaruh dominan terhadap kepuasan  konsumen pengguna telepon seluler merek Blackberry pada mahasiswa S1 Fakultas Ekonomi dan Bisnis di Universitas Brawijaya Malang. Kata kunci : Kualitas Produk dan Kepuasan Konsumen
Pengaruh Brand Associations dan Perceived Quality Terhadap Brand Loyalty Pada Pengguna Handphone Samsung (Studi Pada Mahasiswa S1 Universitas Brawijaya Malang) Luthvy, Muhammad Aulia; Suryadi, Nanang
Jurnal Ilmiah Mahasiswa FEB Vol. 2 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan mengetahui dan menganalisis pengaruh  brand  associations  dan perceived quality terhadap brand loyalty pada pengguna handphone Samsung dalam ruang lingkup mahasiswa S1 Universitas Brawijaya Malang, baik secara simultan maupun parsial untuk mengetahui variabel mana yang berpengaruh dominan. Peneliti mengambil sampel dengan menggunakan rumus untuk populasi yang tidak terbatas, sehingga sampel ditentukan sebanyak 100 orang. Metode penelitian yang digunakan adalah metode analisis deskriptif, uji asumsi klasik, analisis regresi linear berganda, dan  uji hipotesis dengan model uji F, uji T, dan koefisien determinasi (R2). Agar memperoleh hasil regresi yang baik, maka sebelum dilakukan uji regresi, terlebih dahulu melakukan uji validitas, uji reliabilitas, dan uji asumsi klasik yang terdiri dari uji asumsi normalitas, uji multikolinieritas, dan uji heteroskedastisitas. Pengujian secara parsial dan simultan memberikan kesimpulan bahwa semua variabel yang terdiri dari  brand associations  (X1) dan perceived quality (X2) berpengaruh secara signifikan terhadap brand loyalty (Y) pada mahasiswa S1 Universitas Brawijaya Malang yang menggunakan handphone Samsung.  Dari hasil uji determinasi (R2) diperoleh hasil sebesar 0,504. Artinya 50,4% variabel  brand loyalty  (Y) akan dipengaruhi oleh variabel bebasnya, yaitu  brand  associations  (X1) dan  perceived quality  (X2). Sedangkan sisanya 49,6% variabel brand loyalty akan dipengaruhi oleh variabel-variabel yang lain yang tidak dibahas dalam penelitian ini.Kata Kunci: Brand Associations, Perceived Quality, dan Brand Loyalty
MARKETING ACTION PLANNING AND THE ROLE OF HUMANS IN MUHAMMADIYAH PARTNERS BUILT SMEs MALANG REGION Thoyib, Armanu; Islam F, Muhammad Fajrul; Suryadi, Nanang
Jurnal Likhitaprajna Vol 7 No 1 (2023)
Publisher : FKIP Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/peduli.v7i1.483

Abstract

MSMEs are born and established naturally, it can be due to the strong intention of the founder to do business independently, the family environment and can also be due to friendships that make MSMEs grow, stand and develop. This service aims to assist MSMEs in accelerating business adjustments following the development of a dynamic business environment and to improve the ability of MSMEs in marketing aspects and creating human resource value. The FEB UB service team approaches MSMEs collaboratively, namely by working with MSME owners to identify the needs and challenges faced in marketing and human resource management. The implementation of this service is by means of training, workshops, consultations, and assistance from the service team. The result is an improvement in the marketing capabilities of MSMEs with the adoption of more effective digital marketing strategies and techniques. MSMEs are able to utilize digital platforms to increase product visibility and reach more potential customers. In addition, MSMEs are expected to optimize human resource management with the implementation of SOPs (Standard Operating Procedures) and improved quality of service to customers. Thus, MSMEs will be able to compete better and improve business competitiveness. MSMEs need to open themselves to learn and adapt to change. MSMEs can take advantage of cooperation and relationships in business organizations to support each other and expand business networks. Strengthening collaboration among entrepreneurs will help MSMEs face challenges together and improve their ability to compete in the market. Finally, MSMEs are advised to keep abreast of technological developments and consumer tastes in order to remain relevant and innovative in running their businesses. Keywords: Planning, Marketing Action, Human Role, Muhammadiyah-assisted MSMEs
SPIRITUAL LEADERSHIP AND COMMITMENT ORGANIZATIONAL WITH THE MEDIATION WORK SATISFACTION AMONG ISLAMIC TEACHERS Muhammad Fajrul Islam F; Armanu; Suryadi, Nanang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1038

Abstract

This study aims to examine the effect of spiritual leadership on the organizational commitment of Islamic school teachers in South Sulawesi and the mediating role of work satisfaction in these two variables. The data were obtained by distributing questionnaires to 144 teachers. The data analysis used was Structural Equation Modeling (SEM). The results showed that spiritual leadership has no effect on the organizational commitment of Islamic school teachers but will be helped if supported by work satisfaction as a mediator. Furthermore, spiritual leadership has a significant relationship with teachers' work satisfaction, and work satisfaction has a significant effect on teachers' organizational commitment. The results of the work satisfaction mediation test perfectly mediated the effect of spiritual leadership on the organizational commitment of Islamic school teachers. Spiritual leadership must be supported by work satisfaction to increase organizational commitment among teachers. Islamic educational institutions in South Sulawesi must improve spiritual leadership patterns and maintain work satisfaction in order to increase teacher commitment to the organization.
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND ORGANIZATIONAL CLIMATE ON EMPLOYEE PERFORMANCE WITH ORGANIZATIONAL CITIZENSHIP BEHAVIOR AS A MEDIATING VARIABLE (STUDY OF PROBOLINGGO REGENCY MANPOWER SERVICE EMPLOYEES) Chyntia Putri Alifah Baskoro; Margono; Nanang Suryadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 1 (2024): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i1.1421

Abstract

The Influence of Transformational Leadership and Organizational Climate on Employee Performance with Organizational Citizenship Behavior as a Mediating Variable (Study of Probolinggo Regency Manpower Service Employees). This research was conducted at the Probolinggo Regency Manpower Office. The population used in this research was all permanent employees of the Probolinggo Regency Manpower Service, totaling 55 people. The sample in this study was aimed at permanent employees of the Probolinggo Regency Manpower Service. Then the sample size in this study was not large, so the author took the entire population, namely 55 permanent employees of the Probolinggo Regency Manpower Service to get a better level of accuracy.
Defiance and Opportunity of Marketing Performance of Rural Bank in Indonesia Suryadi, Nanang; Hakim, Abdurrahman; Fasieh, Muhammad Fajrul Islam; Gulam B, Muhammad Irsyad; Hidayat, Bambang Samsul
Journal of Accounting Research, Organization and Economics Vol 6, No 3 (2023): JAROE Vol. 6 No. 3 December 2023
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jaroe.v6i3.34647

Abstract

Objective A massive advance in the digital era has changed customer habits, and marketing has even changed these past few years. Banking service started focusing on customer relation. The government policy also contributed a lot in law paying for the implementation of banking technology. This research was aimed at identifying the effects of technology, government, and customers on marketing performance through the mediation of human resources. This research was conducted at Rural Banks in Indonesia.Design/Methodology This research utilized Partial Least Square- Structural Equation Model (PLS-SEM). The samples of research were 184 respondents who have already known the marketing condition in Rural Banks.Results The research result referred that a number of factors relating to technology, government, and customer have significant effects on marketing performance. The human resource played a role in mediating the effects of technology and government on marketing performance partially.Contribution This research showed that the effect of technology, government, and customer were able to trigger a good improvement of marketing performance. Further, the practical contribution indicated that the marketing performance was needed and required by Rural Bank in this digital era.Novelty/Originality This paper contributes to the rural bank literature by providing a unique overview of the field of corporate performance research. The study also utilizes a unique methodology by sampling a variety of different objects. By adopting a comprehensive strategy, this study aims to provide a more holistic perspective on marketing performance, especially in the field of rural banking
The Effect of E-Service Quality and E-Perceived Value on E-Customer Loyalty with E-Convenience as a Mediating Variable Gaotami, Elsa; Suryadi, Nanang; Hapsari, Raditha Dwi Vata
Journal of Social Research Vol. 2 No. 8 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i7.1201

Abstract

At this time the digital pharmacy industry is experiencing very rapid development, this can be seen from the increase in online pharmacy applications. Kimia Farma Mobile is one of the online pharmacy applications that is widely discussed in various pharmaceutical industries, besides that Kimia Farma Mobile was able to reach more than 900,000 users with a 4-star rating and also occupied the third position in the list of health applications in Indonesia in July 2022. This study aims to examine the effect of e-service quality and e-perceived value on e-customer loyalty with e-convenience as a mediating variable. This study uses quantitative research methods. Respondents in this study were Kimia Farma Mobile customers who had made transactions more than once. This study obtained 201 samples distributed via Whatsapp messages to customers. The data in this study were analyzed using SEM-PLS through the SmartPLS 3 program. The results of this study indicate that all hypotheses are accepted and significant, but e-service quality is not significant to e-customer loyalty.
Analisa Porter’s Five Forces dalam Keberlangsungan Usaha Perusahaan Asuransi Handojo, Rubi; Suryadi, Nanang; Hardiatno, Aris; Rafisukmawan, Bayu
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i10.16712

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi kinerja perusahaan asuransi di dunia menggunakan kerangka kerja Porter Five Forces. Metode yang digunakan adalah structured literature review, yang memungkinkan peneliti untuk mengidentifikasi, memilih, dan mengevaluasi literatur yang relevan secara sistematis dan transparan. Hasil penelitian menunjukkan bahwa model Porter Five Forces adalah alat yang efektif untuk menganalisis kekuatan kompetitif dalam industri asuransi. Temuan ini memberikan wawasan berharga bagi perusahaan asuransi untuk mengembangkan strategi yang lebih efektif dalam bersaing di pasar global. Kesimpulan penelitian menegaskan pentingnya memahami dinamika persaingan untuk mempertahankan daya saing dan stabilitas ekonomi perusahaan asuransi. Implikasi dari penelitian ini menunjukkan perlunya intervensi yang ditargetkan dan strategi inovatif untuk mengatasi tantangan industri asuransi yang semakin kompleks.
STRATEGI INOVASI DALAM PEMENANGAN PEMILU PRESIDEN Oktaviani, Retno Fuji; Niazi, Hakam Ali; Medina, Andri; Suryadi, Nanang
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 2 (2024): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i2.2055

Abstract

ABSTRAKKampanye politik di berbagai negara telah mengalami transformasi signifikan dalam beberapa dekade terakhir, terutama dengan kemajuan teknologi dan perubahan perilaku pemilih. Tujuan penelitian ini adalah untuk menemukan kebaruan dalam inovasi strategi kampanye yang dilakukan oleh Presiden diberbagai negara dengan menggunakan database scopus. Metode yang digunakan adalah Metode bibliografi yaitu pendekatan yang digunakan untuk mengumpulkan, menganalisis, dan menyusun daftar referensi atau sumber-sumber informasi yang relevan dengan topik penelitian tertentu. Dalam menelusuri dokumen yang relevan peneliti mencoba memasukkan keyword utama yaitu “politics” dan “campaign” dan “president” dan “strategy” sehingga menghasilkan 117 dokumen dengan rentan waktu tahun 1948 sampai tahun 2025. Bidang pencarian dibatasi pada “judul”, “abstrak”, dan “kata kunci”. Selanjutnya data pengumpulan tidak dibatasi hanya pada artikel ilmiah tetapi juga pada buku, book chapter, review dan conference paper. Hasil Penelitian ini mengungkapkan beberapa temuan penting terkait dengan tren penelitian strategi kampanye politik presiden. Pertama, analisis tren menunjukkan bahwa penelitian mengenai strategi kampanye politik presiden telah mengalami peningkatan yang signifikan selama bertahun-tahun, mencerminkan minat yang terus berkembang dalam bidang ini seiring dengan semakin kompleksnya dinamika politik dan kemajuan teknologi. Kedua, hasil penelitian menunjukkan bahwa negara-negara seperti Amerika Serikat, Inggris, dan Canada merupakan pemimpin dalam jumlah publikasi terkait strategi kampanye politik presiden, dengan penulis dan institusi dari negara-negara tersebut yang sering kali dikutip paling banyak, menandakan kontribusi mereka yang signifikan terhadap literatur global di bidang ini.Kata Kunci: Strategi Inovasi; Kampanye; Politik; Blue Ocean StartegyABSTRACTThe aim of this research is to find novelty in campaign strategy innovations carried out by the President in various countries using the Scopus database. The method used is the bibliographic method, which is an approach used to collect, analyze and compile a list of references or sources of information that are relevant to a particular research topic. In searching for relevant documents, researchers tried to enter the main keywords, namely "politics" and "campaign" and "president" and "strategy", resulting in 117 documents with a time range of 1948 to 2025. The search field was limited to "title", "abstract" , and “keywords”. Furthermore, data collection is not limited to scientific articles but also books, book chapters, reviews and conference papers. The results of this research reveal several important findings related to research trends in presidential political campaign strategies. First, trend analysis shows that research on presidential political campaign strategies has experienced a significant increase over the years, reflecting the growing interest in this field as political dynamics have become more complex and technology has advanced. Second, the research results show that countries such as the United States, the United Kingdom, and Canada are leaders in the number of publications related to presidential political campaign strategies, with authors and institutions from these countries often cited the most, indicating their significant contribution to global literature in this field. Keywords: Innovation Strategy; Campaign; Political; Blue Ocean Strategy
Pengaruh Service Quality, Customer Satisfaction dan Switching Cost terhadap Customer Loyalty (Studi pada Pelanggan Telepon Bergerak di Kota Malang) Abdurrahman, Taufiq; Suryadi, Nanang
Jurnal Aplikasi Manajemen Vol. 7 No. 1 (2009)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.559 KB)

Abstract

For last few decades we have witnessing the rise of mobile telecommunication industries in Indonesia. High tension level of competition has forced service providers to formulate way both to gain profit and to make their customer stay loyal. Each provider competing through their quality and their price since the Indonesian market were sensitive to price. Many promotional advertising were made in order to attract new customers and make existing customers remain loyal. Theoretically satisfactions were proved affecting customer loyalty. This research was made to identify whether Service Quality, Customer Satisfaction and Switching Cost could affect the Customer Loyalty.
Co-Authors A.Pandu Wirawan Abdurrahman Hakim Ainur Rofiq Ainur Rofiq Ananda Sabil Hussein Andarwati Andarwati Andarwati Andrian Wahyu Laksono Annisa Aulani Kusnadi Armanu Armanu Armanu Armanu Armanu Armanu Thoyib Armanu Thoyib Armanu, Armanu Baistia, Salisa Dzikroh Batu Bara, Citra Maulani Bhaskoro, Haryo Choirul Huda Choirun, Annisa’u Chyntia Putri Alifah Baskoro Dedy Dewi Harmila Sari Dimas Hendrawan Eka Bio, Muhammad Judhanto Fasieh, Muhammad Fajrul Islam Fatchur Rohman Febriandaru Kurniasih Firjatullah, Naufal Arya Francisca Alfarah Gerardea Gaotami, Elsa Grimonia, Raissa Gulam B, Muhammad Irsyad Hakim, Abdurrahman Hakim, Abdurrahman Handojo, Rubi Hanif Mutiara Rohmah Hardiatno, Aris Haryo Bhaskoro Hidayat, Bambang Samsul Imam Santoso Inneke Olia Situmorang Islam F, Muhammad Fajrul Islam Fasieh, Muhammad Fajrul Kardina Yudha Parwati Kornelius Kelemur Kroon Kutut Prastyo Kyrbi, Ramanda Makhmut, Khalilah Daud Isaac Mangku Purnomo Margono Margono Margono Medina, Andri Miftahurrahmah, Aisyah Muhammad Aulia Luthvy Muhammad Fajrul Iskam Fasieh Muhammad Fajrul Islam F Muhammad Fajrul Islam Fasieh Muhammad Iqbal Muhammad Judhanto Eka Bio Muhammad Pringgo. P Muhammad Sahal Niazi, Hakam Ali Noermijati Noermijati Noermijati, Noermijati Nugraha, Krisna Wahyu Nur Khusniyah Indrawati Nuraini Desty Nurmasari Nurul Amalia Fitriyana Permadi, Fajar Pradida, Debbi Rangga Pranoto, Danu Eko Primi Puspita Ramadhania Priska Arindya Purnama Purnama, Elang Satriaputra Raditha Dwi Vata Hapsari Raditha Dwi Vata Hapsari Radityo Putro Handrito Rafisukmawan, Bayu Rahmawati, Elisa Diah Ramadhan, M. Agil Retno Fuji Oktaviani Rila Anggraeni Rila Anggraeni, Rila Rizka Zulfikar Robimadin, Cahya Nugeraha Rr Ayu Firdausiah Rusydayanti, Fatinah Ryan Bagus Wahyudhi Sarah Barqiah Siti Narsito Wulan Soraya, Az’zahra Dinda Sumiati Sumiati Sunaryo Syahnur, Muh. Haerdiansyah Taufiq Abdurrahman Valen Prasarry, Yudhita Wahyudi, Deby Yuliana Wahyudi, Yuda Putra Wibawanto, Rayhana Alesha Haidar Widya Eka Setiawan Wiranata, Axel Wu, Hung-Che Yuditha Valen Prasarry Zulfikar, Rizka