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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Ekonomi Modernisasi Jurnal Ilmiah Ekonomi dan Bisnis YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) Journal of Innovation in Business and Economics Jurnal Inovasi Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Community Service Jurnal Bisnis Mahasiswa Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Bulletin of Management and Business Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal Countable (Contemporary Business and Sustainability Science) Society SUBAKTYA, Unpar Community Service Journal Jurnal Manajemen Bisnis
Wan Suryani
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Other

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Competitive advantage: Empirical evidence from the small business of culinary Wan Suryani; Marissa Claudya
Jurnal Inovasi Ekonomi Vol. 6 No. 01 (2021): April
Publisher : Center for Economics, Business and Entrepreneurship Development Faculty of Economics and Business, Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jiko.v6i01.13483

Abstract

The purpose of this study is to examine the characteristics of the current competitiveness of small culinary businesses, especially in the implementation of entrepreneurial marketing and innovation. This study used a sample of 80 small culinary businesses in Medan City, Indonesia. The analysis using the partial least square method was used to test the constructed model that was built. The results of this study indicate that small culinary businesses organically understand and feel the benefits of entrepreneurial marketing and innovation in increasing competitiveness. However, the impact can still be accelerated by improvements through the intervention of policymakers.
Factor Analysis of investment intention: Millennials and Gen Z perspective Wan Suryani; Fitriani Tobing; Yesika Emelia Girsang
Jurnal Inovasi Ekonomi Vol. 7 No. 01 (2022): April
Publisher : Center for Economics, Business and Entrepreneurship Development Faculty of Economics and Business, Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jiko.v7i01.20150

Abstract

This study aims to determine what factors influence the investment interest of millennials (Y) and Z generations in North Sumatra. This research was conducted by survey method, and the number of respondents in this study was 280. The results indicate that two main factors determine millennials and generation z in investing intention: first, knowledge, self-motivation, social environment that has investment experience, and initial capital; and second, variables include information, transparency, social media influencers, and financial literacy.
Pengaruh Digital Marketing Dan Potongan Harga Terhadap Keputusan Pembelian Pada Mahasiswa Program Studi Manajamen Fakultas Ekonomi Universitas Medan Area Di Platform Belanja Shopee Anggeun Famelia; Wan Suryani; Eka Dewi Setia Tarigan
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v3i2.1278

Abstract

The purpose of this study was to determine whether the role of digital marketing and price discounts had an effect on purchasing decisions for students of the Management study program, Faculty of Economics, Medan Area University. The research method used is quantitative survey research with primary data types in the form of questionnaires and multiple linear regression data analysis techniques. The results of this study indicate that partially digital marketing has a significant positive effect on purchasing decisions for students of the Management study program, Faculty of Economics, Medan Area University on the Shopee shopping platform. Partially, price discounts have a significant positive effect on purchasing decisions for students of the Management Study Program, Faculty of Economics, Medan Area University on the Shopee shopping platform. Simultaneously digital marketing and price discounts have a significant positive effect on purchasing decisions for students of the Management study program, Faculty of Economics, Medan Area University on the Shopee shopping platform.
Pengaruh Online Customer Review Dan Motivasi Konsumen Terhadap Keputusan Pembelian Skincare Wardah Di Tiktok Shop (Pada Orang Muda Katolik Paroki Aekkanopan) Rosalinda Rosalinda; Wan Suryani
Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i2.1179

Abstract

Perkembangan teknologi bermanfaat bagi tiap perusahaan termasuk Wardah yang memasarkan produk melalui E-commerce termasuk Tiktok Shop. Online customer review serta motivasi konsumen keduanya memengaruhi keputusan pembelian. Studi ini bertujuan guna mengetahui pengaruh online customer review serta motivasi konsumen pada keputusan pembelian OMK (Pemuda Katolik) Wardah skincare. Aekkanopan. Mengetahui hubungan antara dua variabel atau lebih ialah maksud dari explanatory reasearch, yang merupakan bentuk kajian ini. Sebanyak 1.405 responden dijadikan sebagai populasi. Dengan teknik purposive sampling diperoleh 93 responden OMK menggunakan skincare Wardah membeli dari tiktok shop. SPSS dimanfaatkan guna mengolah data. Teknik analisis regresi linier berganda dan uji t diterapkan. Sesuai temuan studi variabel online customer review yang dilaporkan dalam thitung 1,182 <ttabel 1987, online customer review tidak memiliki pengaruh yang berarti pada pembelian perawatan kulit Wardah yang dilakukan di OMK Aekkanopan. Namun, motivasi konsumen memiliki thitung sebesar 5,859 > ttabel 1987 yang menjelaskan berpengaruh positif dan signifikan, koefisien determinasi parsial (r2) yang menunjukkan pengaruh paling dominan sebesar 54,2% menunjukkan bahwa motivasi konsumen berpengaruh positif dan substansial.
Pengaruh Daya Tarik Iklan Dan Online Customer Review Terhadap Minat Beli Pada Masyarakat Pengguna Aplikasi Shopee Di Kecamatan Percut Sei Tuan Wira Hayati Putri; Wan Suryani
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1614

Abstract

The purpose of this study was to determine and analyze The Effect Of The Attractiveness Of Advertising And Online Customer Review On Buying Interest In The Society User The Shopee Application In Percut Sei Tuan District. The research model used is associative research, where the variables are measured using a likert scale. The data collection method is carried out using a questionnare with a list of questions or questionnaires that have been prepared in advance and given to respondents. The population in this study is The Society User The Shopee Application In Percut Sei Tuan District, Tembung, Deli Serdang that totaling 402.468 respondents. Because of large population, the authors took 1 urban village namely Tembung Urban Village, which amoundted to 56.104 respondents. The sampling method using the slovin method in this study, the sample obtained was 100 respondents. Data processing using SPSS Version 22 software, with descriptive analysis and multiple regression analysis and multiple reggression analysis hypothesis testing. The results of the study show that (1) Partially The Attractiveness Of Advertising affects Buying Interest (2) Partially Online Customer Review affects Buying Interest (3) Simultaneously there is a positive and significant influence between The Attractiveness Of Advertising And Online Customer Review On Buying Interest In The Society User The Shopee Application In Percut Sei Tuan District.
Pengaruh Sales Promotion, Hedonic Shopping Motivation Dan Shopping Lifestyle Terhadap Impulse Buying Pada Pelanggan E-Commerce Shopee Di Kecamatan Medan Sunggal Prity Arlia Putri; Wan Suryani; Lailan Tawila Berampu
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1578

Abstract

The purpose of this study was to determine and analyze the influence of Sales Promotion, Hedonic Shopping Motivation and Shopping Lifestyle on Impulse Buying on Shopee E-Commerce Customers in Medan Sunggal District. The research model used is associative research, where the variables are measured using a Likert scale. The data collection method is carried out using a questionnaire with a list of questions or questionnaires that have been prepared in advance and given to respondents. The population in this study is Shopee E-commerce customers in Medan Sunggal District, Kampung Lalang, Medan City, totaling 133,939 respondents. Because of the large population, the authors took 1 Kelurahan, namely Kelurahan Lalang, which amounted to 21,268 respondents. The sampling method using the Slovin method in this study, the sample obtained was 100 respondents. Data processing using SPSS Version 22 software, with descriptive analysis and multiple regression analysis hypothesis testing. The results of the study show that (1) partially Sales Promotion affects Impulse Buying (2) partially Hedonic Shopping Motivation affects Impulse Buying (3) Partially Shopping Lifestyle variables affect Impulse Buying (4) Simultaneously there is a positive and significant influence between Sales Promotion, Hedonic Shopping Motivation and Shopping Lifestyle on Impulse Buying on Shopee E-Commerce Customers in Medan Sunggal District.
Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Pada Ompu Gende Coffee Medan Riska Handayani; Adelina Lubis; Wan Suryani; Ihsan Effendi; Fitriani Tobing
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1684

Abstract

This study aims to determine "The Influence of Product Quality, Service Quality and Price on Consumer Satisfaction at "Ompu Gende Coffee Medan". This type of research is an associative and quantitative approach. The population in this study were consumers of Ompu Gende Coffee Medan as many as 170 customers using the slovin formula technique, so the number of samples in this study was 119 respondents taken from part of the population. Based on the test results, it can be seen that calculated on the Product Quality variable, it is obtained 4.320 where the table value at 5% which is 1.657 means positive. Quality of Service and Price of 2.251, 4.230 and 4.323 table of 1.657 with a probability of sig 0.05 on the variable Consumer Satisfaction. Based on the results of the F test, the calculated F value is 23,443 3.07 with Sig 0.000 0.05 indicating that Product Quality, Service Quality and Price simultaneously have a positive and significant effect on the Consumer Satisfaction variable. Adjusted R Square value obtained by 0.363 or 36.3% of Consumer Satisfaction can be explained by Service Quality and Trust, the remaining 63.7% is influenced by other factors not explained in this study.
PEMANFAATAN SOSIAL MEDIA DALAM MEMASARKAN HASIL/PRODUK DESA PATUMBAK I Wan Suryani; Retnawati Siregar; Nurmaidah Nurmaidah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.19102

Abstract

Desa Patumbak I, desa ini terletak di Kecamatan Patumbak Kabupaten Deli Serdang. Kabupaten Deli Serdang merupakan salah satu Kabupaten yang berada di kawasan Pantai Timur Provinsi Sumatera Utara. Ibu kota Kabupaten Deli Serdang terletak di Lubuk Pakam. Bila dilihat dari luas wilayah per Kecamatan berdasarkan jumlah 22 kecamatan, maka dapat dilihat Kecamatan Patumbak mempunyai luas 46,79 km2 (1,87 % dari luas wilayah Kabupaten Deli Serdang), sedangkan kecamatan yang paling kecil wilayahnya adalah Kecamatan Deli Tua dengan luas 9,36 km2 (0,37 % dari luas wilayah Kabupaten Deli Serdang). Pentingnya PKM  ini dilaksanakan untuk membantu masyarakat Desa Patumbak dalam memasarkan produk dengan memanfaatkan sosial media. Diharapkan dengan memanfaatkan social media jangkauan pasar lebih luas. Tujuan PKM ini ; 1) membantu masyarakat dalam memahami pentingnya branding 2) Membantu masyarakat dalam membuat akun E-commerce 3) Membantu Masyarakat desa Patumbak I dalam memasarkan produk menggunakan social media.
Pengaruh Pengetahuan Kewirausahaan dan Keterampilan Wirausaha Terhadap Keberhasilan Usaha Coffee Shop di Kecamatan Medan Baru Kristopani Pinem; Amrin Mulia; Wan Suryani
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 6 (2024): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10478807

Abstract

The purpose of this research is to find out how entrepreneurial knowledge influences business success, to find out how entrepreneurial skills influence business success and to find out how entrepreneurial knowledge and entrepreneurial skills influence the success of coffee shop businesses in Medan Baru sub-district. The population in this study was all 256 coffee shops. The sample in the research was 72 coffee shops taken using the Slovin formula. The data collection technique used in this research was carried out by distributing questionnaires. The analysis techniques used in this research are multiple linear regression, partial test (t test), simultaneous significance test (F test) and coefficient of determination. The results of the research show that entrepreneurial knowledge has a positive and significant effect on business success, entrepreneurial skills have a positive and significant effect on business success and entrepreneurial knowledge and entrepreneurial skills have a significant and simultaneous effect on the success of coffee shop businesses in Medan Baru sub-district
Pengaruh Experiental Marketing Dan Servicescape Terhadap Loyalitas Konsumen (Studi Kasus : Di Setia Coffee & Billiard Medan Helvetia) Putri, Farhana; Suryani, Wan
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4326

Abstract

This study aims to determine the effect of Experiential marketing and Servicescape on consumer loyalty at Setia coffee Billiard Medan Helvetia. This type of research is associative with a quantitative approach. The number of samples in this study amounted 74 respondents taken from 290 total consumer population of Setiacoffee Billiard Medan Helvetia from January 2023 - April 2023. Based on partial t-test results, the experiential marketing variable has a positive and significant influence on customer loyalty. For the t-test on the Servicescape variable partially too has a significant influence on the Customer Loyalty variable. Based on the Ftest, it was found that the experiential marketing variable and the Servicescape variable simultaneously had a positive and significant effect on Consumer Loyalty. The Adjusted R-Square value obtained was 0.855. By calculating the Determination Coefficient R2 x 100%, a result of 85.5% of the Consumer Loyalty variable can be explained by the Experiential Marketing variable (X1) and the Servicescape variable (X2), the remaining 14.5% is influenced by other factors not explained in this study
Co-Authors Ahmad Rafiki Alfifto, Alfifto Amrin Mulia Andarini, Sri Nastiti Anggeun Famelia Audia Junita Berampu, Lailan Tawila Dahrul Siregar Dalimunthe, Putri Amini Deliana, Rachma Yunita Dian Permata Sari Effendi, Ihsan Eka Dewi Setia Tarigan Eka Setia Dewi Tarigan Elfi, Misni Era Purike Eva Ramayani Fadillah, Fauzan Fitriani Tobing Fitriani Tobing Ginting, Maretta Handayani, Mas Hasanah, Viola Nurul Hasman, Haryaji Catur Putera Hernosa, Siswa Panjang Hesti Sabrina Hidayani, Sri Hidayat, Sutan Emir Iriantini, Dwi Bhakti Irwan Mohd Subri kesumah, priatna Kristopani Pinem Lestari, Indawati LUBIS, ADELINA Lubis, Fajar Rezeki Ananda Margery, Errie Marissa Claudya Marissa Claudya Mayang Sari Meutia, Riza Fanny MM, Khairunnisak Muslim Wijaya, Muslim Nasib Nur Aisyah Nur Azizah nurmaidah nurmaidah Pratiwi, Cahyaning Indah Pribadi, Teddi Prity Arlia Putri Putri, Farhana Rafiki, Ahmad Rahmayani Retnawati Siregar Riska Handayani Ropita Tumangger Rosalinda Rosalinda Saputri, Ayumi Yukiko SEBAYANG, Minda Siadari, Nina Siagian, Rizky Arrasyid Siahaan, Simon Kharisma Simamora, Ivan Hamonangan Siregar, Dahrul Siregar, M Yamin Sri Wahyuni Subri, Irwan Mohd Suhaila Suhaila Sutan Emir Hidayat Teddi Pribadi Tobing, Fitriani Togar Mulia Sirait, Ronnie Togar Mulias Sirait, Ronnie Tohap Parulian Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Weddy Nur Adam Wira Hayati Putri Yesika Emelia Girsang Yulist Rima Fiandari Yusniar Lubis