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All Journal Jurnal Ilmu Manajemen (JIM) Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Ekonomi Modernisasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Ekonomi dan Bisnis YUME : Journal of Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION Journal of Education, Humaniora and Social Sciences (JEHSS) Journal of Innovation in Business and Economics Jurnal Inovasi Ekonomi Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) Asian Management and Business Review Jurnal Bisnis Mahasiswa Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Bulletin of Management and Business Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Amkop Management Accounting Review (AMAR) Socius: Social Sciences Research Journal Countable (Contemporary Business and Sustainability Science) Society SUBAKTYA, Unpar Community Service Journal Jurnal Manajemen Bisnis Proceeding UMSurabaya
Wan Suryani
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Competitive advantage: Empirical evidence from the small business of culinary Wan Suryani; Marissa Claudya
Jurnal Inovasi Ekonomi Vol. 6 No. 01 (2021): April
Publisher : Center for Economics, Business and Entrepreneurship Development Faculty of Economics and Business, Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jiko.v6i01.13483

Abstract

The purpose of this study is to examine the characteristics of the current competitiveness of small culinary businesses, especially in the implementation of entrepreneurial marketing and innovation. This study used a sample of 80 small culinary businesses in Medan City, Indonesia. The analysis using the partial least square method was used to test the constructed model that was built. The results of this study indicate that small culinary businesses organically understand and feel the benefits of entrepreneurial marketing and innovation in increasing competitiveness. However, the impact can still be accelerated by improvements through the intervention of policymakers.
Factor Analysis of investment intention: Millennials and Gen Z perspective Wan Suryani; Fitriani Tobing; Yesika Emelia Girsang
Jurnal Inovasi Ekonomi Vol. 7 No. 01 (2022): April
Publisher : Center for Economics, Business and Entrepreneurship Development Faculty of Economics and Business, Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jiko.v7i01.20150

Abstract

This study aims to determine what factors influence the investment interest of millennials (Y) and Z generations in North Sumatra. This research was conducted by survey method, and the number of respondents in this study was 280. The results indicate that two main factors determine millennials and generation z in investing intention: first, knowledge, self-motivation, social environment that has investment experience, and initial capital; and second, variables include information, transparency, social media influencers, and financial literacy.
Pengaruh Digital Marketing Dan Potongan Harga Terhadap Keputusan Pembelian Pada Mahasiswa Program Studi Manajamen Fakultas Ekonomi Universitas Medan Area Di Platform Belanja Shopee Anggeun Famelia; Wan Suryani; Eka Dewi Setia Tarigan
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v3i2.1278

Abstract

The purpose of this study was to determine whether the role of digital marketing and price discounts had an effect on purchasing decisions for students of the Management study program, Faculty of Economics, Medan Area University. The research method used is quantitative survey research with primary data types in the form of questionnaires and multiple linear regression data analysis techniques. The results of this study indicate that partially digital marketing has a significant positive effect on purchasing decisions for students of the Management study program, Faculty of Economics, Medan Area University on the Shopee shopping platform. Partially, price discounts have a significant positive effect on purchasing decisions for students of the Management Study Program, Faculty of Economics, Medan Area University on the Shopee shopping platform. Simultaneously digital marketing and price discounts have a significant positive effect on purchasing decisions for students of the Management study program, Faculty of Economics, Medan Area University on the Shopee shopping platform.
Pengaruh Online Customer Review Dan Motivasi Konsumen Terhadap Keputusan Pembelian Skincare Wardah Di Tiktok Shop (Pada Orang Muda Katolik Paroki Aekkanopan) Rosalinda Rosalinda; Wan Suryani
Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i2.1179

Abstract

Perkembangan teknologi bermanfaat bagi tiap perusahaan termasuk Wardah yang memasarkan produk melalui E-commerce termasuk Tiktok Shop. Online customer review serta motivasi konsumen keduanya memengaruhi keputusan pembelian. Studi ini bertujuan guna mengetahui pengaruh online customer review serta motivasi konsumen pada keputusan pembelian OMK (Pemuda Katolik) Wardah skincare. Aekkanopan. Mengetahui hubungan antara dua variabel atau lebih ialah maksud dari explanatory reasearch, yang merupakan bentuk kajian ini. Sebanyak 1.405 responden dijadikan sebagai populasi. Dengan teknik purposive sampling diperoleh 93 responden OMK menggunakan skincare Wardah membeli dari tiktok shop. SPSS dimanfaatkan guna mengolah data. Teknik analisis regresi linier berganda dan uji t diterapkan. Sesuai temuan studi variabel online customer review yang dilaporkan dalam thitung 1,182 <ttabel 1987, online customer review tidak memiliki pengaruh yang berarti pada pembelian perawatan kulit Wardah yang dilakukan di OMK Aekkanopan. Namun, motivasi konsumen memiliki thitung sebesar 5,859 > ttabel 1987 yang menjelaskan berpengaruh positif dan signifikan, koefisien determinasi parsial (r2) yang menunjukkan pengaruh paling dominan sebesar 54,2% menunjukkan bahwa motivasi konsumen berpengaruh positif dan substansial.
PEMBERDAYAAN EKONOMI PEREMPUAN KAMPUNG NELAYAN BAHARI Wan Wan Suryani; Retnawati Siregar; Dahrul Siregar
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.14689

Abstract

Kelurahan Belawan Bahari, Kecamatan Medan belawan Kotamadya Medan Provinsi Sumatera Utara merupakan desa penghasil ikan asin. 7,6 % penduduk nya berprofesi sebagai nelayan dan 29,2 % ibu-ibu nya berprofesi sebagai pembuat ikan asin. Masalah yang dihadapi mitra adalah : 1) Sistem penjualan mitra masih menggunakan cara konvensional, menunggu calon pembeli datang, rata-rata calon pembeli ini merupakan pengepul yang nantinya akan dijual kembali. 2) Kelompok masyarakat belum mengenal pemanfaatan teknologi digital dalam memasarkan produk ikan asin. 3) Masyarakat minim ilmu pengetahuan dalam penggunaan media digital marketing. 4) Packaging produk ikan asin saat ini masih menggunakan plastik kresek (warna hitam). 5) Kelompok masyarakat belum mengetahui manajemen usaha dalam mengembangkan sebuah bisnis. Pentingnya PKM  ini dilaksanakan dengan memanfaatkan packaging yang ramah lingkungan serta memanfaatkan digital marketing sebagai sarana pemasaran dan penjualan. Diharapkan melalui digital marketing ini menjadikan kelurahan Belawan Bahari ini sebagai branding desa penghasil ikan asin di kota medan. Tujuan PKM ini ; 1) membantu masyarakat kelurahan Belawan Bahari dalam mencipatakan produk ikan hasil yang berkualitas (Higyenies)’ 2; Menciptakan packaging yang ramah lingkungan untuk pembungkus makanan hal penggunaan dan pemanfaatan media digital dalam memasarkan produk ikan asin. 2) membantu masyarakat dalam pengolahan ikan asin yang benar sehingga menghasilkan ikan asin dengan kualitas yang baik. 3) Membranding kelurahan Belawan Bahari sebagai desa penghasil ikan asin di kota medan.
Pengaruh Daya Tarik Iklan Dan Online Customer Review Terhadap Minat Beli Pada Masyarakat Pengguna Aplikasi Shopee Di Kecamatan Percut Sei Tuan Wira Hayati Putri; Wan Suryani
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1614

Abstract

The purpose of this study was to determine and analyze The Effect Of The Attractiveness Of Advertising And Online Customer Review On Buying Interest In The Society User The Shopee Application In Percut Sei Tuan District. The research model used is associative research, where the variables are measured using a likert scale. The data collection method is carried out using a questionnare with a list of questions or questionnaires that have been prepared in advance and given to respondents. The population in this study is The Society User The Shopee Application In Percut Sei Tuan District, Tembung, Deli Serdang that totaling 402.468 respondents. Because of large population, the authors took 1 urban village namely Tembung Urban Village, which amoundted to 56.104 respondents. The sampling method using the slovin method in this study, the sample obtained was 100 respondents. Data processing using SPSS Version 22 software, with descriptive analysis and multiple regression analysis and multiple reggression analysis hypothesis testing. The results of the study show that (1) Partially The Attractiveness Of Advertising affects Buying Interest (2) Partially Online Customer Review affects Buying Interest (3) Simultaneously there is a positive and significant influence between The Attractiveness Of Advertising And Online Customer Review On Buying Interest In The Society User The Shopee Application In Percut Sei Tuan District.
Pengaruh Sales Promotion, Hedonic Shopping Motivation Dan Shopping Lifestyle Terhadap Impulse Buying Pada Pelanggan E-Commerce Shopee Di Kecamatan Medan Sunggal Prity Arlia Putri; Wan Suryani; Lailan Tawila Berampu
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1578

Abstract

The purpose of this study was to determine and analyze the influence of Sales Promotion, Hedonic Shopping Motivation and Shopping Lifestyle on Impulse Buying on Shopee E-Commerce Customers in Medan Sunggal District. The research model used is associative research, where the variables are measured using a Likert scale. The data collection method is carried out using a questionnaire with a list of questions or questionnaires that have been prepared in advance and given to respondents. The population in this study is Shopee E-commerce customers in Medan Sunggal District, Kampung Lalang, Medan City, totaling 133,939 respondents. Because of the large population, the authors took 1 Kelurahan, namely Kelurahan Lalang, which amounted to 21,268 respondents. The sampling method using the Slovin method in this study, the sample obtained was 100 respondents. Data processing using SPSS Version 22 software, with descriptive analysis and multiple regression analysis hypothesis testing. The results of the study show that (1) partially Sales Promotion affects Impulse Buying (2) partially Hedonic Shopping Motivation affects Impulse Buying (3) Partially Shopping Lifestyle variables affect Impulse Buying (4) Simultaneously there is a positive and significant influence between Sales Promotion, Hedonic Shopping Motivation and Shopping Lifestyle on Impulse Buying on Shopee E-Commerce Customers in Medan Sunggal District.
Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Pada Ompu Gende Coffee Medan Riska Handayani; Adelina Lubis; Wan Suryani; Ihsan Effendi; Fitriani Tobing
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1684

Abstract

This study aims to determine "The Influence of Product Quality, Service Quality and Price on Consumer Satisfaction at "Ompu Gende Coffee Medan". This type of research is an associative and quantitative approach. The population in this study were consumers of Ompu Gende Coffee Medan as many as 170 customers using the slovin formula technique, so the number of samples in this study was 119 respondents taken from part of the population. Based on the test results, it can be seen that calculated on the Product Quality variable, it is obtained 4.320 where the table value at 5% which is 1.657 means positive. Quality of Service and Price of 2.251, 4.230 and 4.323 table of 1.657 with a probability of sig 0.05 on the variable Consumer Satisfaction. Based on the results of the F test, the calculated F value is 23,443 3.07 with Sig 0.000 0.05 indicating that Product Quality, Service Quality and Price simultaneously have a positive and significant effect on the Consumer Satisfaction variable. Adjusted R Square value obtained by 0.363 or 36.3% of Consumer Satisfaction can be explained by Service Quality and Trust, the remaining 63.7% is influenced by other factors not explained in this study.
The influence of social media marketing and celebrity endorsers on purchase intention with source credibility as a moderator variables Herti Sitorus Br; Suryani Wan; Sabrina Hesti
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1357

Abstract

This study aims to determine the influence of social media marketing and celebrity endorsers on purchase intention with source credibility as a moderator variable in Scarlett Whitening. This type of research is associative, that is, research to determine the relationship or influence between two or more variables using a linkert scale. The population of this study was Scarlett Whitening users with a sample of 170 respondents in the city of Medan, using the hair formula technique. Metode data analysis using SmartPLS 4, with descriptive analysis, Outer Model and Inner Model. The results of the study square of 0.692 on purchase intention so that it can be explained the influence of exogenous variables, namely social media marketing, celebrity endorsers simultaneously by 69.2% including strong and moderate. Based on the moderation test, Source credibility did not significantly moderate the influence of social media marketing on purchase intention with a moderation path coefficient of -0.080 with a statistical t value of 2,276 > 1.96 and P values of 0.131 > 0.05. Source credibility significantly moderates the influence of celebrity endorsers on purchase intention with a moderation path coefficient of 0.112 with a statistical t value of 1,120 > 1.96 and p values of 0.011 < 0.05.
PEMANFAATAN SOSIAL MEDIA DALAM MEMASARKAN HASIL/PRODUK DESA PATUMBAK I Wan Suryani; Retnawati Siregar; Nurmaidah Nurmaidah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.19102

Abstract

Desa Patumbak I, desa ini terletak di Kecamatan Patumbak Kabupaten Deli Serdang. Kabupaten Deli Serdang merupakan salah satu Kabupaten yang berada di kawasan Pantai Timur Provinsi Sumatera Utara. Ibu kota Kabupaten Deli Serdang terletak di Lubuk Pakam. Bila dilihat dari luas wilayah per Kecamatan berdasarkan jumlah 22 kecamatan, maka dapat dilihat Kecamatan Patumbak mempunyai luas 46,79 km2 (1,87 % dari luas wilayah Kabupaten Deli Serdang), sedangkan kecamatan yang paling kecil wilayahnya adalah Kecamatan Deli Tua dengan luas 9,36 km2 (0,37 % dari luas wilayah Kabupaten Deli Serdang). Pentingnya PKM  ini dilaksanakan untuk membantu masyarakat Desa Patumbak dalam memasarkan produk dengan memanfaatkan sosial media. Diharapkan dengan memanfaatkan social media jangkauan pasar lebih luas. Tujuan PKM ini ; 1) membantu masyarakat dalam memahami pentingnya branding 2) Membantu masyarakat dalam membuat akun E-commerce 3) Membantu Masyarakat desa Patumbak I dalam memasarkan produk menggunakan social media.
Co-Authors Adelina Lubis Agus Salim Harahap Ahmad Rafiki Alfifto Ananda, Fajar Rezeki Andarini, Sri Nastiti Andrea Hidayatullah Andriasan Sudarso Anggeun Famelia Audia Junita Berampu, Lailan Tawila Dahrul Siregar Dalimunthe, Putri Amini Darmansyah Nasution Deliana, Rachma Yunita Dian Permata Sari Eka Dewi Setia Tarigan Elfi, Misni Era Purike Erikson Sihombing Errie Margery Eva Ramayani Fadillah, Fauzan Finta Aramita Fitriani Tobing Ginting, Maretta Handayani, Mas Handika Ramadhana Haryaji Catur Putera Hasman Hasanah, Viola Nurul Hendra Hendra Herti Sitorus Br Hesti Sabrina Hidayani, Sri Hidayat, Sutan Emir Ihsan Effendi Indawati Lestari Iriantini, Dwi Bhakti Irwan Mohd Subri kesumah, priatna lubis , Laila Annisyah Maretta Ginting Maretta Ginting Marissa Claudya Marissa Claudya Mayang Sari Melda Wani MM, Khairunnisak Muhammad Yamin Siregar Mulia, Amrin Muslim Wijaya Muslim Wijaya, Muslim Nasib Nur Aisyah Nur Azizah Nurmaidah, Nurmaidah Panjaitan, Nova Ayu Hasian Pinem, Kristopani Pratiwi, Cahyaning Indah Prity Arlia Putri Putri, Farhana Rahmayani Rahmayani Retnawati Siregar Riska Handayani Riza Fanny Meutia Ronnie Togar Mulia Sirait Ronnie Togar Mulias Sirait Ropita Tumangger Rosalinda Rosalinda Salsabila, Salwa Saputri, Ayumi Yukiko Sari Bulan Tambunan SEBAYANG, Minda Siadari, Nina Siagian, Rizky Arrasyid Siahaan, Simon Kharisma Simamora, Ivan Hamonangan Sipayung, Hotdyavia Ira Lesiana Siregar, M Yamin Siswa Panjang Hernosa Sri Wahyuni Subri, Irwan Mohd Suhaila Suhaila Sutan Emir Hidayat Syafrida Hafni Sahir Syaza Safira Teddi Pribadi Tohap Parulian Triani, Agnes Bunga Vanindah, Jeihan Wan Rizca Amelia Weddy Nur Adam Wijawa, Muslim Wira Hayati Putri Yesika Emelia Girsang Yulist Rima Fiandari Yusniar Lubis