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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Ekonomi Modernisasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Ekonomi dan Bisnis YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Inovasi Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Community Service Jurnal Bisnis Mahasiswa Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Bulletin of Management and Business Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Amkop Management Accounting Review (AMAR) Southeast Asian Journal of Management and Research Socius: Social Sciences Research Journal Countable (Contemporary Business and Sustainability Science) SUBAKTYA, Unpar Community Service Journal Jurnal Manajemen Bisnis Proceeding UMSurabaya
Wan Suryani
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Other

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ANALISIS DAMPAK MEDIA SOSIAL DAN STRATEGI CONTENT MARKETING TERHADAP PENINGKATAN JUMLAH PASIEN KLINIK ANAK SPC MEDAN JOHOR Suryani, Wan
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 22 No. 1 (2025)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v22i1.25648

Abstract

This study aims to analyze the impact of social media and content marketing strategies on increasing the number of patients at SPC Children's Clinic Medan Johor. The background of this research is the development of information technology that allows social media and content marketing to be an interactive tool to increase public engagement and trust in health services. The study used a quantitative approach with a survey method, involving 100 respondents who were parents of patients. Analysis was conducted using multiple linear regression to test the effect of social media and content marketing individually and simultaneously on increasing the number of patients. The results showed that social media and content marketing significantly influenced the increase in patient numbers. The social media-based digital marketing strategy, especially through Instagram and TikTok, succeeded in attracting audience attention through educational, informative, and interactive content, thus building trust and community engagement. The conclusion of this study confirms that optimizing social media and content marketing strategies can increase the effectiveness of health service promotion, strengthen relationships with the community, and significantly increase the number of patients.
Pengaruh Citra Merek, Kualitas Produk terhadap Keputusan Pembelian yang di Moderasi oleh Kepuasan Pelanggan pada UMKM di Kecamatan Medan Sunggal Deliana, Rachma Yunita; Siregar, M Yamin; Suryani, Wan; Alfifto, Alfifto
Jurnal Bisnis Mahasiswa Vol 5 No 2 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.560

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian yang dimoderasi oleh Kepuasan Pelanggan pada UMKM di Kecamatan Medan Sunggal. Metode penelitian yang digunakan adalah metode kuantitatif. Populasi dalam penelitian ini adalah masyarakat Kecamatan Medan Sunggalyang pernah melakukan pembelian produk UMKM. Sampel ditentukan secara simple random sampling menggunakanr umus Slovin, sehingga diperoleh sebanyak 100 responden. Analisis data dilakukan melalui PLS-SEM menggunakan program SmartPLS 4. Penelitian ini menemukan bahwa Citra Merek tidak memiliki pengaruh langsung yang signifikan terhadap Keputusan Pembelian, tetapi berpengaruh signifikan terhadap Kepuasan Pelanggan. Kualitas Produk juga tidak berpengaruh langsung signifikan terhadap Keputusan Pembelian, namun berpengaruh signifikan terhadap KepuasanPelanggan. Kepuasan Pelanggan memiliki pengaruh yang sangat signifikan terhadap Keputusan Pembelian. Selain itu,Citra Merek dan Kualitas Produk memengaruhi Keputusan Pembelian secara tidak langsung melalui Kepuasan Pelanggan sebagai mediator.
Utilization Of Wet And Dry Waste Into Products That Have Economic Value To Support The Residents Of The Village Of Bandar Khalifah, Percut Sei Tuan District As Additional Income Margery, Errie; Suryani, Wan
International Journal Of Community Service Vol. 2 No. 3 (2022): August 2022 (Indonesia - Malaysia - Kamboja)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i3.113

Abstract

Bandar Khalipah village is one of the villages located in Percut Sei Tuan District, Deli Serdang Regency North Sumatra Province with an area of 883 hectares. Administratively Bandar Khalipah village consists of seventeen hamlets.Currently the role of the village apparatus in carrying out its function of protecting the community is quite good and acts as a motivator and the mediator in the community is quite good and plays an active role as amotivator and mediator in the community the cooperation of the village apparatus and its apparatus(hamlet head) is going well. It is known thay on average local residents are also the majority of their income from labor and farming. Those who have uncertain incomes and also have problems faced by the residents of Bandar khalipah village are household waste that is not managed properly, therefore by managing household waste both wet and dry to be used as products of economic value, namely eco enzymes and briquettes can help the economy of the village of Percut Sei Tuan sub-district as additional income and the surrounding environment becomes cleaner.
Empowerment Of Fermented Kitchen Waste To Improve The Economy Of The Sei Mencirim Village Community And Sell Processed Products Through Internet Technology Margery, Errie; Suryani, Wan
International Journal Of Community Service Vol. 3 No. 1 (2023): February 2023 (Indonesia - Malaysia - Timor Leste)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i1.178

Abstract

Sei Mencirim village is a village consisting of various tribes who come from several areas in North Sumatra. Sei Mencirim Village consists of 24 hamlets.The Sei Mencirim Village Community Work consists of groups that do not work as much as11,72%, groups that take care of the household as much as 25 %,groups of students as much as 30, 38 %, groups of retirees as much as 0,24%, groups of farmers 1,46%. The total population of the Sei Village community is 8608 population consisting of 4052 male population and 4556 female population. At present the role of the state apparatus in protecting the community is quite dependent on their income from work and farming and for those whose income is uncertain therefore one of the easiest product manufacturing modalities to find is to utilize household waste. Household waste is one factor that needs to be addressed. From household waste management, it can be used as a product that has economic value. An alternative to waste management is to deal with the problem thourghly and sustainably by recycling waste into eco enzyme, which come from organic waste, namely leftover vegetables and fruits. Therefore, by looking at the group of housewives as much as 25 %, recycling waste management can support the economy of housewives in Sei Mencirim Village as additional income.The service team decided to hold socialization in the hope that the community, especially the housewives of Sei Mencirim Village, could change their mindset and advance their village in their own way and style. This community service activity for the people of Sei Mencirim Village provides understanding to the community to mange household waste into products that have economic value and support the economy for the people of Sei Mencirim Village, especially for housewives and has an impact on environmental cleanliness.
Pengaruh Product Quality, Brand Image, melalui Purchase Decision terhadap Repurchase Intention Produk Scarlett Whitening Siadari, Nina; Suryani, Wan
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 6, No 1 (2025): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v6i1.5747

Abstract

Penelitian ini bertujuan dapat memberikan wawasan yang lebih dalam tentang  bagaiaman product quality, brand image dan purchase decision dapat mempengaruh repurchase intention, serta menganalisis peran mediasi purchase karena banyaknya merek lotion yang beredar dipasar tentunya konsumen dalam memilih produk yang sesuai dengan apa yang diharapkan dan dijanjiikan oleh produk tersebut. Populasi penelitian berjumlah 785 responden, dengan  jumlah sampel 89 responden. Teknik analisis dengan menggunakan SmartPLS (Partial Least Square). Hasil penelitian menunjukkan bahwa produk quality berpengaruh positif dan signifikan terhadap purchase decision, brand image berpengaruh positif dan signifikan terhadap purchase decision, produk quality berpengaruh positif dan signifikan terhadap repurchase intention, brand image berpengaruh positif dan signifikan terhadap repurchase intention, purchase decision berpengaruh positif dan signifikan terhadap repurchase intention, produk quality berpengaruh positif dan signifikan terhadap repurchase intention melalui purchase decision dan brand image berpengaruh positif dan signifikan terhadap repurchase intention melalui purchase decision pada mahasiswa yang menggunakan body lotion Scarlett Whitening.
Overview of Halal Cosmetics in a Decade: A Bibliometric Analysis Suryani, Wan; Subri, Irwan Mohd; Rafiki, Ahmad; Tobing, Fitriani; Hidayat, Sutan Emir
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol 14, No 1 (2022)
Publisher : Faculty of Sharia and Law, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v14i1.23361

Abstract

This article applies bibliometric analysis to examine existing works and literature on Halal Cosmetics to explore the concept’s evolving journey since its emergence. This study applies bibliometric approaches such as citation, co-citation, and co-occurrence of author keywords based on a bibliometric analysis of 137 publications extracted from the Scopus database between 2004 and September 2021. This research examines and elaborates the kind and direction of research on Halal cosmetics undertaken over the last few decades. It also identifies the most influential writers, journals, institutions, and countries concerning Halal cosmetics. This study might provide academics and practitioners with detailed insights into the Halal cosmetics concepts, which can subsequently be used as a reference for strategic efforts. AbstrakArtikel ini menerapkan analisis bibliometrik untuk mengkaji karya dan literatur yang ada tentang kosmetik halāl untuk mengeksplorasi perjalanan konsep yang berkembang sejak kemunculannya. Penelitian ini menggunakan pendekatan bibliometrik seperti sitasi, co-citation, dan co-occurrence 137 publikasi yang diambil dari database Scopus antara tahun 2004 dan September 2021. Penelitian ini mengkaji dan menguraikan jenis dan arah penelitian tentang kosmetik halāl yang dilakukan selama beberapa dekade terakhir serta mengidentifikasi penulis, jurnal, institusi, dan negara paling berpengaruh tentang kosmetik halāl. Analisis SWOT singkat termasuk dalam penelitian ini. Kajian ini memberikan wawasan yang mendetail kepada akademisi dan praktisi tentang konsep kosmetik halāl, yang selanjutnya dapat digunakan sebagai referensi untuk upaya-upaya strategis.
Pengolahan Kue Ubi Keju Untuk Meningkatkan Ekonomi Ibu Rumah Tangga Di Desa Sei Mencirim Kecamatan Kutalimbaru Kabupaten Deli Serdang Sebayang, Minda; Suryani, Wan; Hidayani, Sri
SUBAKTYA: UNPAR COMMUNITY SERVICE JOURNAL Vol. 1 No. 1 (2024): (JULI 2024) SUBAKTYA: UNPAR Community Service Journal
Publisher : Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/sucsj.v1i1.7967.1-8

Abstract

Ubi kayu (Manihot esculenta) merupakan tanaman pangan penting yang dapat ditemui dengan mudah di seluruh Indonesia. Pada panen raya, ubi kayu tidak dapat dimanfaatkan dengan baik sehingga harga jualnya menjadi turun. Untuk meningkatkan ekonomi masyarakat disekitar daerah yang merupakan sumber penghasil ubi kayu maka perlu dibuat nilai tambah atas ubi kayu tersebut hingga dapat memberikan nilai ekonomi terutama bagi ibu-ibu rumah tangga. Kegiatan pengabdian ini dilakukan untuk membantu para ibu di Desa Sei Mencirim, Kecamatan Kutalimbaru, Kabupaten Deli Serdang untuk memberikan pelatihan tentang pengelolaan ubi kayu menjadi cake ubi keju dengan harga ekonomis dan dengan menggunakan peralatan yang seadanya. Kegiatan ini dirasakan sangat bermanfaat karena dapat dijadikan salah satu sumber pendapatan bagi para ibu yang ada di di Desa Sei Mencirim, Kecamatan Kutalimbaru, Kabupaten Deli Serdang.
Pengaruh Dimensi Servqual terhadap Customer Satisfaction pada Supermarket Maju Bersama Medan Elfi, Misni; Suryani, Wan; Wijaya, Muslim
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1675

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan Menganalisis, Pengaruh Dimensi Servqual Terhadap Customer Satisfaction Pada Supermarket Maju Bersama Medan(Studi Kasus Maju Bersama Ringroad), metode penelitian yang digunakan dalam penelitian ini menggunakan kuantitatif . Populasi dari penelitian ini adalah pelanggan yang mengunjungi supermarket maju bersama yang tidak diketahui jumlahnya. dan karena jumlah populasi yang tidak diketahui atau tidak terhingga. Berikut rumus dari Lemeshow dan mendapatkan hasil 96 responden Metode analisis data menggunakan metode deskriptif dan analisis regresi linier berganda dengan tingkat signifikan 0,05.dan mendapatkan hasil (1) Variabel tangibility berpengaruh secara signifikan terhadap customer satisfaction (2) Variabel reliability Tidak berpengaruh terhadap customer satisfaction (3) Variabel responsiveness berpengaruh secara signifikan terhadap customer satisfaction (4) Variabel assurance berpengaruh secara signifikan terhadap customer satisfaction (5) Variabel empathy berpengaruh secara signifikan terhadap customer satisfaction (6) pengaruh variabel bebas tangibility (X1), reliability (X2), responsiveness (X3), assurance (X4), empathy (X5) secara serempak adalah signifikan terhadap customer satisfaction (Y) dan bahwa nilai Adjusted R Square 0.774 berarti 77,4 % customer satisfaction (Y)dapat di jelaskan oleh tangibility (X1), reliability (X2), responsiveness (X3), assurance (X4), empathy (X5) Sedangkan sisanya 22.6% dapat dijelaskan oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini.
The Influence of Ewom And Attitude on Purchase Intention on Halal Cosmetics Rima Fiandari, Yulist; Andarini, Sri Nastiti; Suryani, Wan
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.375

Abstract

The growing demand for halal cosmetics reflects increasing consumer awareness of religious compliance, health, and ethical concerns. This study aims to investigate the influence of Electronic Word of Mouth (EWOM) and consumer attitude on purchase intention toward halal cosmetic products in Indonesia. Using a quantitative approach, data were collected through an online survey from 160 female respondents aged 17 and above who are users of halal cosmetics. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships among the variables. The findings reveal that EWOM has a significant positive influence on both attitude and purchase intention. Furthermore, attitude is found to have a strong and positive effect on purchase intention. These results confirm that EWOM not only shapes consumer evaluations but also directly drives behavioral intention. The study contributes to the halal consumer behavior literature by highlighting the psychological pathways through which EWOM influences purchasing behavior. Practically, the findings suggest that halal cosmetic brands should prioritize managing online consumer reviews and enhancing brand communication strategies to foster positive attitudes and encourage purchasing decisions.
Pengaruh Motivasi Dan Minat Berwirausaha Terhadap Memulai Usaha Baru Pada Mahasiswa (Fakultas Psikologi Universitas Sumatera Utara) Siagian, Rizky Arrasyid; Siregar, Dahrul; Suryani, Wan
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2583

Abstract

The world of education is expected to have a big role in overcoming problems related to unemployment in Indonesia. The entrepreneurship course aims to foster students' tendency to open their own business (entrepreneurship) in the future. Many factors can influence students to become entrepreneurs in the future and the aim of this research is to analyze the influence of motivation and interest in entrepreneurship on opening a new business among students at the Faculty of Psychology, University of North Sumatra. This type of research is quantitative with an associative approach. The research population was students from the Faculty of Psychology, University of North Sumatra for the 2019 academic year, namely 242 people and 70 people using the Slovin formula were taken as the research sample. Data collection techniques through distributing questionnaires and documentation. The analysis technique used is multiple linear regression analysis and previously a classical assumption test was carried out. The results of the research show that motivation and interest in entrepreneurship have a partial or simultaneous influence on opening a new business among students at the Faculty of Psychology, University of North Sumatra.
Co-Authors Adelina Lubis Ahmad Rafiki Alfifto Alfina, Zahra Andarini, Sri Nastiti Anggeun Famelia Anggraini, RA Riri Dian Audia Junita Berampu, Lailan Tawila Br. Sembiring, Tiffani Claudia Dahrul Siregar Dalimunthe, Putri Amini Deliana, Rachma Yunita Dewi, Eka Dian Permata Sari Eka Dewi Setia Tarigan Elfi, Misni Era Purike Erikson Sihombing Errie Margery Eva Ramayani Fadillah, Fauzan Fitriani Tobing Gea, Rizky Dwinata Ginting, Maretta Hafni, Syafrida Handayani, Mas Hasanah, Viola Nurul Hasman, Haryaji Catur Putera Hesti Sabrina Hidayani, Sri Hidayat, Sutan Emir Ihsan Effendi Indawati Lestari Iriantini, Dwi Bhakti Irwan Mohd Subri kesumah, priatna lubis , Laila Annisyah Margery, Errie Marissa Claudya Marissa Claudya Mayang Sari Melda Wani MM, Khairunnisak Mulia, Amrin Muslim Wijaya, Muslim Nur Aisyah Nur Aisyah Nur Azizah Nurmaidah, Nurmaidah Pandia, Syeh Nedi Bremana Pinem, Kristopani Pratiwi, Cahyaning Indah Prity Arlia Putri Putri, Farhana Rahmayani Rahmayani Retnawati Siregar Riska Handayani Riza Fanny Meutia Ropita Tumangger Rosalinda Rosalinda Salsabila, Salwa Saputri, Ayumi Yukiko Sari Bulan Tambunan SEBAYANG, Minda Siadari, Nina Siagian, Rizky Arrasyid Siahaan, Simon Kharisma Silitonga, Christine Adventine Simamora, Ivan Hamonangan Sipayung, Hotdyavia Ira Lesiana Siregar, M Yamin Sri Wahyuni Subri, Irwan Mohd Suhaila Suhaila Sutan Emir Hidayat Syafrida Hafni Sahir Teddi Pribadi Tohap Parulian Triani, Agnes Bunga Vanindah, Jeihan Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Weddy Nur Adam Wira Hayati Putri Yesika Emelia Girsang Yulist Rima Fiandari