Articles
<![CDATA[Pengaruh Experiental Marketing Dan Servicescape Terhadap Loyalitas Konsumen (Studi Kasus : Di Setia Coffee & Billiard Medan Helvetia) ]]>
<![CDATA[Putri, Farhana]]>;
<![CDATA[Suryani, Wan]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v5i1.4326
<![CDATA[This study aims to determine the effect of Experiential marketing and Servicescape on consumer loyalty at Setia coffee Billiard Medan Helvetia. This type of research is associative with a quantitative approach. The number of samples in this study amounted 74 respondents taken from 290 total consumer population of Setiacoffee Billiard Medan Helvetia from January 2023 - April 2023. Based on partial t-test results, the experiential marketing variable has a positive and significant influence on customer loyalty. For the t-test on the Servicescape variable partially too has a significant influence on the Customer Loyalty variable. Based on the Ftest, it was found that the experiential marketing variable and the Servicescape variable simultaneously had a positive and significant effect on Consumer Loyalty. The Adjusted R-Square value obtained was 0.855. By calculating the Determination Coefficient R2 x 100%, a result of 85.5% of the Consumer Loyalty variable can be explained by the Experiential Marketing variable (X1) and the Servicescape variable (X2), the remaining 14.5% is influenced by other factors not explained in this study]]>
<![CDATA[Dampak Program Pemulihan Layanan terhadap Loyalitas Pelanggan di Industri Logistik ]]>
<![CDATA[Suryani, Wan]]>;
<![CDATA[Amelia, Wan Rizca]]>;
<![CDATA[Iriantini, Dwi Bhakti]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v5i1.4336
<![CDATA[This research discusses the impact of service recovery programs on customer loyalty in the logistics industry with a focus on marketing public relations, service recovery and customer loyalty. In the context of an increasingly competitive logistics industry, maintaining customer loyalty is crucial for the company's business continuity. A service recovery program is an important strategy to carry out. A service recovery program is an effort to resolve customer problems or dissatisfaction by providing compensation or satisfactory solutions, so as to improve the relationship between the company and customers who experience problems. This research used a purposive sampling method with a sample of 400 respondents. The research results show that marketing public relations and service recovery have a positive effect on customer loyalty. The conclusion of this research is that marketing, public relations, and service recovery have a high relationship with customer loyalty at PT. Nugraha Ekakurir (JNE) route in Medan]]>
<![CDATA[ANALISIS KETAHANAN UKM SEPATU DAN SANDAL DI KOTA MEDAN ]]>
<![CDATA[Tobing, Fitriani]]>;
<![CDATA[Amelia, Wan Rizca]]>;
<![CDATA[Purike, Era]]>;
<![CDATA[Suryani, Wan]]>;
<![CDATA[Azizah, Nur]]>;
<![CDATA[Kesumah, Priatna]]>
<![CDATA[ Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 2 (2023): Juni: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.55606/jurimbik.v3i2.439
<![CDATA[Usaha kecil dan menengah merupakan kelompok pelaku ekonomi yang mempunyai peranan penting bagi pertumbuhan ekonomi di Indonesia, karena dapat mengurangi pengangguran dan kemiskinan, memajukan perekonomian di suatu wilayah serta mampu bertahan ketika terjadi goncangan krisis ekonomi karena skala usahanya yang kecil sehingga lebih mudah dalam melakukan penyesuaian terhadap lingkungan yang terjadi. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh karakteristik manajerial, teknologi informasi, modal, integrasi rantai pasokan dan pemasaran terhadap ketahanan organisasi pada UKM Sepatu dan sandal di Kota Medan. Populasi penelitian ini adalah pengrajin sepatu dan sandal di Kota Medan. Metode penentuan sampel dengan menggunakan metode probably sampling. Data penelitian menggunakan data primer melalui penyebaran kuesioner dan data sekunder yang diperoleh dari studi pustaka dan jurnal. Pengujian hipotesis menggunakan teknik analisis SEM. Sampel yang digunakan dalam penelitian ini sebanyak 50 orang pengrajin. Hasil temuan menunjukkan bahwa terdapat pengaruh karakteristik manajerial, teknologi informasi, modal, integrasi rantai pasokan dan pemasaran terhadap ketahanan organisasi pada UKM sepatu dan sandal di Kota Medan.]]>
<![CDATA[The Influence of Service and Product Quality Through Customer Satisfaction on Customer Loyalty of Pt Bank Mandiri, Tbk. Tanjung Balai Sub-Branch Office ]]>
<![CDATA[Handayani, Mas]]>; Aisyah, Nur;
<![CDATA[Suryani, Wan]]>;
<![CDATA[Junita, Audia]]>
<![CDATA[ Proceeding of The International Conference on Business and Economics Vol. 2 No. 1 (2024): Proceeding of The International Conference on Business and Economics ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Semarang ]]>
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DOI: 10.56444/icbeuntagsmg.v2i1.1848
<![CDATA[This research aims to determine the influence of service and product quality on customer loyalty through customer satisfaction at PT Bank Mandiri, Tbk.Tanjung Balai Sub-Branch Office. This research is quantitative empirical research using hypothesis research which tests the significant influence and direction of direct relationships and indirect relationships between independent variables and dependent variables through intervening variables. This research used a purposive sampling technique which is part of the non-probability sampling technique. The sample of 100 people was obtained from a population of 20,088 by taking samples using the Slovin formula. The data used in this research is primary data obtained directly from the sample through a questionnaire and measured using a Likert scale. Based on the results of statistical tests using the Smartpls application, it was found that service quality does not directly have a significant effect on customer loyalty, while the product quality of Livin Mandiri has a significant effect. Indirectly, service quality does not affect customer loyalty through customer satisfaction. Indirectly, the product quality of Livin Mandiri has an impact on customer loyalty through customer satisfaction.]]>
<![CDATA[THE DIGITAL ERA IN INFLUENCE ON WOMEN'S CONSUMER BEHAVIOR IN THE BUSINESSWOMAN BOND COMMUNITY INDONESIA (IWAPI) NORTH SUMATRA ]]>
Aisyah, Nur;
<![CDATA[Suryani, Wan]]>;
<![CDATA[Meutia, Riza Fanny]]>
<![CDATA[ International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship ]]>
Publisher : <![CDATA[Yayasan Education and Social Center ]]>
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DOI: 10.53067/ije3.v4i2.293
<![CDATA[This study aims to determine the influence of the digital era on women's consumer behavior in the Indonesian Businesswomen Association (IWAPI) in the North Sumatra community. Understanding consumer behavior in the digital age is an essential and critical strategy for achieving a competitive advantage. Consumer or individual behavior provides a challenge for the Indonesian Businesswomen's Association community, which requires providing an understanding of digitalization both in e-commerce and the need to provide marketing that uses electronic devices or the Internet and provides opportunities for consumers to seek Information about products to be sold or purchased, as well as obtain testimonials from other consumers about their experiences after buying or consuming a product. The purpose of this study is to present a systematic literature review on the effect of digitalization on consumer behavior. The analysis used in this research is qualitative, with the analysis used in this research being thematic analysis with analytical techniques to identify patterns from data related to perceptions. The results of this study show that digitalization causes a migration of consumer behavior from offline (physical dimension) to online (digital dimension). IWAPI must adapt to changes in consumer behavior, which is one of the keys to success in maintaining the survival of every entrepreneur]]>
<![CDATA[Pengaruh Lingkungan Keluarga dan Pendidikan Kewirausahaan Terhadap Perilaku Kewirausahaan Pada UMKM di Kecamatan Medan Tuntungan ]]>
<![CDATA[Siahaan, Simon Kharisma]]>;
<![CDATA[Wijaya, Muslim]]>;
<![CDATA[Suryani, Wan]]>
<![CDATA[ Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 7 (2024): Madani, Vol 2. No. 7, 2024 ]]>
Publisher : <![CDATA[Penerbit Yayasan Daarul Huda Kruengmane ]]>
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DOI: 10.5281/zenodo.13124786
<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui apakah lingkungan keluarga berpengaruh secara positif dan signifikan terhadap perilaku kewirausahaan, untuk mengetahui apakah pendidikan kewirausahaan berpengaruh secara positif dan signifikan terhadap perilaku kewirausahaan dan untuk mengetahui apakah lingkungan keluarga dan pendidikan kewirausahaan secara bersama-sama berpengaruh secara positif dan signifikan terhadap perilaku kewirausahaan pada UMKM di Kecamatan Medan Tuntungan. Populasi dalam penelitian ini adalah UMKM di Kecamatan Medan Tuntungan sebanyak 233 UMKM. Sampel dalam penelitian sebanyak 70 UMKM yang diambil dengan menggunakan rumus slovin. Teknik pengumpulan data yang digunakan dalam penelitian ini dilakukan dengan penyebaran kuesioner. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linear berganda, uji parsial (Uji t), uji signifikasi simultan (Uji F) dan koefisien determinasi. Hasil penelitian menunjukkan bahwa lingkungan keluarga berpengaruh positif dan signifikan terhadap perilaku kewirausahaan, pendidikan kewirausahaan berpengaruh positif dan signifikan terhadap perilaku kewirausahaan dan lingkungan keluarga dan pendidikan kewirausahaan berpengaruh positif dan signifikan secara bersama-sama terhadap perilaku kewirausahaan pada UMKM di Kecamatan Medan Tuntungan.]]>
<![CDATA[Exploring the Impact of User Interface and Service Quality in Enhancing Repurchase Intentions ]]>
<![CDATA[Dalimunthe, Putri Amini]]>;
<![CDATA[Suryani, Wan]]>
<![CDATA[ Target : Jurnal Manajemen Bisnis Vol 6 No 1 (2024): Target : Jurnal Manajemen Bisnis ]]>
Publisher : <![CDATA[Universitas Bumigora ]]>
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DOI: 10.30812/target.v6i1.3984
<![CDATA[In this digital era, food delivery services like ShopeeFood are becoming increasingly popular. ShopeeFood plays a crucial role in meeting consumer needs by offering convenience and ease. However, user interface and service quality are critical aspects of the user experience. An inadequate user interface or low service quality can lead to dissatisfaction and influence the user's intention to reuse ShopeeFood. This study aims to determine the influence of user interface (UI) and service quality on the repurchase intention of ShopeeFood users in the Medan Polonia District. The method used a quantitative-descriptive approach. The sample size used is 100 people. The results of this study indicate that the UI has a positive and significant effect on repurchase intention. Moreover, UI and service quality positively and significantly affect repurchase intention. This research contributes valuable insights into the pivotal roles of UI and service quality in shaping the repurchase intention of ShopeeFood users in the Medan Polonia District, underscoring their significance in enhancing user repurchase intention within the digital food delivery sector. Given the increasing reliance on digital platforms for food delivery services, ShopeeFood is a crucial interface for meeting consumer needs for convenience and efficiency. Furthermore, the study emphasizes that the synergistic impact of UI and service quality collectively enhances repurchase intention, offering actionable insights for stakeholders to refine service delivery and maintain competitiveness in the evolving digital marketplace.]]>
<![CDATA[Pengaruh Kepercayaan dan Persepsi Nilai terhadap Kepuasan Konsumen ]]>
<![CDATA[suryani, wan]]>;
<![CDATA[Amelia, Wan Rizca]]>;
<![CDATA[Ginting, Maretta]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v5i2.5365
<![CDATA[Many factors can affect consumer satisfaction and in this study analyzed how the influence of trust and perception of value on consumer satisfaction Goods Cafe in Medan Selayang District. This type of research is associative with quantitatif approach. The population in this study were consumers who visited Goods Cafe in Medan Selayang District for a month with an average of 195 consumers. The research sample was taken by accidental sampling and the determination of the number using the Slovin formula obtained 66 samples. Data collection techniques through questionnaires and documentation. The analysis technique used multiple linear regression analysis and classical assumption tests were also carried out. The results of the study showed that partially trust and perception of value had a positive and significant effect on consumer satisfaction. Simultaneously, both variables of trust and perception of value had a positive and significant effect on consumer satisfaction Goods Cafe in Medan Selayang District. It is recommended that Goods Cafe management try to increase consumer trust, for example by increasing the number of officers/waiters especially on Sundays/holidays and also trying to improve service so that consumers have a good perception of Goods Cafe as the best choice of place to visit.]]>
<![CDATA[Pengaruh E-Service Quality dan E-Trust terhadap E-Loyalty dengan E-Satisfaction Sebagai Variabel Intervening (study pada pengguna aplikasi Indrive ]]>
<![CDATA[Pratiwi, Cahyaning Indah]]>;
<![CDATA[Suryani, Wan]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v5i2.5097
<![CDATA[This study aims to examine the influence of electronic service quality and electronic trust on electronic loyalty through electronic satisfaction as an intervening variable among Indriver customers. The type of research used is associative with a quantitative approach. The population of the study includes 103,559 individuals residing in Medan Selayang District, and a sample of 100 customers was taken using Slovin's formula with a nonprobability sampling technique. Data were collected through a questionnaire. The analysis method employed is SmartPLS (Partial Least Square), which includes model measurement (outer model), model structure (inner model), and hypothesis testing. The results indicate that electronic service quality, electronic trust, and electronic satisfaction significantly influence electronic loyalty. Furthermore, electronic service quality and electronic trust also have a positive effect on electronic satisfaction. This study explores the effect of electronic service quality on electronic loyalty through electronic satisfaction as a mediator, as well as analyzes the influence of electronic trust on electronic loyalty with electronic satisfaction serving as an intervening variable in the context of Indriver service users.]]>
<![CDATA[Pengaruh Brand Equity Terhadap Purchase Intention Produk Es Krim Cornetto Disc Oreo pada Masyarakat Kecamatan Medan Sunggal ]]>
<![CDATA[Hasman, Haryaji Catur Putera]]>;
<![CDATA[Saputri, Ayumi Yukiko]]>;
<![CDATA[Suryani, Wan]]>
<![CDATA[ Jurnal Ilmiah Wahana Pendidikan Vol 10 No 23 (2024): Jurnal Ilmiah Wahana Pendidikan ]]>
Publisher : <![CDATA[Peneliti.net ]]>
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DOI: 10.5281/zenodo.14560748
<![CDATA[This research aims to test and analyze the influence of brand equity on purchase intention for Cornetto Disc Oreo ice cream products in the Medan Sunggal District Community. This type of research is quantitative and associative research. This research consists of one independent variable and one dependent variable. The independent variable in this research is Brand equity (X) and the dependent variable is Purchase intention (Y). The sampling technique used was a purposive sampling method with the criteria being that respondents were over 17 years old, people who live in Medan Sunggal District, and people who know the Cornetto Disc Oreo ice cream product. The sample in this study was 100 respondents. The data collection technique uses a survey method via questionnaires. The results of this research resulted in the finding that the brand equity variable had a positive and significant effect on purchase intention for Cornetto Disc Oreo ice cream products in the Medan Sunggal District Community.]]>
