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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Ekonomi Modernisasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Ekonomi dan Bisnis YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Inovasi Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Community Service Jurnal Bisnis Mahasiswa Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Bulletin of Management and Business Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Amkop Management Accounting Review (AMAR) Southeast Asian Journal of Management and Research Socius: Social Sciences Research Journal Countable (Contemporary Business and Sustainability Science) SUBAKTYA, Unpar Community Service Journal Jurnal Manajemen Bisnis Proceeding UMSurabaya
Wan Suryani
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Brand Ambassador dan Kualitas Produk terhadap Keputusan Pembelian dengan Citra Merek pada Shampo Clear di Kota Medan Hasanah, Viola Nurul; Suryani, Wan
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2786

Abstract

This study aims to analyze the influence of brand ambassadors, product quality, and brand image on purchase decisions, as well as to examine the impact of brand ambassadors and product quality on brand image. In addition, the study explores the mediating role of brand image in the relationship between brand ambassador and product quality on purchase decisions among consumers of Clear Shampoo in Medan City. The population of this study consists of Medan City residents who have purchased Clear Shampoo, with a total sample of 100 respondents. Data collection was conducted through the distribution of questionnaires, and data analysis was performed using the Partial Least Squares (PLS) method with the SmartPLS software. The coefficient of determination (R²) shows that brand ambassador and product quality variables explain 61.5% of the variance in brand image, while brand ambassador, product quality, and brand image collectively explain 64.7% of the variance in purchase decisions. Thus, it can be concluded that brand ambassador, product quality, and brand image play a significant role in influencing consumer purchase decisions for Clear Shampoo products.
Pengaruh Product Quality dan Price Terhadap Loyalitas Pelanggan Dimediasi oleh Customer Satisfaction pada Pembelian Bolu Menara di Medan Selayang Sari, Mayang; Suryani, Wan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2360

Abstract

The purpose of this research is to determine and analyze the influence of product quality, price and customer satisfaction on purchase intention, to determine the influence of product quality and price on customer satisfaction, to determine and analyze the influence of product quality on customer loyalty mediated by customer satisfaction, and to determine and analyze Price has an effect on customer loyalty, mediated by customer satisfaction when purchasing Bolu Menara in Medan Selayang. The population in this study was the population of Medan Selayang sub-district, 103,559. The samples in the study were 85 taken using the Hair formula. The data collection technique used in this research was carried out by distributing questionnaires. The analysis technique in the research uses SmartPLS (Partial Least Square) starting from model measurement (outer model), model structure (inner model) and hypothesis testing. The results of the research show that product quality, price and customer satisfaction have a positive and significant effect on customer loyalty, product quality and price have a positive and significant effect on customer satisfaction, product quality has a positive and significant effect on customer loyalty mediated by customer satisfaction and price has a positive and significant effect on Customer loyalty is mediated by customer satisfaction when purchasing Bolu Menara in Medan Selayang.
Pengaruh Metode Pemasaran Hard Selling dan Soft Selling di Aplikasi Tiktok terhadap Minat Beli Produk Skincare pada Pengguna Tiktok (Studi Kasus Kecamatan Medan Sunggal) Simamora, Ivan Hamonangan; Suryani, Wan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2655

Abstract

This study aims to analyze the effect of Hard Selling and Soft Selling marketing methods on the purchase intention of skincare products among TikTok users in Medan Sunggal District. The research employed a quantitative approach with multiple linear regression analysis. The independent variables were Hard Selling (X1) and Soft Selling (X2), while the dependent variable was purchase intention (Y). Data were collected using a Likert-scale questionnaire distributed to respondents who met the criteria, and then analyzed through validity and reliability tests, t-tests, F-tests, and the coefficient of determination (Adjusted R²). The results indicate that both Hard Selling and Soft Selling have a positive and significant effect on purchase intention when tested individually. Simultaneously, these two strategies also significantly affect purchase intention, with an Adjusted R² value of 0.594, meaning that 59.4% of the variation in purchase intention can be explained by the two marketing methods, while the rest is influenced by other factors outside this study. Further analysis reveals that Soft Selling has a stronger influence compared to Hard Selling in driving consumer purchase intention. This strategy is more effective as it builds trust, provides education, and aligns with TikTok users’ preference for light, personal, and non-coercive approaches. Therefore, skincare businesses are recommended to prioritize Soft Selling strategies in promoting their products on TikTok.
The Influence of Brand Awareness and Brand Trust on Brand Loyalty of Halal Skincare Products: The Mediating Role of Brand Love Suryani, Wan
ESENSI: Jurnal Manajemen Bisnis Vol. 28 Issue 1 (2025)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/esensi.v28i1.56

Abstract

This study aims to analyse the effect of brand awareness and brand trust on brand loyalty in Wardah brand halal skincare products, with brand love as a mediating variable. Using an explanatory quantitative approach, data was collected from 219 Muslim female respondents in Medan City through a Likert scale questionnaire. The analysis was conducted using Structural Equation Modeling based on Partial Least Square (SEM-PLS) with SmartPLS. The results showed that brand awareness and brand trust have a positive and significant effect on brand loyalty, both directly and indirectly through brand love. This finding indicates that consumer loyalty to halal skincare products is not only formed by brand recognition and trust, but also influenced by emotional attachment to the brand. This study provides a theoretical contribution by integrating cognitive and affective dimensions in shaping brand loyalty, and provides practical implications for marketing strategies for halal products that focus on young Muslim female consumers.
Pengaruh Pengetahuan Kewirausahaan dan Keterampilan Wirausaha Terhadap Keberhasilan Usaha Coffee Shop di Kecamatan Medan Baru Pinem, Kristopani; Mulia, Amrin; Suryani, Wan
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 6 (2024): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10478807

Abstract

The purpose of this research is to find out how entrepreneurial knowledge influences business success, to find out how entrepreneurial skills influence business success and to find out how entrepreneurial knowledge and entrepreneurial skills influence the success of coffee shop businesses in Medan Baru sub-district. The population in this study was all 256 coffee shops. The sample in the research was 72 coffee shops taken using the Slovin formula. The data collection technique used in this research was carried out by distributing questionnaires. The analysis techniques used in this research are multiple linear regression, partial test (t test), simultaneous significance test (F test) and coefficient of determination. The results of the research show that entrepreneurial knowledge has a positive and significant effect on business success, entrepreneurial skills have a positive and significant effect on business success and entrepreneurial knowledge and entrepreneurial skills have a significant and simultaneous effect on the success of coffee shop businesses in Medan Baru sub-district
Exploring the Impact of User Interface and Service Quality in Enhancing Repurchase Intentions Dalimunthe, Putri Amini; Suryani, Wan
Target : Jurnal Manajemen Bisnis Vol. 6 No. 1 (2024): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v6i1.3984

Abstract

In this digital era, food delivery services like ShopeeFood are becoming increasingly popular. ShopeeFood plays a crucial role in meeting consumer needs by offering convenience and ease. However, user interface and service quality are critical aspects of the user experience. An inadequate user interface or low service quality can lead to dissatisfaction and influence the user's intention to reuse ShopeeFood. This study aims to determine the influence of user interface (UI) and service quality on the repurchase intention of ShopeeFood users in the Medan Polonia District. The method used a quantitative-descriptive approach. The sample size used is 100 people. The results of this study indicate that the UI has a positive and significant effect on repurchase intention. Moreover, UI and service quality positively and significantly affect repurchase intention. This research contributes valuable insights into the pivotal roles of UI and service quality in shaping the repurchase intention of ShopeeFood users in the Medan Polonia District, underscoring their significance in enhancing user repurchase intention within the digital food delivery sector. Given the increasing reliance on digital platforms for food delivery services, ShopeeFood is a crucial interface for meeting consumer needs for convenience and efficiency. Furthermore, the study emphasizes that the synergistic impact of UI and service quality collectively enhances repurchase intention, offering actionable insights for stakeholders to refine service delivery and maintain competitiveness in the evolving digital marketplace.
Pengaruh Live Streaming Tiktok dan Online Customer Review terhadap Purchase Decision Produk Skintific pada Masyarakat Kecamatan Medan Helvetia Salsabila, Salwa; Suryani, Wan; Aisyah, Nur
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13421

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Live Streaming Tiktok dan Online Customer Review terhadap Purchase Decision Produk Skintific Pada Masyarakat Kecamatan Medan Helvetia. Jenis penelitian ini adalah Asosiatif Kuantitatif yaitu suatu metode yang diukur menggunakan metode berbasis regresi linier berganda dengan SPSS. Populasi Penelitian ini adalah Masyarakat Kecamatan Medan Helvetia yang berjumlah 3,570 jiwa per desember 2023. Sampel diperoleh dari hasil perhitungan menggunakan teknik Non probability sampling sebesar 100 orang. Proses pengumpulan data dengan menggunakan Kuisioner. Pengujian Hipotesis dengan menggunakan uji t, dan koefisien determinasi (R2). Teknik analisis data yang dilakukan dengan menggunakan Uji Instrumen, Uji Asumsi Klasik, Uji Statistik dan Uji Hipotesis. Berdasarkan dari uji penelitian yang dilakukan maka diperoleh hasil : (1) Live Streaming secara parsial berpengaruh positif dan signifikan terhadap Purchase Decision di Kecamatan Medan Helvetia dengan nilai t hitung > t tabel (3.370 > 1.661) dengan tingkat signifikansi sebesar 0.000 < 0.05. (2) Social Media Marketing berpengaruh positif dan signifikan terhadap Purchase Decision di Kecamatan Medan Helvetia, dengan nilai t hitung > t tabel (7.631 > 1.661) dengan tingkat signifikansi sebesar 0.000 < 0.05 (3) Secara Simultan diketahui nilai Fhitung > Ftabel 72.154 >3.090) artinya Live Streaming dan Online Customer Review secara simultan berpengaruh positif dan signifikan terhadap Purchase Decision di Kecamatan Medan Helvetia.
Pengaruh Brand Ambassador dan Brand Image Terhadap Keputusan Pembelian Produk Nature Republic pada Generasi Z di Kecamatan Medan Selayang Sipayung, Hotdyavia Ira Lesiana; Suryani, Wan; Hafni Sahir, Syafrida
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13494

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antara brand ambassador dan brand image terhadap keputusan pembelian produk Nature Republic pada generasi Z di Kecamatan Medan Selayang. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan asosiatif. Teknik pengambilan sampel dalam penelitian ini adalah teknik purposive sampling. Sampel dalam penelitian ini merupakan generasi Z di Kecamatan Medan Selayang yang berjumlah 95 responden. Metode analisis yang digunakan adalah uji asumsi klasik, uji regresi linier berganda, uji t, uji F dan uji koefisien determinasi R2 dengan menggunakan software SPSS version 23. Hasil penelitian menunjukkan variabel brand ambassador secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian dengan thitung lebih besar ttabel (2,538 > 1,986) dan nilai signifikan 0,013 < 0,05. Dan variabel brand image secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian dengan thitung lebih besar dari ttabel (11,038 > 1986) dan nilai signifikan 0,000<0,05. Kemudian variabel brand ambassador dan brand image secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian dengan Fhitung lebih besar dari Ftabel (93,862 > 3,10) dan nilai signifikan 0,000 < 0,05. Dan nilai Adjusted R Square sebesar 66,4% dan sisanya 33,6% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Pengaruh Promosi dan Citra Wisata Terhadap Minat Berkunjung Kembali Ke Taman Wisata Iman Sitinjo Kabupaten Dairi Erikson Sihombing; Suryani, Wan; Effendi, Ihsan
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18993

Abstract

Penelitian ini bertujuan untuk mengetahui “Pengaruh Promosi dan Citra Wisata Terhadap Minat Berkunjung Kembali Ke Taman Wisata Iman Sitinjo Kabupaten Dairi”. Yang mana promosi adalah cara untuk meningkatkan penjualan produk atau jasa yang biasanya dilakukan melalui iklan atau pemotongan harga, seperti diungkap Investopedia. Citra wisata merupakan persepsi seseorang atau mungkin kelompok orang terhadap suatu produk (barang dan jasa), dan menjadi dasar pertimbangan dalam pengambilan keputusan oleh konsumen untuk membeli atau tidak membeli, untuk datang atau tidak datang. Minat kunjungan ulang merupakan perilaku yang muncul sebagai respon terhadap objek yang menunjukkan keinginan pelanggan untuk melakuka pembelian ulang produk yang telah dibeli sebelumnya. Penelitian ini menggunakan jenis penelitian kuantitatif assosiatif. Sampel dalam penelitian ini merupakan responden Responden yang mengunjungi taman wisata iman minimal 2x. Responden yang berusia dari 5 tahun hingga 60 tahun. Pengumpulan data dilakukan dengan penyebaran kuisioner melalui Google Form. Berdasarkan hasil Uji T didapati bahwa Promosi dan Citra Wisata berpengaruh positif dan signifikan terhadap Loyalitas Konsumen. Pada Uji Koefisien Determinasi (R2) terlihat bahwa nilai Adjusted R Square yang diperoleh yaitu sebesar 0,753 (75,3%). Hal ini menunjukan bahwa variabel independen memiliki kemampuan yang tinggi dalam menjelaskan variasi pada variabel dependen (Minat Berkunjung Kembali) pada penelitian ini. Sisanya 24,7% yang akan terpengaruh oleh faktor-faktor lainnya yang tidak dapat dijelaskan pada penelitian ini
Pengolahan Kue Ubi Keju Untuk Meningkatkan Ekonomi Ibu Rumah Tangga Di Desa Sei Mencirim Kecamatan Kutalimbaru Kabupaten Deli Serdang Sebayang, Minda; Suryani, Wan; Hidayani, Sri
SUBAKTYA: UNPAR COMMUNITY SERVICE JOURNAL Vol. 1 No. 1 (2024): (JULI 2024) SUBAKTYA: UNPAR Community Service Journal
Publisher : Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/sucsj.v1i1.7967.1-8

Abstract

Ubi kayu (Manihot esculenta) merupakan tanaman pangan penting yang dapat ditemui dengan mudah di seluruh Indonesia. Pada panen raya, ubi kayu tidak dapat dimanfaatkan dengan baik sehingga harga jualnya menjadi turun. Untuk meningkatkan ekonomi masyarakat disekitar daerah yang merupakan sumber penghasil ubi kayu maka perlu dibuat nilai tambah atas ubi kayu tersebut hingga dapat memberikan nilai ekonomi terutama bagi ibu-ibu rumah tangga. Kegiatan pengabdian ini dilakukan untuk membantu para ibu di Desa Sei Mencirim, Kecamatan Kutalimbaru, Kabupaten Deli Serdang untuk memberikan pelatihan tentang pengelolaan ubi kayu menjadi cake ubi keju dengan harga ekonomis dan dengan menggunakan peralatan yang seadanya. Kegiatan ini dirasakan sangat bermanfaat karena dapat dijadikan salah satu sumber pendapatan bagi para ibu yang ada di di Desa Sei Mencirim, Kecamatan Kutalimbaru, Kabupaten Deli Serdang.
Co-Authors Adelina Lubis Ahmad Rafiki Alfifto Alfina, Zahra Andarini, Sri Nastiti Anggeun Famelia Anggraini, RA Riri Dian Audia Junita Berampu, Lailan Tawila Br. Sembiring, Tiffani Claudia Dahrul Siregar Dalimunthe, Putri Amini Deliana, Rachma Yunita Dewi, Eka Dian Permata Sari Eka Dewi Setia Tarigan Elfi, Misni Era Purike Erikson Sihombing Errie Margery Eva Ramayani Fadillah, Fauzan Fitriani Tobing Gea, Rizky Dwinata Ginting, Maretta Hafni, Syafrida Handayani, Mas Hasanah, Viola Nurul Hasman, Haryaji Catur Putera Hesti Sabrina Hidayani, Sri Hidayat, Sutan Emir Ihsan Effendi Indawati Lestari Iriantini, Dwi Bhakti Irwan Mohd Subri kesumah, priatna lubis , Laila Annisyah Margery, Errie Marissa Claudya Marissa Claudya Mayang Sari Melda Wani MM, Khairunnisak Mulia, Amrin Muslim Wijaya, Muslim Nur Aisyah Nur Aisyah Nur Azizah Nurmaidah, Nurmaidah Pandia, Syeh Nedi Bremana Pinem, Kristopani Pratiwi, Cahyaning Indah Prity Arlia Putri Putri, Farhana Rahmayani Rahmayani Retnawati Siregar Riska Handayani Riza Fanny Meutia Ropita Tumangger Rosalinda Rosalinda Salsabila, Salwa Saputri, Ayumi Yukiko Sari Bulan Tambunan SEBAYANG, Minda Siadari, Nina Siagian, Rizky Arrasyid Siahaan, Simon Kharisma Silitonga, Christine Adventine Simamora, Ivan Hamonangan Sipayung, Hotdyavia Ira Lesiana Siregar, M Yamin Sri Wahyuni Subri, Irwan Mohd Suhaila Suhaila Sutan Emir Hidayat Syafrida Hafni Sahir Teddi Pribadi Tohap Parulian Triani, Agnes Bunga Vanindah, Jeihan Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Weddy Nur Adam Wira Hayati Putri Yesika Emelia Girsang Yulist Rima Fiandari