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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen PROFIT : Jurnal Administrasi Bisnis Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) JPBM (Jurnal Pendidikan Bisnis dan Manajemen) MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Management and Economics Journal (MEC-J) JURNAL MANAJEMEN BISNIS Iqtishoduna: Jurnal Ekonomi Islam PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Akuntansi Bisnis & Manajemen (ABM) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Manajemen Pemasaran dan Perilaku Konsumen Carmin: Journal of Community Service Southeast Asian Business Review Jurnal Kewirausahaan dan Inovasi MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara
Christin Susilowati
Fakultas Ekonomi Dan Bisnis Universitas Brawijaya Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Akuntansi Bisnis

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Pengaruh Manfaat Keyakinan dan Dimensi Kepribadian Terhadap Loyalitas Pelanggan Melalui Relationship Quality (Studi pada Pelanggan Busana Muslimah di Kota Malang) Mufidha Kartika Yudha; Margono Setiawan; Christin Susilowati
Akutansi Bisnis & Manajemen ( ABM ) Vol 21 No 1 (2014): April
Publisher : STIE Malangkucecwara

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Abstract

Aims of this study to analyze the influence of confidence benefit and personality dimensions on customer loyalty through relationship quality with 84 customers of Muslim clothing boutique in Malang in 2014 as a sample and using quantitative explanatory as the research approach. The sampling technique used is purposive sampling. The analysis techniques were using descriptive statistics and path analysis. The results of the study showed that the confidence benefits and personality dimensions influence loyalty through relationship quality. However, the confidence benefit does not directly influence loyalty. This study shows that the confidence benefits proved to have no effect on loyalty if only seen from Muslim clothing prices, but other factors that support. So, the role of the employee as an intermediary fashion boutique owner as providers and customers as users is very important. In this case, the communication skills of employees are very important to build trust, and commitment to customer satisfaction which leads to customer loyalty.
Co-Authors . Surachman Abanan, Muchammad Zuhri Ramadhani Achmad Zaki Afif, Naufal Ijlal Ahmad Zulkivar La Bonto Aini, Maya Faridhotul Ainur Rofiq Aji Wibowo Angga Setio Priyono Ardhita Widyadhana Aribyan, Mochamad Bintang Armanu Thoyib Athoillah, Moh Barinta, Dunga Dwi Dewantara, Prasetya Putra Diky Ari Pradipta Dunga Dwi Barinta Dyah Sugandini Fada, Nurudin El Fakhri, Erie Awalil Fatchur Rochman Fatchur Rochman Fatchur Rohman Fauzy, Aulia Shabrina Firdaus, Mukhammad Yusuf Naufal Fitriyani Fitriyani Gadis Ghanatika, Gadis Geransha, Rendy Viedo Haritz, Ahmad Nauval Hikam, Haikal Muhammad Hutabarat, Zebath Mega Kartika Indah Permanasari Kharisma, Iffah Nur Kukuh Banendro Kusuma Ratnawati Kusuma Ratnawati La Bonto, Ahmad Zulkivar Manusakerti, Kirana Duiaryane Margono S. Margono Setiawan Maulana, Irfan Adzan Mintarti Rahayu Mintarti Rahayu MS. Idrus Muafi Muafi, ' Mubarok, Muhammad Syahril Mufidha Kartika Yudha Muhammad Syahril Mubarok Mutia Attalia Nizar Nazzal, Ayman Noermijati Noermijati, Noermijati Perdani, Elisabeth Ardiana Wahyu Pervitasari, Salma Arien Putra, Reynaldi Sudarno Putu Adi Putra Arimbawa Rahma Tiara Hakim Rahma Tiara Hakim Ratna Roostika Revita Herbiyanti Sutarto Rila Anggraeni, Rila Rizky Kurniawan Murtiyanto Rofiaty Rofiaty, Rofiaty Rony Arthana Rosita, Ferriyal Siahaan, Andriyuda Siti Aisjah Supandi, Margaretha Natasya Surachman Surachman Sutarto, Revita Herbiyanti Syahri Ramadhan, Syahri Wafi, Azmi Zahran Wati, Cicik Retno Yudistira Arya Sapoetra Yudistira Arya Sapoetra