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Digital Marketplace Training for Strengthening Rural Capacity at Kademangan Village, Cianjur, Indonesia Mustika Sari; Reni Dian Octaviani; Nursery Alfaridi Nasution
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1594

Abstract

The digital transformation of MSMEs is a crucial strategy for enhancing competitiveness and business sustainability in the digital economy. This Community Service (PKM) activity aims to enhance the capacity of MSMEs in Kademangan Village, Cianjur Regency, to utilize the marketplace as a digital marketing tool. The method used was training and direct mentoring for 21 MSMEs through material delivery, practice, and interactive discussions. The results of the activity showed an increase in participants' digital literacy, particularly in creating online stores, managing products, promoting strategies, and managing orders and customer service. A post-training evaluation showed that 90% of participants felt ready to implement online businesses independently. This activity contributed to strengthening the digital capacity of village MSMEs and supporting the development of a technology-based economy.
Strategies to Enhance Supervision and Control of Freight Transport in Over Dimension Over Loading (ODOL) Wahyu Suntoro; Siti Maemunah; Mustika Sari; Djamal Subastian; Ilham Ilham
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.2128

Abstract

This study examines supervision strategies for freight transport at the Balonggandu and Losarang Motor Vehicle Weighing Implementation Units (UPPKB) to address the Over Dimension Over Loading (ODOL) phenomenon, which threatens national road safety and infrastructure. The primary problem analysed is the gap between the high volume of freight vehicles and the limited capacity of manual supervision, leading to logistics inefficiencies. The study employed a mixed-method descriptive approach with data collection through field observations, questionnaires administered to 100 drivers, and in-depth interviews with key informants from the Ministry of Transportation. Data were analysed using SWOT matrices and AHP weighting. The novelty of this research lies in formulating priority strategies that integrate technical operational constraints analysis with inter-agency digital enforcement design for two specific UPPKB sites using a hybrid SWOT and AHP approach. Empirical findings indicate that external opportunity factors, specifically technological support, hold the highest weight (0.490). The strategy of inter-agency integration based on Information Technology (IT) was selected as the top priority (0.113) to overcome the limitations of manual supervision, representing a priority ranking for implementation focus rather than an absolute measure of effect size. The study concludes that a transformation towards integrated digital supervision is a strategic priority, with policy implications requiring the implementation of automated sanctions and the expansion of legal liability to cargo owners to achieve national logistics efficiency.
Geopolitical Impact on The Availability and Price of Wheat for Importers in Indonesia Agustino Mardiandi; Lira Agusinta; Mustika Sari; Muhammad Iqbal Firdaus; Librita Arifiani; Yulianti Keke
Siber Journal of Transportation and Logistics Vol. 4 No. 2 (2026): (SJTL) Siber Journal of Transportation and Logistics (July - September 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjtl.v4i2.1199

Abstract

This study aims to analyze the impact of geopolitical conflicts on wheat availability and prices for importers in Indonesia, focusing on supply chain activities through the Cigading and Ciwandan Port areas in Cilegon, Banten. This research employed a qualitative approach with a descriptive design. Data were collected through in-depth interviews, observations, and documentation involving 12 informants selected using purposive sampling, representing actors involved in various stages of wheat procurement, trade, transportation, and distribution. Data analysis was conducted through data reduction, data presentation, conclusion drawing, and thematic categorization related to geopolitical conflicts, wheat availability, shipping routes, logistics costs, prices or landed costs, adaptation strategies, and coordination among supply chain actors. The findings indicate that the Russia–Ukraine conflict and geopolitical tensions in the Middle East do not directly cause the disappearance of wheat from the Indonesian market but increase uncertainty regarding supply continuity and delivery timeliness. Increased risks along trade routes encourage changes or diversions in shipping routes, resulting in longer lead times and greater uncertainty regarding arrival schedules. These conditions subsequently increase freight costs, fuel consumption, insurance costs, and war risk premiums, contributing to higher landed costs and wheat procurement expenses. Identified adaptation strategies include supplier diversification, increased safety stock or buffer stock, alternative shipping routes, adjustments to procurement and production schedules, digital technology utilization, and enhanced coordination and information exchange among supply chain actors. The study concludes that geopolitical impacts on wheat are transmitted through international transportation and logistics mechanisms, making supply chain resilience essential for maintaining supply continuity and controlling procurement costs. The findings emphasize the importance of balancing cost efficiency, flexibility, security, and supply reliability.
Pengaruh Kesiapan Infrastruktur, Efisiensi Waktu, dan Kapasitas Angkut terhadap Penggunaan Short Sea Shipping (SSS) melalui Efisiensi Biaya sebagai Variabel Mediasi di Koridor Marunda – Tanjung Priok, Jakarta Utara: transport management Frederick Stephanus Manullang; Mustika Sari; Lira Agusinta
Siber Journal of Transportation and Logistics Vol. 4 No. 2 (2026): (SJTL) Siber Journal of Transportation and Logistics (July - September 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjtl.v4i2.1203

Abstract

Indonesia sebagai negara kepulauan memiliki potensi besar dalam pemanfaatan transportasi laut untuk mendukung efisiensi logistik nasional. Short Sea Shipping (SSS) merupakan solusi pelayaran jarak pendek antar pelabuhan atau wilayah yang berdekatan yang berpotensi mengurangi kemacetan, emisi kendaraan, dan biaya transportasi darat. Namun, adopsi SSS di Indonesia, khususnya di koridor Marunda – Tanjung Priok, Jakarta Utara, belum optimal akibat ketidakpastian pada aspek efisiensi biaya, waktu pengiriman, kapasitas angkut, dan kesiapan infrastruktur pelabuhan. Penelitian ini bertujuan untuk menganalisis pengaruh variabel Kesiapan Infrastruktur, Efisiensi Waktu, dan Kapasitas Angkut terhadap Penggunaan Short Sea Shipping (SSS) melalui Efisiensi Biaya Sebagai Variabel Mediasi. Pendekatan penelitian menggunakan metode kuantitatif dengan teknik analisis Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS-SEM), menggunakan software SmartPLS 4. Data dikumpulkan melalui kuesioner terstruktur kepada 64 responden yang terdiri dari manajer logistik, operator depo kontainer, dan pelaku ekspor-impor di kawasan Marunda dan Pelabuhan Tanjung Priok. Hasil penelitian diharapkan dapat memberikan bukti empiris mengenai faktor-faktor penentu adopsi SSS serta rekomendasi kebijakan bagi pemangku kepentingan dalam pengembangan sistem transportasi multimoda yang terintegrasi di Jakarta Utara.
Analysis of the Management Strategy for Mechanical-Electrical Facilities to Enhance Equipment Performance at Soekarno-Hatta International Airport Abdul Malik Rosidi; Lira Agusinta; Yana Tatiana; Mustika Sari; Yuliantini Yuliantini
Jurnal Ilmu Manajemen Terapan Vol. 8 No. 1 (2026): Jurnal Ilmu Manajemen Terapan (September - Oktober 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v8i1.9808

Abstract

This study aims to analyze the management conditions, constraints, and strategies of mechanical-electrical facilities in improving equipment performance at Soekarno-Hatta International Airport. A qualitative case study approach was employed. Data were collected through in-depth interviews and observations involving 15 informants from the Engineering Unit, User/Ground Handling Unit, Asset Management, and Finance Unit. The data were thematically analyzed using MAXQDA through coding, categorization, theme identification, and triangulation. The findings indicate that mechanical-electrical facilities generally remain capable of supporting airport operations, although some equipment has been in service for a relatively long period and is exposed to high operational intensity. Facility performance is influenced by technical reliability, operational load, maintenance quality, spare-parts availability, human resource competency, and budget support. The main constraints include limited budgets, spare-parts procurement, unexpected technical failures, limited personnel, and asset-data synchronization. Performance improvement strategies emphasize predictive and condition-based maintenance, strengthened preventive maintenance, priority- and criticality-based budgeting, personnel competency development, and gradual asset replacement. The study concludes that improving equipment performance requires integrated facility management based on equipment condition, operational risk, and asset life-cycle considerations.
Airport Infrastructure Capacity and Operational Efficiency: A Case Study of Halim Perdanakusuma Airport Mustika Sari; Belinda; Reni Dian Octaviani; Siti Maemunah
Journal of Business Management Vol. 4 No. 2 (2026): December (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i2.239

Abstract

This study aims to evaluate the capacity of key airport infrastructure, including the runway, apron, and passenger terminal, and examine its relationship with operational efficiency at Halim Perdanakusuma Airport, particularly under conditions of limited land availability. A qualitative descriptive approach was employed using in-depth interviews with key airport personnel, direct observations, and a review of operational documents and aviation regulations. Data were analyzed through content analysis supported by MAXQDA software, while historical passenger and aircraft traffic data were examined to identify traffic trends and future capacity requirements. The findings show that the revitalization of the runway, apron, and passenger terminal has improved airport capacity and operational flow. The existing infrastructure is generally adequate to accommodate current operational demand; however, limited land availability remains a significant constraint, particularly for apron capacity, aircraft movements, flight scheduling, and passenger flows during peak periods. Operational efficiency is strongly influenced by infrastructure capacity, aircraft turnaround time, Level of Service, and the coordination of commercial, military, and VVIP operations.  The study concludes that infrastructure revitalization alone is insufficient to ensure long-term operational efficiency in a land-constrained airport. Adaptive operational management, including flight-slot control, apron utilization optimization, passenger-flow management, and smart airport technology, is required to maximize existing infrastructure capacity. These findings provide practical implications for managing urban airports with limited space and multiple operational functions.
Optimisation of Third Party Logistics Process in Freight Forwarding to Improved Efficiency Mustika Sari; Bagus Ridwant Ramadhan; Iqbal Firmansyah; Sekar Widayastuti
BASKARA : Journal of Business and Entrepreneurship Vol. 8 No. 1 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v8i1.27416

Abstract

The study focuses on analyzing the product delivery preparation process within logistics companies to identify inefficiencies and propose actionable improvements. Using methods like Value Stream Mapping (VSM), Process Activity Mapping, and a fishbone diagram, the study aims to reveal the underlying causes of waste in the process. VSM was employed to visualize the entire flow of the delivery process, identifying areas where value is added and where waste occurs. The result is Process Activity Mapping classified activities into three categories: value-added, non-value-added, and necessary non-value-added. This categorization offers valuable insights into potential areas for improving efficiency. The Fishbone diagram further helped identify root causes of waste, focusing on inappropriate processing, excessive transportation, and delays as the main inefficiencies. The study concluded that these types of waste significantly hamper the effectiveness of the delivery activity, increasing costs and lead times. The study advocated for process simplification, optimization of transportation routes, and mitigation of delays via improved planning and coordination to augment operational efficiency and decrease costs in product delivery preparation
Pengaruh Service Orientation dan Airport Service Quality terhadap Passengers Satisfaction Melalui Airport Image pada Penumpang Bandar Udara Soekarno-Hatta Irma Yelly; Mustika Sari; Zaenal Abidin
Jurnal Ilmu Manajemen Terapan Vol. 8 No. 1 (2026): Jurnal Ilmu Manajemen Terapan (September - Oktober 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v8i1.9916

Abstract

Pengaruh Service Orientation dan Airport Service Quality terhadap Passengers Satisfaction melalui Airport Image pada Penumpang Bandar Udara Soekarno-Hatta. Penelitian ini menggunakan pendekatan deskriptif kuantitatif terhadap 281 responden yang ditentukan dengan teknik metode non-probability sampling terhadap penumpang maskapai di Bandar Udara Soekarno-Hatta. Analisis data dilakukan melalui metode Structural Equation Modeling (SEM) menggunakan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa Service Orientation, Airport Service Quality serta airport image berpengaruh positif dan signifikan terhadap Passengers Satisfaction. Service Orientation dan Airport Service Quality berpengaruh positif dan signifikan terhadap airport image. Sementara itu, airport image mampu memediasi pengaruh Service Orientation terhadap Passengers Satisfaction, serta pengaruh Airport Service Quality terhadap Passengers Satisfaction. Penelitian ini memberikan implikasi praktis bagi manajemen bandar udara untuk menyusun kebijakan pelatihan secara berkala terhadap sikap dan kompetensi petugas dalam memberikan pelayanan, menerapkan kebijakan pengembangan sarana dan fasilitas yang berorientasi pada efisiensi serta kenyamanan, serta menetapkan kebijakan pengelolaan pelayanan yang berbasis pada pemanfaatan umpan balik penumpang sebagai dasar evaluasi.
Persepsi Dosen Terhadap Program MBKM Pada Institut Transportasi Dan Logistik Trisakti Marthaleina Ruminda Sitorus; Indriyati Indriyati; Yulianti Keke; Euis Saribanon; Mustika Sari
Jurnal Pemberdayaan Komunitas MH Thamrin Vol. 5 No. 1 (2023): Jurnal Pemberdayaan Komunitas MH Thamrin
Publisher : LPPM Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/jpkmht.v5i1.1387

Abstract

Proses pembelajaran dalam Kampus Merdeka merupakan salah satu perwujudan pembelajaran yang berpusat pada mahasiswa (student centered learning) yang sangat esensial. Pembelajaran dalam Kampus Merdeka memberikan tantangan dan kesempatan untuk pengembangan inovasi dan kreativitas serta mengembangkan kemandirian dalam mencari dan menemukan pengetahuan melalui kenyataan dan dinamika lapangan. Melalui program Merdeka Belajar yang dirancang dan diimplementasikan dengan baik, maka hard skill dan soft skills mahasiswa akan terbentuk dengan kuat. Kegiatan MBKM menjadi kebijakan Pemerintah sangat diperlukan didalam menghasilkan output yang sesuai dengan harapan masyarakat dan dunia industri. Latar belakang penelitian ini adalah bagaimana kesiapan dosen sebagai pendamping kegiatan MBKM dan bertujuan untuk mengetahuibagaimana persepsi dosen pada Fakultas Manajemen dan Bisnis Institut Trasnportasi dan Logistik Trisakti (ITL Trisakti) tentang kebijakan program MBKM. Metode penelitian yang digunakan statistik deskriptif dengan melakukan survey responden terhadap para dosen yang berjumlah 92 orang. Data dikumpulkan melalui pengisian kuesioner pada link Spada Dikti yang telah dibagikan. Hasil penelitian menunjukkan bahwa dosen memperoleh informasi MBKM dari berbagai sumber sehingga memiliki pengetahuan tentang MBKM menjadi tidak utuh, karena belum semua dosen terlibat dalam MBKM, baik sebagai pendamping, maupun yang terlibat pada kegiatan seperti KKN tematik, magang, praktek kerja nyata, dan pengabdian masyarakat bersama mahasiswa. Penelitian ini menyimpulkan bahwa dosen pada Fakultas Manajemen dan Bisnis ITL Trisakti mendukung pelaksanaan MBKM dan akan selalu meningkatkan kompetensinya agar menjadi pendamping yang baik bagi mahasiswa.