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All Journal Jurnal Ekonomi Manajemen Sistem Informasi BASKARA: Journal of Business and Entrepreneurship Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal IPTEK Bagi Masyarakat Jurnal Impresi Indonesia Jurnal Manajemen Bisnis Transportasi dan Logistik Journal of Accounting and Finance Management (JAFM) Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Mustika Sari
Institut Transportasi Dan Logistik Trisakti
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Digital Marketplace Training for Strengthening Rural Capacity at Kademangan Village, Cianjur, Indonesia Mustika Sari; Reni Dian Octaviani; Nursery Alfaridi Nasution
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1594

Abstract

The digital transformation of MSMEs is a crucial strategy for enhancing competitiveness and business sustainability in the digital economy. This Community Service (PKM) activity aims to enhance the capacity of MSMEs in Kademangan Village, Cianjur Regency, to utilize the marketplace as a digital marketing tool. The method used was training and direct mentoring for 21 MSMEs through material delivery, practice, and interactive discussions. The results of the activity showed an increase in participants' digital literacy, particularly in creating online stores, managing products, promoting strategies, and managing orders and customer service. A post-training evaluation showed that 90% of participants felt ready to implement online businesses independently. This activity contributed to strengthening the digital capacity of village MSMEs and supporting the development of a technology-based economy.
Co-Authors Andre Prananto Aprillia Zimbalis Ariesa Ulfa Aswanti Setyawati Bagus Ridwant Ramadhan Danang Darunanto Deslida Saidah Dian Artanti Arubusman Dian Artanti Arubusman Dinar Dewi Kania Dinar Dewi Kania Edhie Budi Setiawan, Edhie Budi Edi Abdurachman Endang Sugiharti Etgar Ramadhani Pambudi Herino Herino I Made Adnyana Idham Iriansyah iqbal Firmansyah Jermanto Setia Kurniawan Juliater Simarmata Muhammad Saleh Nofrisel Nofrisel Nursery Alfaridi S Nasution Oce Prasetya Octaviani, Reni Dian Reni D. Octaviani Rizky Jamiatun Muslimah Sarinah Sihombing Sekar Widayastuti Siti Nurhayati Suan Nauli Wynd Rizaldy Yana Tatiana Yosi Pahala