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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) Jurnal Widya Manajemen & Akuntansi JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri International Research Journal of Business Studies (E-Journal) IJEBD (International Journal Of Entrepreneurship And Business Development) Primanomics : Jurnal Ekonomi & Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal of Supply Chain Management Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi Profesional Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal Jurnal Abdimas Madani dan Lestari (JAMALI) Jurnal Ilmiah Edunomika (JIE) Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Jurnal Bakti Masyarakat Indonesia Madaniya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Kewirausahaan Journal Community Service Consortium Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Indonesian Journal of Humanities and Social Sciences

Christina Whidya Utami

Universitas Ciputra

Author-ID : 408606

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Transportation Other

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The Influence of Hedonic Consumption Tendency and Scarcity Message on Impulsive Buying Mediated By Positive Emotions Rahma, Arya Emerald Dwiguna; Utami, Christina Whidya
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.199

Background: Populix stated the number of impulsive buying increases along with the development of e-commerce, which provides many stimuli for ease in shopping.Purpose: The aims of the research are to measure and analyze the influence of Hedonic Consumption Tendency on Impulsive Buying, Scarcity Message on Impulsive Buying, Hedonic Consumption Tendency on Positive Emotions, Scarcity Message on Positive Emotions, Positive Emotions on Impulsive Buying, and Hedonic Consumption Tendency and Scarcity Message on Impulsive Buying through Positive Emotions. Design/Methodology/Approach: Seven hypotheses were made based on the relationships between the variables. We then tested these hypotheses using PLS-SEM on SmartPLS 4.0. The sample size is set for the minimum of 190 respondents, and the research sample can represent the research population, namely the customers of Shopee Live videos in Surabaya City. We collected primary data from the responses of 195 respondents using Google Forms, surpassing the minimum requirement. The primary data was processed and evaluated to provide research findings that can be used as implications for the company and supporting data for further research. Finding/Result: he findings of this research show that 1) hedonic consumption tendency has a positive and significant effect on positive emotions and impulsive buying, 2) scarcity message has a positive but not significant effect on impulsive buying, 3) scarcity message has a positive & significant effect on positive emotions, 4) positive emotions have a positive & significant effect on impulsive buying, and 5) hedonic consumption tendency and scarcity message have a positive and significant effect on impulsive buying through positive emotions.Conclusion: Impulsive Buying is purchasing decision as a response to external stimulus in the form of marketing strategies such as Scarcity Massages and internal stimulus in the form of shopping behavior such as Hedonic Consumption Tendency which is influenced directly or indirectly by the Organism process in the form of Positive Emotion that created.Originality/Value (State of The Art): The novelty of this research is the research results provide a new perspective on the SOR Theory, that Stimulus can directly create Response without going through the Organism process if the Stimulus is Internal or stimulus comes from the Individual. Keywords: hedonic consumption tendency; scarcity message; positive emotions; impulsive buying; e-commerce

CROWDFUNDING MODEL IN INDONESIA BASED ON PROFIT SHARING PRINCIPLE WITH BLUE OCEAN STRATEGY Utami, Christina Whidya; Sumaji, Yoseva Maria; Bramantyo, Paskalis Dio
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 1 (2025): JMBI UNSRAT Volume 12 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i1.59819

The urgency of this research is that many SMEs in Indonesia face the constraint of limited access to capital and show a solution to overcome the problem of funding sources to finance SMEs by proposing a financing model through a crowdsourcing or crowdfunding mechanism . The crowdfunding model in this study is lending ( peer-to-peer) using the principle of profit sharing such as mudharabah which has not been widely studied. objective of this research is to analyze whether increasing financial inclusion of SMEs through crowdfunding based on the principle of profit sharing is the right model in improving the financial aspects of SMEs in Indonesia. The second year objective is: through the ERRC ( Blue Ocean Strategy ) approach , which factors should be eliminated ( Eliminate), Reduce , Raise and Create ( ERRC ) The aim of the research in the third year is to analyze the model for increasing financial inclusion of SMEs through crowdfunding based on the principle of profit sharing with the Business Model Canvas approach . The results of this study are based on the analysis of IFAS and EFAS shows the need for development at the internal level for crowdfunding improvement , compared to its external factors. Thus internal stakeholders such as local governments, managers become important actors for the process of strengthening profit-sharing crowdfunding .

PLAN DETERMINATION FOR PROMOTION MIX FOR SKETCH! Thiasyura, Honey Gabrielle; Utami, Christina Whidya; Padmalia, Metta
Jurnal Entrepreneur dan Entrepreneurship Vol. 6 No. 2 (2017): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Sketch! is a garment company which manufactures ready-made clothing meant for middleclass consumers between the age of 16 and 35 years. The promotion mix planning is expected to increase the company’s promotional activities and make them more effective in order to increase the company’s income and turnover. This research is a qualitative descriptive research with indepth interview. Purposive sampling is used to select respondents who are familiar with the problems in order to obtain in-depth information. The five research informants are the CEO of Sketch!, a marketing expert, a consumer, a potential consumer, and a business competitor. Research results conclude that the company can develop their promotional activities using five types of promotion mix, namely advertising, sales promotion, personal selling, public relation, and direct marketing. This research also advises the company to maintain a good relationship with the public through sponsorship and create a company website.

Analysis of Innovation, Proactive, and Risk Taking as Presentations of Entrepreneurial Orientation towards Business Success of Second and Third Generation Family Business in Indonesia Utami, Christina Whidya; Tambunan, Damelina; Padmalia, Metta
Jurnal Entrepreneur dan Entrepreneurship Vol. 10 No. 1 (2021): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v10i1.1553

Research Objective: To analyze the effect of entrepreneurial orientation towards the business success of second and third generation family businesses in Indonesia. Methodology/ Research Approach: This study used a cross-sectional, correlation research design. The survey was conducted to 153 medium-scale family businesses that have run for 5-50 years and categorized as middle-scale business ran by the second and/ or third generation family. Hypothesis testing was done via a multiple regression using SPSS. Findings: there is a significant effect between entrepreneurship orientation, which is the independent variable of this study, that covers three indicators namely innovation, proactive, and risk-taking abilities. Innovative and proactive have a significant and positive effect, while risk-taking ability has a significant and negative effect on the success of family businesses in Indonesia. Research limitation/ implication: This study investigates strategies that family businesses use, in terms of entrepreneurial orientation. The limitations of this study are: Bias in assessment perspective of fellow families and the scale of the family business only focus on second and third-generation middle-scale family business. The implication of this research is to create an entrepreneurial orientation culture in family businesses that tend to be lacking innovative, proactive, and risk-taking behaviors, considering the amount of interference and involvement of family members in the management of their family businesses. Practical implication: It is hoped that the second and the third-generation family members show a better perspective exploration in seeing whether entrepreneurial orientation has been implemented and has an impact in creating business success. Thus, family businesses are expected to scale-up their businesses into large-scale companies, and at the same time, survive the succession phase of the next generation. Originality/ value: This study offers an analysis of a unique entrepreneurial orientation, given the personality, family, ownership, and management system in family businesses in Indonesia are different from other countries. Besides, there are influences of technological advances that may interfere family businesses, particularly the family system, in Indonesia

Athlete’s Entrepreneurship Interest A Review Of The Perspective Of Sportpreneur Program, Personality And Self-Efficacy Utami, Christina Whidya; Padmalia, Metta; Sudyasjayanti, Christina; Ernantyo, Yosef Evandro
Jurnal Entrepreneur dan Entrepreneurship Vol. 10 No. 2 (2021): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v10i2.2226

The effort in developing the economy and reducing unemployment in Indonesia is through entrepreneurship. In order to conduct business well, entrepreneurs need to be motivated by several factors in order to have the interest for entrepreneurship. Luthje and Franke’s model (LFM) argued that in order to spark the interest for entrepreneurship, it is affected by several factors, which are internal and external factor. Therefore, this goal of this research is to determine how big the impact of internal and external factor on interest for entrepreneurship. The aim of this research is to understand and analyze the effect of entrepreneurial education, consisting of Sportpreneur Program, personality and self-efficacy on interest for entrepreneurship. There are 4 variables in this study, which are: entrepreneurial education (X1), personality (X2), self-efficacy (X3) and entrepreneurship interest (Y). The research method used is quantitative method, whereby the data was obtained through online distribution of questionnaires. Research sample/ subject is East Java KONI athletes that have participated in sportpreneur program in Institusi Surabaya. Based on the result of this research, it is shown that entrepreneurship interest is positively and significantly affected by Entrepreneur education consisting of Sportpreneur progam and self-efficacy, however, entrepreneurship interest is not affected by personality.

THE STUDY OF MINDSET AND BEHAVIOR OF BUSINESSMEN ON THE THEORY OF 7 SPIRITS OF ENTREPRENEURSHIP utami, christina whidya; Oetomo, Jonathan A
Review of Management and Entrepreneurship Vol. 3 No. 1 (2019): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Being an entrepreneur maybe is a dream for most of people. Before becoming an entrepreneur, we need to know what is the mindset and the behavior of entrepreneurs who has been there before. Ciputra University is a higher education institution founded by Ir. Ciputra teaching about 7 spirit of entrepreneurs consisting of passion, independent, market sensitivity, creative and innovative, calculated risk taker, persistence and high ethical standard as a guide for entrepreneurs who wanted to start or undergoing a business. This research with title “Mindset and Behavior Studies in 7 spirit of entrepreneur theory” performed with qualitative method towards 4 interviewees that has been running business for more than 5 years and had more than 10 employees. Data will be collected by interviewing to 4 interviewees. The result of this research says, that 7 spirit of entrepreneurs theory does exist and reflected in a mindset and behavior of entrepreneurs.

THE DIFFERENCE PATTERN OF SUCCESSION BETWEEN SECOND GENERATION AND THRID GENERATION FAMILY BUSINESS IN INDONESIA (A REVIEW OF THE MEDIUM-SIZE FAMILY BUSINESS) utami, christina whidya
Review of Management and Entrepreneurship Vol. 3 No. 2 (2019): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

The purpose of this study is to find out whether there are differences on pattern of succession between the second and the third generation of family business in Indonesia. Research Design/ Methodology/ Approach: A cross sectional and comparative research design were used in this study, while the data survey was conducted to 41 respondents from the second-generation group and 48 respondents from the third-generation family business; the businesses has run for 5 to 50 years and were categorized as medium size family business. The study used multiple regression test via SPSS to test the hypothesis. Findings: In family business led by the second-generation successor, only personality system affects the family business succession. On the other hand, in family business led by the third-generation, personality, ownership, family, and management system variables affect the success of the family business; meanwhile, family system does not find to affect the family business succession. Research Limitation/ Implication: This study investigates pattern of succession in family business including personality system, ownership system, family system and management system. This study can suggest a solution in the regeneration process of a family business in order to maintain the continuity of the business. limitation: There are some biases found on family’s perspective of the assessment, and the study only focus on medium-size family business. Practical Implications: A right amount of focus on pattern of succession will help the second and the third generation of the family to manifest in business succession. Exploring the second and the third-generation perspectives in regard to succession pattern is the key to maintain the continuity of the family business. Originality/ value: This study offers a pattern of succession from various perspectives, including personal, ownership, family, and management, as well as the relationship to the long-term success of the family business.

Building Canvas Strategy for Integrated Tourism Area and Benchmark: Blue Ocean Strategy Approach Utami, Christina Whidya; Susanto, Hendro; Septina, Fanny; Pujirahayu, Yoseva Maria; Razak, Muhammad Nurdin
Review of Management and Entrepreneurship Vol. 5 No. 1 (2021): Review Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i1.1615

This research aims to identify tourism factors that should be eliminate, reduce, raise, and create (ERRC) to indicate the characteristics of Blue Ocean Strategy (BOS) in order to revitalize the development of Kenjeran tourism area, Surabaya by taking into account aspects of education, local economic improvement, and environmental conservation. The research methodology is based on descriptive approach through analyzing the strength, weakness, opportunities, and threats (SWOT) to find the key success factor, the industry benchmarks, and the tourism market agents in order to understand the ERRC and to set a canvas strategy. The result shows that Revitalization is done by; Eliminating Aspect of Sustainable Environment including environmental pollution, abrasion, and unregulated zone. Reducing Aspect of Attractions, including: a shift in local culture and focus on shopping area. Factors that should be raise is Aspect of Accessibility and Empowerment, including: tourism facilities, and community capacity development. whereasWhereas elements that should be created are included in Aspect of Tourism Industry, including pattern of partnership and community development. The novelties of this research is using Blue Ocean Strategy via a 4-step approach: Eliminate, Reduce, Raise, and Create (ERRC) to revitalize an integrated tourist area. Keywords: Eliminate; Reduce; Raise and Create (ERRC); canvas strategy; Blue Ocean Strategy.

Technology Acceptance Model (TAM) Factors and Social Factors Analysis through Attitude towards to Use on Intention to Purchase of Kisah Kita Ngopi Online Café Bramantyo, Paskalis Dio; Utami, Christina Whidya
Review of Management and Entrepreneurship Vol. 6 No. 1 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i1.2456

The covid-19 pandemic has forced entrepreneurs to switch to online sales, including Kisah Kita Ngopi (KKN) Café. It is essential to know the factors that affect a customer’s Intention to Purchase when online, such as the TAM Factors (perceived usefulness, perceived ease of use) and social factors (social influence, peer influence) attitude towards to use in using online applications. This research uses the SEM data analysis method as- sisted by Partial Least Square (PLS) software. Data collection is carried out by distributing questionnaires in the form of Google forms to people in Sidoarjo and Surabaya who have made online purchases at the KKN Café. In this study, the random sampling technique obtained 85 respondents. The results of this study indicate that (1) perceived usefulness affects atti- tude toward mobile app use, (2) perceived ease of use affects attitude to- ward mobile app use, (3) social influence does not affect attitude toward mobile app use, (4) peer influence affects attitude towards mobile app use, (5) attitude towards mobile app user does not affect intention to purchase, (6) perceived usefulness does not affect intention to purchase, (7) perceived ease of use does not affect intention to purchase, (8) social influence does not affect intention to purchase, and (9) peer influence does not affect intention to purchase. Therefore, based on the results of this study, it can be concluded that the TAM factors scores are higher than those related to social factors with regards to attitude towards to use.

Consumer Preferences in Traditional Snacks, Bipang (Case Study of Pak Tani’s Bipang Company in Pasuruan) Susanti, Tania; Utami, Christina Whidya
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.3359

There is a shift in people's attitudes and interest in traditional snacks due to the influence of globalization and the perception that traditional snacks are out of date, causing the abandonment of these traditional snacks. The Covid-19 pandemic has added to the decline in income in many business sectors. This impact was also experienced by the Pak Tani’s bipang company, which has existed since 1976. For this reason, it is necessary to do a way to attract public interest in bipang products by innovating the flavor, product size, packaging design and accessibility. This study aimed to determine consumer preferences for traditional bipang snacks. The research conducted in October – November 2022 with a total sample were 400 respondents from Surabaya residents, which was carried out using a purposive sampling technique by distributing questionnaires. Respondents were asked to determine the combination of attributes from the most preferred to least preferred. This study uses descriptive quantitative methods using conjoint analysis techniques. The results showed that respondents liked bipang products with cheese flavor, bite size, standing pouch packaging design with zipper and offline accessibility. Based on the importance value factor, the order of the most important variables for respondents is flavor. Keywords: conjoint analysis, consumer preferences

Co-Authors AHMAD JUNAEDI Alexander Wahyudi Henky Soeparto Alim, Rosiana Anastasia Natali Abdi Angeline, Stevi Cris Angkola, Marselina Antonius Tanan Aria Ganna Henryanto Aristya, Tania Auditia Setiobudi Bramantyo , Paskalis Dio Bramantyo, Paskalis Dio Burhan Bungin Cendrawan, Maitreyawira Aryanathan Charly Hongdiyanto Christian Herdinata Christiani, Natalia Christina Christina Christina Christina Christina Christina Sudyasjayanti Damelina B. Tambunan Darmawan, Esther Darwis, Justin Deandra Vidyanata Devi Rahnjen Wijayadne Dina Gandhi Rachmawati Diyah Tulipa Elsa Salfa Farhani Emantyo, Yosef Evandro Eny Lusiadewi Ernantyo, Yosef Evandro Fanny Septina Faradillah, Bella Febry, Timotius Fujimory, Bahy Taqy Gladys Greselda Gosal Hardinata, Satria Hendro Susanto Hendro Susanto Henry Susanto Pranoto Hilda Yunita Wono Ivany, Faya Valentia JE Sutanto Jessica Nathania Kelvianto Kusuma Kevin Sanjaya Kevin Simon Kevin Tan Krismi Budi Sienatra Laij Victor Effendy Liestya Padmawidjaja Lili Kristanti Liliana Dewi Maria Dini Gilang Prativi Maria Dini Gilang Prativi Metta Padmalia Michelle Angelique Maharani Monika Teguh Murpin Josua Sembiring Nadia Alesiana Putri Nathanael, Naomi Nurul Hasanah Oetomo, Jonathan A Pratama, Ikbar Pujirahayu, Yoseva Maria Rahma, Arya Emerald Dwiguna Razak, Muhammad Nurdin Ricky Fernando Rismawati br Sitepu Rismawati, Rismawati Sitepu Romauli Nainggolan Salsabila, Aisyah Sembiring, Murpin Somawiharja, Yohannes Stevanus Christian Anggrianto Susanti, Tania Susanto, Hendro Sutanto, J. E. Syahrin, Nabila Aurelia Tan, Kevin Teofilus Teofilus, Teofilus Thiasyura, Honey Gabrielle Thomas Stefanus Kaihatu Tommy C. Efrata Tommy Christian Efrata Trisno Musanto Tsai, Chia Han Wirawan ED Radianto Yosef Evandro Ernantyo Yoseva Maria Pujirahayu Sumaji Zhang, Jonathan Ardian

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