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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) Jurnal Widya Manajemen & Akuntansi JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri International Research Journal of Business Studies (E-Journal) IJEBD (International Journal Of Entrepreneurship And Business Development) Primanomics : Jurnal Ekonomi & Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal of Supply Chain Management Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi Profesional Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal Jurnal Abdimas Madani dan Lestari (JAMALI) Jurnal Ilmiah Edunomika (JIE) Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Jurnal Bakti Masyarakat Indonesia Madaniya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Kewirausahaan Journal Community Service Consortium Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Indonesian Journal of Humanities and Social Sciences
Christina Whidya Utami
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Transportation Other

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Co-Creation Activity as Moderator in the Destination Brand Attachment Model towards Customer Intention to Revisit Destination in Indonesia and Timor Leste Bramantyo, Paskalis Dio; Fernando, Ricky; Utami, Christina Whidya; Sumaji, Yoseva Maria
Review of Management and Entrepreneurship Vol. 8 No. 1 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i1.4583

Abstract

This research aims to develop a model by examining the impact of perceived quality on destination brand attachment, destination brand attachment on memorable customer experience, and memorable customer experience on the intention to revisit. It also explores whether co-creation activity moderates the relationship between memorable customer experience and the intention to revisit. The method involves purposive sampling, targeting youths aged 20-40 who have visited hospitality locations in Indonesia and Timor-Leste at least three times in the last three months. The sample includes 175 respondents from Indonesia and 75 from Timor-Leste. The results show that perceived quality significantly impacts destination brand attachment, which in turn significantly affects memorable customer experience. This experience significantly influences the intention to revisit, with destination brand attachment also showing a significant impact. Additionally, co-creation activity moderates the influence of memorable customer experience on the intention to revisit in Indonesia, but not in Timor-Leste. This research contributes to theoretical knowledge and offers practical insights for entrepreneurs in the hospitality industry, providing new perspectives for strategic decision-making.
PENGARUH IKLAN DIGITAL & KONTEN PROMOSI TERHADAP MINAT BELI MELALUI CITRA MEREK SEBAGAI INTERVENING VARIABLE PADA USAHA VEGAN LAND Cendrawan, Maitreyawira Aryanathan; Utami, Christina Whidya
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this thesis research is to analyze the impact of digital advertising and promotional content on purchase intention through brand image as an intervening variable in Vegan Land's business. The research method used is quantitative, employing non-probability sampling with purposive sampling involving 100 respondents. The results indicate that digital advertising does not have a significant effect on purchase intention, while promotional content has a significant influence on purchase intention. Brand image has a significant impact on purchase intention, and digital advertising significantly affects brand image. However, promotional content does not significantly affect brand image. Digital advertising has a significant impact on purchase intention when brand image serves as the intervening variable, whereas promotional content does not have a significant effect on purchase intention when brand image is the intervening variable
Integration of Islamic Education and Entrepreneurship to Develop the Muslim's Economy in East Java Sitepu, Rismawati Br; Utami , Christina Whidya; Sembiring , Murpin Josua; Nainggolan, Romauli; Pranoto, Henry Susanto
JOM Vol 6 No 1 (2025): Indonesian Journal of Humanities and Social Sciences, March
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v6i1.6825

Abstract

This study explores how integrating Islamic education with entrepreneurship can support the economic development of Muslims. Islamic education, which emphasizes values ​​such as honesty, social responsibility, and perseverance, is believed to have the potential to shape an ethical entrepreneurial mentality. However, the integration between Islamic education and entrepreneurship has not been fully realized in practice, mainly due to the lack of a specific curriculum and systematic support from various parties. With a qualitative approach, this study uses an in-depth interview method with informants with a background in Islamic education and entrepreneurship. Informants were selected through purposive sampling to obtain an in-depth perspective. The results of the study indicate that the development of an Islamic curriculum, practical and field training, and the formation of an entrepreneurial mentality have an important role in building the character of ethical entrepreneurs, where values ​​such as honesty, social responsibility, and perseverance are the foundation for the mindset of Muslim entrepreneurs. In addition, this integration can potentially strengthen the Muslim economy by creating entrepreneurs based on moral values.
NEGATIVE MARKETING IN THE COSMETICS INDUSTRY: THE EFFECT OF GREENWASHING PERCEPTIONS ON PURCHASE INTENTION THROUGH BRAND IMAGE Utami, Christina Whidya; Teofilus, Teofilus; Somawiharja, Yohannes; Tanan, Antonius; Salsabila, Aisyah; Emantyo, Yosef Evandro; Tsai, Chia Han
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.19

Abstract

With the rise of the sustainable lifestyle movement, the Javanese people are becoming more aware of the need to buy environmentally friendly products, especially cosmetics. The facts in the field show that the company's marketing practices do not support the growing trend of buying eco-friendly cosmetics or the number of people who buy them. This study aimed to determine how consumers' views about greenwashing affect the purchase intention for environmentally friendly cosmetics in the Java Island region, with the brand image as a moderator. The methodology of this research is a combination of a descriptive method and a quantitative method. A descriptive technique and a quantitative approach are used to study the relationship and effect of one variable on another. The sampling technique in this study is non-probability sampling with a purposive sampling type. The sample in this study amounted to 110 respondents, and the data analysis used the SPSS program. The results showed that Greenwashing significantly affected the brand image but did not affect the purchase intention, and the brand image did not affect the purchase intention. Moreover, the total effect showed that greenwashing did not affect the purchase intention through the brand image. So this research concludes that a greenwashing phenomenon can easily produce brand image.
REVEALING THE IMPORTANCE OF GREEN COLLABORATION IN GREEN INNOVATION: ENTREPRENEURIAL MARKETING PERSPECTIVE Darmawan, Esther; Radianto, Wirawan Endro Dwi; Kaihatu, Thomas Stefanus; Utami, Christina Whidya
Jurnal Manajemen dan Kewirausahaan Vol. 27 No. 1 (2025): MARCH 2025
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmk.27.1.1-10

Abstract

Green innovation (GI) is often perceived as unnecessary for companies, while the amount of packaging waste with the potential to pollute the environment continues to increase significantly. Without extraordinary action, this will lead to contamination of ecosystems and a threat to human health. Therefore, this research aimed to explore the role of green collaboration (GC) in enhancing innovation and improving company performance (CP), with a particular emphasis on how the synergy of innovation and collaboration serves as a dimension of entrepreneurial marketing (EM). A quantitative method was used through a survey of 120 division heads and company owners in Indonesia. Moreover, data analysis was conducted using Structural Equation Model (SEM) method with Partial Least Squares (PLS) method. The results showed that both green innovation and green collaboration had a positive impact on company performance. However, green collaboration did not demonstrate a statistically significant moderating effect. This suggests that companies need to consider other strategic alliances to maximize the synergy between green innovation and green collaboration. The results can serve as a guide for companies in designing effective innovation and collaboration strategies to achieve sustainability and competitive advantage. However, a key limitation is that the strategy may not be applicable in another industry.
Long-Term Buyer-Supplier Relationship Analysis Aristya, Tania; Utami, Christina Whidya; Sumaji, Yoseva Maria
Review of Management and Entrepreneurship Vol. 9 No. 1 (2025): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v9i1.4100

Abstract

This study discusses the factors contributing to the long-term relationship between a business and its suppliers. The problem faced by the company is the unfulfilled realization of the fulfillment of the copra raw material. The competition among copra business players and the potential suppliers choosing to sell to competitors causes this problem. This research aims to determine the factors contributing to the sustainability of the relationship between the company and its suppliers. The method used in this study is a quantitative method with an exploratory factor analysis approach using the SPSS analysis tool. The population in this study consists of 45 company suppliers scattered in North Maluku and East Nusa Tenggara. The sampling technique used is saturated sampling, involving all 45 respondents in the population. The data collection method in this research uses a questionnaire with a Likert scale. The results of the factor analysis revealed the formation of five new factors, which are simplifications of the fifteen research variables. These factors are interpersonal Relationships, satisfactory performance, trusted practices, loyalty, and communication synchronization.
Meningkatkan Sustainable Development Goals (SDGs) melalui Lomba Showcase Dewi, Liliana; Utami , Christina Whidya; Efrata, Tommy Christian; Christiani , Natalia; Christina, Christina; Padmawidjaja, Liestya; Sutanto, J. E.
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 7 No. 1 (2025): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v7i1.5148

Abstract

Universitas Ciputra (UC) Surabaya sedang gencar dalam mengimplementasikan Sustainable Development Goals (SDGs), khususnya pada Partnerships for the Goals. Demi tercapainya Universitas yang berdampak bagi lingkungannya, maka diadakan lomba showcase menggunakan bahan daur ulang yang 3R (Reuse, Reduce, Recycle). Lomba showcase diutamakan pada negara-negara yang menjadi partner kerja sama internasional UC yaitu Australia, Malaysia, India, Perancis, Thailand, dan China. Lomba ini diikuti oleh seluruh sivitas akademika UC. Hasilnya adalah pengetahuan tentang SDGs yang sudah dilakukan di negara-negara tersebut dapat menjadi tolok ukur bagi pengajar dan staf Universitas Ciputra Surabaya dalam mengimplementasikan SDGs khususnya di lingkungan sekitar kampus.
PKM Pengolahan Kain Perca Bagi Ibu Masyarakat Desa Munggugianti, Kec. Benjeng, Kab. Gresik: indonesia Utami, Christina Whidya; Sumaji, Yoseva Maria Pujirahayu; Bramantyo, Paskalis Dio; Syahrin, Nabila Aurelia
Jurnal Abdimas Madani dan Lestari (JAMALI) Volume 07, Issue 02, September 2025
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jamali.vol7.iss2.art1

Abstract

The Community Partnership Program (PKM) entitled "PKM Patch Fabric Processing for Mothers of the Munggugianti Village Community, Kec. Benjeng, Kab. Gresik” aims to solve the problems faced by partner (a group of patchwork craftsmen in Munggugianti Village, Benjeng District, Gresik Regency). The problems faced by PKM partners cover 4 aspects, namely: a) Development of the patchwork craftsman business, b) Innovation of patchwork processing, c) Marketing of processed patchwork products, d) Administration and finance of the patchwork craftsman business. Solutions to business development difficulties offered by PKM to partners include: 1) Efforts to provide basic business knowledge, 2) Provision of basic business development modules, 3) Providing basic business training. Innovative Solutions for Patchwork Processing, completed by: 1) training on making standardized patchwork handicraft products 2) Socialization on the introduction of types of patchwork processed products. Solution to the third problem (Marketing of Processed Patchwork Products) by: 1) Equipping participants with the knowledge of promoting a product, 2) Introducing marketing channels, 3) opening marketing through online and offline channels. The solution to the fourth problem (Administration and financial business) is achieved through: 1) introducing financial institutions, 2) Providing training on the basics of financial business. The process of implementing the PKM program is carried out through approach methods, partner participation and an evaluation process for the activities that have been held. The outputs of the Community Partnership Program (PKM) are in the form of: 1) publication of articles in nationally accredited journals or national proceedings, 2) Improvement and understanding of the management capabilities of partners (patchwork craftsmen), 3) Increase in the income of patchwork craftsmen from the business they run, 4) Have patchwork processed products that are ready to be marketed.
PENGARUH GAYA HIDUP DAN ETNOSENTRISME KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN Angkola, Marselina; Utami, Christina Whidya; Gosal, Gladys Greselda
PERFORMA Vol. 8 No. 2 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i2.2037

Abstract

"The Effect of Lifestyle and Consumer Ethnocentrism on Purchase Decisions of Baticue". This research which an title the influence of lifestyle and consumer ethnocentrism on purchase decision of Baticue. Independent variables in this research are lifestyle and consumer ethnocentrism. Dependent variable in this research is the purchase decision. This research is quantitative. The population in this research is 65 consumers who have ever done purchases in Baticue. The sampling method is saturated sampling. The respondents were obtained from online google form questionnaire. Data analysis in this research used SPSS version 22. The results of this research are lifestyle and consumer ethnocentrism have a significant positive effect on purchasing decisions.
Sustainability Orientation, Crowdfunding Engegement Motivation, and Crowdfunding Success in Indonesia Junaedi, Ahmad; Whidya Utami, Christina; Herdinata, Christian
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3389

Abstract

The development of the equity crowdfunding ecosystem in Indonesia, focusing on campaign sustainability is seen to increase the chances of fundraising success by increasing investor trust, social legitimacy, and emotional engagement. This study aims to analyze the effect of sustainability orientation on Equity Crowdfunding campaign performance on platforms regulated by Otoritas Jasa Keuangan, and to describe the mediating role of Crowdfunding Engagement Motivation. The approach applied is a systematic conceptual literature review, by searching for references related to sustainability, investor participation, and crowdfunding performance, then compiled through narrative synthesis. The results of the study indicate that campaigns that prioritize environmental and social elements can increase Crowdfunding Engagement Motivation such as individual value encouragement, community support, and mission alignment which ultimately encourage active investor behavior and success in fundraising. Thus, Crowdfunding Engagement Motivation functions as a positive link between sustainability orientation and Equity Crowdfunding outcomes. The practical implication is that entrepreneurs and managers of Equity Crowdfunding platforms in Indonesia should strategically prioritize sustainability values ​​in campaigns to increase investor participation and funding efficiency. This study is not an empirical study, but a conceptual synthesis that explains theoretical pathways and practical strategies in local Equity Crowdfunding.
Co-Authors AHMAD JUNAEDI Alexander Wahyudi Henky Soeparto Alim, Rosiana Anastasia Natali Abdi Angeline, Stevi Cris Angkola, Marselina Antonius Tanan Aria Ganna Henryanto Aristya, Tania Auditia Setiobudi Bramantyo , Paskalis Dio Bramantyo, Paskalis Dio Burhan Bungin Cendrawan, Maitreyawira Aryanathan Charly Hongdiyanto Christian Herdinata Christiani, Natalia Christina Christina Christina Christina Christina Christina Sudyasjayanti Damelina B. Tambunan Darmawan, Esther Darwis, Justin Deandra Vidyanata Devi Rahnjen Wijayadne Dina Gandhi Rachmawati Diyah Tulipa Elsa Salfa Farhani Emantyo, Yosef Evandro Eny Lusiadewi Ernantyo, Yosef Evandro Fanny Septina Faradillah, Bella Febry, Timotius Fujimory, Bahy Taqy Gladys Greselda Gosal Hardinata, Satria Hendro Susanto Hendro Susanto Henry Susanto Pranoto Hilda Yunita Wono Ivany, Faya Valentia JE Sutanto Jessica Nathania Kelvianto Kusuma Kevin Sanjaya Kevin Simon Kevin Tan Krismi Budi Sienatra Laij Victor Effendy Liestya Padmawidjaja Lili Kristanti Liliana Dewi Maria Dini Gilang Prativi Maria Dini Gilang Prativi Metta Padmalia Michelle Angelique Maharani Monika Teguh Murpin Josua Sembiring Nadia Alesiana Putri Nathanael, Naomi Nurul Hasanah Oetomo, Jonathan A Pratama, Ikbar Pujirahayu, Yoseva Maria Rahma, Arya Emerald Dwiguna Razak, Muhammad Nurdin Ricky Fernando Rismawati br Sitepu Rismawati, Rismawati Sitepu Romauli Nainggolan Salsabila, Aisyah Sembiring, Murpin Somawiharja, Yohannes Stevanus Christian Anggrianto Susanti, Tania Susanto, Hendro Sutanto, J. E. Syahrin, Nabila Aurelia Tan, Kevin Teofilus Teofilus, Teofilus Thiasyura, Honey Gabrielle Thomas Stefanus Kaihatu Tommy C. Efrata Tommy Christian Efrata Trisno Musanto Tsai, Chia Han Wirawan ED Radianto Yosef Evandro Ernantyo Yoseva Maria Pujirahayu Sumaji Zhang, Jonathan Ardian