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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) Jurnal Widya Manajemen & Akuntansi JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri International Research Journal of Business Studies (E-Journal) IJEBD (International Journal Of Entrepreneurship And Business Development) Primanomics : Jurnal Ekonomi & Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal of Supply Chain Management Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi Profesional Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal Jurnal Abdimas Madani dan Lestari (JAMALI) International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Jurnal Bakti Masyarakat Indonesia Madaniya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Locus Penelitian dan Pengabdian Journal Community Service Consortium Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Journal of Economics and Management Scienties International Research Journal of Business Studies Indonesian Journal of Humanities and Social Sciences
Christina Whidya Utami
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Transportation Other

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PENGARUH IKLAN DIGITAL & KONTEN PROMOSI TERHADAP MINAT BELI MELALUI CITRA MEREK SEBAGAI INTERVENING VARIABLE PADA USAHA VEGAN LAND Cendrawan, Maitreyawira Aryanathan; Utami, Christina Whidya
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this thesis research is to analyze the impact of digital advertising and promotional content on purchase intention through brand image as an intervening variable in Vegan Land's business. The research method used is quantitative, employing non-probability sampling with purposive sampling involving 100 respondents. The results indicate that digital advertising does not have a significant effect on purchase intention, while promotional content has a significant influence on purchase intention. Brand image has a significant impact on purchase intention, and digital advertising significantly affects brand image. However, promotional content does not significantly affect brand image. Digital advertising has a significant impact on purchase intention when brand image serves as the intervening variable, whereas promotional content does not have a significant effect on purchase intention when brand image is the intervening variable
Integration of Islamic Education and Entrepreneurship to Develop the Muslim's Economy in East Java Sitepu, Rismawati Br; Utami , Christina Whidya; Sembiring , Murpin Josua; Nainggolan, Romauli; Pranoto, Henry Susanto
JOM Vol 6 No 1 (2025): Indonesian Journal of Humanities and Social Sciences, March
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v6i1.6825

Abstract

This study explores how integrating Islamic education with entrepreneurship can support the economic development of Muslims. Islamic education, which emphasizes values ​​such as honesty, social responsibility, and perseverance, is believed to have the potential to shape an ethical entrepreneurial mentality. However, the integration between Islamic education and entrepreneurship has not been fully realized in practice, mainly due to the lack of a specific curriculum and systematic support from various parties. With a qualitative approach, this study uses an in-depth interview method with informants with a background in Islamic education and entrepreneurship. Informants were selected through purposive sampling to obtain an in-depth perspective. The results of the study indicate that the development of an Islamic curriculum, practical and field training, and the formation of an entrepreneurial mentality have an important role in building the character of ethical entrepreneurs, where values ​​such as honesty, social responsibility, and perseverance are the foundation for the mindset of Muslim entrepreneurs. In addition, this integration can potentially strengthen the Muslim economy by creating entrepreneurs based on moral values.
NEGATIVE MARKETING IN THE COSMETICS INDUSTRY: THE EFFECT OF GREENWASHING PERCEPTIONS ON PURCHASE INTENTION THROUGH BRAND IMAGE Utami, Christina Whidya; Teofilus, Teofilus; Somawiharja, Yohannes; Tanan, Antonius; Salsabila, Aisyah; Emantyo, Yosef Evandro; Tsai, Chia Han
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.19

Abstract

With the rise of the sustainable lifestyle movement, the Javanese people are becoming more aware of the need to buy environmentally friendly products, especially cosmetics. The facts in the field show that the company's marketing practices do not support the growing trend of buying eco-friendly cosmetics or the number of people who buy them. This study aimed to determine how consumers' views about greenwashing affect the purchase intention for environmentally friendly cosmetics in the Java Island region, with the brand image as a moderator. The methodology of this research is a combination of a descriptive method and a quantitative method. A descriptive technique and a quantitative approach are used to study the relationship and effect of one variable on another. The sampling technique in this study is non-probability sampling with a purposive sampling type. The sample in this study amounted to 110 respondents, and the data analysis used the SPSS program. The results showed that Greenwashing significantly affected the brand image but did not affect the purchase intention, and the brand image did not affect the purchase intention. Moreover, the total effect showed that greenwashing did not affect the purchase intention through the brand image. So this research concludes that a greenwashing phenomenon can easily produce brand image.
Long-Term Buyer-Supplier Relationship Analysis Aristya, Tania; Utami, Christina Whidya; Sumaji, Yoseva Maria
Review of Management and Entrepreneurship Vol. 9 No. 1 (2025): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v9i1.4100

Abstract

This study discusses the factors contributing to the long-term relationship between a business and its suppliers. The problem faced by the company is the unfulfilled realization of the fulfillment of the copra raw material. The competition among copra business players and the potential suppliers choosing to sell to competitors causes this problem. This research aims to determine the factors contributing to the sustainability of the relationship between the company and its suppliers. The method used in this study is a quantitative method with an exploratory factor analysis approach using the SPSS analysis tool. The population in this study consists of 45 company suppliers scattered in North Maluku and East Nusa Tenggara. The sampling technique used is saturated sampling, involving all 45 respondents in the population. The data collection method in this research uses a questionnaire with a Likert scale. The results of the factor analysis revealed the formation of five new factors, which are simplifications of the fifteen research variables. These factors are interpersonal Relationships, satisfactory performance, trusted practices, loyalty, and communication synchronization.
Meningkatkan Sustainable Development Goals (SDGs) melalui Lomba Showcase Dewi, Liliana; Utami , Christina Whidya; Efrata, Tommy Christian; Christiani , Natalia; Christina, Christina; Padmawidjaja, Liestya; Sutanto, J. E.
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 7 No. 1 (2025): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v7i1.5148

Abstract

Universitas Ciputra (UC) Surabaya sedang gencar dalam mengimplementasikan Sustainable Development Goals (SDGs), khususnya pada Partnerships for the Goals. Demi tercapainya Universitas yang berdampak bagi lingkungannya, maka diadakan lomba showcase menggunakan bahan daur ulang yang 3R (Reuse, Reduce, Recycle). Lomba showcase diutamakan pada negara-negara yang menjadi partner kerja sama internasional UC yaitu Australia, Malaysia, India, Perancis, Thailand, dan China. Lomba ini diikuti oleh seluruh sivitas akademika UC. Hasilnya adalah pengetahuan tentang SDGs yang sudah dilakukan di negara-negara tersebut dapat menjadi tolok ukur bagi pengajar dan staf Universitas Ciputra Surabaya dalam mengimplementasikan SDGs khususnya di lingkungan sekitar kampus.
PKM Pengolahan Kain Perca Bagi Ibu Masyarakat Desa Munggugianti, Kec. Benjeng, Kab. Gresik: indonesia Utami, Christina Whidya; Sumaji, Yoseva Maria Pujirahayu; Bramantyo, Paskalis Dio; Syahrin, Nabila Aurelia
Jurnal Abdimas Madani dan Lestari (JAMALI) Volume 07, Issue 02, September 2025
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jamali.vol7.iss2.art1

Abstract

The Community Partnership Program (PKM) entitled "PKM Patch Fabric Processing for Mothers of the Munggugianti Village Community, Kec. Benjeng, Kab. Gresik” aims to solve the problems faced by partner (a group of patchwork craftsmen in Munggugianti Village, Benjeng District, Gresik Regency). The problems faced by PKM partners cover 4 aspects, namely: a) Development of the patchwork craftsman business, b) Innovation of patchwork processing, c) Marketing of processed patchwork products, d) Administration and finance of the patchwork craftsman business. Solutions to business development difficulties offered by PKM to partners include: 1) Efforts to provide basic business knowledge, 2) Provision of basic business development modules, 3) Providing basic business training. Innovative Solutions for Patchwork Processing, completed by: 1) training on making standardized patchwork handicraft products 2) Socialization on the introduction of types of patchwork processed products. Solution to the third problem (Marketing of Processed Patchwork Products) by: 1) Equipping participants with the knowledge of promoting a product, 2) Introducing marketing channels, 3) opening marketing through online and offline channels. The solution to the fourth problem (Administration and financial business) is achieved through: 1) introducing financial institutions, 2) Providing training on the basics of financial business. The process of implementing the PKM program is carried out through approach methods, partner participation and an evaluation process for the activities that have been held. The outputs of the Community Partnership Program (PKM) are in the form of: 1) publication of articles in nationally accredited journals or national proceedings, 2) Improvement and understanding of the management capabilities of partners (patchwork craftsmen), 3) Increase in the income of patchwork craftsmen from the business they run, 4) Have patchwork processed products that are ready to be marketed.
PENGARUH GAYA HIDUP DAN ETNOSENTRISME KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN Angkola, Marselina; Utami, Christina Whidya; Gosal, Gladys Greselda
PERFORMA Vol. 8 No. 2 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i2.2037

Abstract

"The Effect of Lifestyle and Consumer Ethnocentrism on Purchase Decisions of Baticue". This research which an title the influence of lifestyle and consumer ethnocentrism on purchase decision of Baticue. Independent variables in this research are lifestyle and consumer ethnocentrism. Dependent variable in this research is the purchase decision. This research is quantitative. The population in this research is 65 consumers who have ever done purchases in Baticue. The sampling method is saturated sampling. The respondents were obtained from online google form questionnaire. Data analysis in this research used SPSS version 22. The results of this research are lifestyle and consumer ethnocentrism have a significant positive effect on purchasing decisions.
Leadership Style and Organizational Culture as Determinants of Employee Satisfaction and Performance at PT. Karya Setiawan Ekatama Ivany, Faya Valentia; Utami, Christina Whidya
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6586

Abstract

Transportation is an effort to move people or goods to another place using a motorized vehicle. There has been a decrease in the number of land transportation passengers in the last 2 years. PO (Bus Company) Setiawan is a bus transportation service company that provides services for moving people/goods to another place using a motorized vehicle (KBBI, 2019). The purpose of this study is to investigate the impact of leadership style and organizational culture on employee satisfaction and performance at PT. Karya Setiawan Ekatama. The study included 92 respondents who were employees at PT. Karya Setiawan Ekatama. The survey method, which involved distributing questionnaires online via Google Forms, was used in this study to conduct sampling. The sampling method used was non-probability sampling. The results of this study indicate that leadership style and culture in the company have a significant influence on employee satisfaction and performance
Sme Borrower Discourage Analysis In Indonesia And Malaysia: An Impact Analysis On Business Performance Sumaji, Yoseva Maria Pujirahayu; Whidya Utami, Christina; Bramantyo , Paskalis Dio
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4822

Abstract

Urgency of Research: SMEs in Indonesia and Malaysia are often constrained by capital or finance. The results of the identification showed that application costs, and self-efficacy were the causes of Discourage Borrower (DB). On the other hand, the condition of Dicourage Borrower affects the performance of SMEs in Indonesia and Malaysia. Considering that the findings are still partial, this study seeks to integrate the role of Borrower Discourage and the aspect of efficiency moderation for SME business performance in Indonesia and Malaysia. The purpose of this study is (a) to analyze the determinant of discouraged borrowers, namely application fees, whether it affects the performance of SMEs in Indonesia and Malaysia.( b) to analyze whether the determinant of discouraged borrowers, namely self-efficacy, has an effect on the performance of SMEs in Indonesia and Malaysia. (c) efficiency strengthens the influence of application costs and self-efficacy on the performance of SMEs in Indonesia and Malaysia. Research Methods: The research sample in Indonesia was 146 SMEs and 136 SMEs in Malaysia. The data was processed using SEM PLS. And ANOVA uses SPSS to compare the situation of SMEs in Indonesia and Malaysia. Research findings: are to analyze (1) the determinant of discouraged borrowers, namely application fees, has a significant effect on the performance of SMEs in Indonesia and Malaysia (2) the determinant of discouraged borrowers, namely self-efficacy, does not have a significant effect on the performance of SMEs in Indonesia and Malaysia. (3) efficiency is not significant in strengthening the influence of application fees on the performance of SMEs in Indonesia and Malaysia (4) efficiency strengthens the significant influence of Self-Efficacy on the performance of SMEs in Indonesia and Malaysia (5) Self-efficacy does not have a significant effect on the performance of SMEs in Indonesia and Malaysia (6) Efficiency has a significant effect on the performance of SMEs in Indonesia and Malaysia.( 7) Meanwhile, the comparison between the situation of Indonesia and Malaysia shows that if the borrower discourage is high, high self-efficacy will improve the performance of SMEs in Indonesia and Malaysia (8) While the comparison between the situation of Indonesia and Malaysia shows that the high application cost will be high efficiency so that the performance of SMEs in both Indonesia and Malaysia will be better. (9) Meanwhile, the comparison between the situation of Indonesia and Malaysia shows that when the efficiency is high and the efficiency is high, the performance will be better than the low efficiency. This situation is the same in both Indonesia and Malaysia
User-Generated Content and Influencer Marketing in Fashion Retail: How User Engagement Mediates Purchase Intention on Shopee Nathanael, Naomi; Utami, Christina Whidya
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5516

Abstract

The rapid expansion of e-commerce, particularly in the fashion retail sector, has emphasized the importance of digital marketing strategies such as user-generated content (UGC) and influencer marketing. This study investigates how UGC and influencer marketing influence consumers' purchase intention on Shopee, with user engagement as a mediating variable. Using a quantitative approach, data were collected through online surveys from 150 Shopee users who had encountered fashion-related content either from users or influencers. Structural Equation Modeling (SEM) was employed to analyze the relationships between variables. The findings reveal that both UGC and influencer marketing significantly enhance user engagement. However, neither UGC nor influencer marketing directly influences purchase intention without user engagement. User engagement fully mediates the effect of both variables on consumers’ intention to purchase. This implies that engaging users emotionally and interactively is crucial for converting digital exposure into buying decisions. The study underscores the importance of fostering authentic engagement through personalized content and strategic influencer partnerships. These insights offer practical implications for fashion brands and marketers in optimizing their social media strategies to drive online sales effectively.
Co-Authors Abdi, Anastasia Natali Ahmad Junaedi Alexander Wahyudi Henky Soeparto Alim, Rosiana Angeline, Stevi Cris Angkola, Marselina Antonius Tanan Aria Ganna Henryanto Aristya, Tania Auditia Setiobudi Bramantyo , Paskalis Dio Bramantyo, Paskalis Dio Burhan Bungin Cendrawan, Maitreyawira Aryanathan Chandra, Michelle Gabriel Charly Hongdiyanto Christian Herdinata Christiani, Natalia Christina Christina Christina Christina Christina Christina Sudyasjayanti Damelina B. Tambunan Darwis, Justin Deandra Vidyanata Devi Rahnjen Wijayadne Dina Gandhi Rachmawati Diyah Tulipa Elsa Salfa Farhani Emantyo, Yosef Evandro Endi Sarwoko Eny Lusiadewi Ernantyo, Yosef Evandro Fanny Septina Faradillah, Bella Febry, Timotius Firdayanti, Febriana Kharisma Fujimory, Bahy Taqy Gladys Greselda Gosal Hardinata, Satria Hendro Susanto Hendro Susanto Henry Susanto Pranoto Hilda Yunita Wono Ivany, Faya Valentia JE Sutanto Jessica Nathania Jordanius, Jessica Kelvianto Kusuma Kevin Sanjaya Kevin Simon Kevin Tan Krismi Budi Sienatra Laij Victor Effendy Liestya Padmawidjaja Lili Kristanti Liliana Dewi Maria Dini Gilang Prativi Maria Dini Gilang Prativi Metta Padmalia Michelle Angelique Maharani Monika Teguh Murpin Josua Sembiring Nadia Alesiana Putri Nathanael, Naomi Nurul Hasanah Octavia Djoenaydy, Helen Oetomo, Jonathan A Pratama, Ikbar Pujirahayu, Yoseva Maria Putri, Nadia Alesiana Rahma, Arya Emerald Dwiguna Razak, Muhammad Nurdin Ricky Fernando Ridzal Wahid Rismawati br Sitepu Rismawati, Rismawati Sitepu Romauli Nainggolan Salsabila, Aisyah Sembiring, Murpin Somawiharja, Yohannes Stevanus Christian Anggrianto Susanti, Tania Susanto, Hendro Sutanto, J. E. Syahrin, Nabila Aurelia Tan, Kevin Tanesia, Cindy Yoel Teofilus Teofilus, Teofilus Thiasyura, Honey Gabrielle Tommy C. Efrata Tommy Christian Efrata Trisno Musanto Tsai, Chia Han Wibisono, Alexander Hiro Yosef Evandro Ernantyo Yoseva Maria Pujirahayu Sumaji Zhang, Jonathan Ardian