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PERAN WORD OF MOUTH, KEPERCAYAAN DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI FASHION ONE LOMBOK, NTB Kevin Sanjaya; Christina Whidya Utami; Gladys Greselda Gosal
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 1 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i1.2239

Abstract

The purpose of this research is to analyze the effect of word of mouth, trust and store atmosphere on purchase decision at Fashion One Lombok. The research respondents are 103 consumers of Fashion One, Lombok, NTB who are taken by purposive sampling method. The analysis that is used is multiple regression analysis. The independent variables are word of mouth, trust and store atmosphere, while the dependent variable is purchase decision. The result of F hypothesis test indicates that the regression model that is used in the research is stated feasible. The results of the t test analysis show that the variables word of mouth, trust and store atmosphere partially affect positive significant on consumers’ purchase decision of Fashion One Lombok, NTB. Therefore, it can be concluded that if each word of mouth, trust and store atmosphere gets better, it will be able to increase consumers’ purchase decision.
PENGARUH SALES PROMOTION, SERVICE QUALITY DAN CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION PADA PENGGUNA LAYANAN SHOPEEFOOD DI KOTA SURABAYA Angeline, Stevi Cris; Christina Whidya Utami
PERFORMA Vol. 8 No. 3 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i3.3758

Abstract

This research is motivated by changes in consumer behavior in terms of shopping for food and beverage products online delivery orders. ShopeeFood is an innovation expansion of Shopee which is an online food and beverage ordering service platform. The existence of ShopeeFood is now being loved by the public as a means of purchasing food online delivery orders, the number of ShopeeFood users has also increased over time, this is known because ShopeeFood has often provided a number of interesting ongoing promotions since its launch. However, the ShopeeFood service is still lagging far behind similar e-commerce platforms that were earlier in the innovation of online food and beverage ordering delivery orders, namely GrabFood and GoFood. This is supported by research by a digital research company in 2021 which shows data on user platforms for ordering food and drinks online delivery orders via ShopeeFood reaching 28% which is still far from competitors like GrabFood at 82% and GoFood at 71%. Therefore, the authors conducted more in-depth research regarding the factors that influence consumer repurchase intention through the ShopeeFood service. This study uses sales promotion, service quality and customer experience variables which represent independent variables that influence the dependent variable, namely repurchase intention for ShopeeFood service users, while the aims of this study are: 1) To find out whether Sales Promotion has an influence on Repurchase Intention on service users ShopeeFood; 2) To find out whether Service Quality has an influence on Repurchase Intention of ShopeeFood service users; 3) To find out whether Customer Experience has an influence on Repurchase Intention of ShopeeFood service users; 4) To find out whether Sales Promotion, Service Quality and Customer Experience simultaneously have an influence on Repurchase Intention of ShopeeFood service users. This research was conducted on a population of people in the city of Surabaya who use ShopeeFood services with the following criteria: 1) Users of ShopeeFood services for more than 3 months; 2) Aged 17 years or over; 3) domiciled in the city of Surabaya; 4) Have made transactions through the ShopeeFood service at least 3 times. Sampling in this study used a purposive sampling technique with a total of 160 respondents.This study uses multiple linear regression analysis with data processing using SPSS, the calculation results show that sales promotion has a significant effect on repurchase intention (Sig. 0.042 <0.05), service quality has a significant effect on repurchase intention (Sig. 0.005 <0.05) ), and customer experience has a significant effect on repurchase intention (Sig. 0.003 <0.05). In addition, this study also shows that sales promotion, service quality and customer experience simultaneously also have a significant effect on repurchase intention (0.000 <0.05).
PENGARUH ENTREPRENEURIAL PASSION, ENTREPRENEURIAL EDUCATION, DAN ENTREPRENEURIAL MINDSET TERHADAP ENTREPRENEURIAL INTENTION PADA MAHASISWA IBM UNIVERSITAS CIPUTRA SURABAYA Faradillah, Bella; Christina Whidya Utami
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3770

Abstract

The purpose of this study is to to find out the influence of entrepreneurial passion, entrepreneurial education, and entrepreneurial mindset on entrepreneurial intention in IBM-RC students class of 2019 at Ciputra University Surabaya. This research type is quantitative research. The population in this research were IBM-RC students class of 2019. The sample in this research amounts to 198 respondents with online questionnaire data collection method, that is Google form. Sampling technique of this research uses non-probability sampling, that is purposive sampling. In this research, data is processed by using multiple linear regression analysis with SPSS software. The results of this research indicate that entrepreneurial passion influences significant on entrepreneurial intention, entrepreneurial education influences significant on entrepreneurial intention, entrepreneurial mindset influences significant on entrepreneurial intention.
PENGARUH CITRA MEREK, KEPERCAYAAN RELIGIUS, DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI PERILAKU TERHADAP PRODUK DAN KESADARAN HALAL SEBAGAI VARIABEL INTERVENING (STUDI PADA PRODUK KOSMETIK) Nadia Alesiana Putri; Christina Whidya Utami
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13120

Abstract

Indonesia is one of the countries with largest muslim population in the world. The growth of halal industry in Indonesia has a very high potential in line with the high need for halal products, especially in the cosmetics industry. This research aims to determine the influence of brand image, religious beliefs, halal label, halal awareness, and behaviour towards products on consumer purchasing decisions. The research was conducted quantitatively. The samples for this research were muslim female respondents, cosmetics user, live in Wiyung West Surabaya, and must be in age range of 20 to 44 years old. The data were analysed using SEM-PLS method to explain the mediating relationship of the research variables. The results stated that brand image, religious beliefs, halal label, halal awareness of products can directly influence consumer purchasing decisions. Meanwhile, behaviour towards products does not directly influence consumer purchasing decisions. Behaviour towards products was unable to mediate brand image, religious beliefs and halal label on consumer purchasing decisions. Halal awareness was able to mediate religious beliefs and halal label on consumer purchasing decisions. However, halal awareness was not able to mediate brand image on consumer purchasing decisions
Pengadaan Lomba Global Sustainovation Showcase Bagi Departemen Universitas Ciputra Surabaya Liliana Dewi; Christina Whidya Utami; Tommy Christian Efrata; Natalia Christiani; Christina; Liestya Padmawidjaja
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4711

Abstract

Universitas Ciputra Surabaya sebagai universitas yang mencetak entrepreneur berlandaskan Integrity, Profesionalism, dan Entrepreneurship. Demi mendukung Universitas Ciputra Surabaya sebagai universitas unggul maka perlu diadakan lomba showcase beberapa negara yang merupakan international partner Universitas Ciputra seperti USA, Kolombia, Korea Selatan, UK, Swiss, dan Filipina. Lomba ini perlu dilakukan agar supaya sivitas akademika memahami budaya negara-negara partner dari Universitas Ciputra. Lomba ini diikuti seluruh departemen di Universitas Ciputra Surabaya.  Hasil kegiatan ini membuat sivitas akademika lebih mengenal budaya dari beberapa negara yang sudah bekerja sama dengan Universitas Ciputra Surabaya tersebut. Hal ini juga sebagai ajang promosi pada mitra partner murid-murid SMA.
PUSPENERBAL ENTREPRENEURSHIP PROGRAM MEMBANGUN MINDSET ENTREPRENEURSHIP UNTUK KEMANDIRIAN FINANSIAL PASCA PURNATUGAS Bramantyo, Paskalis Dio; Utami, Christina Whidya; Sumaji, Yoseva Maria Pujirahayu; Susanto, Hendro; Teguh, Monika
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v6i2.4082

Abstract

Transformasi SDM pertahanan ditubuh TNI menuntut pengelolaan SDM secara professional baik dari awal karir hingga menjelang masa purna tugas. Dalam perspektif yang lebih khusus pendekatan human capital pada komponen utama sistem pertahanan dapat dilihat dari aspek adanya human capital capabilities (kapabilitas kemampuan prajurit) harus dimiliki oleh setiap personel dalam rangka mendukung tugas pokoknya sebagai sebuah kemampuan maksimal manusia dalam organisasi termasuk dalam kesatuan Puspenerbal (Pusat Penerbangan Angkatan Laut) Indonesia. Universitas Ciputra melalui program pembinaan bertajuk Puspenerbal entrepreneurship program telah berhasil memberikan jawaban atas tantangan tersebut dengan memberikan pelatihan pada para prajurit TNI AL yang mempersiapkan masa purna tugas. Tujuan program tersebut adalah untuk meningkatkan kompetensi berwirausaha purnawirawan TNI AL yang mendekati masa pensiun dan mengembangkan ide bisnis untuk membangun kemandirian finansial pada masa purna tugas.
Pemberdayaan Wanita Melalui Pengembangan Kewirausahaan Menuju Ekonomi Kreatif oleh Dharma Wanita Persatuan LLDIKTI VII Jawa Timur Rismawati Sitepu; Christina Whidya Utami; Tommy C. Efrata; Auditia Setiobudi; Christian Anggrianto; Wahyudi Henky Soeparto
Journal Community Service Consortium Vol 4 No 1 (2024): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v4i1.4661

Abstract

Tujuan diadakannya PKM ini yaitu agar Dharma Wanita Persatuan LLDIKTI VII dapat menumbuhkembangkan jiwa, iklim, budaya, dan aktivitas kewirausahaan dengan pemberdayaan ekonomi melalui kewirausahaan untuk Wanita Indonesia Mandiri sekaligus mendorong terciptanya woman entrepreneur melalui program-program kewirausahaan dengan Universitas Ciputra Surabaya. Kunjungan Apple Academy, UC Venture, dan Corepreneur bertajuk “Inspirasi Mendorong Ekonomi Melalui Entrepreneur” merupakan serangkaian kegiatan pada kampus yang memiliki tagline Creating the World-Class Entrepreneur. Adapun luaran dari pengabdian ini antara lain terwujudnya kerja sama dalam bidang pengembangan entrepreneur Dharma Wanita Persatuan LLDIKTI VII dengan Universitas Ciputra yang diadakan dosen dan mahasiswa Universitas Ciputra Surabaya. Hasil pengabdian ini mendukung salah satu program Dharma Wanita Persatuan LLDIKTI VII yaitu pelatihan untuk meningkatkan keterampilan entrepreneurial Wanita Indonesia Mandiri dalam berbagai bidang kegiatan kewirausahaan. Diharapkan berbagai macam ilmu tentang entrepreneur dapat menambah inpirasi serta inovasi bagi pengembangan Wanita Indonesia Mandiri ke depannya.
PENGARUH INOVASI PRODUK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA ELLY BAKERY Zhang, Jonathan Ardian; Utami, Christina Whidya
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3803

Abstract

Pertumbuhan bisnis makanan dan minuman di Indonesia yang terus mengalami pertumbuhan. Dengan adanya fenomena tersebut merupakan kesempatan yang baik bagi Elly Bakery. Elly Bakery merupakan usaha toko kue yang berasal dari Lombok. Penelitian ini bertujuan untuk mengetahui pengaruh inovasi produk, kualitas produk dan harga terhadap keputusan pembelian pada Elly Bakery. Penelitian ini berjenis kuantitatif dengan menggunakan metode analisis regresi linear berganda, Populasi yang digunakan dalam penelitian ini adalah konsumen Elly Bakery yang pernah membeli produk Elly Bakery minimal 1 kali. Penelitian ini menggunakan sampel sebanyak 150 responden yang ditentukan menggunakan teknik purposive sampling. Metode pengumpulan data menggunakan kuesioner Google form yang disebar secara online menggunakan skala Likert 1-5. Hasil dari penelitian ini menunjukan bahwa ketiga variabel yaitu inovasi produk, kualitas produk dan harga memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian pada Elly Bakery.
The Factors Analysis Shaping SMEs: Adoption Intention of Artificial Intelligence Technology Hardinata, Satria; Utami, Christina Whidya; Yoseva Maria Sumaji
Review of Management and Entrepreneurship Vol. 8 No. 2 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i02.4109

Abstract

Artificial intelligence (AI) technology has become a significant trend today because of its ability to process and analyze data quickly and efficiently. Along with the popularity of artificial intelligence (AI) technology in the past ten years, the trend of research, publications, and patents related to AI has experienced rapid and significant growth. AI technology has offered new opportunities for SMEs to assist in market and consumer behavior analysis, enabling them to accurately identify customer trends and preferences. This study aims to determine factors shaping the interest in adopting SMEs towards AI technology. Based on pre-survey data using the FGD method for 10 SME business owners, 32 independent variables were collected to be examined. The population in this study were SMEs assisted by the Department of Cooperatives, SMEs and Trade of the City of Surabaya, and SMEs assisted by PT. Petrokimia within the 2022 period. The sample of the respondents in this study is set as many as 119 SME business owners of the population. The analytical tool used in this research is exploratory factor analysis. The results of this study indicate that six factors shape SMEs' intentions in adopting AI technology, namely the features of AI technology, the awareness of AI technology, the benefits of AI technology, the support of government and external organizations, the influence of social values, and the anthropomorphism factor.
ANALISIS PENGARUH FAKTOR TERHADAP ENTREPRENEURIAL INTENTION MAHASISWA MANAJEMEN DI SURABAYA Darwis, Justin; Whidya Utami, Christina
PERFORMA Vol. 9 No. 2 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i2.4791

Abstract

Growth mindset asserts that abilities can be developed over time, contrasting with a fixed mindset that views abilities as inherent and unchangeable. This quantitative study investigates the relationship between growth mindset, self-efficacy, entrepreneurial education, economic development, and entrepreneurial intention among management students. The sample consists of 130 students, calculated using Hair's formula. Data is collected through questionnaires using a Likert scale. Statistical analysis using SPSS includes tests for validity, reliability, normality, multicollinearity, autocorrelation, heteroskedasticity, and goodness of fit, followed by t-tests and ANOVA. Results show that growth mindset and self-efficacy do not directly predict academic performance and career interest but contribute positively when combined with other variables like entrepreneurial education and economic development. Entrepreneurial education positively influences entrepreneurial intention, as supported by previous research. Economic development also significantly impacts entrepreneurial intention, especially in developing countries with numerous business opportunities. The study highlights the need for comprehensive entrepreneurial education combining theoretical knowledge with practical experience to foster entrepreneurial intention among students. It also underscores the importance of economic development in providing a conducive environment for entrepreneurship. Further research should explore mediating and moderating variables to understand the complex interplay between these factors better.
Co-Authors AHMAD JUNAEDI Alexander Wahyudi Henky Soeparto Alim, Rosiana Anastasia Natali Abdi Angeline, Stevi Cris Angkola, Marselina Antonius Tanan Aria Ganna Henryanto Aristya, Tania Auditia Setiobudi Bramantyo , Paskalis Dio Bramantyo, Paskalis Dio Burhan Bungin Cendrawan, Maitreyawira Aryanathan Charly Hongdiyanto Christian Herdinata Christiani, Natalia Christina Christina Christina Christina Christina Christina Sudyasjayanti Damelina B. Tambunan Darmawan, Esther Darwis, Justin Deandra Vidyanata Devi Rahnjen Wijayadne Dina Gandhi Rachmawati Diyah Tulipa Elsa Salfa Farhani Emantyo, Yosef Evandro Eny Lusiadewi Ernantyo, Yosef Evandro Fanny Septina Faradillah, Bella Febry, Timotius Fujimory, Bahy Taqy Gladys Greselda Gosal Hardinata, Satria Hendro Susanto Hendro Susanto Henry Susanto Pranoto Hilda Yunita Wono Ivany, Faya Valentia JE Sutanto Jessica Nathania Kelvianto Kusuma Kevin Sanjaya Kevin Simon Kevin Tan Krismi Budi Sienatra Laij Victor Effendy Liestya Padmawidjaja Lili Kristanti Liliana Dewi Maria Dini Gilang Prativi Maria Dini Gilang Prativi Metta Padmalia Michelle Angelique Maharani Monika Teguh Murpin Josua Sembiring Nadia Alesiana Putri Nathanael, Naomi Nurul Hasanah Oetomo, Jonathan A Pratama, Ikbar Pujirahayu, Yoseva Maria Rahma, Arya Emerald Dwiguna Razak, Muhammad Nurdin Ricky Fernando Rismawati br Sitepu Rismawati, Rismawati Sitepu Romauli Nainggolan Salsabila, Aisyah Sembiring, Murpin Somawiharja, Yohannes Stevanus Christian Anggrianto Susanti, Tania Susanto, Hendro Sutanto, J. E. Syahrin, Nabila Aurelia Tan, Kevin Teofilus Teofilus, Teofilus Thiasyura, Honey Gabrielle Thomas Stefanus Kaihatu Tommy C. Efrata Tommy Christian Efrata Trisno Musanto Tsai, Chia Han Wirawan ED Radianto Yosef Evandro Ernantyo Yoseva Maria Pujirahayu Sumaji Zhang, Jonathan Ardian