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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) Jurnal Widya Manajemen & Akuntansi JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri International Research Journal of Business Studies (E-Journal) IJEBD (International Journal Of Entrepreneurship And Business Development) Primanomics : Jurnal Ekonomi & Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal of Supply Chain Management Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi Profesional Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal Jurnal Abdimas Madani dan Lestari (JAMALI) Jurnal Ilmiah Edunomika (JIE) Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Jurnal Bakti Masyarakat Indonesia Madaniya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Kewirausahaan Journal Community Service Consortium Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Indonesian Journal of Humanities and Social Sciences
Christina Whidya Utami
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Transportation Other

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Leadership Style and Organizational Culture as Determinants of Employee Satisfaction and Performance at PT. Karya Setiawan Ekatama Ivany, Faya Valentia; Utami, Christina Whidya
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6586

Abstract

Transportation is an effort to move people or goods to another place using a motorized vehicle. There has been a decrease in the number of land transportation passengers in the last 2 years. PO (Bus Company) Setiawan is a bus transportation service company that provides services for moving people/goods to another place using a motorized vehicle (KBBI, 2019). The purpose of this study is to investigate the impact of leadership style and organizational culture on employee satisfaction and performance at PT. Karya Setiawan Ekatama. The study included 92 respondents who were employees at PT. Karya Setiawan Ekatama. The survey method, which involved distributing questionnaires online via Google Forms, was used in this study to conduct sampling. The sampling method used was non-probability sampling. The results of this study indicate that leadership style and culture in the company have a significant influence on employee satisfaction and performance
Sme Borrower Discourage Analysis In Indonesia And Malaysia: An Impact Analysis On Business Performance Sumaji, Yoseva Maria Pujirahayu; Whidya Utami, Christina; Bramantyo , Paskalis Dio
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4822

Abstract

Urgency of Research: SMEs in Indonesia and Malaysia are often constrained by capital or finance. The results of the identification showed that application costs, and self-efficacy were the causes of Discourage Borrower (DB). On the other hand, the condition of Dicourage Borrower affects the performance of SMEs in Indonesia and Malaysia. Considering that the findings are still partial, this study seeks to integrate the role of Borrower Discourage and the aspect of efficiency moderation for SME business performance in Indonesia and Malaysia. The purpose of this study is (a) to analyze the determinant of discouraged borrowers, namely application fees, whether it affects the performance of SMEs in Indonesia and Malaysia.( b) to analyze whether the determinant of discouraged borrowers, namely self-efficacy, has an effect on the performance of SMEs in Indonesia and Malaysia. (c) efficiency strengthens the influence of application costs and self-efficacy on the performance of SMEs in Indonesia and Malaysia. Research Methods: The research sample in Indonesia was 146 SMEs and 136 SMEs in Malaysia. The data was processed using SEM PLS. And ANOVA uses SPSS to compare the situation of SMEs in Indonesia and Malaysia. Research findings: are to analyze (1) the determinant of discouraged borrowers, namely application fees, has a significant effect on the performance of SMEs in Indonesia and Malaysia (2) the determinant of discouraged borrowers, namely self-efficacy, does not have a significant effect on the performance of SMEs in Indonesia and Malaysia. (3) efficiency is not significant in strengthening the influence of application fees on the performance of SMEs in Indonesia and Malaysia (4) efficiency strengthens the significant influence of Self-Efficacy on the performance of SMEs in Indonesia and Malaysia (5) Self-efficacy does not have a significant effect on the performance of SMEs in Indonesia and Malaysia (6) Efficiency has a significant effect on the performance of SMEs in Indonesia and Malaysia.( 7) Meanwhile, the comparison between the situation of Indonesia and Malaysia shows that if the borrower discourage is high, high self-efficacy will improve the performance of SMEs in Indonesia and Malaysia (8) While the comparison between the situation of Indonesia and Malaysia shows that the high application cost will be high efficiency so that the performance of SMEs in both Indonesia and Malaysia will be better. (9) Meanwhile, the comparison between the situation of Indonesia and Malaysia shows that when the efficiency is high and the efficiency is high, the performance will be better than the low efficiency. This situation is the same in both Indonesia and Malaysia
User-Generated Content and Influencer Marketing in Fashion Retail: How User Engagement Mediates Purchase Intention on Shopee Nathanael, Naomi; Utami, Christina Whidya
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5516

Abstract

The rapid expansion of e-commerce, particularly in the fashion retail sector, has emphasized the importance of digital marketing strategies such as user-generated content (UGC) and influencer marketing. This study investigates how UGC and influencer marketing influence consumers' purchase intention on Shopee, with user engagement as a mediating variable. Using a quantitative approach, data were collected through online surveys from 150 Shopee users who had encountered fashion-related content either from users or influencers. Structural Equation Modeling (SEM) was employed to analyze the relationships between variables. The findings reveal that both UGC and influencer marketing significantly enhance user engagement. However, neither UGC nor influencer marketing directly influences purchase intention without user engagement. User engagement fully mediates the effect of both variables on consumers’ intention to purchase. This implies that engaging users emotionally and interactively is crucial for converting digital exposure into buying decisions. The study underscores the importance of fostering authentic engagement through personalized content and strategic influencer partnerships. These insights offer practical implications for fashion brands and marketers in optimizing their social media strategies to drive online sales effectively.
Authentic TikTok Storytelling Builds Personal Brands for Indonesian Food and Beverage SMEs Alim, Rosiana; Utami, Christina Whidya; Bungin, Burhan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3959

Abstract

The rise of TikTok as a platform for authentic, engaging content has transformed digital marketing, particularly for small and medium enterprises in Indonesia’s food and beverage sector. This study explores how these business owners use TikTok to establish themselves as micro-celebrities, fostering audience connections through fun, relatable content. The research aims to understand how storytelling and platform features enhance brand awareness and loyalty. Using an ethnographic approach, data were collected through in-depth interviews with four food and beverage business owners and visual observations of their TikTok videos, focusing on accounts with significant followings. The findings reveal that authentic narratives, such as daily business activities or personal struggles, create emotional bonds with audiences, driving engagement through comments, shares, and live interactions. Unlike other platforms prioritizing aesthetics, TikTok’s emphasis on raw content empowers these owners to build personal brands cost-effectively. However, the small sample limits generalizability to other sectors. This study concludes that TikTok offers a powerful, accessible marketing tool for small businesses, enabling owners to become relatable figures who connect with audiences, ultimately enhancing brand visibility and customer loyalty in Indonesia’s competitive market.
Pengaruh E-Service Quality dan Trust in Online Purchase Terhadap Brand Awarness dan Purchase Intantion pada Perusahaan Catalyst di Online Shop Fujimory, Bahy Taqy; Utami, Christina Whidya
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9169

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness dan kepercayaan konsumen terhadap keputusan pembelian. Hasil analisis menunjukkan bahwa brand awareness yang dijaga dengan baik melalui pendekatan perusahaan kepada konsumen dapat meningkatkan kepercayaan konsumen dan pada akhirnya mendorong keputusan pembelian produk. Selain itu, kepercayaan konsumen terbukti memediasi secara penuh hubungan antara sikap konsumen dan keputusan pembelian. Semakin tinggi tingkat kepercayaan konsumen, semakin besar pula kemungkinan mereka melakukan pembelian, sedangkan rendahnya kepercayaan konsumen menurunkan niat membeli suatu produk.
Rethinking Perceived Quality Through The Lens of Entrepreneurial Marketing: Pathways To Customer Delight Bramantyo, Paskalis Dio; Herdinata, Christian; Sembiring, Murpin; Utami, Christina Whidya; Dewi, Liliana
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.569

Abstract

Background: Entrepreneurial Marketing (EM), which blends entrepreneurship with marketing principles, is crucial in Indonesia’s competitive mobile phone industry. Perceived quality and customer satisfaction are key success indicators, yet the role of gender differences remains underexplored.Purpose: First, it identifies the entrepreneurial marketing factors influencing perceived quality and customer satisfaction among Indonesian mobile phone users. These factors include performance, reliability, conformance, serviceability, durability, assurance, perceived price, product attributes, branding, and corporate image. Second, it analyzes whether satisfaction levels differ between male and female customers. Design/methodology/approach: This study applied a quantitative research design with survey data gathered from mobile phone users in Jakarta, Bandung, Surabaya, Medan, Semarang, Yogyakarta, Surakarta, and Makassar. These cities represented diverse demographic and economic contexts. A structured questionnaire measured ten factors of perceived service quality, and canonical discriminant analysis was used to test gender-based differences in satisfaction. Findings: The findings provide fresh insights for business professionals. Male and female customers share similar perceptions regarding many aspects of service quality. However, the study highlights that assurance and after-sales services, such as warranty, repair time, and spare parts, are more important for female customers. It indicates the need for firms to design strategies that recognize gender-specific priorities. Notably, the study confirms that female customers represent an equally vital market segment, challenging conventional practices that often prioritize men in marketing approaches.Conclusion: Perceived service quality significantly impacts customer satisfaction within entrepreneurial marketing. Differences in perception and satisfaction levels between male and female customers indicate that gender is crucial in shaping service experiences and evaluations. The ten dimensions of service quality analyzed succeeded in providing a comprehensive overview of the important elements that affect customer satisfaction of mobile phone users in various major cities in Indonesia. Originality/value: This research contributes to entrepreneurial marketing literature by adopting a gender-based lens to analyze customer satisfaction in the Indonesian mobile phone sector. The application of canonical discriminant analysis adds methodological novelty, enabling the detection of subtle but relevant gender differences. The study provides actionable guidance for practitioners designing inclusive marketing campaigns that value male and female customers equally. It offers academics a foundation for extending gender-based EM studies into other industries and cultural settings, bridging theory with practice. Keywords: entrepreneurial marketing, customer satisfaction, perceived quality, gender delight, phone industry
Co-Authors AHMAD JUNAEDI Alexander Wahyudi Henky Soeparto Alim, Rosiana Anastasia Natali Abdi Angeline, Stevi Cris Angkola, Marselina Antonius Tanan Aria Ganna Henryanto Aristya, Tania Auditia Setiobudi Bramantyo , Paskalis Dio Bramantyo, Paskalis Dio Burhan Bungin Cendrawan, Maitreyawira Aryanathan Charly Hongdiyanto Christian Herdinata Christiani, Natalia Christina Christina Christina Christina Christina Christina Sudyasjayanti Damelina B. Tambunan Darmawan, Esther Darwis, Justin Deandra Vidyanata Devi Rahnjen Wijayadne Dina Gandhi Rachmawati Diyah Tulipa Elsa Salfa Farhani Emantyo, Yosef Evandro Eny Lusiadewi Ernantyo, Yosef Evandro Fanny Septina Faradillah, Bella Febry, Timotius Fujimory, Bahy Taqy Gladys Greselda Gosal Hardinata, Satria Hendro Susanto Hendro Susanto Henry Susanto Pranoto Hilda Yunita Wono Ivany, Faya Valentia JE Sutanto Jessica Nathania Kelvianto Kusuma Kevin Sanjaya Kevin Simon Kevin Tan Krismi Budi Sienatra Laij Victor Effendy Liestya Padmawidjaja Lili Kristanti Liliana Dewi Maria Dini Gilang Prativi Maria Dini Gilang Prativi Metta Padmalia Michelle Angelique Maharani Monika Teguh Murpin Josua Sembiring Nadia Alesiana Putri Nathanael, Naomi Nurul Hasanah Oetomo, Jonathan A Pratama, Ikbar Pujirahayu, Yoseva Maria Rahma, Arya Emerald Dwiguna Razak, Muhammad Nurdin Ricky Fernando Rismawati br Sitepu Rismawati, Rismawati Sitepu Romauli Nainggolan Salsabila, Aisyah Sembiring, Murpin Somawiharja, Yohannes Stevanus Christian Anggrianto Susanti, Tania Susanto, Hendro Sutanto, J. E. Syahrin, Nabila Aurelia Tan, Kevin Teofilus Teofilus, Teofilus Thiasyura, Honey Gabrielle Thomas Stefanus Kaihatu Tommy C. Efrata Tommy Christian Efrata Trisno Musanto Tsai, Chia Han Wirawan ED Radianto Yosef Evandro Ernantyo Yoseva Maria Pujirahayu Sumaji Zhang, Jonathan Ardian