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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) Jurnal Widya Manajemen & Akuntansi JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri International Research Journal of Business Studies (E-Journal) IJEBD (International Journal Of Entrepreneurship And Business Development) Primanomics : Jurnal Ekonomi & Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal of Supply Chain Management Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi Profesional Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal Jurnal Abdimas Madani dan Lestari (JAMALI) International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Jurnal Bakti Masyarakat Indonesia Madaniya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Locus Penelitian dan Pengabdian Journal Community Service Consortium Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Journal of Economics and Management Scienties International Research Journal of Business Studies Indonesian Journal of Humanities and Social Sciences
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Pengaruh E-Service Quality dan Trust in Online Purchase Terhadap Brand Awarness dan Purchase Intantion pada Perusahaan Catalyst di Online Shop Fujimory, Bahy Taqy; Utami, Christina Whidya
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9169

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness dan kepercayaan konsumen terhadap keputusan pembelian. Hasil analisis menunjukkan bahwa brand awareness yang dijaga dengan baik melalui pendekatan perusahaan kepada konsumen dapat meningkatkan kepercayaan konsumen dan pada akhirnya mendorong keputusan pembelian produk. Selain itu, kepercayaan konsumen terbukti memediasi secara penuh hubungan antara sikap konsumen dan keputusan pembelian. Semakin tinggi tingkat kepercayaan konsumen, semakin besar pula kemungkinan mereka melakukan pembelian, sedangkan rendahnya kepercayaan konsumen menurunkan niat membeli suatu produk.
Rethinking Perceived Quality Through The Lens of Entrepreneurial Marketing: Pathways To Customer Delight Bramantyo, Paskalis Dio; Herdinata, Christian; Sembiring, Murpin; Utami, Christina Whidya; Dewi, Liliana
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.569

Abstract

Background: Entrepreneurial Marketing (EM), which blends entrepreneurship with marketing principles, is crucial in Indonesia’s competitive mobile phone industry. Perceived quality and customer satisfaction are key success indicators, yet the role of gender differences remains underexplored.Purpose: First, it identifies the entrepreneurial marketing factors influencing perceived quality and customer satisfaction among Indonesian mobile phone users. These factors include performance, reliability, conformance, serviceability, durability, assurance, perceived price, product attributes, branding, and corporate image. Second, it analyzes whether satisfaction levels differ between male and female customers. Design/methodology/approach: This study applied a quantitative research design with survey data gathered from mobile phone users in Jakarta, Bandung, Surabaya, Medan, Semarang, Yogyakarta, Surakarta, and Makassar. These cities represented diverse demographic and economic contexts. A structured questionnaire measured ten factors of perceived service quality, and canonical discriminant analysis was used to test gender-based differences in satisfaction. Findings: The findings provide fresh insights for business professionals. Male and female customers share similar perceptions regarding many aspects of service quality. However, the study highlights that assurance and after-sales services, such as warranty, repair time, and spare parts, are more important for female customers. It indicates the need for firms to design strategies that recognize gender-specific priorities. Notably, the study confirms that female customers represent an equally vital market segment, challenging conventional practices that often prioritize men in marketing approaches.Conclusion: Perceived service quality significantly impacts customer satisfaction within entrepreneurial marketing. Differences in perception and satisfaction levels between male and female customers indicate that gender is crucial in shaping service experiences and evaluations. The ten dimensions of service quality analyzed succeeded in providing a comprehensive overview of the important elements that affect customer satisfaction of mobile phone users in various major cities in Indonesia. Originality/value: This research contributes to entrepreneurial marketing literature by adopting a gender-based lens to analyze customer satisfaction in the Indonesian mobile phone sector. The application of canonical discriminant analysis adds methodological novelty, enabling the detection of subtle but relevant gender differences. The study provides actionable guidance for practitioners designing inclusive marketing campaigns that value male and female customers equally. It offers academics a foundation for extending gender-based EM studies into other industries and cultural settings, bridging theory with practice. Keywords: entrepreneurial marketing, customer satisfaction, perceived quality, gender delight, phone industry
PENGARUH ENTREPRENEURIAL EDUCATION, PERSONALITY DAN SELF-EFFICACY TERHADAP MINAT BERWIRAUSAHA Abdi, Anastasia Natali; Utami, Christina Whidya; Vidyanata, Deandra
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 10, No 1 (2021): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.463 KB) | DOI: 10.26418/jebik.v10i1.44783

Abstract

ABSTRACTEntrepreneurship is one of the efforts to advance the economy in Indonesia. However, the phenomenon that occurs in this country is still low the number of entrepreneurs. According to Lutje and Franke's model (LFM), there are internal and external factors in fostering interest in entrepreneurship. Therefore, this research wants to determine how significant the internal and external factors toward the entrepreneurial intention. This research aims to find out and analyze the effect of entrepreneurial education, personality, and self-efficacy on entrepreneurial intention. There are four variables in this research, that is, entrepreneurial education (X1), personality (X2), self-efficacy (X3), and entrepreneurial intention (Y). The method in this research is a quantitative method by distributing an online questionnaire. The sample in this research is Universitas Ciputra students majoring in the 2017 batch of International Business Management who chose start-up guild with 152 respondents. This research indicates that entrepreneurial education and self-efficacy affect positive and significant entrepreneurial intention, whereas personality does not affect entrepreneurial intention. The conclusion is that entrepreneurial education provided by Universitas Ciputra has succeeded in increasing entrepreneurial intention, and self-efficacy is also able to encourage students in entrepreneurship. In contrast, student personality factors do not affect entrepreneurial intention.ABSTRAKBerwirausaha adalah salah satu upaya dalam memajukan ekonomi di Indonesia. Namun fenomena yang terjadi di negeri ini adalah masih rendahnya jumlah wirausahawan di Indonesia. Seorang wirausahawan harus di dorong oleh berbagai faktor agar memiliki minat berwirausaha sehingga dapat menjalankan bisnisnya. Menurut Luthje and Franke"™s model (LFM) terdapat faktor internal dan eksternal dalam menumbuhkan minat dalam berwirausaha. Oleh sebab itu penelitian ini ingin mengetahui seberapa besar faktor internal dan eksternal tersebut terhadap minat berwirausaha. Tujuan penelitian ini yaitu untuk mengetahui dan menganalisis pengaruh entrepreneurial education, personality dan self-efficacy terhadap minat berwirausaha. Terdapat 4 variabel dalam penelitian ini yaitu: entrepreneurial education (X1), personality (X2), self-efficacy (X3) dan minat berwirausaha (Y). Metode yang digunakan pada penelitian ini adalah metode kuantitatif dengan menyebarkan kuisioner secara online. Sampel dalam penelitian ini adalah mahasiswa Universitas Ciputra jurusan international business management angkatan 2017 yang memilih guild start-up dengan jumlah 152 responden. Hasil penelitian ini menunjukan bahwa entrepreneurial education dan self-efficacy berpengaruh positif dan signifikan terhadap minat berwirausaha sedangkan personality tidak berpengaruh terhadap minat berwirausaha. Kesimpulannya adalah entrepreneurial education yang diberikan Universitas Ciputra telah berhasil dalam meningkatkan minat berwirausaha dan self-efficacy juga mampu mendorong mahasiswa dalam berwirausaha sedangkan faktor personality mahasiswa tidak mempengaruhi dalam penumbuhan minat berwirausaha.
PUSPENERBAL ENTREPRENEURSHIP PROGRAM MEMBANGUN MINDSET ENTREPRENEURSHIP UNTUK KEMANDIRIAN FINANSIAL PASCA PURNATUGAS Bramantyo, Paskalis Dio; Utami, Christina Whidya; Sumaji, Yoseva Maria Pujirahayu; Susanto, Hendro; Teguh, Monika
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 6 No 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v6i2.4082

Abstract

Transformasi SDM pertahanan ditubuh TNI menuntut pengelolaan SDM secara professional baik dari awal karir hingga menjelang masa purna tugas. Dalam perspektif yang lebih khusus pendekatan human capital pada komponen utama sistem pertahanan dapat dilihat dari aspek adanya human capital capabilities (kapabilitas kemampuan prajurit) harus dimiliki oleh setiap personel dalam rangka mendukung tugas pokoknya sebagai sebuah kemampuan maksimal manusia dalam organisasi termasuk dalam kesatuan Puspenerbal (Pusat Penerbangan Angkatan Laut) Indonesia. Universitas Ciputra melalui program pembinaan bertajuk Puspenerbal entrepreneurship program telah berhasil memberikan jawaban atas tantangan tersebut dengan memberikan pelatihan pada para prajurit TNI AL yang mempersiapkan masa purna tugas. Tujuan program tersebut adalah untuk meningkatkan kompetensi berwirausaha purnawirawan TNI AL yang mendekati masa pensiun dan mengembangkan ide bisnis untuk membangun kemandirian finansial pada masa purna tugas.
PENGARUH CITRA MEREK, KEPERCAYAAN RELIGIUS, DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI PERILAKU TERHADAP PRODUK DAN KESADARAN HALAL SEBAGAI VARIABEL INTERVENING (STUDI PADA PRODUK KOSMETIK) Putri, Nadia Alesiana; Utami, Christina Whidya
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13120

Abstract

Indonesia is one of the countries with largest muslim population in the world. The growth of halal industry in Indonesia has a very high potential in line with the high need for halal products, especially in the cosmetics industry. This research aims to determine the influence of brand image, religious beliefs, halal label, halal awareness, and behaviour towards products on consumer purchasing decisions. The research was conducted quantitatively. The samples for this research were muslim female respondents, cosmetics user, live in Wiyung West Surabaya, and must be in age range of 20 to 44 years old. The data were analysed using SEM-PLS method to explain the mediating relationship of the research variables. The results stated that brand image, religious beliefs, halal label, halal awareness of products can directly influence consumer purchasing decisions. Meanwhile, behaviour towards products does not directly influence consumer purchasing decisions. Behaviour towards products was unable to mediate brand image, religious beliefs and halal label on consumer purchasing decisions. Halal awareness was able to mediate religious beliefs and halal label on consumer purchasing decisions. However, halal awareness was not able to mediate brand image on consumer purchasing decisions
Pengaruh Brand Congruence terhadap Intention to Join Community dengan Word-of-Mouth sebagai Variabel Moderator pada Komunitas Musik Orkes Kota Pahlawan Jordanius, Jessica; Teofilus, Teofilus; Utami, Christina Whidya; Sarwoko, Endi
Journal of Economics and Management Scienties Volume 8 No. 1, December 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i1.267

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Congruence terhadap Intention to Join Community dengan Word-of-Mouth sebagai variabel moderator pada komunitas musik Orkes Kota Pahlawan (OKP) di Surabaya. Ruang lingkup penelitian difokuskan pada bagaimana kesesuaian antara nilai dan identitas merek komunitas dengan kepribadian anggotanya dapat meningkatkan minat bergabung, serta bagaimana komunikasi dari mulut ke mulut dapat memperkuat hubungan tersebut. Fenomena yang melatarbelakangi penelitian ini adalah meningkatnya peran komunitas musik edukatif dalam menarik minat generasi muda untuk bergabung, namun masih ditemui tantangan dalam mempertahankan loyalitas dan partisipasi aktif anggotanya. Oleh karena itu, diperlukan pemahaman mengenai faktor psikologis dan sosial yang memengaruhi keputusan seseorang untuk menjadi bagian dari komunitas. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis regresi moderasi (Moderated Regression Analysis). Data diperoleh melalui penyebaran kuesioner kepada 65 anggota aktif komunitas OKP menggunakan skala Likert empat poin. Hasil penelitian menunjukkan bahwa Brand Congruence berpengaruh positif dan mendekati signifikan terhadap Intention to Join Community, yang berarti semakin tinggi kesesuaian nilai komunitas dengan citra diri individu, semakin besar niat untuk bergabung. Namun, Word-of-Mouth tidak terbukti signifikan sebagai variabel moderator dalam hubungan tersebut. Model regresi yang digunakan mampu menjelaskan 30,81% variasi perilaku intensi bergabung. Implikasi dari penelitian ini menunjukkan bahwa komunitas musik perlu memperkuat identitas merek dan pengalaman anggota untuk membangun keterikatan emosional yang lebih kuat, sehingga dapat meningkatkan partisipasi dan loyalitas anggota dalam jangka panjang.
Making Something from Anything: Entrepreneurial Education as a Catalyst for Entrepreneurial Bricolage in Gen-Z Tanesia, Cindy Yoel; Utami, Christina Whidya; Chandra, Michelle Gabriel
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Entrepreneurial activity is an important driver of economic development in a country. However, Indonesia still has a low number of entrepreneurs compared to the total population due to limited resources and institutional barriers. Thus, it is crucial to understand how entrepreneurship education may foster creative and adaptive behavior, such as entrepreneurial bricolage, especially in Generation Z, who are predicted to be the economic drivers of Indonesia in the future. This study aims to examine the relationship between entrepreneurial education and entrepreneurial bricolage, considering the mediating effects of entrepreneurial self-efficacy and entrepreneurial capacity. A quantitative approach was employed by distributing surveys to 400 Gen-Z respondents who had taken an entrepreneurship course in universities, and the data were analyzed using PLS-SEM. The results of the study show that entrepreneurial education has a strong impact on entrepreneurial self-efficacy and entrepreneurial capacity. In addition, both variables were also found to mediate the relationship between entrepreneurial education and entrepreneurial bricolage partially. These findings indicate that the transformation from entrepreneurship education toward bricolage behavior happens through psychological readiness and strengthening entrepreneurial capacity. The novelty of this study lies in positioning entrepreneurial bricolage as the outcome of entrepreneurial education, achieved by integrating Social Cognitive Theory and Effectuation Theory in the context of Generation Z in Indonesia. Theoretically, this study enhances the understanding of the mechanism underlying the formation of entrepreneurial behavior, and practically guides the development of an entrepreneurship education curriculum.
Analysis of Emotion, Habit, and Rational Choice: A Study on Consumer Behavior Utami, Christina Whidya
International Research Journal of Business Studies Vol. 4 No. 2 (2011): August-November 2011
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.4.2.121-135

Abstract

Along with the process of globalization, the retail industry has been growing into a business that is very influential in the world economy, including Indonesian economy. The growth of modern retailers dominates the retail business in Indonesia, supported by the widespread presence of foreign retailers bringing modern retail concepts. The trend choice of shopping places of the Indonesian people in the future are shopping malls and modern markets. This will drive changes in customer behavior in making purchase decisions. The development model used to describe the behavior of consumer spending, which is rarely used, especially in Indonesia, is a Model of Goal-Directed Behavior (MGB). MGB has factors of the model builders from the Theory of Planned Behavior (TPB). They are past behavior and emotional factors. Therefore, it is possible to further examine the distinction between expectations and interests as variables that can motivate a person in making purchasing decisions. The purpose of this study is to investigate and analyze: 1) the influence of attitude, subjective norm, perceived behavioral control and emotion on the desire in the form of modern retail consumer behavior patterns 2) the influence of desire and perceived behavioral control on the intention in forming the patterns of modern retail consumer behavior. 202 modern retail consumers in Surabaya region (North, South, East, West and Central) were used as respondents. Stratified judgment sampling was applied and the SEM (Structural Equation Modeling) was used to test the hypotheses. The first finding of the study is that attitude, subjective norm, perceived behavioral control and emotion have a significant effect on desire. The second finding is that desire and perceived behavioral control significantly influence the intention in forming the modern retail consumer behavior patterns. It was also found a good fit model that builds the influence of attitude, subjective norm, anticipated positive emotion, negative anticipated emotion, desire, intention, and perceived behavioral control on behavior. 
Sustainability Orientation, Crowdfunding Engegement Motivation, and Crowdfunding Success in Indonesia Ahmad Junaedi; Christina Whidya Utami; Christian Herdinata
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3389

Abstract

The development of the equity crowdfunding ecosystem in Indonesia, focusing on campaign sustainability is seen to increase the chances of fundraising success by increasing investor trust, social legitimacy, and emotional engagement. This study aims to analyze the effect of sustainability orientation on Equity Crowdfunding campaign performance on platforms regulated by Otoritas Jasa Keuangan, and to describe the mediating role of Crowdfunding Engagement Motivation. The approach applied is a systematic conceptual literature review, by searching for references related to sustainability, investor participation, and crowdfunding performance, then compiled through narrative synthesis. The results of the study indicate that campaigns that prioritize environmental and social elements can increase Crowdfunding Engagement Motivation such as individual value encouragement, community support, and mission alignment which ultimately encourage active investor behavior and success in fundraising. Thus, Crowdfunding Engagement Motivation functions as a positive link between sustainability orientation and Equity Crowdfunding outcomes. The practical implication is that entrepreneurs and managers of Equity Crowdfunding platforms in Indonesia should strategically prioritize sustainability values ​​in campaigns to increase investor participation and funding efficiency. This study is not an empirical study, but a conceptual synthesis that explains theoretical pathways and practical strategies in local Equity Crowdfunding.
MOTIVATIONAL FACTORS OF EMPLOYEES IN THE EDUCATIONAL SECTOR IN SURABAYA CITY Wibisono, Alexander Hiro; Utami, Christina Whidya
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 2 (2025): JMBI UNSRAT Volume 12 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i2.62547

Abstract

This study explores the key factors motivating teachers in Surabaya City by distinguishing between internal and external dimensions of motivation. Using motivation theory as its foundation, the research seeks to identify the dominant drivers influencing teacher performance. Data were collected from 100 teachers across primary, junior high, and senior high schools through an online questionnaire, following a pre-survey using focus group discussions. Exploratory factor analysis revealed two main motivational factors: professional growth and recognition, and organizational support. Career advancement emerged as the strongest motivator, supported by training, incentives, and peer recognition, while adequate facilities and acknowledgment from school leaders also played a significant role. Overall, the study highlights the critical role of career development, recognition, and institutional support in strengthening teacher motivation, offering practical insights for education human resource management despite its geographic limitations.
Co-Authors Abdi, Anastasia Natali Ahmad Junaedi Alexander Wahyudi Henky Soeparto Alim, Rosiana Angeline, Stevi Cris Angkola, Marselina Antonius Tanan Aria Ganna Henryanto Aristya, Tania Auditia Setiobudi Bramantyo , Paskalis Dio Bramantyo, Paskalis Dio Burhan Bungin Cendrawan, Maitreyawira Aryanathan Chandra, Michelle Gabriel Charly Hongdiyanto Christian Herdinata Christiani, Natalia Christina Christina Christina Christina Christina Christina Sudyasjayanti Damelina B. Tambunan Darwis, Justin Deandra Vidyanata Devi Rahnjen Wijayadne Dina Gandhi Rachmawati Diyah Tulipa Elsa Salfa Farhani Emantyo, Yosef Evandro Endi Sarwoko Eny Lusiadewi Ernantyo, Yosef Evandro Fanny Septina Faradillah, Bella Febry, Timotius Firdayanti, Febriana Kharisma Fujimory, Bahy Taqy Gladys Greselda Gosal Hardinata, Satria Hendro Susanto Hendro Susanto Henry Susanto Pranoto Hilda Yunita Wono Ivany, Faya Valentia JE Sutanto Jessica Nathania Jordanius, Jessica Kelvianto Kusuma Kevin Sanjaya Kevin Simon Kevin Tan Krismi Budi Sienatra Laij Victor Effendy Liestya Padmawidjaja Lili Kristanti Liliana Dewi Maria Dini Gilang Prativi Maria Dini Gilang Prativi Metta Padmalia Michelle Angelique Maharani Monika Teguh Murpin Josua Sembiring Nadia Alesiana Putri Nathanael, Naomi Nurul Hasanah Octavia Djoenaydy, Helen Oetomo, Jonathan A Pratama, Ikbar Pujirahayu, Yoseva Maria Putri, Nadia Alesiana Rahma, Arya Emerald Dwiguna Razak, Muhammad Nurdin Ricky Fernando Ridzal Wahid Rismawati br Sitepu Rismawati, Rismawati Sitepu Romauli Nainggolan Salsabila, Aisyah Sembiring, Murpin Somawiharja, Yohannes Stevanus Christian Anggrianto Susanti, Tania Susanto, Hendro Sutanto, J. E. Syahrin, Nabila Aurelia Tan, Kevin Tanesia, Cindy Yoel Teofilus Teofilus, Teofilus Thiasyura, Honey Gabrielle Tommy C. Efrata Tommy Christian Efrata Trisno Musanto Tsai, Chia Han Wibisono, Alexander Hiro Yosef Evandro Ernantyo Yoseva Maria Pujirahayu Sumaji Zhang, Jonathan Ardian