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All Journal EKONOMIS : Journal of Economics and Business Sebatik JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen Retail Indonesia (JMARI) Dynamic Management Journal Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Al-MIKRAJ: Jurnal studi Islam dan Humaniora Procedia of Social Sciences and Humanities CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Sharing: Journal Of Islamic Economics, Management And Business Neraca Manajemen, Akuntansi, dan Ekonomi Philosophiamundi : Journal of Global Humanistic Studies Jurnal Intelek Dan Cendikiawan Nusantara Journal of Economic, Management, Business, Accounting Sustainability Journal Of Community Sustainability Jurnal Multidisiplin Indonesia
Djoko Hananto
Universitas Muhamadiyah Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Veterinary Other

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Journal : Dynamic Management Journal

 1 
COMPANY PERFORMANCE MODEL BASED ON STRATEGIC ALLIANCES, STRATEGIC INNOVATION AND SOCIAL MEDIA FOR CONTEMPORARY BEVERAGE PRODUCTS Sudarman, Daman; Hananto, Djoko; Dadang, Dadang; Hasan, Diana
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10407

Abstract

The aim of this research is to see how the performance of contemporary beverage companies is influenced by Strategic Alliances, Strategic Innovation mediated by Social Media. This research method was designed with a quantitative approach, namely an approach that emphasizes aspects of social behavior that can be calculated and patterned. This research is based on the prositivism paradigm, namely research based on objectivity and intelligence to produce knowledge. The research results show that Strategic Alliances do not have a positive effect on Company Performance directly but must be through Social Media, while Strategic Innovation has a direct effect and through Social Media on Marketing Performance. 
Co-Authors Adam Alif Hendrawan Ade Gunawan Ade Maulana Afina Fadhilah Hayya Alfarabi, Farhan Alfarabi, Risyad Alfiansyah, Fito Alhadid, Mocamad Huseem Ali Ade Setiawan Ali, Sampor Aliyaturrusydah, Firda Ananda, Nadya Asri Anisa Nurjanah, Anisa Annisa Larasati Ardani, Raihan Armanda Lupi Askha, Muhammad Riski Aulia, Nursyifa Auliya, Shaffa Najma Azqia, Syifa Bambang Sutiawan Berlyawan, Ananda Lutfi Brian Marin Wijaya Brian Ramadhan DADANG DADANG Dannoval Ramadhan Darmawan, Muhammad Wisnu David Ferdiansyah Diana Diana Diana Hasan Evi Yulianti Fachri Darmawan Fahreza, Rizky Raihan Farelieyano, Alrakashya Farid Abdullah Fatimah, Andien Rezahara Ayu Fawaz Al-Badawi Febrianty, Ranisah Ferdiansyah, Muhammad Yuda Fianti Irtikha Firman Abimanyu Fitrah, Vina Nur Fitria, Dela Amanda Haikal Handaru Haila Afra Alfaiza Hammas Az-Zakkiy Ikhwal, Farhan Ilham Nur Alam Zamzami Irawan, Andika Irfa Yanpetra Jarot, Raja Haekal Jehan Zachry Ibrahim Jihan Nur J. S. Junior, Nico Dwi Kafah, Maulingga Silmi Kevin Aditya Santoso Khofifah Khofifah Krisna Amartha Elang Lailla, Nor Luqman Hakim M.Irfan Tarmizi Maharani, Riscia Maruf, Fachdika Neza Mitasari Muhamad Kemal Muyassar Muhammad Alpi Saputra Muhammad Ershanda Muhammad Faqih Nurizal Muhammad Syarief Firozji Mu’az, Khadlan Nabil Kurnia Akbar Nor Lailla Lamidi Nur Herlina Nurwahid, Alifh Polinar, Mark Anthony N. Purwasetianingrum, Purwasetianingrum Putri Ardelia S. D. Putri, Aulia Juniar Rangga Saputra Razieq Alief A. Rifqi Mulya Syahri Riyan Ramadhan Rohid Al Candra, Muhamad Rusli Djalil Sabbir Akhtar Sayyida Nabeela Nurmezhiya Qosyasyh Seme, Bintang Putra Septyarulloh, Israfnu Setiawan, Raehan Putra Shelly Novita Putri Shinta Destian Silmi Kafah, Maulingga Sri Wahyuningrum, Adelin Srianita, Cindy Catur Sudarman, Daman Sulistiani, Dahlia Ayu Sunardi Sunardi Syabil Akbar Az-Zuhri Syamsiar, Syamsiar Syarifatunnisa, Mawaddah Azkiya Syarof Haikal Tarmizi, M. Irfan Tarmizi, Rasyid Tria Mitra Fatia Tusholihah, Annisa Wahyuningrum, Adelin Sri Winutan, Lintang Zulfa, Apriliana Nadilah