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IMPLEMENTASI BAURAN PEMASARAN PADA KOPIXEL JEMBER Taufiqurrochman, Muhammad; Khristianto, Wheny; Wahyudi, Edy
Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Vol 3 No 1 (2024): Februari
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/jimbis.v3i1.6075

Abstract

Kopixel merupakan salah satu cafe yang ada di Kabupaten Jember dan beralamat di Jalan Sumatra No. 101a, Tegal Boto Lor, Kecamatan Sumbersari, Kabupaten Jember. Persaingan yang ketat dan banyak munculnya café yang baru menimbulkan pertanyaan bagi peneliti bagaimana implementasi bauran pemasaran yang digunakan Kopixel agar mampu bertahan dan bersaing dalam dunia pemasaran yang semakin pesat. Tujuan dari peneliti ini adalah untuk mendeskripsikan dan mengimplementasikan bauran pemasaran yang ditinjau dari aspek bauran pemasaran pada Kopixel. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dengan pendekatan kualitatif. Hasil penelitian menunjukkan bahwa Kopixel menerapkan strategi bauran pemasaran 7P yang meliputi product, price, place, promotion, people, process, dan physical evidence. Café ini menjual 67 jenis pilihan minuman dengan berbagai rasa dan 10 pilihan makanan. Kopixel menentuan harga melalui pengamatan harga pasar yang disesuaikan dengan segmentasi pasar dan berdasarkan tingkat strategis lokasi. Strategi promosi yang dilakukan menggunakan strategi word of mouth, direct marketing dan media sosial. Kopixel dapat menerapkan usahanya hingga saat ini karena dapat menerapkan aspek strategi bauran pemasaran serta terus melakukan inovasi-inovasi agar usahanya tersebut dapat berkembang dan bertahan.
How Strategic Flexibility Affects Digital Transformation: Empirical Study On Modern Coffee Shops in Indonesia Khristianto, Wheny; Trihartono, Agus; Wahyudi, Edy
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 3 (2023): IJBE, Vol. 9 No. 3, September 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.3.383

Abstract

Modern coffee shop industry players face changes in their environment that require them to adapt their actions and strategies very quickly. In this highly competitive environment, resources have become essential for companies that influence strategic flexibility. For companies, strategic flexibility is obtained when an organization develops or obtains a series of actions that enable it to outperform its competitors. In a dynamic and rapidly changing environment in the Industrial Revolution 4.0 era, modern coffee shops must be able to utilize their dynamic capabilities. This study aimed to examine and explain the effect of market sensing capability and entrepreneurial orientation on strategic agility and the effects of strategic flexibility on digital transformation among modern coffee shops. The data were taken from 85 modern coffee shops in three sub-districts in Jember Regency and tested using WarpPLS 6.0. The results show that market sensing ability and entrepreneurial orientation have a significant role in influencing strategic flexibility. This research also proves that strategic flexibility influences digital transformation among modern coffee shops. Keywords: digital transformation, dynamic capability, entrepreneurial orientation, market sensing capability, strategic flexibility
Analisis Proses Manajemen Sumber Daya Manusia Di Rumah Sakit Khusus Bedah Hasta Husada Wahyudi, Edy; lingiani, limgiani
Manajemen & Bisnis Jurnal Vol 10 No 1 (2024): Vol 10 No 1 (2024)
Publisher : Magister Manajemen Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/embeji.v10i1.192

Abstract

The Human Resources Management Process at Rumah Sakit Khusus Bedah Hasta Husada consists of Human Resources planning, personnel selection, training and development, and performance assessment. The Human Resource Management process influences the hospital services provided to patients. The aim of this research is to analyze the Human Resources management process at Rumah Sakit Khusus Bedah Hasta Husada. The research method used is a descriptive design, a qualitative approach using in-depth interview techniques. There were informants consisting of 5 (five) informants, namely the Head of Human Resources (HRD), Education and Training, Personal Administration, Development and Medical Services, as well as the Head of the Medical Services Division. The research data obtained was analyzed through thematic analysis. The results obtained are that the Human Resources management process at Rumah Sakit Khusus Bedah Hasta Husada carries out personnel planning if there are requests for needs in each part or section of the Hospital. In the planning stage, the focus will be on medical personnel because they have an essential role in providing care to patients. The selection stage consists of three stages, including the administration stage, psychology test, capability test according to each scientific discipline. Therefore, Human Resources (HR) management has a very urgent or important role in creating quality employees who have optimal performance.
The Influence of Motivation on The Quality of Health Care Services At Hasta Husada Special Surgery Hospital: A Scoping Review Edy Wahyudi; Ariyanto, Eko; Krisna, Andy E
Management Science Research Journal Vol. 3 No. 4 (2024): November 2024
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v3i4.122

Abstract

The impact of motivation on the caliber of health worker services at Hasta Husada Special Surgery Hospital has been examined in earlier literature studies. This scoping review's goal is to map out previous research that evaluates how work motivation affects the caliber of services provided by health workers. Finding research questions, finding pertinent studies, choosing studies, mapping data, and gathering, summarizing, and reporting findings are the five primary steps of a scoping review. According to the scoping review's findings, the majority of studies conducted over a ten-year period (2013–2023) recognized that job motivation affected the caliber of hospital services. However, according to Cicilia Lihawa et al. (2016), Titi Nur Wahidah (2017), and Andreano C. Porotu'o et al. (2014), work motivation had no bearing on the quality of services.
PENGARUH CUSTOMER EXPERIENCE DAN E-WOM TERHADAP MINAT PEMBELIAN ULANG PELANGGAN MIE KOBER JEMBER Damayanti, Alfia; Handini, Yuslinda Dwi; Wahyudi, Edy
Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v20i1.7012.40-48

Abstract

This study aims to determine the effect of customer experience and electronic word of mouth on customer repurchase intentions of Mie Kober Jember. The type of research used is explanatory research with a quantitative approach. The sample used was 120 respondents using a purposive sampling technique with the condition that the respondent had made a direct purchase or dined in at Mie Kober Jember, Karimata Branch twice or more. The results showed that the customer experience variable had a significant effect on customer repurchase intention of Mie Kober Jember. Meanwhile, electronic word of mouth variable has no significant effect on customer repurchase intention of Mie Kober Jember caused by the low level of discussion between customers on social media. Even so, together the variables of customer experience and electronic word of mouth have a significant effect on the repurchase intention of Mie Kober Jember customers.
Assistance in Restaurant Business Financial Management through the SIRESTO Application: Pendampingan Pengelolaan Keuangan Usaha Restoran melalui Aplikasi SIRESTO Wicaksono, Galih; Wahyudi, Edy; Adnan, Fahrobby; Puspita, Yeni; Asmandani, Venantya; Safitri, Deviana
Mattawang: Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang2241

Abstract

Financial recording is very important for restaurant business people, namely to know income, expenses, profits and losses. This activity aims to enable restaurant entrepreneurs to record their business through the SIRESTO application, so that they can know the development of the restaurant business they are running. SIRESTO is a mobile phone financial recording application designed based on the needs of restaurant business actors, so that they can know their income, expenses, profits and business losses. Methods for carrying out activities are in the form of interviews, focus group discussions (FGD), socialization, and mentoring. The results of the activity show that most restaurant business operators in Banyuwangi Regency have recorded either manually or through a system, although there are still many who do not record. SIRESTO is an Android-based financial recording media for restaurant businesses, has complete features, is easy to access and use. With the various series of activities that have been carried out, restaurant business people can use SIRESTO, making it easier to record finances and find out the progress of the business.Keywords: Restaurant Business, Recording, SIRESTO AbstrakPencatatan keuangan sangat penting bagi pelaku usaha restoran, yaitu untuk mengetahui pemasukan, pengeluaran, laba, dan rugi. Kegiatan ini bertujuan agar pelaku usaha restoran dapat melakukan pencatatan usaha melalui aplikasi SIRESTO, sehingga dapat diketahui perkembangan usaha restoran yang dijalankan. SIRESTO merupakan aplikasi pencatatan keuangan yang bersifat mobile phone yang didesain berdasarkan kebutuhan pelaku usaha restoran, sehingga dapat diketahui pendapatan, pengeluaran, laba, dan rugi usaha. Metode pelaksanaan kegiatan dalam bentuk wawancara, focus group discussion (FGD), sosialisasi, dan pendampingan. Hasil kegiatan menunjukkan bahwa pelaku usaha restoran di Kabupaten Banyuwangi sebagian besar telah melakukan pencatatan baik secara manual maupun melalui sistem, meskipun masih banyak juga yang tidak melakukan pencatatan. SIRESTO merupakan salah satu media pencatatan keuangan untuk pelaku usaha restoran yang berbasis android, memiliki fitur yang lengkap, mudah diakses dan digunakan. Dengan berbagai rangkaian kegiatan yang telah dilakukan, pelaku usaha restoran dapat menggunakan SIRESTO, sehingga mempermudah dalam pencatatan keuangan serta mengetahui jalannya perkembangan usaha.
ANALISIS HAK PATEN KOPI DAN LOCAL WISDOM DALAM TEORI GOOD GOVERNANCE UNTUK KESEJAHTERAAN PETANI LOKAL Wahyudiono, Andhika; Supranoto; Edy Wahyudi; Panca Oktawirani; Wheny Khristianto
Jurnal Media Akademik (JMA) Vol. 3 No. 11 (2025): JURNAL MEDIA AKADEMIK Edisi November
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/sg9cxh32

Abstract

Kesejahteraan petani kopi Banyuwangi masih rendah meskipun produksi tahunan menunjukkan peningkatan signifikan. Oleh karena itu, integrasi local wisdom dan hak paten kopi diperlukan menjaga nilai komersial produk. Tujuan penelitian ini mengidentifikasi mekanisme tata kelola berbasis good governance untuk memperkuat kesejahteraan petani. Selain itu, penelitian menganalisis integrasi budaya lokal, indikasi geografis, serta perlindungan hak kekayaan intelektual secara kontekstual. Dengan demikian, penelitian memberikan kontribusi teoritis maupun praktis pada tata kelola kopi Banyuwangi. Metodologi penelitian menggunakan pendekatan kualitatif desk study dengan teori administrasi publik Waldo serta konsep nilai publik. Selain itu, penelitian menggunakan teori good governance untuk menelaah prinsip transparansi dan akuntabilitas dalam konteks perlindungan hak paten. Data penelitian bersumber dari laporan produksi BPS, kajian Basalamah, serta panduan DJKI mengenai indikasi geografis. Selanjutnya, triangulasi digunakan memperkuat validitas data agar interpretasi akademik menjadi konsisten. Oleh sebab itu, metodologi ini menekankan integrasi teori administrasi publik dan budaya lokal. Hasil penelitian menunjukkan hak paten dan indikasi geografis meningkatkan posisi tawar petani kopi. Selain itu, diferensiasi produk berbasis kearifan lokal memperkuat daya saing ekonomi daerah. Pembahasan memperlihatkan integrasi hukum dan budaya menciptakan sinergi keberlanjutan sektor kopi Banyuwangi. Kesimpulan menegaskan tata kelola inklusif meningkatkan kesejahteraan petani secara signifikan. Rekomendasi diarahkan pada pemerintah daerah serta asosiasi petani untuk memperkuat perlindungan hukum.
Pluralisme Hukum dalam Layanan Publik: Model Perlindungan Kopi Indikasi Geografis Banyuwangi Berbasis Aturan Lokal Petani Wahyudiono, Andhika; Supranoto, Supranoto; Wahyudi, Edy; Oktawirani, Panca; Khristianto, Wheny
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 12 (2025): GJMI - Desember
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i12.1911

Abstract

Rendahnya penerjemahan aturan lokal (petik merah) ke standar layanan publik formal, sehingga IG berisiko menjadi dokumen administratif tanpa kontrol kualitas riil. Tujuan penelitian adalah mengidentifikasi model layanan publik pluralistik yang mengharmonisasikan hukum negara dan living law komunitas petani untuk menjaga reputasi serta nilai ekonomi kopi. Metodologi menggunakan desain yuridis empiris kualitatif. Data dikumpulkan melalui observasi lapangan, wawancara informan purposif, dan dokumen legal. Analisis memakai triangulasi teori. Teori utama mencakup pluralisme hukum Griffiths, tata kelola komunal Ostrom, dan perspektif budaya kekayaan intelektual Coombe. Lokasi penelitian mencakup empat kecamatan produsen kopi seluas 9.959 Ha. Hasil menunjukkan formalisasi IG oleh DJKI berdampak pada kenaikan harga Green Bean hingga 62% dan harga petik merah menyentuh Rp90.000/kg karena kepatuhan SOP komunal yang dimonitor MPIG. Kesimpulan menegaskan model layanan publik pluralistik yang fasilitatif memperkuat legitimasi aturan lokal dan keberlanjutan kualitas. Rekomendasi mencakup institusionalisasi model LPP di Pemkab, penguatan MPIG, standar verifikasi substantif, dan replikasi kebijakan IG komoditas lokal secara nasional.
RESPONSIVITAS PUBLIK: MENGINTEGRASIKAN INDIKASI GEOGRAFIS KOPI DAN MELESTARIKAN KEARIFAN LOKAL OSING DALAM TATA KELOLA BANYUWANGI Andhika Wahyudiono; Supranoto Supranoto; Edy Wahyudi; Panca Oktawirani; Wheny Khristianto
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 6 (2025): Desember : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/qbavxb80

Abstract

The coffee industry in Banyuwangi requires formal legal safeguards to protect its communal value; nevertheless, the incorporation of Osing local wisdom into Geographic Indications (GI) governance remains routinely overlooked, posing risks to the cultural and economic reputation of coffee producers. This study aims to examine the proactive responsiveness of local government, bureaucratic adaptation mechanisms, and the influence of GI certification on farmer reputation. The methodology outlines a descriptive qualitative approach conducted within primary coffee-producing centres, employing purposeful sampling, interpretative narrative analysis, and data triangulation to ensure research validity. The core theoretical basis comprises communal governance responsiveness, common property regimes, and policy integration models. Findings indicate that local authorities have acted pre-emptively in consolidating technical and cultural datasets into bureaucratic processes; these measures have contributed to a 300–400 per cent rise in coffee production and market value whilst reaffirming Osing customary norms as a central pillar of reputational preservation. The study concludes that GI frameworks have upheld communal ownership principles, strengthened bureaucratic responsiveness, and supported sustainable economic trajectories for farmer communities. Key recommendations propose institutional reinforcement of the MPIG, formalisation of customary standard operating procedures, and market promotion rooted in communal narrative strategies.
Development of the Selingkar Ijen Agropolitan Rural Area, Banyuwangi, with Ecological Resilience Wiyono, Andri Dwi; Supranoto; Edy Wahyudi; Wheny Kristianto
Jurnal Dinamika Sosial Ekonomi Vol. 26 No. 2 (2025): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v26i2.14986

Abstract

Rural area development is an integrative development among villages in an effort to accelerate and improve the quality of services, development, and community empowerment using a participatory development approach. The governance of Rural Area Development still pays insufficient attention to local wisdom in sustainable development. This research aims to identify a local wisdom-based rural area development strategy in supporting ecological resilience. The research focuses on the Environmental Dimension in the Rural Area Development Index (IPKP) as an indicator of Ecological Resilience, and the Environmental Resilience Aspect in the Developing Village Index (IDM) as a framework for Ecological Citizenship. The research location is the Selingkar Ijen Agropolitan Area, Banyuwangi, covering 7 out of 14 villages. This research is a descriptive qualitative study using the Soft System Methodology (SSM). Data collection was carried out through observation, focused group discussions, and in-depth interviews using Planning Charrette analysis. The results indicate that the development of the Selingkar Ijen Agropolitan Area has already incorporated local wisdom in the management and utilization of the environment and natural resources. The Osing cultural local wisdom contributes to Ecological Resilience and the strengthening of Ecological Citizenship for sustainable rural area development.
Co-Authors . Poerwanto Abd Syakur Adnan, Fahrobby Afrianti, Pipit Ameilia Nur Aini Anastasia Murdyastuti Andy Endra Krisna Angga, Anjas Bayu Ardiyanto Ardiyanto Ardiyanto Ardiyanto Ardiyanto, Ardiyanto Asmandani, Venantya Bagus Sigit Sunarko Basid, Muhammad Bella, Sherlyna Maya Salsabila Dama, Melati Damayanti, Alfia Desi Rusita Nur Umaroh Dina Ryanti Dina Suryawati Djoko Poernomo Djoko Poernomo Djoko Susilo Dwimahendrawan, Andrias Eko Ariyanto Ery Setiyawan Jullev Atmadji Fara Azah Kharisma Fauziyah, Ria Fitria, Viki Syarifatul Frisca Intan Syafarina GALIH WICAKSONO Galih Wicaksono Handini, Yuslinda Dwi Hari Karyadi Hary Yuswadi Himawan Bayu Patriadi Ilham Maulana Imannurdin Abdillah Indra Perdana Wibisono Koro, M. Wisnu Bagas Krisna, Andy E lingiani, limgiani M. Hamdi HS Makmun, Sukron Makmun Millatus Sholihah Mohamad Dimyati Mohammad Hoiron Muttaqin, M. Zaenul Nian Riawati, Nian Nina Sa’idah Fitriyah Novia Wahyu Arianto Nugraha, Alifian Nugroho, Margaretta Andini nurul hikmah, Faiqoh Oktawirani, Panca Panca Oktawirani Panca Oktawirani Puji Wahono Rahman, Rena Yunita Rahmawati Darmaningsih Resvi Inayah Safitri, Deviana Sampir Andrean Sukoco SATRIYAS ILYAS Selfi Budi Helpiastuti Sigit Sustyo Raharjo Sigit Wibisono Siswi Tri Handayani Siti Khotimah Khotimah Slamet Sugianto Sri Yuniati Sugeng Iswono Sukron Makmun Makmun Supranoto Supranoto Supranoto Sutomo, Sutomo Syamsul Maarif Taufiqurrochman, Muhammad Toa, Akhmad Juni Tree Setiawan Pamungkas, Tree Setiawan Trihartono, Agus Viola, Elvina Grace Wahyudiono, Andhika Wheny Khristianto Wheny Kristianto Wiyono, Andri Dwi Yanti, Hari Yeni Puspita Zainul Arifin Zarah Puspitaningtyas