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Journal : Jurnal The Messenger

Blurring the Relationship Boundaries between Women and Technology Retno Widyastuti, Dhyah Ayu; Wahyuni, Hermin Indah; Wastutiningsih, Sri Peni
Jurnal The Messenger Vol. 15 No. 1 (2023): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i1.4473

Abstract

Introduction: Technology penetrates society and has an impact on daily life. Historically, technology was dominated by men. Recently, women have become closer to the internet to share ideas through cyberspace, build sites that allow them to interact with women and women’s communities, and use the internet to help their productive activities. This study attempts to explain modern society’s connections between women and technology. The data analysis used cyberfeminism theory. Methods: This study used qualitative methods and illustrated the case study of SiBakul platform usage by MSMEs in the Special Region of Yogyakarta. SiBakul is an ICT-based platform for branding the digital ecosystem of MSMEs in DIY Province. The data collection employed in-depth interviews, observation, and documentation. Data sources include MSME actors and the government responsible for the MSME sector.  Findings: The results showed that SiBakul is the driving force behind digital platforms that support MSMEs' activities. Through the marketplace, the MSME actors, both women and men, use technology. The analysis concludes that there is a possible equality between women and men in accessing and using technology to promote and market their business products. The women develop their insight into cyberspace to increase their knowledge and be more productive economically. Originality: The study uses the cyberfeminism perspective to highlight the importance of adapting to environmental changes in the Industry 4.0 era with women's equality for broader access to technology. Besides, it is considered for women’s equality in public areas and the productive sector, such as in MSME activities.
Negotiating Autonomy: Art Workers, Media, and the Cultural Industries in Indonesia Rianto, Puji; Wahyuni, Hermin Indah; Wahyono, Sugeng Bayu
Jurnal The Messenger Vol. 17 No. 3 (2025): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i3.12374

Abstract

Purpose: This study investigates the autonomy of art workers within the Indonesian cultural industry through a case study of two local television stations, ADiTV and Bali TV. The main objective is to examine how art workers maintain their autonomy while navigating the demands of the market and the organizational values imposed by their institutions.   Methods: This study adopts a qualitative case study approach. Data were collected through in-depth interviews with television managers, art workers, and observers. The observers interviewed in this study were individuals with a deep and long-standing concern for the dynamics of local television. ADiTV and Bali TV were selected as research sites due to their distinctive characteristics. ADiTV operates as a local television channel with an Islamic missionary orientation, while Bali TV is embedded within the Ajeg Bali cultural movement.   Findings: This study found that the autonomy of art workers in the cultural industry on local television shows a negotiated position. This study found that economic interests in pursuing profits and mass production within the cultural industry do not always harm the autonomy of art workers. Pressures on art workers actually come from non-market forces that are more cultural, such as Islamic values ​​on ADiTV or Ajeg Bali on Bali TV.   Originality: This research contributes to the debate on artists' autonomy in the local television. By taking non-economic factors into account in determining artists' autonomy, this study makes an essential contribution to the discussion on artists' autonomy in the cultural industry, which tends to emphasize commercial factors.