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All Journal Semantik VISIKES E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Dayasaing Journal of Information System Ikonomika : Jurnal Ekonomi dan Bisnis Islam Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Applied Industrial Engineering Journal Owner : Riset dan Jurnal Akuntansi YUME : Journal of Management Journal of Innovation in Business and Economics Business Management Analysis Journal (BMAJ) Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Inovasi Ekonomi Science Midwifery Abdimasku : Jurnal Pengabdian Masyarakat EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Economics and Digital Business Review International Journal of Research in Community Services JURNAL ILMIAH GLOBAL EDUCATION MANAJEMEN ProBisnis : Jurnal Manajemen Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Sains Studies in English Language and Education Innovative: Journal Of Social Science Research Jurnal Riset dan Inovasi Manajemen Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Informatika: Jurnal Pengembangan IT FINANCE : International Journal Of Management Finance E-Amal: Jurnal Pengabdian Kepada Masyarakat International Journal of Accounting, Management, and Economics Research : Ijamer
Dwi Eko Waluyo
Universitas Dian Nuswantoro
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Pengaruh Harga Produk, Kualitas Produk, dan Brand Image Terhadap Keputusan Pembelian Aqua di Kota Kendal Muhammad Alvinnur Budiansyah; Aqmala, Diana; Eko Waluyo, Dwi; Setiawan, Aries
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 1 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i1.2322

Abstract

Aqua, as a leading bottled mineral water brand in Indonesia, faces challenges in maintaining its market share amid increasing competition and boycott issues. This study aims to analyze the impact of product quality, product pricing, and brand image on purchasing decisions for Aqua in Kendal City. The research employs both quantitative and qualitative methods. Data collection techniques involve distributing questionnaires to 188 respondents and conducting interviews with 10 respondents. The respondents were selected using purposive sampling based on specific criteria, such as having used Aqua and being aware of the boycott issue. The data were analyzed using multiple linear regression to test the influence of each independent variable on the purchasing decision. The results show that product quality, product pricing, and brand image have a positive and significant impact on Aqua's purchasing decisions. Brand image emerged as the most dominant factor influencing purchasing decisions. Additionally, the majority of informants are highly concerned about the boycott issue and disturbed by the Israeli attacks, which has affected their purchasing decisions. This study recommends that Aqua improve product quality, implement competitive pricing strategies, and strengthen its brand image through innovation and marketing campaigns to maintain customer loyalty. Aqua should also promote its neutral stance publicly, clarifying that it is not involved in the Israel-Palestine issue, in order to maintain public trust in the brand.
Pengaruh Literasi Keuangan, Perilaku Keuangan, dan Financial Technology terhadap Keputusan Investasi Mahasiswa Permatasari, Noviana Putri; Waluyo, Dwi Eko; Subagyo, Herry; Prawitasari, Dian
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 7 No 1 (2025): August 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v7i1.7883

Abstract

This study aims to examine the impact of financial literacy, financial behavior, and financial technology on investment decisions among students in Semarang. The methodology used is quantitative, utilizing a survey approach and data collection through a Likert scale questionnaire administered to active students who have used investment applications. The collected data was then analyzed using Structural Equation Modeling (SEM) techniques to evaluate the impact of each variable on investment decisions. The analysis results indicate that financial literacy, financial behavior, and financial technology have a significant and positive impact on students' investment decision-making. These findings contribute significantly to the advancement of financial literacy and the increased utilization of technology among students, aiming to enhance the quality of investment decision-making at the university level.
Sharing Financial Literacy of Malaysian Students Through Lessons Learned from Indonesian Students Waluyo, Dwi Eko; Wulandari, Respati; Astuti, Sih Darmi; Sasongko, Teguh Haryo; Banu, Azlina
International Journal of Research in Community Services Vol. 6 No. 4 (2025): International Journal of Research in Community Service (IJRCS)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v6i4.1031

Abstract

Financial literacy equips university students with the knowledge they need to navigate their finances as they grow into independent adults. Our outreach to Malaysian students had two goals: to strengthen their financial understanding and to gauge their current literacy levels. We achieved this through classroom presentations to the students, Q&A sessions, and discussions with student‑affairs staff at Malaysian universities. The core material delivered in the financial literacy session focused on sources of funding for making investments. The findings suggest that Malaysian students deal with challenges much like those faced by Indonesian students, especially in developing essential financial management skills, as their parents entrust them with the responsibility of managing their living and educational expenses independently. Malaysian students also demonstrate the same awareness as their Indonesian peers regarding the importance of engaging in entrepreneurial activities, which help prepare them to become successful economic contributors. The material presented was highly relevant for students interested in becoming entrepreneurs.
Co-Authors Agus Prayitno Alfiena Nisa Belladiena Alifa Mei Ajeng Rahayu Amron Amron Amron Amron Amron Amron, Amron Anggraini, Fitria Dewi Puspita Aprianti Artha Febriana Aryanto, Vincent Didiek Wiet Azra Salma Shabira Banu, Azlina Batara David Martin Siregar Belzara, Ghea Syahnita Brian Au Batuwael Chasanah, Amalia Nur Cinantya Paramita Daffa Ulya Zamani Dewi Agustini Dewi Pergiwati Dian Prawitasari Diana Aqmala Diana Puspitasari Diana Puspitasari Dwi Nurul Izzhati Eli Martohap Sinaga Fakhmi Zakaria Fariza Amalia Fauzi Adi Rafrastara Fitria Anggaini Goh, Gerald Guan Gan Handy Nur Cahya Hayu Wikan Kinasih Hernanti, Sania Bunga Pradani Herry Subagyo Herry Subagyo Herry Subagyo Jumanto Jumanto, Jumanto Kamal Ilyas Kurniawati, Firlia Ayuk Lenni Yovita Makhbub Zunaidi Maulana Yusuf Herlambang Mega Ayu Lestari Mila Elmeida Minghat, Asnul Dahar Bin Mochammad Eric Suryakencana Wibowo Muhammad Alvinnur Budiansyah Muhammad Lukmanul Hakim Nadiyatul Mustaufidah Nurman Ilham Fadzilah Perdana, Reza Kresna Permatasari, Noviana Putri Pitaloka Andry Kirana Pradana Jati Kusuma Pradana Jati Kusuma Pramudianto, Chori Baskoro Prawitasari, Dian Puji Purwatiningsih, Aris Pulung Nurtantio Andono Purnomo, Ardiansyach Maulana Raden Arief Nugroho Rahayu, Alifa Mei Ajeng Rajendra Nohan Ramasamy, Suganthi ramayanti, ismarita Respati Wulandari Respati Wulandari Respati Wulandari Retno Indah Hernawati Sarah Setyaningrum Sasongko, Teguh Haryo Setiawan, Aries Setyani, Putri Desti Setyo Wahyu Sulistyono Setyo Wahyu Sulistyono Sih Darmi Astuti Sih Darmi Astuti Sintaruli Siahaan Siti Fitriyyatul Jamilah Uci Yuliati udzma, Dyah Safa’atul Usman Usman v, Amalia Nur Vicky Oktavia Vivia Irvani Widhi, B. Andini Nugrahaning YESHA NU'MA ARULA PUTRI Zalfa Adira Choirunisha Zamani, Daffa Ulya