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ANALISIS PENGARUH SOSIAL MEDIA MARKETING, INFLUENCER MARKETING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS : KONSUMEN DURIAN DI KING GOVAL FARM, GRESIK) Nur, Firyal Saifana; Lailly, Dona Wahyuning; Widayanti, Sri
JAS (Jurnal Agri Sains) Vol 8, No 1: Juni 2024
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jas.v8i1.1304

Abstract

Artikel ini membahas pengaruh pemasaran media sosial, pemasaran influencer, dan citra merek terhadap keputusan pembelian, dengan menggunakan studi kasus konsumen durian di King Goval Farm di Gresik.Perkembangan teknologi telah membawa perubahan dalam tren sosial dan perilaku konsumen.Media sosial telah menjadi alat yang populer untuk pemasaran dan komunikasi, dengan jumlah pengguna yang besar di Indonesia. Pemasaran influencer adalah metode yang melibatkan penggunaan individu yang memiliki pengaruh di antara segmen konsumen target untuk mempromosikan merek. Citra merek penting untuk membangun reputasi positif dan menarik konsumen.Penelitian ini bertujuan untuk memahami karakteristik konsumen durian dan menganalisis dampak media sosial, pemasaran influencer, dan citra merek terhadap keputusan pembelian di King Goval Farm.Pemasaran media sosial menggunakan platform online untuk mempromosikan produk dan layanan.Pemasaran influencer melibatkan penggunaan ahli industri atau individu yang dipercaya untuk mempromosikan produk.Citra merek mewakili persepsi dan keyakinan konsumen tentang sebuah merek. Keputusan pembelian melibatkan berbagai faktor seperti apa yang akan dibeli, kapan akan membeli, di mana membeli, dan bagaimana membayar. Metodologi penelitian meliputi pengumpulan data dari konsumen durian di King Goval Farm di Gresik.Ukuran sampel ditentukan berdasarkan aturan analisis Partial Least Squares (PLS).
ANALISIS PENGARUH KOMPETENSI TERHADAPKINERJA PENYULUH PERTANIAN DI KABUPATEN MOJOKERTO Wasista, Yudha Eka; Yuliati, Nuriah; Widayanti, Sri
JAS (Jurnal Agri Sains) Vol 8, No 1: Juni 2024
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jas.v8i1.1305

Abstract

Penelitian ini bertujuan untuk mendeskripsikan kompetensi penyuluh pertanian di Kabupaten Mojokerto, mendeskripsikan kinerja penyuluh pertanian di Kabupaten Mojokerto, dan menganalisis pengaruh kompetensi terhadap kinerja penyuluh pertanian di Kabupaten Mojokerto. Jenis penelitian yang digunakan adalah penelitian deskriptif dan penelitian kuantitatif. Metode pengolahan data dalam penelitian ini adalah dengan persamaan permodelan structural equation modeling (SEM). Penelitian ini menggunakan pendekatan analisis kuantitatif yang mengadopsi Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa penyuluh pertanian di Kabupaten Mojokerto secara umum berkompetensi tinggi yang terdiri dari 12 indikator sesuai dengan Peraturan Menteri Pertanian Nomor: 91/Permentan/OT.140/9/2013. Penyuluh Pertanian di Kabupaten Mojokerto secara umum mempunyai kinerja yang tinggi sesuai dengan pedoman Departemen Pertanian tahun 2009 yang terdiri dari 9 indikator. Kompetensi berpengaruh secara signifikan terhadap kinerja penyuluh pertanian di Kabupaten Mojokerto.
Manajemen Rantai Pasok Produk Beras di Penggilingan Padi Sumber Baru Kecamatan Sidoarjo, Kabupaten Sidoarjo: Rice Product Supply Chain Management in New Source Rice Milling in Sidoarjo District, Sidoarjo Regency Kusuma, Inas Mufidati; Widayanti, Sri; Indah, Pawana Nur
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 1 (2023): Jurnal Ilmiah Manajemen Agribisnis - Januari 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i1.2

Abstract

Research Objectives 1) To analyze the institutions and supply chain members of the rice commodity in the New Sumber Padi Mill; 2) Analyze the supply chain management of rice commodities at the New Sumber Padi Mill; 3) Analyze supply chain trading margins and value chain analysis at the New Source Rice Mill. The analytical method used is descriptive qualitative analysis, quantitative descriptive analysis, and qualitative design. The institutions and supply chain members involved in the rice supply chain at the Sumber Baru Rice Mill are farmers, middlemen, rice millers, retailers, and consumers. The supply chain channel pattern has three supply chain channel patterns. The product flow occurs from farmers selling grain to rice in the hands of consumers. The financial flow of the two-channel patterns is equally profitable. Then the information flow occurs because each has a two-way flow of information between institutions and supply chain members. The trading system margin for each trading system channel is different. The highest added value is in the rice mill.
Community Partnership Program on Business of Food Processed Based on Cocoa Commodity Indah, Pawana Nur; Widayanti, Sri; Radiyanto, Indriya
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 2 No. 1 (2018)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v2i1.4

Abstract

The purpose of Community Partnership Program (CPP) by the team from UPN "Veteran" East Java is to give a touch of science and technology on community activities. This CPP is intended to accelerate the creative economic activities of the community, by providing skills training in producing various cocoa-based foods and beverages. The method used in facilitating the improvement of skills of farmers community in micro enterprises in the processing of local products in the form of cocoa powder and fat is to conduct training Lecture and practice method is the basic theory in the operation of post harvest equipment of cocoa beans. In addition, the materials used in producing foods and drinks based on the hygiene of cocoa, nutritional value and the acceptable to the community and have an economical added value. It also provides mentoring with simple management materials and marketing to foster an understanding of entrepreneurship and the sustainability of business activities and the marketing of results. Based on the above facts, the purpose of the community service program that has been implemented is expected to increase the selling value of cocoa products, and the people's income in the region
A Innovative Technology-Based Coffee Agro-Industry Development Strategy to Increase Farmers' Competitiveness in Kare District, Madiun Regency Nur Indah, Pawana; Widayanti, Sri; Indah Harya, Gyska; Setiawan, Risqi Firdaus
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 3 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i3.534

Abstract

This research aims to develop a strategy for developing innovative technology-based coffee agroindustry in Kare District, Madiun Regency. The application of modern technology, such as roasting and wet processing, has proven to improve robusta coffee's quality and added value and increase competitiveness in the domestic and international markets. In addition, empowering farmers through training and technical assistance is key to improving their skills in post-harvest technology management. The research method used is mixed-method, with qualitative and quantitative approaches. Data was obtained through a survey with a Likert scale questionnaire, in-depth interviews, field observations, and documentation. SWOT analysis evaluates the strengths, weaknesses, opportunities, and threats in developing coffee agroindustry in the region. The study results show that the coffee industry in Kare District has significant strengths and opportunities, although it still faces challenges related to capital and technology limitations. The recommended strategies are product diversification, institutional capacity building, and more intensive promotion, as well as the development of coffee agro-tourism as a step to improve farmers' welfare and expand market access
Analisis Kelayakan Finansial Usaha Ternak Kambing Etawa Senduro Di Kecamatan Senduro Kabupaten Lumajang Puspita, Salsabila Ika; Widayanti, Sri; Yektiningsih, Endang
Forum Agribisnis Vol. 14 No. 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.147-155

Abstract

Indonesia is known to have many types of livestock and natural resources, one of which is goats. Senduro District is one of the leading goat farming centers. Indicators of the success of the livestock business include the size of the financial aspect. Goat farming business needs to be equipped or accompanied by relevant data information for financial feasibility analysis. The purpose of this study was to analyze the feasibility of the goat farming business in Senduro to determine whether the business being run is profitable or not using NPV, IRR, and BEP assessment criteria because farmers tend to trade their livestock businesses without analyzing their business feasibility. The population in this study is Senduro etawa goat farmers totaling 12 breeders. This research uses financial service analysis methods with assessment criteria, namely BEP, IRR, NPV. The NPV results of the etawa Senduro goat farming business located in Lumajang Regency, especially in Kandang Tepus Village, show that the business is feasible to run, because it produces NPV of Rp 1,617,311,892 and more than 0. The IRR result of the goat farming business in Kandang Tepus Village, Senduro District is also said to be feasible because the IRR yield is 30.15%, this result exceeds the loan interest of 15%. BEP in the goat farming business in Senduro can be said to be feasible or profitable because the average BEP unit in this business is 54 heads and the revenue of this business is IDR 2,298,050,000.
Community Organizing of Victims of Human Trafficking in Kulon Progo: Road to An Integrated Approach Against Oppression Widayanti, Sri
Sosio Konsepsia: Jurnal Penelitian dan Pengembangan Kesejahteraan Sosial Vol. 11 No. 3 (2022): Sosio Konsepsia: Jurnal Penelitian dan Pengembangan Kesejahteraan Sosial
Publisher : Pusat Pendidikan, Pelatihan, dan Pengembangan Profesi Kesejahteraan Sosial (Pusdiklatbangprof Kesos), Kementerian Sosial RI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The discourse on human trafficking and the efforts to overcome it are crucial issues that has received public attention in Indonesia and all around the globe. However, different perspectives among experts, activists and organizations gave rise to different approaches in analyzing the source of the problem, what is seen as the problem, and the intervention to solve the problem. This research focuses on community organizing of women victims of human trafficking as the approach which has been implemented to challenge oppression by Mitra Wacana Women Resource Center in Kabupaten Kulon Progo, Daerah Istimewa Yogyakarta. This qualitative study is aimed to explore their perspectives on defining human trafficking and its complexities, their analysis of its causes and the intervention method. The theory of anti-oppressive is applied to analyze the data and findings within this research, which results in three main points; first, Mitra Wacana’s critical awareness raises a comprehensive perspective on the complexity of the human trafficking issue by identifying the community as victims of a discriminatory and exploitative system. Second, organizing ex-migrant workers in Pusat Pembelajaran Perempuan dan Anak/P3A (Learning Center for Women and Children) is applied as the approach to strengthen rights-based capacity for the Kulon Progo community. Third, an integrated approach against oppression within human trafficking tried to synergize three levels of personal, cultural and structural approach. In the case of human trafficking in Kulon Progo, the integrated approach consists of public education, information development, and policy advocacy on humanity issues by involving the organization of ex-migrant workers.
Analysis of Procurement and Supply Chain Control of Sugarcane in a Sugar Mill Renata, Erika Aprilia; Soedarto, Teguh; Widayanti, Sri
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 5 (2025): October 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtepl.v14i5.1935-1947

Abstract

Sugarcane raw material stocks in sugar factories need to be maintained at an optimal level to avoid either shortage or excess situations that ensuring smooth production. This study aims to analyze the procurement mechanism and inventory control of sugarcane raw materials, analyze the trend of sugarcane raw material procurement, and to analyze the inventory control of sugarcane raw materials. Research was conducted at PT PG Candi Baru Sidoarjo. Data was analyzed using descriptive analysis, trend analysis, and Economic Order Quantity (EOQ) analysis. Results of this study showed the procurement mechanism and inventory control of sugarcane raw materials by PT PG Candi Baru. The trend of sugarcane raw materials had decreased every period caused by several factors. The number of economical sugarcane orders in the last year 2023 was 1,491,545,174 tons. The amount of safety stock that must be owned by PT PG Candi Baru Sidoarjo was 234,044.8 tons. The number of reorder (Reorder Point) was 505,761 tons. The optimal total cost of sugarcane raw material inventory was IDR 20,885,934,920.14, while the company policy was IDR 20,998,060,000. It can be concluded that the EOQ method obtained more efficient results with a financial difference value of IDR 112,125,079.86.
Manifestation of the Ecosystem Learning Model for Biodiversity to Improve Competency-Based Environmental Education Sugiarto, Slamet Widodo; Imran, Zulhamsyah; Perdinan; Widayanti, Sri; A, Trijanti A. Widinni; Widiastuti, Herni; Rahmawati, Dewi
BIODIVERS - BIOTROP Science Magazine Vol. 2 No. 1 (2023): BIODIVERS (BIOTROP Science Magazine) : Agro-Eco-Edu-Tourism in Managing Tropica
Publisher : SEAMEO BIOTROP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56060/bdv.2023.2.1.1997

Abstract

Integrating environmental education and increasing competency through the development program of educational ecosystem models and biodiversity education and learning ecosystems can effectively enrich materials and practices to increase students' knowledge, understanding, and skills. The embodiment of the Sensory Garden and Therapeutic Garden prototypes as natural laboratories and libraries will be an effective and adaptive way of developing competency[1]based education and learning models as well as the interests and talents of students.
Development Strategy For Kopi Gunung Kelir Agrotourism, Semarang Regency, Indonesia Mubarokah; Syah, Mirza Andrian; Widayanti, Sri; Mukhlis
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.9458

Abstract

The Rahayu IV Farmer Group aims to capitalize on this potential by developing Kopi Gunung Kelir Agrotourism. However, visitor activity has been low, likely due to the site's limited visibility, its newness, and its remote location. This lack of awareness and accessibility affects its growth as a tourist destination. This study aims to determine the current conditions and determine the strategy plan for the development of Kopi Gunung Kelir Agrotourism through Business Model Canvas and SWOT analysis. The BMC assessed nine key business components and aims to facilitate the preparation of strategic plans through each component or block in the business model, while SWOT analysis identified internal strengths and weaknesses, and external opportunities and threats. Key strengths included educational tourism offerings, high-quality Robusta coffee production, and scenic landscapes. Weaknesses were limited infrastructure, promotion, and accessibility. Opportunities arose from the growing eco-tourism and coffee culture, while threats included competition from other agrotourism sites and fluctuating visitor interest. The study proposed strategies like expanding road access, optimizing digital marketing through platforms like TikTok, improving visitor facilities, and fostering partnerships with sponsors and local stakeholders.
Co-Authors . Supriyanto A, Trijanti A. Widinni Abroor, Muhammad Rifqi Amalia, Nia Amelia, Nofa Putri Amir, Indra Tjahaja Anggraeni, Iis Anggraeni, Nimas Rizki Tri Anggun Dewayani Aprilia Dwi Permata Sari Arika Mardiana Aslam, Saufan Awwala, Syaqila Husna Ayu Astari, Risya Bait, Misbakhul Barep Prastyo Bayuaji, David Yudhoyono Bigcas, Evelyn V. Dawami, Muhammad Farhan Defita Sari Dewantara Eris, Deden DEWI RAHMAWATI Dewi, Amelia Cantrika Dita Atasa dolyto f Dona Wahyuning Laily Dwi Indah Febriyani Dya Maretya Kresna Efendy, Iwan Kurniawan Ekandini, Syafira Andrastea Eko Nurhadi Endang Yektiningsih, Endang Eris, Deden Dewantara Fabiyola, Rizcha Oktanza Fadilah, Rizka Putri Fitra, Allegra Aura Fitri, Saidatul Hakim, Burhanul Halimah, Azki Nur Hamidah Hendrarini Harya, Gyska Indah Hery Toiba Hidayatullah, Noval Tauhid Husein, Sabarina I Made Sutajaya Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ika Sari Tondang Imran, Dr. Zulhamsyah Indah Harya, Gyska Indah, Pawana Nur Indah, Pawana Nur Indah, Pawana Nur Indra Tjahaja Amir Indra Tjahaja Amir Indra Tjahaja Amir Ines Paramithasari Jasmine, Sofia Latifah Kusuma, Inas Mufidati Kusuma, Mani’atul Fitan Lailly, Dona Wahyuning Lestari, Renita Dwi Maharani, Adinda Dwi Ulfah Marchelina, Shelvia Maulida Ummah, Rifana Rizki Mazzlin, Novia Ely Meilina, Mutiara Putri Milanda Nisful Laili Mirza Andrian Syah Mubarokah Mubarokah Mubarokah Mufida R.F, Indah Alvin MUHAMMAD ROHMAN TIOVANDI Mukhlis Ni Putu Sri Ratna Dewi Noor Rizkiyah Nugroho, Sigit Dwi Nur Indah, Pawana Nur, Firyal Saifana Nurhadi, Eko Nuriah Yuliati P. Perdinan Pawana Nur Indah Pawana Nur Indah Prasmita Dian Wijayanti Prasmita Dian Wijayati Pratama, Caesariano Afrilio Pratiwi, Iramandha Putri Purnajaya, Agus Puspita, Salsabila Ika Putri, Alief Ramadhani Novita Cahyono Putri, Icha Alifia Yokendy Putri, Inas Adilah RADIYANTO, INDRIYA Rahman, Mochamad Fatkhur Ramdan Hidayat Ratnasari, Septilia Renata, Erika Aprilia Rendikasari Febriana Putri resia, uul Rhomi Ardiansyah Risqi Firdaus Setiawan Rizki Ivah Lutfiah Rochyana, Yunita ROSITA, Risa Sadhina, Risma Safira, Vivin Sandrina, Linda Saragih, Febrina Lestari Septiyana, Eka Elsha Septya, Fanny Setyaningtyas, Megawati Mahardika Rizky Shalsabillah Nur Fitria SIGIT DWI NUGROHO Simanjuntak, Gabriela Marie Curie Soedarto, Teguh Soniya, Intan Garaniva Sri Tjondro Winarno, Sri Tjondro Sudiyarto Sudiyarto Sudiyarto, Sudiyarto sudiyarto, Sudiyarto Sugiarto, Slamet Widodo SUGIYANTO Surono, Anggun Kurniawati Susilo , Erwan Syahfitri, Dwi syarif imam Syarif Imam Hidayat Tondang, Ika Sari Ummah, Rifana Rizki Maulida usuma Dewa, Arya Wardhana K Vivi Irawati Wachju Subchan Wahyu Santoso Wandira, Galuh Ayu Wasista, Yudha Eka Widiastuti, Herni Widinni, Trijanti A. Yahya, Azriel Yogananta, Refo Zhafira Puspa Ningrum Zulfarida Solihiyah, Erni Dwi Zulhamsyah Imran