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Journal : Jurnal Multidisiplin West Science

Pengembangan Produk Rotan Berbasis Nilai Tambah: Perspektif dan Kepuasan Konsumen di Rotan Rangga Kota Baru Wahyudi, Rizqi; Astari, Ni Putu Widya; Lubis, Marwah Agus; Afizah, Anisa Fikratul; Saragih, Febi Nissa; Ulfa, Helza Maria; Sipahutar, Erika Jelita; Ariesta, Anggun Vica; Mardiono, Intan; Sinaga, Threeatmi Ulin
Jurnal Multidisiplin West Science Vol 4 No 10 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i10.2795

Abstract

This research is motivated by the shift in market demand for rattan furniture, which not only needs to be functional but must also possess aesthetic and sustainability value. The objective is to analyze value-added product development strategies and the level of consumer satisfaction at Rotan Rangga Kota Baru. The study employs a qualitative approach (interviews and direct observation) for preliminary data and a descriptive quantitative approach using the Quality Function Deployment (QFD) and House of Quality (HoQ) methods for product planning. The results indicate that product development successfully enhances value-added through design innovation, quality materials, and production efficiency. The main factors influencing consumer satisfaction are quality, aesthetics, comfort, durability, and the aspect of environmental sustainability. Through HoQ analysis, the customer attribute with the highest importance is "Dilipat untuk lingkungan" (Foldable for the environment) (value 10), and the most influential technical factors are "Geometri Bentuk" (Shape Geometry) and "Sertifikat bahan baku" (Raw Material Certificate). Therefore, it is recommended that the development focus should be directed towards an ergonomic shape, high-quality material, and environmental sustainability orientation to optimally meet consumer expectations.
Penerapan Quality Function Develoyment (QFD) dalam Strategi Perancangan dan Pengembangan Produk Emping Melinjo (ASTARASA) Syukrina, Alfi; Meliyana, Made Herlina; Simamora, Reza Melisa; Banjarnahor, Elya Fitri; Putri, Nesya Andisti; Veronika, Fika; Wahyudi, Rizqi; Mardiono, Intan; Pramesti, Amelia Sugma
Jurnal Multidisiplin West Science Vol 4 No 12 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i12.2806

Abstract

Penelitian ini memilki tujuan untuk menerapkan metode Quality Function Deployment (QFD) pada strategi perancangan serta pengembangan produk Emping Melinjo “ASTARASA” sebagai usaha untuk peningkatan daya saing UMKM pangan lokal. Melalui pendekatan QFD, kebutuhan dan harapan konsumen (Voice of Customer) diterjemahkan menjadi atribut teknis produk yang terukur menggunakan House of Quality (HoQ). Pengumpulan data dilakukan melalui kuesioner terbuka dan tertutup, yang diuji validitas dan reliabilitasnya. Analisis menunjukkan bahwa faktor utama yang memengaruhi kepuasan konsumen adalah varian rasa, desain kemasan, dan strategi promosi digital. Varian rasa pedas merupakan pilihan yang paling disukai, sementara kemasan praktis dan ramah lingkungan seperti kantong ziplock dan standing pouch menjadi prioritas desain. Strategi promosi melalui media sosial terbukti efektif menjangkau segmen konsumen muda. Nilai absolut tertinggi terlihat pada inovasi rasa unik, dengan persentase relatif sebesar 110,40%, diikuti oleh pengembangan klaim tambahan sebesar 96,60%. Rekomendasi untuk UMKM ini adalah memprioritaskan pengembangan produk dan memberikan arahan strategis bagi UMKM ASTARASA untuk meningkatkan kualitas, inovasi rasa unik, dan kemasan yang menarik pada keripik melinjo mereka.
Co-Authors Abda Abda Abdi Risqullah Widodo Abdillah, Zaki Abraham, Ivan Afizah, Anisa Fikratul Agung Masyad Fawzi Ahmad Latif Aryo Alam Fathurochman, Alam Alodia Gita Pratiwi Amanda, Zahra Nurul Andhyka Tyaz Nugraha Anissa, Dwi Nur Annisa, Zahratul Anshari, Aqbil Ari Saputra Damanik Arief Subhan Ariesta, Anggun Vica Arya Akidnaram Assidiqi, Zaky Astari, Ni Putu Widya Asyifa Zahradian Aulia, Fadillah Aulia, Lina Azzahra, Qori Sakura Bakara, Christ Yessi Marlina Bakti, Andi M. Faisal Banjarnahor, Elya Fitri Beby Ferina Elisabeth Br Sinurat Beltsazar Putra Libertus Gustaf Dupe Benny Arya Saputra Bhakti, Sufri Eka Bisma M, Cornelia Bunaya, Yaya Dahlan, Yasin Darmawan Derina, Naila Muthi Dewi, Hafizah Rani Putri Andam Dio Arief Utama Dwiki Subagdja Darmawan Elvi Armadani Evrilia, Nava Fachry Abda El Rahman Fandy Valentino Fantasia, Immanuel Fabian Fauziyah, Nurul Khansa Febriyan, Rafif Fitriadi, Muhammad Ghani, Fatkhan Ali Ginting, Ferdinan Juarta Gusvita, Rinda Hadawiyah, Asyh Hasibuan, Gabriel Alfredo Hasmuni, Hasmuni Hermawan, Andre Aqshal Hosea Immanuel Simatupang Hummairoh, Siti Hanifah Hutajulu, Àn De Alvaro Tiopilus Inova Klara Saragih Intan Mardiono Jeims Strong Saragih Juniwati Juniwati Kamaruzzaman Kamaruzzaman, Kamaruzzaman Keliat, Agripa Moreno Khairunnisa, Azizah KHOIRUL ANAM Kinasih, Anjas Sukma Lina Aulia Linda Afriani Lubis, Marwah Agus M Faiz Rizqillah M. Rizky Alfarid Ma'ruf, Nanang Maechael Juan D. Pakpahan Malay, Izza Al Fawwaz aldi Manalu, Joy Marito Manggala, Widagdo Prayoga Manggala Manurung, Inggir Marsaulli Senni Mardiyah, Reza Annisa Aina’il Meliyana, Made Herlina Miswari, Nur Miswari, Nur Mizanul Khairi Mohamad Nabiel Priatna Muhammad Alwi Alhaqqi Muhammad Faishal Jundana Muttaqin, Muhammad Faishal Jundana Muhammad Iqbal Muhammad Iqbal Muhtadi, M. A’thof Mukaarim, Muhammad Naufal Nabila, Azra Nafis Khuriyati Nasywa Yasmin Nurazizah, Novalina Pardede, Yolanda Laurenzia Pasaribu, Sondang Asinauli Paskha, Veronika Githa Patria Insani Perwira, Rizky Agung Philipus, Albion Pramesti, Amelia Sugma Pratama, Andhika Ramdhan Pratama, Dimas Hardianto Prawira, Muhammad Mirza Adi Nata Purnamawanti , Jesica Dwi Putratama Ikhsan, Dito Putri, Ananda Hapsari Putri, Nesya Andisti Putri, Rossa Amalia Rachman, Muhammad Zaky Anandhiya Rafi Gredita Ferdana Rafli, Muhammad Rahma Ismi Fadhillah Raisa Sunniva Raisya, Nabila Shofia Ray Natanael Jericho Pelawi Rayhan Ghifari Baadilla Refly, Ahmad Renata, Viana Tasya Rengganis, Dewi Retnaningtyas, Victoria Nadia Elma Revita Nurfadhillah Rifaldy, Alvin Risma Widiastuti Rizqi, Asyrafi Muyassari Rohmah, Aidah Zahran Nurbaiti Rohman, Muhammad Daffa Fadhlur Romanus Renaldo Nerfando Garamba Sagala, Caren Foebe Ancilla Saifuddin Dhuhri Samuel, Dumangga Saputra, Muhammad Reza Saputri, Zunur Evita Saragih, Febi Nissa Sari, I Rahmallya Sembiring, Dessy Siar Rehulina Br Setiawan, Bayu Ajib Sholeha, Riska Wirdatus Sigalingging, Adrian Reinaldy Sihombing, Samuel Kevin Simamora, Reza Melisa Simanjuntak, Mikhael Fernando Halomoan Simanullang, Seventina Simbolon, Sardiana Sepriana Sinaga, Threeatmi Ulin Sinulingga, Riska Cesarea Br Sipahutar, Erika Jelita Sirait, Steve Zefanya Sirait Sitohang, Jhon Riski Saputra Sofy Eka Zalianti Solihin, Shesa Fadhila Sunarti Sunarti Sunarti Sunarti Sunarti Sunggu, Rachuel Ar. Op Suryaneta Susanto, Vania Putri Syafran M.S Syalsyaira, Mariska Syukrina, Alfi Tahara, Tanthia Putri Takari, Refskin Tarigan, Andre Otniel Tobing, Celvin Johnatan Lumban Tungga, Syailindra Dwi Ulfa, Helza Maria Valentino, Fandy Vebriyanti, Ria Veronika, Fika Wahyu Supartono wibowo, Daniel Bagus Wijaya, Astika Sari Wijayanti, Nyoman Okta Yanti, Assifa Serli Yanuarso, Hersa Dwi Yolanda, Feby Zahira, Haniifa Zahradian, Asyifa Zahrah, Nabila Anilda `Manurung, Bahari Timotius