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Journal : MDP Student Conference

Perencanaan Strategis Sistem Informasi pada Perusahaan XYZ di Palembang Masidin, Nevin Julian; Meilinda, Meilinda; Dwitama, Agustio; Wijaya, Andri
MDP Student Conference Vol 4 No 1 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11186

Abstract

Information system strategic planning is an important step in supporting business sustainability and growth, especially in today's digital era. XYZ Company in Palembang faces challenges in managing information systems, such as less than optimal data security, high manual usage (paper recording) in operations, and suboptimal use of data to support strategic decision making that can hinder efficiency and competitiveness. This study aims to develop an integrated information system strategy using the Ward and Peppard method, as well as SWOT and PESTLE analysis to evaluate the internal and external environment. The results of the analysis indicate the need to increase the use of digital technology for operational transformation and data-based decision making. So that this study can provide solutions for companies in utilizing information systems to improve efficiency, innovation, and competitiveness in the industry.
Analisis Sentimen Film Squid Game Melalui Platform X Menggunakan Metode Lexicon Based Anggoro, Deo; Alessandro, Andreas; Aditya, Putra; Wijaya, Andri
MDP Student Conference Vol 4 No 1 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11197

Abstract

This study discusses the role of movies as a medium in conveying social and emotional messages, with a focus on the Squid Game series. This research applies Lexicon-Based sentiment analysis to evaluate audience reactions to the series using 10,000 tweets from Twitter (X). The results of the analysis showed that 36.3% of the comments had a positive sentiment, 46.4% were neutral, and 17.2% were negative. The majority of neutral sentiment indicates that many viewers were interested but did not have strong opinions, while the significant positive sentiment indicates a favorable reception to the movie. These results provide insight into how audiences responded to the themes of economic inequality and social oppression in the movie. This analysis highlights the relevance of sentiment analysis in understanding audience responses to social issues, as well as how films can reflect deeper cultural and social issues.
Co-Authors Aditiya Hermawan Aditya, Putra Adtiya, Setenilaus Afifah Azzahra Agustio Dwitama Aguswan, Michael Junius Alessandro, Andreas Alexander Chandra Alexius Hendra Gunawan Amat Basri Andreas Alessandro Andreas Alessandro Fernando Putra Andri Wijaya Andronikus G Anggoro, Deo Arif Aliyanto Arif Aliyanto Arif Aliyanto Arvin Lawistra Asek, Ambo Azahra, Khalida Zia Fitrah Azzahra, Afifah Azzahra, Violina Baiturrahman, Ridwan Benny Daniawan Bima Aprianto S Buchori Asyik cia, crecia Crecia Crecia Crecia, Crecia Damayanti, Lily Daniawan, Benny Deo anggoro Dwitama, Agustio Effendy, Ellena Endri Yuliati Enjeli, Margareta Erwin Erwin Filikano, Thomas Gunawan, Andronikus Halim, Ardie Hambali, M Syahbani IFAH KHADIJAH, IFAH Iskandar Mirza Iskandar Syah Jacqueline Henny P Jessen Laorenza Suwandi Julian Masidin, Nevin JUNAEDI Kevin kevin Kurniawan Maranto, Ardiane Rossi Kusneti, Leni Latius Hermawan Leni Kusneti Lily Damayanti Lusia Komala Widiastuti Maria Bellaniar Ismiati Masidin, Nevin Julian Meilinda Meilinda Meilinda Michael Junius Aguswan Muhammad Basri Muhammad Firdaus Mujiyanto Mujiyanto Mutia Maharani Nurhadi, M Wiran Jaya Pamungkas, Martinus Ponco Pratama, Paskalis Arindra Putra, Steven Adi Raditya Rimbawan Raditya Rimbawan O Ratu, Anggitta Rika Solihah, Rika Rosana Rosana Septi Putri Septi Putri Azzahra Simbolon, Defrianti Sri Andayani Sri Andayani Stenilaus A Sugiarti, Sabar Sumual, Imanuel Marcell Supriadi, Jonathan Suwitno Suwitno, Suwitno Thomas Filikano Verri Kuswanto Wiyono Yakub, Handoyo Yo Ceng Giap Yoel, Yoel Marcelino Pribadi Yohanes Agung Apriyanto Yusuf Kurnia