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SEMINAR STRATEGI PSIKOLOGI ADVERTISING UNTUK ENINGKATKAN PEMASARAN DIGITAL UMKM RW22 TELUK PUCUNG MELALUI APLIKASI GOBIZZ Jihan Adira Pramesty; Khoirunadiya; Laura Nethania Sidabutar; Muhammad Farhan; Poetry Rofifah; Rahel Laura Florencia; Arfian
Kreativitas Pada Pengabdian Masyarakat (Krepa) Vol. 4 No. 7 (2025): Kreativitas Pada Pengabdian Masyarakat (Krepa)
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8765/krepa.v4i7.10812

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian lokal, termasuk di RW22 Teluk Pucung, dengan kontribusi utamanya dalam penciptaan lapangan kerja dan penguatan daya saing ekonomi daerah. Namun, UMKM sering menghadapi tantangan, khususnya dalam pemasaran dan pemanfaatan teknologi digital untuk memperluas jangkauan pasar. Dalam era digital dan Revolusi Industri 4.0, kemampuan pelaku UMKM untuk mengadopsi teknologi digital dan memahami aspek psikologi konsumen menjadi kunci keberhasilan mereka dalam meningkatkan daya saing. Kegiatan seminar ini dirancang untuk memberdayakan pelaku UMKM dengan memberikan pelatihan tentang pemasaran digital menggunakan aplikasi GoBiz dan memperkenalkan aspek psikologi advertising, seperti self-efficacy dan motivasi konsumen. Dengan pendekatan pemberdayaan berbasis teknologi dan psikologi pemasaran, peserta diberikan keterampilan praktis dan strategi yang relevan untuk meningkatkan visibilitas produk mereka secara digital. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap teknologi digital dan pentingnya motivasi serta persepsi konsumen dalam pemasaran. Pelaku UMKM mulai lebih percaya diri menggunakan aplikasi digital dan mampu merancang strategi pemasaran yang lebih efektif. Seminar ini diharapkan dapat memperkuat daya saing UMKM di RW22 Teluk Pucung, mendukung pertumbuhan ekonomi lokal, serta mempersiapkan pelaku usaha menghadapi tantangan pasar yang semakin kompetitif.
APLIKASI ANALISA JABATAN DALAM HUMAN CAPITAL LIFE CYCLE Fanny Izza Nassyifa; Arfian
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 14 No. 9 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v14i9.10791

Abstract

Human Capital Life Cycle (HCLC) adalah sebuah pendekatan kerja strategis yang mencakup perjalanan setiap karyawan di dalam sebuah organisasi, mulai dari pelatihan karyawan hingga pensiun. Dalam konteks ini, analisis jabatan merupakan elemen penting yang memberikan informasi rinci mengenai tanggung jawab, kompetensi, dan kualifikasi yang diperlukan untuk setiap posisi pekerjaan. Analisis jabatan dalam setiap langkah HCLC akan dibahas dalam artikel ini. Hal ini mencakup tenaga kerja, rekrutmen, orientasi, pelatihan dan pengembangan, manajemen kinerja, retensi dan perencanaan suksesi, dan pemisahan/pensiun. Melalui pendekatan ini, analisis jabatan tidak hanya meningkatkan efisiensi operasional organisasi, tetapi juga mendukung pengembangan strategis sumber daya manusia. Dengan informasi yang akurat dan relevan dari analisis data, organisasi dapat mengembangkan keputusan berbasis data yang dapat meningkatkan produktivitas, retensi karyawan, dan pengembangan keterampilan.
Sosialisasi Parenting dan Psikologi Perkembangan Anak Muiid , Azwin Gus; Ababil, Bhariyah; Rahmawati, Betha Bayani; Arfian, Arfian; Mulyawardhana, Ardian Syach; Anastasya, Zoraya; Zuhri, Ahmad Mikail
Jurnal Psikologi Atribusi : Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2023): Berperan Aktif Mewujudkan Kesejahteraan Psikologis (September 2023-Februari 202
Publisher : Fakultas Psikologi, Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/sjnmv949

Abstract

Psikologi perkembangan merupakan cabang ilmu psikologi yang mempelajari perubahan perilaku, mental, dan sosial yang terjadi pada individu sepanjang rentang usia mereka. Psikologi perkembangan membahas tentang masa saat terjadinya kematangan fungsi fisik dan psikis sehingga sanggup merespon rangsangan yang diberikan oleh lingkungan. Masa perkembangan anak perlu di dampingi oleh kemampuan orang tua dalam mengasuh dan mendidik sehingga kemampuan parenting diperlukan. Kegiatan sosialisasi perihal psikologi perkembangan dan parenting menjadi penting terutama untuk individu yang menjadi orang tua sehingga kegiatan sosialisasi pada orang tua di lingkungan RW 12 Perumahan Tytyan indah Kelurahan Kalibaru Kota Bekasi yang dilaksanakan pada 30 November 2023 mendapatkan antusiasme tinggi dari masyarakat. Total 25 peserta warga yang hadir pada kegiatan sosialisasi dan proses diskusi berjalan aktif dan menarik sehingga warga merasa bahwa pengetahuanya bertambah mengenai konsep psikologi perkembangan dan parenting yang tepat untuk di implementasikan dalam keseharianya
The Effects of Coaching, Mentoring, and Counseling on Employee Job Satisfaction Azzahra, Siti Aisah; Arfian
Linguanusa : Social Humanities, Education and Linguistic Vol. 2 No. 3 (2024): Linguanusa : December 2024
Publisher : Insight School Academy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63605/ln.v2i3.72

Abstract

Introduction to The Problem: This study aims to analyze the influence of coaching, mentoring, and counseling methods on employee job satisfaction. Purpose : Job satisfaction is a key factor in human resource management that directly impacts employee productivity and retention. Employee development methods such as coaching, mentoring, and counseling play a crucial role in enhancing job satisfaction by fostering both professional growth and personal well-being. Design/methods/approach: The research method used is a literature review of e-journals published in the last five years. Findings : Based on a literature review of various studies, this research demonstrates that coaching, mentoring, and counseling have a positive impact on job satisfaction. The findings reveal that these methods not only provide better career guidance but also increase employee engagement within the organization. Full support from organizations and leaders is essential to ensure the effectiveness of these programs and to deliver optimal outcomes for employees.
Meningkatkan Keterampilan Sosio-Emosional Melalui Program PATHS Pada Anak Usia Dini di Sekolah Rakyat Bekasi Prastiwi, Difani Cahya; Putri, Nafika Meisya; Hidayatullah, Akmal; Arfian
Inaba Journal Of Psychology Vol. 2 No. 1 (2024): Inaba Journal of Psychology, Vol. 2, Issue. 1, 2024
Publisher : Universitas Indonesia Membangun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/ijop.v2i1.393

Abstract

Penelitian ini bertujuan untuk meningkatkan keterampilan sosio- emosional pada anak usia dini melalui program PATHS. Metode yang digunakan dalam penelitian ini bersifat kuasi-eksperimental dengan desain one-group pretest-posttest, Sebanyak 39 partisipan (17 laki- laki dan 22 perempuan) berusia 4 hingga 6 tahun dari Sekolah Rakyat Bekasi terlibat dalam penelitian ini. Penilaian dilakukan menggunakan Test of Emotional Comprehension (TEC) dan Social Competence Measures – Teacher Rating Scale (SCM-TRS), dengan pengukuran dilakukan sebelum pelatihan (pre-test), setelah pelatihan (post-test), dan follow-up setelah 6 bulan. Hasil menunjukkan adanya peningkatan yang signifikan pada skor TEC dan SCM-TRS setelah dilakukannya intervensi. Skor Follow-up test memperlihatkan hasil yang persisten setidaknya selama 6 bulan setelah dilakukannya intervensi.
Inovasi Psikologis : Membangun Resiliensi dan Kreativitas Wirausaha di Era Digital Fitriani Fitriani; Arfian Arfian
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.605

Abstract

Entrepreneurs in the digital era face constant challenges that require adaptation and innovation. Although economic and managerial factors are often the focus, the role of psychological dimensions such as resilience and creativity in entrepreneurial success has not been widely reviewed in depth. This study aims to examine relevant theories and findings on psychological resilience and creativity in the context of entrepreneurship, and to build a conceptual framework to support entrepreneurial innovation. Using a qualitative literature study method, this study systematically searches, analyzes, and synthesizes scientific literature from various databases. The results of the synthesis indicate that psychological resilience is crucial for entrepreneurs to recover from failure and adapt to change. Characteristics such as optimism and emotional regulation are the pillars of mental resilience. Meanwhile, creativity is an innovation engine that facilitates the identification of new opportunities and the development of unique solutions. A synergistic relationship between resilience and creativity is also found: resilience provides a psychological buffer for taking creative risks, and the creative process can strengthen self-resilience. The theoretical implication is the need for a more holistic entrepreneurship model. In practice, this study recommends educational institutions, especially the Faculty of Psychology, to integrate the development of resilience and creativity into the entrepreneurship curriculum.
The Relationship Between Self-Regulation and Fear of Missing Out in Adolescent Social Media Users in RW.05 Penggilingan Jakarta Virlyana, Adinda; Arfian
Linguanusa : Social Humanities, Education and Linguistic Vol. 3 No. 1 (2025): Linguanusa : April 2025
Publisher : Insight School Academy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63605/ln.v3i1.84

Abstract

Introduction to The Problem: There is a phenomenon of individuals who feel afraid that they will be left behind if they do not use social media regularly, both during their activities and in their free time. On the other hand, those who feel satisfied when using social media and getting the information they want. Selfregulation is a person's ability. Purpose: This research aims to determine the relationship between selfregulation and fear of missing out among adolescent social media users in RW.05, Penggilingan Village, Jakarta. Design/methods/approach: This research method uses quantitative methods with a sample of 179 teenagers aged 12-18 years who actively use social media and the data is analyzed using the correctional product moment method from Person. Findings: The research results show that there is a significant positive relationship between self-regulation and fear of missing out with a correlation value of 0.326 and a significance value of 0.001 (p < 0.05). This research succeeded in finding that there is a significant relationship between self-regulation and fear of missing out among adolescent social media users in RW.05, Penggilingan Village, Jakarta. The direction of the relationship obtained between these two variables is positive. A positive relationship means that if self-regulation is high, it will be followed by a high fear of missing out, and vice versa, the lower the self-regulation, the lower the fear of missing out. Research implications/limitations: none Originality/value: none.
"Kenali Dirimu, Kelola Emosimu" Pelatihan Regulasi Emosi untuk Meningkatkan Kesejahteraan Psikologis Mahasiswa Raihan Saputra; Ririn Ida Royani; Selly Dwining Maulidina; Rivandy Ilham Akbar; Arfian Arfian
Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan Vol. 2 No. 2 (2025): Juni : Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejaht
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/dinsos.v2i2.1659

Abstract

College students face various academic, social, and adult transition pressures that can affect their psychological condition. Emotional regulation is a crucial skill to balance affective responses to stress. This service aims to improve the ability of student participants to regulate emotions to improve their psychological well-being. This activity began with observation to select participants who fit our research criteria, continued with the preparation of an easy-to-understand training module, and ended with socialization and training for student participants. The training was held on June 4, 2025 at the Bhayangkara University Campus, Jakarta Raya Room 403, Bekasi, West Java. The training evaluation showed an increase in participants' understanding in regulating their psychological well-being emotions. The positive impact of this program is that emotional regulation training helps create a more stable and healthy mental condition, which has a direct impact on improving the quality of life and learning achievement of students.
Anak Hebat Jago Atur Waktu : Manajemen Waktu, Tanggung Jawab, dan Kemandirian Ainu Lailla Syawa; Aldi Riyanto; Amanda Putriasha; Andriyani Andriyani; Arfian Arfian
Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan Vol. 2 No. 2 (2025): Juni : Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejaht
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/dinsos.v2i2.1675

Abstract

The "Great Kids, Great Time Managers" training module is designed to instill essential understanding and skills in time management, responsibility, and independence in elementary school-aged children. This study aims to examine the effectiveness of this training module in enhancing these three aspects in children. The method employed is descriptive qualitative with a case study approach, involving observation and interviews during the training implementation. The training results showed an increase in children's awareness and ability to manage time, complete tasks responsibly, and perform daily activities independently. This training contributes to the development of positive and adaptive children's character in the modern era.
Know You Mind Manage Your Emotions: Practical Psychology Training for a Lighter Life Jihan Luthfi Nabillah; Indah Rosdiyan; Leo Permana; Jusini Delas Halifah; Arfian Arfian
Socrates: Journal of Education, Philosophy and Psychology Vol. 1 No. 4 (2025): Socrates: Journal of Education, Philosophy and Psychology (June 2025 - August 2
Publisher : Inovan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/socrates.v1i4.161

Abstract

The training program, “Recognize Your Thoughts, Manage Your Emotions: Practical Psychology for a Lighter Life,” is designed to help students recognize negative thought patterns and manage their emotions in a healthier way amid academic pressures. The training was held at Bhayangkara University Jakarta Raya, involving 30 students from various majors. The training material covers four main components: cognitive distortions, self-talk, emotion regulation, and emotion validation, delivered through an experiential learning approach in the form of discussions, breathing exercises, journaling, role-playing, and reflection. Evaluation was conducted using pre-tests and post-tests with paired sample t-test analysis. The results showed a statistically significant increase (t(29) = -5.213, p < .001) with a large effect size (Cohen’s d = -0.952), indicating that the training had a strong impact on enhancing participants’ psychological awareness and skills. Despite challenges such as participant tardiness and training time not fully aligning with the schedule, the training proceeded in accordance with learning objectives. Activity documentation was conducted in the form of photos and videos. In conclusion, this training is effective as a promotional and preventive measure for student mental health and can be replicated on a larger scale in higher education settings.
Co-Authors Ababil, Bhariyah Ainu Lailla Syawa Aldi Riyanto Alifianto, Muhammad Farid Amanda Putriasha Amara Mutiara Santoso Ananda Maulida Anastasya, Zoraya Andriyani Andriyani Anissa Lestari Kadiyono Anissa Salsabilla Anita Rismelani Annanda Vita Nova Ardina Aulia Sari Arfiyanti, Fifin Arrazi, Rahma Meilina Asla Hanifah Putri Azlia, Benita Azzahra, Siti Aisah Bambang Pujiyono Carolin, Cindy Cindy Tiara Adinda Daniel Tahi Malau Destania Eka Putri Dian Anggraeni Rachmawati Diana Harding Dwiputera, Chandra Arya Eka Yuni Darmayanti Elmainetty, Harni Enggarani, Niken Bela Fadia Ayu Sarika Fadillah, Utami Nur Fanny Izza Nassyifa Fatihamah Febrianti, Anisa Ayu Firly Fadillah Fitriani Fitriani Fitriani Halifah, Jusini Delas Halima Igfiru Hanna Aqeela Humayra Hanna Putri Haryanto Hendra Yohanes Herliana Diah Ayuningsih Hidayatullah, Akmal Hikma, Siti Nuriya Idham Putra Darmawan Indah Rosdiyan Intan Rossianah Jihan Adira Pramesty Jihan Luthfi Nabillah Jusini Delas Halifah Khellaviani Syifa Khoirunadiya Laura Nethania Sidabutar Leo Permana Marina Sulastiana Maulina, Ananda Mochamad Aqshal Sallim Mochamad Refa Mulya Dewa Muhammad Daffa Azhar Muhammad Farhan Muiid , Azwin Gus Mulyawardhana, Ardian Syach Muzzamil , Ferdy Nabila Apsarini Ardina Azalia Nadia Rohimah Nadzifah Humaira Najwa Amalia Putri Naswha Abystha Nur Fahmi, Syafira Suniyah Nur, Adinda Khoirunnisa Penggalih, Chardelia Poetry Rofifah Prastiwi, Difani Cahya Putri Fauzi, Ananda Khoirunisa Putri Oktaviani Putri, Farra dinda Mulyadi Putri, Nafika Meisya Radita Silviyana Rahel Laura Florencia Rahmawati, Betha Bayani Raihan Saputra Rasyidnita, Pesona Restu Paramasasta Ridwan Rina Dwi Rahmawati Ririn Ida Royani Rivandy Ilham Akbar Rudi Subiyakto, Rudi Salsabila, Cartisa Sandra Aisyah Azahra Saputra, Ardian Firdaus Scania Larasati Putri Aji Seliana Zalianti Selly Dwining Maulidina Shabrina Shabrina Shafia Salsabila Sharfina Tamimi Shinda Zahra Gelista Shinta Rizki Febriana Sholikhah, Dianita Mar’atus Suroyah syaufika, Farah Tiara Putri Islami Titik Larasati Try, Hafif Utami Nur Fadillah Virlyana, Adinda Wahyudi, Muhammad Luthfi Wanilawati, Syafina Wawan Agung Prastiyo Widi Sri Astuti S. Pakpahan widya ningtyas Wilona Karen, Gabriela Wulan Febianty Yuliana Putri Zahra Bela Eka Putriana Zalfaa Hafiz Anabresta Zuhri, Ahmad Mikail