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Journal : Journal of Sustainable Community Service

Synergy Between Academics and the Community in Increasing the Added Value of Local Food Products through Packaging Innovation: Duwet Polinema Catfish Nuggets Widiyowati, Eny; Lestari, Baroroh; Nurdjizah, Nurdjizah; Poernamawati, Diana Eka; Zaini, Achmad; Anjari, Becik Gati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i4.1059

Abstract

Food product packaging plays a crucial role in determining market competitiveness, particularly for local food products in rural areas. Proper packaging not only preserves product quality but also significantly influences consumer purchasing decisions and product marketability. Despite the growing recognition of packaging importance, many small-scale food producers in Indonesia still face challenges in implementing standard packaging practices due to limited knowledge, resources, and access to modern packaging technology. This Community Service Program (PKM) was carried out by a team of lecturers from the Business Administration Department of the Malang State Polytechnic as an effort to increase the added value and competitiveness of the local food product “Duwet Polinema Catfish Nuggets” in Duwet Village, Tumpang District, Malang Regency. The main problems faced by the producer community are limited knowledge of product packaging and labeling, a lack of effective promotional strategies, and the unavailability of modern packaging equipment. The activities were carried out using a participatory approach through stages of socialization, technical training, promotional assistance, and the provision of vacuum sealer machine grants. The results of the activity showed an increase in the community's skills in packaging according to Good Manufacturing Practices (GMP) principles, an improvement in product quality through hygienic and aesthetic packaging, and a strengthening of digital promotion capabilities. The synergy between academics and the community proved to be effective in increasing the added value and competitiveness of local products based on fishery potential, while strengthening the community's economic independence in a sustainable manner.
Synergy Between Academics and the Community in Increasing the Added Value of Local Food Products through Packaging Innovation: Duwet Polinema Catfish Nuggets Widiyowati, Eny; Lestari, Baroroh; Nurdjizah, Nurdjizah; Poernamawati, Diana Eka; Zaini, Achmad; Anjari, Becik Gati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i4.1059

Abstract

Food product packaging plays a crucial role in determining market competitiveness, particularly for local food products in rural areas. Proper packaging not only preserves product quality but also significantly influences consumer purchasing decisions and product marketability. Despite the growing recognition of packaging importance, many small-scale food producers in Indonesia still face challenges in implementing standard packaging practices due to limited knowledge, resources, and access to modern packaging technology. This Community Service Program (PKM) was carried out by a team of lecturers from the Business Administration Department of the Malang State Polytechnic as an effort to increase the added value and competitiveness of the local food product “Duwet Polinema Catfish Nuggets” in Duwet Village, Tumpang District, Malang Regency. The main problems faced by the producer community are limited knowledge of product packaging and labeling, a lack of effective promotional strategies, and the unavailability of modern packaging equipment. The activities were carried out using a participatory approach through stages of socialization, technical training, promotional assistance, and the provision of vacuum sealer machine grants. The results of the activity showed an increase in the community's skills in packaging according to Good Manufacturing Practices (GMP) principles, an improvement in product quality through hygienic and aesthetic packaging, and a strengthening of digital promotion capabilities. The synergy between academics and the community proved to be effective in increasing the added value and competitiveness of local products based on fishery potential, while strengthening the community's economic independence in a sustainable manner.
Co-Authors Abdillah, Al Hibnu Abdul Waris Abdurrohim Achmad Maulidi Achmad Muhibin Zuhri Agus Afandi Al Ainiyah, Navisah Alanshori, M. Zainuddin Alghifari, Lalu Muhammad Maqbul Ana Mawardah, Allisa Anggraini, Vivid Prety Anjari, Becik Gati Ardiansyah, Rahardi Adnan Arie Pambayun, Yoga Arjo, Tri Ramadani Ayatusa'adah, Ayatusa'adah Ayu Sulasari Aziiz, Ahmad Khowiyun Nur Baroroh Lestari Celine, Devi Chorisolekah, Adetia Dasuqie, Arif Alfaridzy Dhanurendra, Arya Galih Evellin Okta Vina Fatkhur Rochman Gati, Galuh Gandhi Gumay, Rafif Nur Raekhan Harmanto Harmanto Harsono, Panca Indra Mei Hidayati, Zuhriyyah Hidayatul Nurohmah, Hidayatul IMANG, NDAN Indah Novita Dewi Indrianti, Tiitien Inwana, Nila Juliasari, Rina Juraemi Juraemi, Juraemi Khumairotul Lutfiyah, Siti Kusumawati, Nila Leonita Arinda, Dhea Lina Budiarti, Lina Lisnaini M. Yazid Bustomi, M. Yazid Machrus Ali Masreviastuti Mohammad Sholeh Muhammad Adib Nuruzzaman Mursidah Mursidah, Mursidah Naf'an, Abdul Wahab Nikmatus Sholihah Nirmalasari, Ridha Nisa', Mas Ayu Ainun Nisa, Mas Ayu Ainun Nur Afifah Khurin Maknin Nurdjizah, Nurdjizah Nurtjahjani, Fullchis Odit Ferry Kurniadinata Pendi, Yulianus Pinasti, Qistia Diah Poernamawati, Diana Eka Prasetyo Hermawan Pratiwi, Ayu candra Priatna, Gustinanda Puspita, Ari Metalin Ika Qurratina, Noor Rachmi, Asminah Rahmad Rahmah, Wirdatur Rahmatulloh, Rizka Ramadhien, Yuris Zetta Rena Feri Wijayanti Rofiqoh, Nihayatur Rusdiansyah Rusdiansyah Santoso, Eko Boedhi Setyowati, Tessa SJAFIATUL MARDLIYAH Sobirin, Muhammad Toha Sumarno, Agus Sukoco Heru Wahyu Nurmalasari Wenpei, Song Widiyowati, Eny Zakki Fuad, Ahmad