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All Journal Jurnal Konseling dan Pendidikan Rekam : Jurnal, Fotografi, Televisi Animasi Harmonia: Journal of Research and Education Jurnal Ilmu Komunikasi Journal of Urban Society´s Arts ANDHARUPA Jurnal Pendidikan dan Kajian Seni JADECS (Journal of Art, Design, Art Education and Culture Studies) FIKRI : Jurnal Kajian Agama, Sosial dan Budaya Gondang: Jurnal Seni dan Budaya Dance and Theatre Review: Jurnal Tari, Teater, dan Wayang Ganaya: Jurnal Ilmu Sosial dan Humaniora Texture : Art and Culture Journal Acintya Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Capture : Jurnal Seni Media Rekam Gelar : Jurnal Seni Budaya Ornamen Jurnal Pengkajian dan Penciptaan Seni Kriya Pendhapa Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain DESKOVI : Art and Design Journal Dinasti International Journal of Education Management and Social Science PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT Journal of Innovation in Educational and Cultural Research ARTISTIC : International Journal of Creation and Innovation CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION International Journal of Social Science ARTCHIVE: Indonesia Journal of Visual Art and Design East Asian Journal of Multidisciplinary Research (EAJMR) Offscreen: film and television journal Jurnal Sains Informatika Terapan (JSIT) Soshum: Jurnal Sosial dan Humaniora Eduvest - Journal of Universal Studies Electronic Journal of Education, Social Economics and Technology Paradigma: Jurnal Kajian Budaya Arty: Jurnal Seni Rupa Serat Rupa: Journal of Design
Handriyotopo Handriyotopo
Institut Seni Indonesia Surakarta
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Diaspora on display: a semiotic exploration of minangkabau visual identity in warung makan padang ampera across jawa Ariprahara, Gema; Sunarmi; Handriyotopo
Jurnal Konseling dan Pendidikan Vol. 14 No. 1 (2026): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1184900

Abstract

This study examines how Minangkabau cultural identity is visually constructed and negotiated through the storefront displays of Warung Makan Padang Ampera (WMPA) in Java’s rantau (migration) context. Using a qualitative multi-site design, we documented 60 WMPA storefronts in Bandung, Yogyakarta, and Malang through systematic photography and field notes, complemented by photo-elicitation interviews with owners. Visual data were analyzed using Barthes’ tri-level semiotic framework (denotation, connotation, and myth) to identify recurrent signs and the cultural narratives they stabilize. The findings reveal a consistent set of identity anchors marawa color codes, Minangkabau roofline (gonjong) icons, and open paluang/stacked-plate showcases while typography, façade composition, and material treatments adapt to local urban constraints and market positioning. Beyond mapping recurring elements, the study argues that WMPA visual branding functions as a model of vernacular modernity, where recognizability is secured through stable anchors while urban viability is achieved through flexible, street-level adaptation. The significance of these findings lies in extending cultural branding and vernacular aesthetics scholarship from corporate and heritage settings to everyday micro-entrepreneurial foodscapes, showing how cultural identity and trust cues are maintained and recalibrated in ordinary commercial environments. Methodologically, this research contributes by operationalizing Barthes’ tri-level analysis for food-stall storefronts, offering a replicable protocol for interpreting visual identity in informal urban commerce.
Buku Katalog Augmented Reality Sebagai Strategi Visual Branding Desa Wisata Lirikan Demping Kampung Tinthir Putra, Alfin Ade; Handriyotopo, Handriyotopo; Pujiono, Bagong; Nugroho, Catur; Kusumasari, Triana Dewi; Daffa, Daru Almas; Sartika, Sartika
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 2 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i2.5320

Abstract

This study aims to design an Augmented Reality (AR)-based catalog as a visual branding strategy for Dukuh Demping Tourism Village, Karanganyar. Despite its strong potential in ritual-based cultural tourism, Dukuh Demping has not yet been optimally developed due to the lack of integrated promotional media. In the post-pandemic context, there is a growing need for interactive and accessible digital-based promotion. This research adopts a practice-based research approach within visual communication design. Data were collected through participatory observation and in-depth interviews with key stakeholders, including the local tourism awareness group (Pokdarwis) and community members. The design process follows the Alberta Teachers reflective cycle (planning, action, observing, reflecting) and is integrated with visual branding principles by Marty Neumeier. The result of this study is an AR catalog titled Lirikan Demping, which integrates printed media with interactive digital content accessible via Instagram without requiring additional applications. The catalog features 3D visualizations, bilingual layout, and QR-based access to cultural performances, creating an experiential branding approach that enhances user engagement. Additionally, Grono Ireng videos also produced and posted in official YouTube channel of Tinthir Pokdarwis as branding strategy that carries virtual tourism messages. In conclusion, the integration of physical and digital media offers an effective and accessible visual branding strategy for tourism villages. However, the sustainability of AR technology remains a limitation, particularly due to dependency on third-party platforms. Future development should consider more sustainable alternatives such as WebAR.
Co-Authors Aditya Wahyu Ramadhan Aisyah, Chairini Ajiprabowo, Gheraldi Waskito Alfiani Kristiana Dewi Alifia Ananda Putri Ana Rosmiati Anung Rahman Arieska Wulandari Arif Suryawan Suryawan Aris Setiawan Artanto, Aphief Tri Aryawan, Salsabil Rizqi Aziza Asya Ari, Ilham Musyafa Atnin, Sepba Fri Basori, Alif Catur Nugroho Catur Nugroho Cendharana, Nanda Aqshal Chairini Aisyah Chotimah, Fanny Daffa, Daru Almas Deddy Setyawan Dela Cahyaning Permata Delfin Febriansyah Dewi, Sari Kesuma Ega Damayanti Eko Supriyanto Fadilla, Alya Nur Fajri Rahma Pratiwi febfi setyawati Febriansyah, Delfin Fenda, Intan Yulia Febbyu Gema Ariprahara Gema Ariprahara Gheraldi Waskito Ajiprabowo Handita Kesoema, Ivan Hartanto, Denny Antyo Hikmawan, Dhika Ramahani Kusumasari, Triana Dewi Kusumoningrum, Ipung Dyah Lastoro, GR Lono Mulyani, Try Muthia Anas Salma Ni Luh Putu Ratna Suandari Nova Wulan Priyandani Novia Sisca Haryani Pahlevi, Syahtuta Rahul Permata, Dela Cahyaning Prilosadoso, Basnendar Herry Pujiono, Bagong Puri, Litya Ainunning Putra, Alfin Ade Putra, Rahdan Hutama Putri, Alifia Ananda Qonita, Khoirunnisa Rachman, Zahrani Syalwa Raden Ersnathan Budi Prasetyo Rahmawati, Dewi Rahmi Dyah Pratiwi Ramadhani, Dhika Ramadhani, Putri Munadiyah Ranang Agung Sugihartono Reno Abdurahman Reno Abdurrahman Rintania Rosita Citra Dewi Rosita Yuni Sera Rustim Rustim Rustim, Rustim Salma, Muthiah Anas Sartika Sartika Sekarnegara, Zafira Saraswati Yasmin SP Gustami Sunarmi Sunarmi Sunarmi Sunarmi Suyanto, S., Tatik Harpawati Tatik Harpawati Try Mulyani Utami, Thesa Resi Sila Widayaningsih, Nur Hanifati Widyastutieningrum, Sri Rochana Wulandari, Arieska Yuninggar Renaningtyas