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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Ketahanan Pangan KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Empowerment Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks E-JRM Jurnal Pengabdian Pada Masyarakat Pena Dimas: Jurnal Pengabdian Masyarakat Relasi : Jurnal Ekonomi Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah KOPEMAS Optimum: Jurnal Ekonomi dan Pembangunan
Arini Fitria Mustapita
Universitas Islam Malang
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Journal : E-JRM

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Analisis Strategi Digital Content Marketing Untuk Mempertahankan Eksistensi Perusahaan Dalam Mewujudkan Keunggulan Bersaing (Studi Kasus Elbond Education Event Organizer) Fico Abiyu Taufiq; Muhammad Ridwan Basalamah; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research is a qualitative research that aims to analyze digital content marketing strategies to maintain the company's existence in realizing competitive advantage at Elbond Education event organizer. This study took 5 informants consisting of 3 key informants and 2 supporting informants using purposive sampling and snowball sampling techniques. Methods of data collection in this study using interview techniques, observation and documentation. The analysis technique in this study uses data condensation analysis techniques to streamline data, increase effectiveness, and facilitate interpretation in processing data. The results of this study indicate that Elbond Education has successfully implemented digital content marketing as indicated by an increase in sales every month as well as an increase in followers, views, and interactions from social media users. In addition, consumer satisfaction with Elbond Education has also increased, as evidenced by the large number of consumers who are interested in various Elbond Education offers, which are then re-ordered by consumers. Digital content marketing also makes Elbond Education superior to other competing companies with indicators of the completeness of the platform on social media, the quality of the content published and the various offers provided. Keywords: Digital Content marketing, Company Existence, Competitive Advantage 
Pengaruh Produk Tabungan Emas, Citra Merek Dan Harga Emas Terhadap Keputusan Nasabah Pada PT. Pegadaian (Studi Pada Nasabah Di Kantor Cabang Dieng Kota Malang) Mochammad Zainul Arifin; Agus Widarko; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of gold savings products, brand image and gold prices on consumer decisions at PT. Pawnshop in the Dieng Office of Malang City. This study used a quantitative type, data collection method using a questionnaire and a total sample of 95 respondents and using multiple linear regression analysis method which was processed with the SPSS program. The tests used to analyze the data are the research instrument tests (validity and reliability tests), the normality test, the traditional assumption tests (multicollinearity and heteroscedasticity tests), the test for multiple linear regression, the hypothesis tests (simultaneous test and partial test), and the adjusted R-square test of the coefficient of determination.The results of this study indicate that there is a simultaneous influence between the variables of gold savings products, brand image and gold prices on customer decisions of PT. Pegadaian an important value of 0.000 < 0.05. A significant value of 0.000 < 0.05 is associated with the gold savings product variable, a significant value of 0.001 < 0.05 is associated with the brand image variable, and a significant value of 0.000 < 0.05 is associated with the gold price variable for pawn shop customers. Keywords : Gold Savings Products, Brand Image, Gold Prices And Customer Decisions. 
Pengaruh Harga, Pelayanan dan Store Atmosphere Terhadap Kepuasan Pelanggan Diva Store Nandyto Pramudya Pratama; Nurhidayah Nurhidayah; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Along with the development of the era, innovation continues to be carried out in the field of technology and industry. Likewise, the clothing industry is growing rapidly in Indonesia. The fashion industry will continue to grow along with the development of the industry and the fashion itself. The fashion industry is very flexible because at a certain time or season it has certain characteristics as well so that it is very dependent on the trends that occur at that time or season. Technological developments, especially in the industrial sector, will open up greater opportunities to be creative in the fashion sector. Diva Store is a form of business engaged in the fashion sector, especially in the sale of apparel and accessories for all walks of life. Diva Store is a reference store in the Blitar area due to good service and affordable prices. The purpose of this study was to determine the simultaneous effect of price, service, and store atmosphere on Diva Store customer satisfaction. The population in this study were Diva Store customers who had made purchases more than 2 times and had a job status. The approach method uses a non-probability sampling technique, namely purposive sampling which is a sample collection technique based on certain criteria using a questionnaire distributed to 80 respondents and using the SPSS analysis tool. The results of the study show that partially the price, service, and store atmosphere have a significant effect on Diva Store customer satisfaction. Simultaneously price, service, and store atmosphere have a significant effect on Diva Store customer satisfaction. Keywords: Price, Service, and Store Atmosphere 
Pengaruh Motivasi , Kepuasan Kerja, Dan Lingkungan Kerja Terhadap Kinerja Pegawai Negeri Sipil Di Kantor Dinas Sosial Kabupaten Malang Astri Sukma Andini; Abdul Kodir Djaelani; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determinane the influence of Motivation, Job Statisfaction and Work Environment on the performance of civil servants at the Social Service of Malang Regency. The sampling technique used saturated samples obtained from 43 employees. The data collection method used a questionnaire technique that is distributed directly to employees of the Malang Regency Sosial Service. The data analysis technique used in this study is multiple linear regression. The result showed that motivation affects employee performance, job statisfaction affects employee performance and the work environment also affects employee performance Keywords: Motivation, job Satisfaction,Work Environment, Performance
Pengaruh Harga, Kualitas Produk dan Word of Mouth Terhadap Keputusan Pembelian Pada E-Commerce Shopee (Pada Mahasiswa Manajemen Universitas Islam Malang 2019) Mohamad Ramadhany Idris; Agus Widarko; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of price, product quality and word of mouth on purchasing decisions through e-commerce Shopee. Quantitative methods are used in this type of research. This research was conducted on Shopee customers where the sample determined was students of the Islamic University of Malang class of 2019. The sampling method used in this study was a non-probability sampling method, especially the British sampling method, where the sample obtained must meet certain withdrawals. depending on the research objectives. . Questionnaires are used as a method or collection tool in this quantitative research. Based on the results of this study, (1) price has a strong influence on purchasing decisions, (2) product quality has a strong influence on purchasing decisions, and (3) word of mouth has a strong influence on purchasing decisions. Keywords: Price, Product Quality, Word Of Mouth
Analisis Pengaruh Rasio Likuiditas, Efisiensi Operasi, Kemampuan Pengelolaan Aktiva Produktif, Pinjaman Bermasalah dan Rasio Solvabilitas, Terhadap Kinerja Keuangan pada Bank Umum Swasta Nasional Periode 2017-2021 Fidyani Anura Hidayati; Achmad Agus Priyono; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The study aims to determine. the Effect of Liquidity Ratio, Operating Efficiency, Ability to Manage Productive Assets, Non-Performing Loans and Solvency Ratio, on Financial Performance in National Private Commercial Banks for the 2017-2021 Period. .This research. uses a quantitative approach, by conducting empirical analysis, using panel data from 2017 to 2021. The sampling method used the purposive sampling method and 23 banks were selected as samples. The data analysis technique in this study is the regression analysis of panel data processed with SPSS. Based on the results of the panel data estimates, it shows that the variables of Liquidity Ratio (LDR), and Non-Performing Loans (NPL) have a significant effect on Financial Performance (ROA) at national private commercial banks in Indonesia in 2017-2021. Meanwhile, Operating Efficiency (BOPO), Productive Asset Management Ability (NIM), and Solvency Ratio (CAR) did not have a significant effect on Financial Performance (ROA) at National private commercial banks in Indonesia in 2017-2021. Keywords: Loan to Deposit Ratio (LDR), Operating Costs to Operating Income (BOPO), Net Interest Margin (NIM), Non Performing Loan (NPL), Capital Adequacy Ratio (CAR), Return On Assets (ROA) 
Pengaruh Brand Image dan Sikap Hedonis Terhadap Minat Beli Photocard K-Pop Melalui Korean Wave Sebagai Variabel Intervening (Studi Kasus Pada Member G.O Enhypen Indonesia) Armansya, Ryza Maula; Widarko, Agus; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to analyze the influence of Brand Image and Hedonic Attitude towards K-Pop photocard buying interest through Korean Wave as intervening variables. This research used a type of causal associative research with a quantitative approach. The source of data is primary data derived from questionnaire distribution data at G.O Enhypen Indonesia and secondary data derived from documents, journals, previous researchers and other sources. The sampling technique in this study used the slovin formula which obtained a total of 82 samples with the questionnaire distribution method using the Likert scale. The data were analyzed using multiple linear regression measured using SPSS. Hypothesis testing using t-test. The results showed that brand image and hedonic attitude affect buying interest. Partial brand image and hedonistic attitude Positively affect buying interest. Brand image has a positive and insignificant effect on buying interest through the Korean wave. While hedonic attitudes have a positive and significant effect on buying interest through the Korean wave. Keywords : Brand Image, Hedonic Attitude, and Korean Wave
Pengaruh Perceived Organizational Support, Kepuasan Kerja dan Organizational Citizenship Behavior terhadap Kinerja Pegawai Inspektorat Daerah Kabupaten Malang Suhari, Didik; Mustapita, Arini Fitria; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This research aims to determine the influence of Perceived Organizational Support, Job Satisfaction and Organizational Citizenship Behavior on the performance of Malang Regency Regional Inspectorate employees. This research method uses quantitative methods. The population used was ASN employees of the Malang Regency Regional Inspectorate and 52 respondents were obtained using a saturated sampling technique. The data collection method uses an online questionnaire. The data analysis technique used is multiple linear regression analysis with the IBM SPSS Statistics 27 program. The research results show that Perceived Organizational Support, Job Satisfaction and Organizational Citizenship Behavior simultaneously have a positive and significant effect on employee performance. Partially Perceived Organizational Support has a positive and significant effect on employee performance, partial job satisfaction has a positive and significant effect on employee performance, and partial Organizational Citizenship Behavior has no significant effect on employee performance. Keywords: Employee Performance, Perceived Organizational Support, Job Satisfaction And Organizational Citizenship Behavior
Pengaruh Brand Awareness, Brand Images Dan Perceived Quality Terhadap Loyalitas Pelanggan (Studi Pada Mahasiswi Kota Malang yang melakukan Pembelian di Clodia Outfit) Sulyantri, Sulfy; Mustapita, Arini Fitria; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the simultaneous or partial influence of Brand Awareness, Brand Images, and Perceived Quality on Customer Loyalty at Clodia Outfit. This type of research uses a quantitative approach method. The population in this study were female students from Malang City. Determining the sample in this research was carried out using a purposive sampling technique, namely a technique for selecting samples based on the special characteristics of the sample. Researchers will later take samples from Malang City students who made purchases at Clodia Outfit more than once. Simultaneously and partially, Brand Awareness, Brand Images, and Perceived Quality have a significant effect on Customer Loyalty among female students in Malang City. Keywords: Brand Awareness, Brand Images, Perceived Quality dan Customer Loyalty
Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Harga Produk Terhadap Kepuasan Pelanggan Pada Nice So Kota Malang Sejati, Eling Rosa; Sunaryo, Hadi; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of service quality, product quality and product price on Nice So customer satisfaction in the city of Malang. In the current era, there are many types of businesses that carry out various kinds of innovations based on customer needs. An example of a form of business that is widely known to the public is Nice So. It is a supermarket that provides products for daily needs, one of which is accessories, fashion equipment, office stationery and electronic equipment. The research method used was quantitative. Sampling used non-probability sampling with purposive sampling technique totaling 87 respondents. Data analysis uses multiple linear regression analysis. The results of this research show that simultaneously service quality, product quality and product price have a significant effect on customer satisfaction. Partially, product quality has a significant effect on customer satisfaction and product price has a significant effect on customer satisfaction. However, this research proves that service quality does not have a significant effect on customer satisfaction. Keywords: Customer Satisfaction, Service Quality, Product Quality, Product Price, Nice So 
Co-Authors Abadiah Sholekhah Alsadilla Abdul Aziz Abdul Kodir Djaelani Achmad Agus Priyono Afi Rachmat Slamet Agus Mubarok Ahmad Hanif Hamyanto Ahsani Taqwiem Alvin Ramadhon ANANG FUAD Syafrudin Angelina Ayu Kharisa Putri Angga Riduansyah Adi Pranata Anil Hidayati Rohmah Anital Umroh Arif, Pandu Imansyah Arista Fauzi Kartika Sari Armansya, Ryza Maula Astri Sukma Andini Auva Mufaddol Bachtiyar, Riski Bahris Syamsi Basalamah, Muhammad Ridwan Bastomi, Mohamad Budi Wahono Cahyani, Amelia Dwi Cahyaningrum, Dwi Annisa Cindy Pragati Pratiwi Cyndi Khoryratu Hikmah Desti Ikromah Deve Yuandari Devi Febriana DEWI DIAH FAKHRIYYAH Dewi Nurhidayah Dina Fauzia Nurcholifah Eka Farida Ekafianti, Firdayani Elviana Dwi Firdaus Elysa Anggun Fradini Eris Dianawati Fairoh Aida Qothrun Nada Faisol Arifin Farhan Abror Fayadl, Moh Fali Faza Faiqotuzzahro Rozi Febrianty, Rizka Angelia Fernanda, Izmy Emilda Elama Fico Abiyu Taufiq Fidyani Anura Hidayati Fina idamatul Fitri Fitri Anggriani Fitria Widyastuti Hadi Sunaryo Hadi Sunaryo Hapsari, Tasa Titi Hasanah, Hilda Hidayatul Hilda Putri Dwi Oktaviani Ifan Zainul Hasan Ilham Majid Imam Bukhori jannah, lailatul Jeni Susyanti Joni Iskandar Kartika Rose Rachmadi Kartika Sari, Arista Fauzi Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Kisvidatul Hikmah Laely Anjar Wati Lili Nur Indah Sari Linda Ayu Nur Fitriyah Lisa Qotrunnada M. Helli M. Hufron Mahardani, Ahmad Subhan Makki, Achmad Hayatul Milhan Nur Kholiq Milhan Nur Kholiq Mobaraq, Moh. Rizki Fajar Mochammad Zainul Arifin Moh. Nur Yahya Mohamad Fausen Mohamad Ramadhany Idris Mohammad Hariyanto Mohammad Hasby Ashshiddiqi Mohammad Rizal Mohammad Rizal, Mohammad Muallifa Muallifa muh mahfut mashuri Muhamad Bahrul Subakir Muhammad Agus Salim MUHAMMAD AGUS SALIM Muhammad Anshor Syafi’i Muhammad Mansur Muhammad Nur Avif Muhammad, Jimmy Muksin, Nurul Indah Q Mukti, Shinta Aulia Cahya N Rachma N. Rachma Nadirotul Hasanah Nandyto Pramudya Pratama Noeraini, Firhaq Firnanda Lailatus Noor Shodiq Askandar Nova Kartikasari Novita Wulan Dari Nur Hidayati Nur Hidayati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nuri Antin Rahmadila nuzunul Rachma Oktaviani, Devi Pardiman Pardiman Permana, Cahya Dwi Hendra Puput Rismunawati Rachma, N. Rahayu, Fatikha Rahma Oktaviani Dewi Ramadhani, Novarisya Putri Raudatul Jannah Reynaldo Wiranata Rifqina Qanita Rif’atul Himmah Rizki, Lutfi Andrian Rois Arifin Rois Arifin Ronny Malavia Mardani Safi, Fadila Sah, Bayu Matus Muhammad Saifudin Zuhri Sakinah, Safira Syafa’atus Saputri, Vicky Yuli Sejati, Eling Rosa Septaningtyas, Rosalia Dwi Shinta Devia Frimadani Silvia Ayu Wulandari Siti Asiyah Siti Asiyah Sitinjak, Veriananda Sitti Fatimah Sonia Kartikasari Sri Bulan Sri Puspa Nurhayati Subhan Subhan Suhari, Didik Sulyantri, Sulfy Sunaryo, Hadi Supardi, Fendi Prayogo All Supriono, Adi Suriyanto Suriyanto Suwandini, Amelian Nisa Teddy Kurnia Dwi Anggoro Kusumo D Tri Dewi Nur Hidayah Tria Indriani Dian Lestari Ulya, Naylia Fadhilatul Umi Haniatul Faridah Umrotus Febriansari Vriske Iga Sistian Wahyuningtyas, Nanik Widarko, Agus Widyanti Kusuma Wardani Windiana, Chelsea Yuli Khoiriyah Yulia Ifatur Rohma Zubair, Ahmad