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All Journal TEMA (Jurnal Tera Ilmu Akuntansi) Hijri Jurnal Mirai Management Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah RAUDHAH SEIKO : Journal of Management & Business YUME : Journal of Management Adzkiya : Jurnal Hukum dan Ekonomi Syariah JURNAL RAUDHAH KONSEP DAN TUJUAN PADA TINJUAN BISNIS SYARIAH Jurnal Ilmiah Wahana Pendidikan JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Jurnal Administrasi Kantor EKONOMIKA45 Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Optimal: Jurnal Ekonomi dan Manajemen Journal of Student Research Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Management and Social Sciences Maslahah: Jurnal Manajemen dan Ekonomi Syariah IIJSE
Suhairi Suhairi
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Analisis Strategi Komunikasi Dalam Pemasaran Global Arjuna Arjuna; M. Alfito Dinova; Ansor Nasution; Suhairi Suhairi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2110

Abstract

This article contains about how to implement marketing strategies in the world of global or international markets in Indonesia. As we know that Worldwide Promotion is the act of displaying by worldwide organizations having worldwide organizations with worldwide advertising techniques, worldwide business sectors and worldwide products and guidelines in different countries. Globalization is another test for organizations in implementing promotion methodologies. Due to globalization, organizations are required to compete with organizations that have large capital and quality goods. To date, Indonesia is a hotly contested target market. Globalization and market competition require all leaders to focus on the world climate. This review aims to find a worldwide advertising methodology in the Indonesian market for Indonesian organizations. The examination strategy used is an expressive investigative technique. The combination of a variety of display procedures and standard promotion techniques is a worldwide advertising methodology that is appropriate to the economic situation in Indonesia.
Strategi dan Peran Komunikasi Bisnis Dalam Upaya Meningkatkan Minat Beli Konsumen di Era Digital Meyra Rizky Azhary; Muhammad Agung; Nabila Prahaski; Tuti Tri Ulin; Suhairi Suhairi
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 4 (2023): Oktober: Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i4.1442

Abstract

This article aims to investigate the tactics and functions of corporate communication in an effort to increase consumer interest in making purchases in the digital era. The research method used in this article is qualitative, meaning that it is based on readings from the literature as well as quotes from other studies and professional opinion. students study the tactics and functions of corporate communication in an effort to boost consumer interest in making purchases in the digital era. Other people can use the internet to communicate with other people who live far away, read electronic books, and conduct information searches. With the internet, humans can communicate with people far away, read digital books, search for information, and even shop online. This has influenced marketing methods from conventional to digital, and increased buying interest online.
Penerapan Teknik Lobi Dan Negosiasi Yang Efektif Dalam Melakukan Bisnis UMKM Di Kota Medan Suhairi Suhairi; Rabiatun Adawiyah; Rofiqoh Hannum Rao; Cindy Kumala Dewi; Leni Lastrian Nahulae
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.1335

Abstract

Lobbying and negotiation techniques are a part of communication origins which play an important role in business activities. Effective lobbying and negotiation affect the smooth running of a business because it can help shape relationships and collaboration between business partners in a company and is also able to establish good communication to reach mutual agreements. The purpose of this study is to analyze techniques, tactics and introduce the Medan mayor's lobbying techniques for the advancement of MSMEs in the city of Medan, there are various ways that need to be developed in order to successfully lobby and negotiate every business activity. This research uses the library research method, which is a method that uses secondary data sources by looking for certificates through journals, books, literature, notes, and various other documents related to the problem to be solved. The results of the study stated that the success of lobbying and negotiating in a business depends on senior management and skills when lobbying and negotiating exclusive parties. Lobbying and negotiation techniques in business also require an effective communication process so as not to create understanding between the parties conducting lobbying and negotiations and need to know how to convey messages from the parties being lobbied or negotiated and position themselves properly during the negotiation process.
STRATEGI PEMASARAN PRODUK INDOMIE (PT INDOFOOD SUKSES MAKMUR ) DALAM PASAR INTERNASIONAL Suhairi Suhairi; Cici Winda Atila; Diana Diana; Niken Rahmadiyah; Rio Ariangga Hutagalung; Wahyu Adriansyah Naibaho
Jurnal Manajemen Riset Inovasi Vol. 1 No. 1 (2023): Januari: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.953 KB) | DOI: 10.55606/mri.v1i1.639

Abstract

The purpose of this study is to analyze how the company's strategy dominates the international market. PT Indofood Sukses Makmur Tbk is one of the companies that is able to enter the international market. The products of PT Indofood in this study sell their products in several countries. This type of research is descriptive qualitative research, namely scientific investigation that aims to understand a phenomenon in its natural social context through a process of in-depth communicative interaction between the researcher and the phenomenon being studied. From the results of this research, Indomie is the instant noodle brand of PT Indofood Sukses Makmur Tbk in Indonesia and is the largest instant noodle producer in the world with 16 factories that produce 15 billion packs of Indomie each year. Indomia is also exported to more than 60 countries around the world. The application of continuous innovation, namely the construction of factories abroad, product strategy, quality maintenance, pricing strategy, distribution strategy, promotion strategy, customer relationship (consumer relationship building strategy).
PERAN MANAJEMEN PEMASARAN GLOBAL DALAM MENINGKATKAN KEPUASAN KONSUMEN Suhairi Suhairi; Dian Irmawani; Mira Nur Aisah; Sonia Purba; Amalia Munajah Nasution
Jurnal of Management and Social Sciences Vol. 1 No. 1 (2023): Januari : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i1.72

Abstract

The contemporary era of globalization has connected everything. Thus, it is impossible to understand many economic, political and cultural relations from a single perspective. Almost all over the world, globalization has changed the way people live, work and consume. Thus the phenomenon of modernization was born, modernization is a process in which society becomes increasingly dependent on technology. In the world of business, technology is one of the most important things in marketing to the public, especially global marketing. So this research aims to see how the role of global marketing management in increasing consumer satisfaction, especially in Indonesia.
INTRODUCTION TO GLOBAL MARKETING ( PENGANTAR PEMASARAN GLOBAL ) Suhairi Suhairi; Muslimatul Husnah; Indah Wulansari Batubara; Ahmad Ihsan Fiqih Siregar; Sophia Rahmadhani
Journal of Student Research Vol. 1 No. 1 (2023): Januari: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i1.927

Abstract

The development of technology, information and communication resulted in the globalization of the world which took place quickly and dynamically. Globalization brings changes in various everyday issues such as social, monetary, and cultural. Especially in the economic field which has major consequences for changes in the governance of business cooperation and competition as well as the duties of governments in various parts of the world. Therefore, this requires business people to continue to innovate in the face of increasingly fierce competition, because competition does not only come from local business competition but has penetrated world associations. The components that drive this paper are to analyze and find out the understanding and what are the scopes faced by business people in entering the world of global marketing, which is to help the world export and import between countries. This study uses a qualitative descriptive method, the method used in writing this scientific work is to use the library study method. Where researchers look for discussion material from the internet and books obtained from the official website and other supporting documents. Through this research, it is hoped that problems or obstacles from the marketing strategy used and alternative solutions to existing problems can be identified to achieve a better performance improvement.
Co-Authors Agus Alimuddin Ahmad Firdaus Lingga Ahmad Ihsan Fiqih Siregar Amalia Munajah Nasution Amanda Damayanti Nasution Amelia Putri Andi Rahma Nur Alam Ansor Nasution Aprilia Indah Saputri Rambe Ardhinur Ardhinur Arjuna Arjuna Arya Duta Permana Pane Burhan Hanafi Buyung Sarita Cici Winda Atila Cindy Anggreni Cindy Kumala Dewi Deby Nofriansyah Dharma, Budi Diah Safri Yulinda Dian Irmawani Diana Diana Dina Aulia Nasution Dwi Nugroho Dwi Nugroho eko purnomo Elsa Zulfita Fahmi Rizky Fitri Annisa Helva Diansyah Putri Simamora Ilham salim siregar Indah Wulansari Batubara Juli Syahputri Leni Lastrian Nahulae Liska Febrianti M. Alfito Dinova M. Difach Hazairin Nst Mansur Mansur Meyra Rizky Azhary Mhd Yahya Miftahul Husna Hutapea Minta Ito Lubis Mira Nur Aisah Mohd Haiqal Alif Ramadhani Muhammad agung Muhammad Anshari Hutasuhut muhammad luthfie Muslimatul Husnah Mustafaruddin Mustafaruddin Mutmainna Andi Sudirman Nabila Prahaski Nabila Syafitri Nabillah Purba Nadya Maulidya M Niken Rahmadiyah Niki Aulia Nini Syofriyeni Nirwana Nirwana Nur Leli Nurbaina Junita S nurfahmi Nurfahmi Nurhadiah Nurhadiah Nurhazizah Nurhazizah Nurmal Idrus Nurmilasari Nurmilasari Nurmilasari Nurmilasari Puji Rahmah Putri Khairani Pratiwi Rabiatun Adawiyah Reni Yusnita Revika Viola Azzahara Ridha Tri Handayani Ridho Fachrozie Rifaldi Dwi Syahputra Rifki Akmal Tanjung Rio Ariangga Hutagalung Riska Arianti Nasution Riski Wahdini Riyan Erwin Hidayat Riza Ayu Asmita Rizka Azriani Tanjung Rofiqoh Hannum Rao Siti Hazrah Sonia Purba Sophia Rahmadhani SRI LESTARI Sri Ramadhani Suci Arifah Lubis Surianti Surianti Syahla Syanda Syakira Rifdahayani Yoes Tengku Ismalia Mahira Tira Syahira Tuti Tri Ulin Utami R.A Padang Vania Sally Nabila Vinna Novita Sari Vira Siska Wahyu Adriansyah Naibaho Windy Septia Triyani Zerimah Hasibuan