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Journal : JURNAL AGRIBISAINS

Supply Chain And Development Strategy Of Virgin Coconut Oil (Vco) CV. Aji Saka Kelapa Wardani, Fira Dwi; Puryantoro; Suryaningsih, Yasmini
JURNAL AGRIBISAINS Vol. 11 No. 1 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i1.15200

Abstract

Supply chain analysis and development strategy of Virgin Coconut Oil (VCO) at CV. Aji Saka Kelapa is needed to determine the flow of products, finances and information in order to meet consumer demand spread throughout Indonesia. Thus, it is expected that producers can be more effective and efficient in marketing vco production. This study aims to: (1) Identify the structure and analyze the vco supply chain at CV. Aji Saka Kelapa in Sumberejo Village, Banyuputih District, Situbondo Regency. (2) Analyze the development strategy of vco at CV. Aji Saka Kelapa in Sumberejo Village, Banyuputih District, Situbondo Regency. The population in this study were farmers, directors, managers, retailers, and end consumers. The sampling technique used in this study was Snowball Sampling. The sample of this study amounted to five respondents, the sample was obtained from 1 farmer, 1 director, 1 manager, 1 retailer, 1 consumer. The types of data used are primary data from questionnaires, observation techniques, interviews, documentation and secondary data.  Data was processed and analyzed to determine the supply chain pattern using Snowball Sampling while to determine the VCO development strategy at CV. Aji Saka Kelapa using the swot analysis method. The results showed that the supply chain at CV Aji Saka Kelapa starts from farmers to the VCO processing industry to distributors, to retailers, and consumers. The VCO development strategy at CV Aji Saka Kelapa is in quadrant I (progressive) which supports aggressive strategies.
Co-Authors Abdul Wafi Ach. Junaidi Afri Prayudi Ahmad Baihaqi Ahmad Mufid Ahmad Zamahzari Al Islami, Iqlima Liyusak Al Yazid, Wahid Alfiyah, Siti Anhar, Muhammad Barry Nur Anisah Mushawwanah Anisah Mushawwanah Arief, Mohammad Yahya Aulia, Syifa Bulawan, Juniaty Arruan Diana, Sayidatun Doddy Ismunandar Bahari Erika Rifkiyah Rahmatillah Eriyanto, Wahyu Evita Soliha Hani Fadhil Mikala, Kawakibi Ahmad Fadrur Rahman Fahris Abdurrahman Wahid Fathor Rozy Feri Wardiyanto Firman Jaya Firman Jaya Fitriyaningsih Fitriyaningsih Furqan, Moh. Futriyatul Warsiyah Ghofar, Mimbahul HASANAH, IRADATUL Hasbiadi Hasbiadi Hayati, Zainiatul Hendriansyah, Irfan Heri Hendrianto Iftitah Anugerah Yekti, Gema Ika Wahyuni Indriyani Indriyani Kurdiansyah, Angga La Mpia Laily, Fajrotul Lusiana Lusiana Lusiana Tulhusnah M. Sholehuddin Toha Mahendra, Yusri Masyuda, Masyuda Mayangsari, Andina Meylinda, Dea Rosalina Mikala, Kawakibi Ahmad Fadhil Moh Furqan Mohammad Rizal Hidayat Muhamamd Yusuf Ibrahim Muhyi Siswanto, Iqbal Nur Murni, Rafika Nadila, Sinta Putri Nakiyah, Mir Atun Nangameka, Yohanes Nazila, Nur Fadlilatun Nor Fatima Nuril Istiqomah Nurrahman, Ahmad Faisal Prahara, Dwi Gita Dian Putra, Aldi Aldila Putri A, Fara Gina Rahman, Lula Daihuda Nurur Rahman, Moh Imdadir Rasidi Sahripin Sahripin Sania, Umniatun Saniyah, Umniyatun Sari, Sasmita Sasmita Sari Siti Alfiyah Subekti, Sri Suhesti, Endang Sulistyaningsih Sulistyaningsih Sulistyaningsih Sulistyaningsih Sulistyaningsih Tria Damayanti Untari, Wiwik Sri Vickry M, Moch Imam Wardana, Rifkian Jorgi Wardani, Fira Dwi Waro, Yeti Ziadatil Yohanes Nangameka Yudho Prasetyo, Yudho Zainur Rahmad Himawan