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All Journal Jurnal Pendidikan dan Pengajaran Jurnal Pendidikan Indonesia JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Geografi : Media Informasi Pengembangan dan Profesi Kegeografian Jurnal Penelitian dan Pendidikan IPS GEA, Jurnal Pendidikan Geografi Jurnal Pendidikan Ilmu Sosial Jurnal Teori dan Praksis Pembelajaran IPS Jurnal Geografi J-PIPS (Jurnal Pendidikan Ilmu Pengetahuan Sosial) Jurnal Abdimas Bina Bangsa SOSEARCH : Social Science Educational Research Sosio-Didaktika: Social Science Education Journal Journal of Educational Sciences Dedikasi: Jurnal Pengabdian Kepada Masyarakat Langgam International Journal of Social Science Education, Art and Culture SEUNEUBOK LADA: Jurnal ilmu-ilmu Sejarah, Sosial, Budaya dan Kependidikan Jurnal Pendidikan Geosfer Indonesian Research Journal on Education PACIVIC: Jurnal Pendidikan Pancasila dan Kewarganegaraan Jurnal Pendidikan dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Cendekia : Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pendidikan Ilmu Sosial Geosfera Indonesia Cendekia: Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam International Conference On Social Science Education Proceeding Jurnal Dialektika Pendidikan IPS
Nuansa Bayu Segara
Universitas Negeri Surabaya
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Journal : International Conference On Social Science Education Proceeding

 1 
OPTIMIZING SOCIAL MEDIA FOR THE MARKETING OF SMES PRODUCTS AT AL-FATIMAH ISLAMIC BOARDING SCHOOL BOJONEGORO Saummita, Tyas Wulandari; Sholikhah, Ayu Putri Nur; Segara, Nuansa Bayu
International Conference On Social Science Education Vol 1 (2023): 1st International Conference On Social Science Education
Publisher : Jurusan Pendidikan Ilmu Pengetahuan Sosial, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/kbe7my51

Abstract

Facing advancements in the digital era, micro, small, and medium-sized enterprises (SMEs) need to keep up with technological developments to remain competitive in the marketing world. Social media is one of the platforms that can be effectively utilized to digitally market products, making them accessible to a wider audience. The marketing of products from Al-Fatimah Islamic Boarding School Bojonegoro SMEs has not fully utilized social media. This article aims to propose optimal social media strategies for marketing SMEs products at Al-Fatimah Islamic Boarding School Bojonegoro. The research approach used is qualitative research with a case study method. Data is obtained through interviews with the managers of SMEs at Al-Fatimah Islamic Boarding Scholl, observation of the marketing activities already carried out, and an analysis of literature related to marketing through social media. The results of this research offer a solution by optimizing social media to enhance the marketing of SMEs products at Al-Fatimah Islamic Boarding School Bojonegoro. Practical recommendations are also provided regarding the use of specific social media platforms and promotional methods that can be implemented to expand product marketing.
Co-Authors Afifah, Silvi Nur Agus Suprijono Ahmad Fadhil Imran Ali Imron Anita Puji Astutik Annisa Febrianti Putri Ardania Arifauziah, Wilga Yunike Asnimawati, Asnimawati Bagus Liyanto Leonardo Bambang Sigit Widodo Bimantoro Arif Wicaksono Damayanti, Tifani Aviva Dhira Romadhonna Putri Satriyani Dian Ayu Larasati Dizon, Carmela S. Durrotun Nafisah Enok Maryani Eva Hany Fanida, Eva Hany Fauzi, Agus Machfud GURNIWAN KAMIL PASYA, GURNIWAN KAMIL Harmanto Harmanto Harmanto Harmanto Hendri Prastiyono Hermansyah Hermansyah Hermawan, Alesandro Rahmatullah Huda, Mi'rojul Iin Wariin Basyari INDAH PRABAWATI Katon Galih Setyawan Katon Galih Setyawan Ketut Prasetyo Khozin, Nurwildan Tsalits Kusnul Khotimah Kusnul Khotimah Kusnul Khotimah Lailatul Istima Larasati, Dian Ayu Lira Trisnaning Beta Listiani, Intan Dwi Mamat Ruhimat, Mamat Marzuqi, Muhammad Ilyas Meilinda, Isna Meirinawati Meirinawati, Meirinawati Mevia, Nia Ayu MOH. MUDZAKKIR Muhammad Jacky Mumtazah, Wardah Aqilah Nana Supriatna Nikmah, Evy Nazilatun Niswatin Nugroho Hari Purnomo Nurul Hasanah Pramita Yuni Prastiyono, Hendri Prastiyono, Hendry Prastyono, Hendri Pratama, Alfan Ardi Raden Mohamad Herdian Bhakti Rahma, Aulia Rahmania Sri Untari Rif'atus Sa'adah Irma Rofidah Tamami Rosyida, Shela Zaimatur Safrida, Kamelia Wulandari Salma, Afin Naila Sari, Pirana Rachma Sarmini Sarmini Saummita, Tyas Wulandari Setyawan, Katon Galih Setyawan, Katon Galih Sholikhah, Ayu Putri Nur Sita Bela Subur, Hikmayani SUGENG HARIANTO Sukma Perdana Prasetya Suparmin Suparmin Suryanti, Jun Tamama, Izza Hafia Tamami, Rofidah Tsaabitah, Ananda Alissa Umi Umaroh Auliyah Ummahhadi, Ady Nashrul untari, selvia dewi Utami, Fariza Wahyu Veny Purwanti Wafi, Akhmad Hasbul Wahyu Setiawan Wardani, Li’anatus Sukma Warsono Warsono Warsono Warsono Wisnu Wisnu wisnu wisnu, wisnu Wiwik Sri Utami