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Dwi Wahyuni
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Journal : Digital Innovation : International Journal Of Management

 1 
Model for Developing MSMEs Based on Creative Economy in Blitar Regency Dwi Wahyuni; Cahyo Tri Atmojo; Fahimul Amri
Digital Innovation : International Journal of Management Vol. 2 No. 3 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i3.453

Abstract

The role of micro, small, and medium enterprises (MSMEs) is very significant for the growth of Indonesia’s economy, accounting for 99% of all business units. The development of MSMEs in Blitar Regency has experienced significant growth in terms of both the number of entrepreneurs and revenue. The objectives of this research are (1) to identify and analyze the potential of the creative economy in the development of MSMEs in Blitar Regency, (2) to formulate appropriate strategies to enhance the competitiveness and growth of MSMEs in the creative economy sector in Blitar Regency. The approach used in this research is a phenomenological qualitative approach. Data collection techniques were carried out through observation and structured interviews conducted with key informants of this study, such as MSMEs actors, local government officials from the Department of Industry and Trade, and the Cooperative Office. The data analysis technique was conducted using data triangulation with the following steps: data collection, data analysis, conclusion, and data validation. The research results show that the creative economy model used by the local government in developing MSMEs in Blitar Regency includes the utilization of ideas and creativity, strengthening MSMEs through digitalization, business mentoring, development of superior products, and connection with the people's economy. The challenges in the development of MSMEs include increasingly tight market competition both online and offline; limited access to capital; limited access to digital technology; lack of understanding of business management; limited product innovation; ineffective marketing; and business legality. The strategies implemented include enhancing digital marketing, improving product and service quality, strengthening business capital, increasing capacity and skills, utilizing technology, promoting and marketing products, and strengthening institutions and governance.
Co-Authors AA Sudharmawan, AA Abd. Rozak Adila Noor Rifa Aditya Rico Armyandi Aditya Rico Armyandi Agustin Syamsianah Ali Syahbana Andi Tenri Sumpala Aris Kastori Frawarna Armaini Armaini Cahyo Tri Atmojo Denny Adrian Nurhuda Deta Mediana, M. Sang Gumilar Panca Putra Deta Mediana, Nita Anggraini Dian Prima Agustina Diemroh Ihsan Dini Aisyafahmi Dwi Arfinanta Edy Soesanto Elfian Zulkarnain Esti Ambar Widyaningrum Evi Kurniawati Fahimul Amri Faizatun Ni’mah Hajar Syifa Fiarani, Hajar Syifa Fiarani Harini Harini Herry Suswanti Djarot Hidayati, Wiwin Sri Humam Humam Ida Kristianingsih Iis Nur Asyiah Imam Mudakir Indah Atika Amalia Indah Atika Amalia Indah Istanti Indrawati Indriyani Indriyani Intania Loren Iyung Cahyono Johanes Parasian John Friadi Kamalia Fikri Karsih Kaslam, Kaslam Khaerani Kholidaziah, Kholidaziah KRISNA KHARISMA PERTIWI Kusriani Prasetyowati La Ode Nggawu La Ode Sidu Marafat Laily Maftuhah Lidia Rosaria Lina Susilowati Luh Putu Ratna Sundari M. Rafli Ishamuddin M. Thery Kesuma Pratama MEIDEZELLA Mey Nurrohmah meynur rohmah Mochammad Iqbal Muhamad Saifudin Muhammad Efendi Muhammad Ilham Kurniawan Muhammad W Pambudi Muhammad Yusuf Pawellangi Munifah Wahyuddin Nadia Pramasari Nila Firmalia Noval Alfiyan Jaya Novita Kumalasari Novita Sariayu Sitompul Nurida Ulin Ni’mah Nurshalati Tahar Nursuci Islamiyah NURUL ISTIQOMAH Petrus Geroda Beda Ama Petrus Geroda Beda Ama Puji Lestari, Tri Rabiatul Adawiyah Rachmita Mustika Putri Rachmita Mustika Putri Renny Ria Fitriani Renny Ria Fitriani Risma Karlina Putri Rita Hayati Rosa J. Hesturini Rosa Juwita Hesturini Sartika Komalasari Siti Murdiyah Slamet Hariyadi Sri Pujiati Suciati Sudarisman Sugiyarto Sugiyarto Suryadi Suswadi Ulmiyatul Alifiah Zahroh Ulmiyatul Alifiah Zahroh Wahyu Anugrah Wenti Dwi Febriani Yeni Gumiati Yuliansa Fitra Yuly Diyan Nur Fajriyah Yuni Purnamasari Yuyun Kurniawati YUYUN KURNIAWATI Zailani , Rinawati