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All Journal Jurnal Biologi Tropis JURNAL KEPARIWISATAAN Jurnal Pengabdian Magister Pendidikan IPA Journal of Tourism and Creativity Jurnal Pengabdian Masyarakat Sains Indonesia (Indonesian Journal Of Science Community Services) Jurnal Kepariwisataan Keraton: Journal of History Education and Culture Tulisan Ilmiah Pariwisata (TULIP) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Tourism Economics and Policy Jurnal Impresi Indonesia Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Pijar MIPA International Journal of Green Tourism Research and Applications Indonesian Journal of Applied and Industrial Sciences (ESA) Journal of Business on Hospitality and Tourism Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Sangkala Journal of Applied Science in Tourism Destination E-Journal of Tourism
I Wayan Mertha
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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The Role of Stakeholders in The Development of Tourism Attraction at Mertasari Beach, Sanur Ismadwijayanthi, Gusti Ayu Maharani; Mertha, I Wayan; Lilasari, Luh Nyoman Tri
Journal of Applied Science in Tourism Destination Vol. 1 No. 1 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i1.1070

Abstract

This study aims to determine the stakeholders who have a role in the development of DTW (Tourism Attractiveness) Mertasari Beach. DTW Mertasari Beach is located in Sanur Kauh Village. Informants in this study were determined by purposive sampling. This study used data collection techniques, by conducting observations, in-depth interviews, documentation and literature studies. The results of data collection were then analyzed using qualitative descriptive analysis techniques. The results of this study concluded that Bendesa Adat Intaran, Intaran BUPDA, Muntig Siokan Inspiration Park and Pokdarwis Sanur Kauh Village are categorized as primary stakeholders. Secondary stakeholders consist of The Perbekel Desa Sanur Kauh, Bali State Polytechnic and Tribun Bali. The Denpasar Tourism Department, categorized as a key stakeholder. Then the classification of stakeholders based on their roles, as policy creators are Bendesa Adat Intaran and Denpasar Tourism Department. Bendesa Adat Intaran and Intaran BUPDA are acted as coordinators as well, then as facilitators are Muntig Siokan Inspiration Park, Perbekel Desa Sanur Kauh and the Denpasar Tourism Department. Inspiration Park Muntig Siokan and BUPDA Intaran as implementers and then as an accelerators are Perbekel Desa Sanur Kauh, Bali State Polytechnic, Pokdarwis Sanur Kauh Village and Tribun Bali.
Dampak Pengembangan Pariwisata Terhadap Kondisi Ekonomi Dan Sosial Budaya Masyarakat Lokal Di Kawasan Pariwisata Sanur Dinata, I Kadek Krisna Surya; Mertha, I Wayan; Sukariyanto, I Gede Made
Journal of Applied Science in Tourism Destination Vol. 2 No. 1 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i1.1549

Abstract

Sanur Tourism Area has experienced rapid development and has become an icon of tourism in Bali over the past 80 years. Strategic issues related to the development of Sanur’s tourism area concern economic and socio-cultural aspects. This research aims to identify the strongest impacts felt by the local community in the Sanur Tourism Area in the economic and socio-cultural dimensions. A quantitative approach was used, employing descriptive analysis. The sample was drawn through proportional purposive sampling with a total of 98 respondents. Data were collected through surveys using questionnaires, interviews, and documentation. The research findings indicate that the strongest positive economic impact perceived by the local community is an increase in job opportunities, while the most significant socio-cultural impact is an improvement in communication skills and foreign language proficiency. The community also experiences a high level of dependence on the tourism sector, and socially, there is a notable shift in lifestyle and consumption patterns toward imported products.
Strategi Pengembangan Desa Petang Sebagai Desa Wisata Berbasis Masyarakat di Kabupaten Badung: Strategi Pengembangan Desa Petang Sebagai Desa Wisata Berbasis Masyarakat di Kabupaten Badung Pranatajaya, I Gusti Ngurah Krisna; Tirtawati, Ni Made; Mertha, I Wayan
Journal of Applied Science in Tourism Destination Vol. 2 No. 2 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i2.1575

Abstract

This study aims to analyze internal and external existing conditions and formulate strategic factors in the development of Petang Village as a community-based tourism village in Badung Regency. This study adopts a qualitative approach by using interview guidance as the primary data collection instrument. The research sample consisted of 6 informants/resource persons where the Chairman of the Petang Village Porkdarwis was the key speaker, the Head of Petang Village was the main resource person and the supporting resources person representing various stakeholders, including the local community, the media, the government, and the tourism industry. Data analysis was carried out using the META SWOT with VRIO to identify internal factors and PESTEL to identify external factors faced in the development of Petang Tourism Village. The results of the analysis show that the Strength-Opportunity (SO) strategy is the most appropriate approach to optimize the potential of Petang Village. This strategy focuses on utilizing the internal strength of the village to capitalize on the external opportunities available. The results of this study indicate that the implementation of the SO strategy can effectively encourage the transformation of Petang Village into a more advanced and sustainable tourist destination.
E-Service Quality on the Ubud Monkey Forest Website, Gianyar (Demand Perspectives) Dwiari, Ni Made Septi; Mahadewi, Ni Made Eka; Mertha, I Wayan
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.11035

Abstract

This study aims to determine the e-service quality on the Monkey Forest Ubud website, Gianyar with a tourist perception approach. The sampling technique used was non-probability sampling with a total of 192 respondents consisting of domestic and foreign tourists. The analysis technique used in this study was measured using Importance Performance Analysis (IPA). The results of the study show that the level of satisfaction of domestic and foreign tourists has different satisfactions. Domestic tourists have a 92% suitability rate and foreign tourists have a 90% suitability rate. Based on the GAP analysis, it was found that the average was (-0.30) which means that tourists are still not satisfied with the service that meets the expectations of tourists. The findings of this study can be used as a consideration to improve the quality of electronic services by prioritizing indicators that have low performance with high levels of tourist expectations.
The Effectiveness of Instagram Social Media as a Promotional Media at Bali Zoo Gianyar Tourist Attraction Widyantara, I Made Sugi; Mertha, I Wayan; Widana, Ida Bagus Gede Agung
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11187

Abstract

Bali Zoo Gianyar tourist attraction is one of the tourist attractions that uses social media, especially Instagram as a promotional medium, therefore it is very important to know the effectiveness of social media in promoting a tourist attraction. The purpose of this study was to determine the effectiveness of Instagram social media as a promotional medium for Bali Zoo Gianyar tourist attraction. The respondents used were 100 domestic tourists with a quantitative approach with the AIDA analysis model. The results of this study show the Attention dimension (effectiveness = 75.6%); Interest dimension (effectiveness = 78.6%); Desire dimension (effectiveness = 68.5%); and Action dimension effectiveness = 68.1%). From the percentage results for each AIDA dimension, Instagram social media @BaliZoo is effective as a promotional medium for Bali Zoo Gianyar Tourist Attraction.
The Influence of Service Quality and Tourist Satisfaction on Tourist Loyalty Visiting Garuda Wisnu Kencana Cultural Park Bali Noviani, Ni Komang Nia; Mahadewi, Ni Made Eka; Mertha, I Wayan; Liestiandre, Hanugerah Kristiono
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11190

Abstract

The level of service quality provided is the main determinant in meeting tourist expectations and highlighting the excellence of a destination. (Tjiptono, 2002). This study aims to determine the effect of service quality and tourist satisfaction on the loyalty of tourists visiting the Garuda Wisnu Kencana Bali Cultural Park. This study used a sampling method, namely purposive Accidental Sampling, with a total of 150 respondents (Hair et al, 2014). The analysis technique in the study was the Structural Equation Modeling (SEM) model with the Partial Least Square (PLS) approach, and using SmartPLS 4.0 software. The results of the study showed that the tourist satisfaction variable had a significant effect on tourist loyalty (p value Sig = 0.000). The service quality variable had a significant effect on tourist satisfaction (p value Sig = 0.000). The service quality variable had a significant effect on tourist loyalty (p value Sig = 0.000). The tourist satisfaction variable can mediate the effect of service quality on tourist loyalty (p value Sig = 0.000).
Kesiapan Masyarakat Lokal dalam Pengembangan Desa Carangsari sebagai Desa Wisata di Kabupaten Badung Julia, Reinda Chella; Mertha, I Wayan; Susianti, Woro
Journal of Tourism and Creativity Vol. 8 No. 2 (2024): Creative Tourism
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v8i2.46675

Abstract

This study aims to determine the level of readiness of the local community in the development of Carangsari Village as a tourist village in Badung Regency, using quantitative and qualitative approaches. Data collection used survey techniques, interviews, and documentation. A total of 98 respondents were obtained using purposive accidental sampling technique, and the determination of informants was carried out using snowball sampling technique, by first determining key informants. Data were analyzed descriptively using the community readiness model. The results showed that the readiness level of Carangsari Village scored 7.8 and was at the preparation stage. This means that the local community of Carangsari Village is still in the preparation stage to carry out efforts to develop a tourist village, with leadership characteristics and the availability of information in Carangsari Village already classified as good. However, community involvement and cooperation with other stakeholders still cannot improve community readiness in the development of tourism villages. The dimension of readiness that has the highest score of 9.4 is leadership, while the dimension with the lowest score of 5.4 is community efforts.
Creating Quality Tourism Destinations: The Crucial Role of Community Participation and Government Support in Batur UNESCO Global Geopark - Bali Mertha, I Wayan; Yunita, Putu Irma; Tirtawati, Ni Made
E-Journal of Tourism Volume 12 Number 2 (September 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i2.2173

Abstract

The quality of tourist destinations is determined by both supply and demand factors, highlighting the crucial role of stakeholder collaboration in achieving sustainable development. This study investigates how government initiatives and local community participation contribute to destination quality, with particular attention to community satisfaction. The research was conducted in the Batur Global Geopark, a UNESCO-recognized area that represents both natural and cultural heritage. Data were collected from 150 local community leaders through a self-administered questionnaire, and the analysis was carried out using Partial Least Squares Path Modelling (PLS-PM). The findings demonstrate that active community participation has a significant and positive impact on enhancing destination quality. Moreover, the study emphasizes that effective collaboration requires strong alignment between governmental development programs and community aspirations. Without such alignment, initiatives may face challenges in implementation and fail to address the actual needs of local stakeholders. This research provides practical implications for policymakers and destination managers. It suggests that participatory planning should be prioritized to ensure inclusiveness and long-term effectiveness. In addition, establishing continuous dialogue and communication channels between stakeholders—government, local communities, and tourism managers—is essential for fostering trust, shared responsibility, and sustainable growth. By integrating community perspectives into destination development strategies, policymakers can ensure that tourism not only attracts visitors but also enhances the welfare and satisfaction of the local population.
Green Behaviour of Tourists in the Cultural Heritage Destination of Borobudur Temple Prinanda, Nathaniel Aji; Tirtawati, Ni Made; Mertha, I Wayan
International Journal of Green Tourism Research and Applications Vol. 7 No. 2 (2025): December 2025
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v7i2.167-177

Abstract

Tourism is one of the economic sectors that has a major impact on ecosystems, so its sustainability is receiving increasing attention in academic literature. The sustainability approach cannot be seen from the destination as the supply side only, but also from the demand side, namely tourists. However, limited research has examined the behavioral side of tourists, particularly the factors driving green behavior in cultural heritage destinations leaving a critical gap in understanding demand-side sustainability.  As a UNESCO World Heritage site, Borobudur Temple faces challenges in maintaining sustainability amid high tourist activity. Although conservation efforts have been implemented, the extent and drivers of tourists’ green behavior remain unclear. This study employs a quantitative design using a structured questionnaire distributed to 160 purposively selected domestic tourists at Borobudur Temple. Data were analyzed using descriptive statistics and Structural Equation Modeling (SEM) with SmartPLS to identify the influence of internal and external factors on green behavior. The findings reveal that environmental aspects dominate tourist green behavior, followed by social and economic aspects. Internal factors, particularly trusted values, show a slightly stronger influence than external factors, although aesthetic experience also plays a key role. Conversely, destination knowledge and habitual green actions were found to be weak points. These results highlight the need for sustainability strategies that combine value-based education, improved informational tools, and behavioral nudges to help translate environmental awareness into consistent tourist actions.
Co-Authors A. Wahab Jufri Adawiyah, Marosa Rabi’atul Agil Al Idrus Agil Al Idrus, Agil Al Agus Mursidi Ahmad Raksun, Ahmad Aini, Jannatul Alhafizin, M. Andreyan Priyo Prayogo Andriastuti, Mutia Andriastuti, Mutia Anom Hery Suasapha ASTITI, Anak Agung Eka Putri Dewi Astuti, Julya Bachtiar, Adzam Baiq Gina Amalia Niarni Bulan Purnama Sari, Bulan Purnama Delphi, Syakila Gita Dewi Nurul Rizky DIDIK SANTOSO Didik Santoso Dinata, I Kadek Krisna Surya Dinata, Krisna Surya Dwiari, Ni Made Septi Dyah Cynthia Putri Elvisa Rahma Dewi Eryuni Ramdhayani Hermaya Sura Putri Heru Setiawan I Kadek Yudiana I Putu Eka Nila Kencana I Wayan Sukma Winarya Prabawa Ida Bagus Gede Agung Widana Ilhamdi, M. Liwa Ilhamdi, Moh Liwa Ilmi, Muhamad Yazid Mizanul Ismadwijayanthi, Gusti Ayu Maharani Jamí’’yyah, Shafro’ Khuluq Jamí’’yyah, Shafro’Khuluq Jannatul Aini Julia, Reinda Chella Julya Astuti Kristiono Liestiandre, Hanugerah LALU ZULKIFLI Lilasari, Luh Nyoman Tri Luh Yusni Wiarti M.Alhafizin Mahfud Mahfud Meikassandra, Prilicia Mohammad Liwa Ilhamdi Muhamad Yazid Mizanul Ilmi Ni Made Eka Mahadewi Ni Made Tirtawati Ni Putu Oka Agustini Niarni, Baiq Gina Amalia Noviani, Ni Komang Nia Nur Lestari Pranatajaya, I Gusti Ngurah Krisna Prinanda, Nathaniel Aji Putri, Hermaya Sura Putu Irma Yunita Risky Riyyatul Ropidah Ropidah, Risky Riyyatul Sahru Romadloni Saputra, Roy Shafro’Khuluq Jamí’’yyah Sukariyanto, I Gede Made Sukariyanto, Made Susianti, Hartanti Woro SUYANTRI, ENI Syakila Gita Delphi Tendi Kurniawaan, I Gede Tendi Kurniawan, I Gede Tendi Kurniawan, I Gede Thariana, Putu Lisa Ulya Febria Utami Utami, Ulya Febria Widana, Ida Bagus Gede Agung Widyantara, I Made Sugi