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Dampak Pengembangan Pariwisata Terhadap Kondisi Ekonomi Dan Sosial Budaya Masyarakat Lokal Di Kawasan Pariwisata Sanur Dinata, I Kadek Krisna Surya; Mertha, I Wayan; Sukariyanto, I Gede Made
Journal of Applied Science in Tourism Destination Vol. 2 No. 1 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i1.1549

Abstract

Sanur Tourism Area has experienced rapid development and has become an icon of tourism in Bali over the past 80 years. Strategic issues related to the development of Sanur’s tourism area concern economic and socio-cultural aspects. This research aims to identify the strongest impacts felt by the local community in the Sanur Tourism Area in the economic and socio-cultural dimensions. A quantitative approach was used, employing descriptive analysis. The sample was drawn through proportional purposive sampling with a total of 98 respondents. Data were collected through surveys using questionnaires, interviews, and documentation. The research findings indicate that the strongest positive economic impact perceived by the local community is an increase in job opportunities, while the most significant socio-cultural impact is an improvement in communication skills and foreign language proficiency. The community also experiences a high level of dependence on the tourism sector, and socially, there is a notable shift in lifestyle and consumption patterns toward imported products.
Strategi Pengembangan Desa Petang Sebagai Desa Wisata Berbasis Masyarakat di Kabupaten Badung: Strategi Pengembangan Desa Petang Sebagai Desa Wisata Berbasis Masyarakat di Kabupaten Badung Pranatajaya, I Gusti Ngurah Krisna; Tirtawati, Ni Made; Mertha, I Wayan
Journal of Applied Science in Tourism Destination Vol. 2 No. 2 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i2.1575

Abstract

This study aims to analyze internal and external existing conditions and formulate strategic factors in the development of Petang Village as a community-based tourism village in Badung Regency. This study adopts a qualitative approach by using interview guidance as the primary data collection instrument. The research sample consisted of 6 informants/resource persons where the Chairman of the Petang Village Porkdarwis was the key speaker, the Head of Petang Village was the main resource person and the supporting resources person representing various stakeholders, including the local community, the media, the government, and the tourism industry. Data analysis was carried out using the META SWOT with VRIO to identify internal factors and PESTEL to identify external factors faced in the development of Petang Tourism Village. The results of the analysis show that the Strength-Opportunity (SO) strategy is the most appropriate approach to optimize the potential of Petang Village. This strategy focuses on utilizing the internal strength of the village to capitalize on the external opportunities available. The results of this study indicate that the implementation of the SO strategy can effectively encourage the transformation of Petang Village into a more advanced and sustainable tourist destination.
E-Service Quality on the Ubud Monkey Forest Website, Gianyar (Demand Perspectives) Dwiari, Ni Made Septi; Mahadewi, Ni Made Eka; Mertha, I Wayan
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.11035

Abstract

This study aims to determine the e-service quality on the Monkey Forest Ubud website, Gianyar with a tourist perception approach. The sampling technique used was non-probability sampling with a total of 192 respondents consisting of domestic and foreign tourists. The analysis technique used in this study was measured using Importance Performance Analysis (IPA). The results of the study show that the level of satisfaction of domestic and foreign tourists has different satisfactions. Domestic tourists have a 92% suitability rate and foreign tourists have a 90% suitability rate. Based on the GAP analysis, it was found that the average was (-0.30) which means that tourists are still not satisfied with the service that meets the expectations of tourists. The findings of this study can be used as a consideration to improve the quality of electronic services by prioritizing indicators that have low performance with high levels of tourist expectations.
The Effectiveness of Instagram Social Media as a Promotional Media at Bali Zoo Gianyar Tourist Attraction Widyantara, I Made Sugi; Mertha, I Wayan; Widana, Ida Bagus Gede Agung
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11187

Abstract

Bali Zoo Gianyar tourist attraction is one of the tourist attractions that uses social media, especially Instagram as a promotional medium, therefore it is very important to know the effectiveness of social media in promoting a tourist attraction. The purpose of this study was to determine the effectiveness of Instagram social media as a promotional medium for Bali Zoo Gianyar tourist attraction. The respondents used were 100 domestic tourists with a quantitative approach with the AIDA analysis model. The results of this study show the Attention dimension (effectiveness = 75.6%); Interest dimension (effectiveness = 78.6%); Desire dimension (effectiveness = 68.5%); and Action dimension effectiveness = 68.1%). From the percentage results for each AIDA dimension, Instagram social media @BaliZoo is effective as a promotional medium for Bali Zoo Gianyar Tourist Attraction.
The Influence of Service Quality and Tourist Satisfaction on Tourist Loyalty Visiting Garuda Wisnu Kencana Cultural Park Bali Noviani, Ni Komang Nia; Mahadewi, Ni Made Eka; Mertha, I Wayan; Liestiandre, Hanugerah Kristiono
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11190

Abstract

The level of service quality provided is the main determinant in meeting tourist expectations and highlighting the excellence of a destination. (Tjiptono, 2002). This study aims to determine the effect of service quality and tourist satisfaction on the loyalty of tourists visiting the Garuda Wisnu Kencana Bali Cultural Park. This study used a sampling method, namely purposive Accidental Sampling, with a total of 150 respondents (Hair et al, 2014). The analysis technique in the study was the Structural Equation Modeling (SEM) model with the Partial Least Square (PLS) approach, and using SmartPLS 4.0 software. The results of the study showed that the tourist satisfaction variable had a significant effect on tourist loyalty (p value Sig = 0.000). The service quality variable had a significant effect on tourist satisfaction (p value Sig = 0.000). The service quality variable had a significant effect on tourist loyalty (p value Sig = 0.000). The tourist satisfaction variable can mediate the effect of service quality on tourist loyalty (p value Sig = 0.000).
Kesiapan Masyarakat Lokal dalam Pengembangan Desa Carangsari sebagai Desa Wisata di Kabupaten Badung Julia, Reinda Chella; Mertha, I Wayan; Susianti, Woro
Journal of Tourism and Creativity Vol. 8 No. 2 (2024): Creative Tourism
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v8i2.46675

Abstract

This study aims to determine the level of readiness of the local community in the development of Carangsari Village as a tourist village in Badung Regency, using quantitative and qualitative approaches. Data collection used survey techniques, interviews, and documentation. A total of 98 respondents were obtained using purposive accidental sampling technique, and the determination of informants was carried out using snowball sampling technique, by first determining key informants. Data were analyzed descriptively using the community readiness model. The results showed that the readiness level of Carangsari Village scored 7.8 and was at the preparation stage. This means that the local community of Carangsari Village is still in the preparation stage to carry out efforts to develop a tourist village, with leadership characteristics and the availability of information in Carangsari Village already classified as good. However, community involvement and cooperation with other stakeholders still cannot improve community readiness in the development of tourism villages. The dimension of readiness that has the highest score of 9.4 is leadership, while the dimension with the lowest score of 5.4 is community efforts.
Effect of Indian Camphorweed (Pluchea indica) Leaves Ethanol Extract on rd3 Instar Larva Spodoptera litura Mortality Bahri, Syamsul; Mertha, I Wayan; Khairuddin, Khairuddin
Jurnal Biologi Tropis Vol. 25 No. 3 (2025): Juli-September
Publisher : Biology Education Study Program, Faculty of Teacher Training and Education, University of Mataram, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jbt.v25i3.11075

Abstract

Spodoptera litura, known as the tobacco cutworm or oriental leafworm moth, is a highly destructive, polyphagous pest that attacks over 250 crops, causing significant damage to leaves and making it a serious threat across Asia, Oceania, and Africa. To control the population of this species, the use of insecticides of plant origin is worth considering.  Pluchea indica is a species known to contain secondary metabolites with insecticide properties. This study aimed to determine the effect of ethanol extract of indian camphorweed (Pluchea indica) leaves on rd3 instar larva Spodoptera litura mortality. This study used a completely randomized design (CRD) consisting of 6 concentrations of indian camphorweed (Pluchea indica) leaves ethanol extract, namely, 0, 250, 300, 350, 400, 450 and 500 ppm. Each treatment used 7 larvae with 5 repetitions. The mortality of larvae was observed for a 24-hour period by counting the number of nd2 instar larvae that died after having been treated.  All data collected were analyzed with One-Way ANOVA. Statistical analysis showed that the ethanol extract of beluntas leaves significantly increases the nd2 instar larvae of S. litura mortality by 60.0% at a concentration of 500 ppm.
Quantum Tourism in Bali: Integrating Cultural Heritage with Advanced Technologies for a Transformative Travel Experience Ni Made Eka Mahadewi; Ida Bagus Putu Puja; I Wayan Mertha; Vijay Singh Rathore; Norol Hamiza Zamzuri
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 1 (2025): New Dimensions of Bali Tourism
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p08

Abstract

Quantum tourism is an emerging phenomenon that integrates traditional tourism experiences with advanced technological, cultural, and spiritual dimensions. This study aims to explore the application of quantum tourism in Bali, analyzing how cultural and spiritual elements, alongside emerging technologies, can be synergized to enhance the tourism experience. The research employs a mixed method approach, where qualitative approach using interviews, data from previous studies, and quantitative approach using surveys with key stakeholders in Bali’s tourism industry. Combination of survey modes used were directed to the available sample frame. The findings enhance the conceptual understanding of quantum tourism by highlighting the quantum technology and central role of Bali’s spiritual energy, taksu, in shaping tourist experiences. However, the study also reveals the underutilization of advanced technologies such as IoT and AI. Findings suggest that, in times of uncertainty, investing in quantum technologies and sustainable practices could bolster Bali’s hotel, travel and tourism industry, ensuring it remains competitive and culturally authentic.
Analysis of Wildlife Diversity, Abundance, and Distribution in the Sekaroh Forest to Support Ecotourism Potential Yamin, M.; Khairuddin, Khairuddin; Mertha, I Wayan
Jurnal Biologi Tropis Vol. 26 No. 2 (2026): April - Juni
Publisher : Biology Education Study Program, Faculty of Teacher Training and Education, University of Mataram, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jbt.v26i2.12156

Abstract

The Sekaroh Forest Area in Jerowaru District, East Lombok Regency, possesses significant biodiversity potential that supports sustainable ecotourism and serves as an ecological buffer zone in the southeastern coastal region of Lombok Island. This study aimed to analyze the diversity, abundance, and distribution of fauna as a basis for environmental management and ecotourism development. The study was conducted across three habitat types, namely grassland, savanna, and plantation forest. The observed fauna included arthropods, reptiles, birds, and mammals, which were documented through surveys and field observations. The data were analyzed using diversity, abundance, dominance, distribution pattern, and inter-habitat similarity indices. The results revealed that the Sekaroh Forest Area exhibits relatively high faunal diversity, with distinct community characteristics in each habitat type. Savanna and plantation forest habitats had higher abundances of birds and arthropods than grassland habitats, whereas certain reptiles and mammals were found only in specific habitats. These findings indicate that the Sekaroh Forest Area has high ecological value and considerable ecotourism potential; therefore, it should be managed sustainably, with careful consideration of environmental conservation.
Co-Authors A. Wahab Jufri Adawiyah, Marosa Rabi’atul Agil Al Idrus Agil Al Idrus, Agil Al Agus Mursidi Ahmad Raksun, Ahmad Aini, Jannatul Alhafizin, M. Andreyan Priyo Prayogo Andriastuti, Mutia Andriastuti, Mutia Anom Hery Suasapha ASTITI, Anak Agung Eka Putri Dewi Astuti, Julya Bachtiar, Adzam Baiq Gina Amalia Niarni Delphi, Syakila Gita Dewi Nurul Rizky DIDIK SANTOSO Didik Santoso Dinata, I Kadek Krisna Surya Dinata, Krisna Surya Dwiari, Ni Made Septi Dyah Cynthia Putri Elvisa Rahma Dewi Eryuni Ramdhayani Hermaya Sura Putri Heru Setiawan I Kadek Yudiana I Putu Eka Nila Kencana I Wayan Sukma Winarya Prabawa Ida Bagus Gede Agung Widana Ida Bagus Putu Puja Ilhamdi, M. Liwa Ilhamdi, Moh Liwa Ilmi, Muhamad Yazid Mizanul Ismadwijayanthi, Gusti Ayu Maharani Jamí’’yyah, Shafro’ Khuluq Jamí’’yyah, Shafro’Khuluq Jannatul Aini Julia, Reinda Chella Julya Astuti Khairuddin - Kristiono Liestiandre, Hanugerah LALU ZULKIFLI Lilasari, Luh Nyoman Tri Luh Yusni Wiarti M. Yamin M.Alhafizin Mahfud Mahfud Meikassandra, Prilicia Mohammad Liwa Ilhamdi Muhamad Yazid Mizanul Ilmi Ni Made Eka Mahadewi Ni Made Eka Mahadewi Ni Made Tirtawati Ni Putu Oka Agustini Niarni, Baiq Gina Amalia Norol Hamiza Zamzuri Noviani, Ni Komang Nia Nur Lestari Pranatajaya, I Gusti Ngurah Krisna Putri, Hermaya Sura Risky Riyyatul Ropidah Ropidah, Risky Riyyatul Sahru Romadloni Saputra, Roy Shafro’Khuluq Jamí’’yyah Sukariyanto, I Gede Made Sukariyanto, Made Susianti, Hartanti Woro SUYANTRI, ENI Syakila Gita Delphi Syamsul Bahri Tendi Kurniawaan, I Gede Tendi Kurniawan, I Gede Tendi Kurniawan, I Gede Thariana, Putu Lisa Ulya Febria Utami Utami, Ulya Febria Vijay Singh Rathore Widana, Ida Bagus Gede Agung Widyantara, I Made Sugi