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All Journal MEDIA KOMUNIKASI TEKNIK SIPIL Jurnal Transportasi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Prosiding Forum Studi Transportasi Antar Perguruan Tinggi Manajer Pendidikan: Jurnal Ilmiah Manajemen Pendidikan Program Pascasarjana Jurnal Teknologi Sistem Informasi dan Aplikasi JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Jurnal Ners Jurnal Abdi Insani Community Development Journal: Jurnal Pengabdian Masyarakat SKANIKA: Sistem Komputer dan Teknik Informatika Jurnal Hukum Lex Generalis Jurnal Ilmiah Wahana Pendidikan UNES Journal of Swara Justisia J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) ProBisnis : Jurnal Manajemen Salam (Islamic Economics Journal) Cessie : Jurnal Ilmiah Hukum Journal of Artificial Intelligence and Digital Business AHKAM : Jurnal Hukum Islam dan Humaniora Innovative: Journal Of Social Science Research Primagraha Law Review Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Bogor Hospitality Journal Jurnal Medika: Medika Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK) Jurnal Ilmiah Kesehatan BPI Help: Journal of Community Service Jurnal Penelitian dan Pengabdian Masyarakat HUMANUS : Jurnal Sosiohumaniora Nusantara
Muhamad Rizki
Master Student
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Help: Journal of Community Service

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Community-Based Development of UMKM in Cihanyawar Village: Collaborative Approaches to Packaging, Marketing, and Halal Certification Al-Ghifary, Ariq; Fazriah, Siti; Maulida, Yuniar; Ratu, Mutiara; Meida, Puput; Ivanka, Rika; Hasmi, Syifa; Devi, Sri; Rizki, Muhamad; Nugraha, Derry
Help: Journal of Community Service Vol. 2 No. 1 (2025): June 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/hjcs.v2i1.176

Abstract

This community-based development initiative focused on empowering local Micro, Small, and Medium Enterprises (UMKM) in Cihanyawar Village through collaborative strategies targeting three key areas namely packaging improvement, marketing enhancement, and halal certification facilitation. Employing a community-based research (CBR) framework, the program engaged 25 UMKM units spanning food processing, handicrafts, and agricultural products over a six-month intervention period. The initiative involved participatory training sessions, hands-on technical assistance, and sustained mentoring designed and implemented in collaboration with local stakeholders. Mixed-methods evaluation, including structured surveys, in-depth interviews, focus group discussions, and field observations, was conducted to assess outcomes before and after the intervention. Findings indicate substantial progress across all focus areas. Average packaging quality scores improved from 1.8 to 4.1 (127.8% increase), social media adoption reached 84%, and marketing channel diversity expanded by 240%. Halal certification efforts led to a 52% success rate among participating businesses. These outcomes translated into meaningful economic impact, with average monthly revenue rising by 56.6% and customer reach growing by 111.9%. Statistical analysis confirmed the program’s effectiveness (p < 0.001) across key performance indicators. The collaborative and integrated nature of the intervention generated synergistic effects, demonstrating the value of localized, community-based empowerment approaches in strengthening rural UMKM resilience and competitiveness.
Co-Authors Agil Bahsoan Agung Dudung Agus Alamsyah Ahlami, Mami Al Anhar, M Tajri Al Fajri, Muhammad Fatir Rizky Al-Ghifary, Ariq Alfatonah, Lutfiah Amelia, Nabila Aminda, Annisa Andi M Rifiyan Arief Anshary, Nico Bustanul Aprilia, Yesa Dwi Audia, Wianda Azzahra Aufaa, Muhamad Ibnu Abi Aulia, Siti Tazkia Azzahra, Adisti Mutiara Billi Rifa Kusumah Chaniago, Azwar Septian Chrisma Merry Kosakoy, Chrisma Merry Danneswara, Aditya Eka Dewi, Novriana Dwi Prasetyanto Eka Yanti, Rini Agustin Elinah, Elinah Ernawati, Novy Farida Ariyani, Pipin Fatmala, Widya Fauziah Fauziah Fazriah, Siti Gardjito, Wiena Rustanti Ghoni, Mei Arrafi Hasmi, Syifa Hawa, Putri Hidayah, Himyatul Idwan Santoso Indayani, Rin Irda Sari Ivanka, Rika Jum Anggriani Jusuf Leiwakabessy Kinanti, Shynde Limar Kumbubui, Janne E. Kusumaningsih, Rila Mailoa, Meigy N. Martin Martin Maulida, Yuniar Maulidan, Reihan Meida, Puput Melizubaida Mahmud Meyko Panigoro Miraz, Yunisa Nabila, Nabila Nur Ilmi Nakul, Aransyah Nugraha, Derry Nugraha, Indra Nurikah, Nurikah Nurlelawati, Ella Parantika, Asep Patonah, Rita Pulukadang, Vetty Putra, Bintang Harly Radia Hafid Rafi’Syaiim, Salsabila Raharjo, Mohamad Topan Rahmat, Apriyadi RANI RANI, RANI Ratu, Mutiara Renea Shinta Aminda Ridwan Siskandar Ririhani, Intan Rizky Rizky, Rizky Rodiyah, Dedeh Rudy Hermawan Karsaman Ruspendi, Ruspendi Russ Bona Frazila Saeful Amin, Saeful Salsabila, Syafa Sandana Sartika, Dedek Sartika, Susi Sherly Lewerissa Shinta Doriza Sholihati, Ira Diana Shufi, Muhammad Iqbal Sri Devi, Sri Sri Utaminingsih Susanto, Is Syayuthi, Abdurrahman Tri Basuki Joewono Trihandayani, Estiningsih Ulin Nuha, Ulin Wahyuni, Nurul Hikmah Warang, Azril Fajar Werdaya, M Raka Yayan Hendrian Yoelianto Yuda Syahidin Yunarsih, Yuni