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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Bulletin of Electrical Engineering and Informatics CommIT (Communication & Information Technology) Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Informatika JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING JURNAL MEDIA INFORMATIKA BUDIDARMA Jurnal Pilar Nusa Mandiri Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Technomedia Journal International Journal of Natural Science and Engineering J-SAKTI (Jurnal Sains Komputer dan Informatika) Data Science: Journal of Computing and Applied Informatics Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) Building of Informatics, Technology and Science Journal of Information Systems and Informatics Jurnal Informasi dan Teknologi Computer Science and Information Technologies TIN: TERAPAN INFORMATIKA NUSANTARA Journal of Applied Data Sciences Narra J J-SAKTI (Jurnal Sains Komputer dan Informatika) Action Research Literate (ARL) Journal of Artificial Intelligence and Engineering Applications (JAIEA) Proceeding Of International Conference On Education, Society And Humanity
Muhammad Zarlis, Muhammad
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Journal : Action Research Literate (ARL)

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Factors Affecting Intention to Make Purchasing Through E-Commerce in Indonesia Syauqi, Muhammad Irfan; Zarlis, Muhammad
Action Research Literate Vol. 8 No. 11 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i10.1973

Abstract

Electronic commerce, or "e-commerce," is the term used to describe all sales and purchases made using electronic media, mostly websites and applications. With the growth of digital interactions, it is more important than ever to understand the subtleties of e-commerce purchasings. With an emphasis on Indonesia, where online purchase is becoming more and more popular, this study attempts to pinpoint the critical factors that affect customers' decision to interact with e-commerce platforms. This study looks at the variables impacting customer behaviour in the platforms using a quantitative research methodology. The results, which cover social risk, financial risk, product risk, and social impact, are important components. When it comes to purchasing, trust is an important consideration, especially in a market where worries about online fraud are prevalent. Furthermore, studies show that an easy-to-use interface increases the probability that customers will make a purchase since it promotes trust and contentment. The variety of products offered and the allure of pricing packages impact customer decisions as well, highlighting the necessity for e-commerce suppliers to adopt a holistic strategy. The research provides an overview of Indonesia's e-commerce scene and makes suggestions for merchants looking to improve consumer happiness and build a strong online presence
Co-Authors , Rahmad Sembiring Achmad Noerkhaerin Putra Adisasmito, Wiku Bakti Bawono Ady Putra, Wahyu Aidil Halim Lubis AIRLANGGA, EKA Ami Dilham Aminuyati Andrian, Kevin Astuti, Sherly Ayodhia P. Pasaribu, Ayodhia P. Baehaqi Benfano Soewito Buaton, Relita Budhiarti Nababan, Erna Bugis M. Lubis, Bugis M. Christefa, Dea Cut Ita Erliana Dahlan Abdullah Defi Irwansyah Deny Jollyta Dewi, Rafiqa Efendi, Syahril Efendi, Syahril Eka Irawan Elviwani Elviwani, Elviwani Erlina Erlina Erma Julita, Erma Erna Budhiarti Nababan Erna Budiarti Fachry Abda El Rahman Ghazali, Alfin Ginting, Emnita Boru Gunawan Gunawan Hadistio, Ryan Rinaldi Haq, Fesa Asy Syifa Nurul Harahap, Eka Purnama Hartama, Dedy Hasibuan, Nisma Novita Herman Mawengkang Hidayati, Indri Husna, Lina Naelal Indra Gunawan Lewis, Andreas Liana Liana Lidya Rosnita Mahyuddin K. M Nasution Malisie, Ririe F. Marischa Elveny, Marischa Marpaung, Tulus Joseph Herianto Mesran, Mesran Miralda, Viya Mohammad Andri Budiman Muhammad Reza Aulia Muliati, Vika Febri Nasution, Zulaini Masruro Novi Dian Nathasia Nurhayati Siregar, Nurhayati Nurwita, Siti Rakhmawati Ovirianti, Nurul Huda Pasaribu, Roni Fredy Halomoan Poltak Sihombing Prayoga, Nanda Dimas Pulungan, Annisa Fadhillah purba, lia cintia Purba, Roimal Hafizi Purnomo Sidi Priambodo Rahmad, Sofyan Rahman Aulia, Rahman Rahman, Abdu Rahmat Widia Sembiring - Riansyah, Muhammad Romanus Damanik Saib Suwilo Saifullah Saifullah Salamuddin, Muhammad Santoso, Ahmad Imam Sawaluddin Siregar, Jelita Siti Sarah Harahap Sri Melvani Hardi Suherman, Suherman Sukiman, T. Sukma Achriadi Sumarno . Sutarman Sutarman Suyanto Suyanto Syah, Rahmad B. Y. Syahputra, M.R. Syahputra, Muhammad Romi Syahril Effendi Syauqi, Muhammad Irfan Tanjung, Yulia Windi Tobing, Ricardo Joynest Tulus Tulus Tulus Ucuk Darusalam Wahyuni, Arlinda S. Wardhani, Widiastuti Kusumo Zakaria Zakaria Zakarias Situmorang Zulham