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All Journal Jurnal Rekayasa Mesin JeLAST : Jurnal Teknik Kelautan , PWK , Sipil, dan Tambang Entrepreneur Rekayasa Mesin DIRASAT Jurnal Manajemen & Pendidikan Islam JESS (Journal of Educational Social Studies) IJEBD (International Journal Of Entrepreneurship And Business Development) JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Jurnal Ilmu Kedokteran dan Kesehatan Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Jurnal Investasi Jurnal Teknologi dan Riset Terapan (JATRA) Jurnal Darma Agung Majalah Ilmiah Dian Ilmu Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Newton : Networking And Information Technology Exact Paper In Compilation (EPIC) Insand Comtech : Information Science and Computer Technology Journal Hexatech: Jurnal Ilmiah Teknik Jurnal Pengabdian kepada Masyarakat (Ngabdimas) Jikom: Jurnal Informatika dan Komputer Indonesian Research Journal on Education Jurnal Pengabdian Masyarakat Review of Islamic Social Finance and Entrepreneurship Journal of Management
Chairul Anam, Chairul
Universitas Trunojoyo Madura
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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How Do Brand Awareness and Inovation Influence Purchasing Decisions Anam, Chairul; Rahayu, Betty; Nurhayati, Wina
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In order to improve consumer purchase decisions, this study attempts to investigate if brand awareness can moderate promotional activities, product quality, and product innovation. The study was carried out at PT Dharma Satya Nusantara, a new wood product craftsman company. Causal associative method in quantitative research. Purposive sampling was used in the questionnaire-based data gathering process, which had 142 respondents. analysis of data with the Smart PLS 3.0 software. The study's findings demonstrate that while brand awareness is a moderating variable, there is insufficient data to support its ability to regulate marketing campaigns, product innovation, and quality in order to influence customer purchase decisions. Nonetheless, it has been demonstrated that brand awareness can predict consumer purchasing decisions more accurately than other factors. By strengthening brand recognition as a predictor, boosting promotional activities, and enhancing product quality, the study's findings aid in efforts to enhance purchasing decisions
KEPEMIMPINAN HUMANISTIK DALAM MENINGKATKAN KESEJAHTERAAN PSIKOLOGIS DAN KINERJA KARYAWAN Zebua, Martin; Anam, Chairul
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18421

Abstract

This study aims to explain the application of humanistic leadership values and their influence on the psychological well-being and performance of employees in a spiritual-based service organisation, namely Umi Muthmainah Berkah Umrah and Haji Travel in Surabaya. This study uses a qualitative approach with a case study method to explore in depth the experiences and perceptions of leaders and employees. Data were collected through in-depth interviews, observations, and documentation, then analysed using Miles and Huberman's interactive model, which includes data reduction, presentation, and conclusion drawing. The results show that leaders apply a leadership style based on empathy, appreciation, and support for employees, thereby creating a harmonious, open, and trusting work atmosphere. Humanistic leadership has been proven to improve employees' psychological well-being, intrinsic motivation, and work loyalty. The novelty of this research lies in the integration of three main theories Humanistic Leadership, Psychological Well-Being, and Self-Determination in the context of religious service organisations, which emphasises the importance of spirituality as a reinforcing factor in the relationship between leadership and employee well-being.
Penerapan Teknologi Mesin CNC Laser UV untuk Meningkatkan Nilai Estetika dan Ekonomis Terhadap Produk Kerajinan pada Kelompok UMKM Desa Labanasem, Kabupaten Banyuwangi Anam, Chairul; Fiveriati, Anggra; A. Satria Prasetya D.Y., I Gusti Ngurah
JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Vol 9, No 2 (2025): November (in progress)
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jpp-iptek.2025.v9i2.6754

Abstract

Kabupaten Banyuwangi adalah daerah pesisir yang didominasi pohon kelapa, salah satu manfaatnya sebagai bahan baku kerajinan. Desa Labanasem, Kabupaten Banyuwangi merupakan daerah UKM kerajinan berbahan kayu kelapa. Di antara produknya yakni cobek, ulek dan lain-lain. Produk kerajinan ini merupakan produk unggulan  sejak 1980. Hasil produk kerajinan masih dipasarkan tingkat lokal sehingga dari segi harga masih tergolong murah. Tingkat permintaan produk ini cukup tinggi, terbukti produksi terus meningkat tiap tahunnya. Peningkatan taraf ekonomi perajin masih belum signifikan. Salah satu penyebabnya karena penjualan masih di tingkat lokal sehingga hanya mendapatkan keuntungan yang sedikit. Terobosan teknologi untuk meningkatkan nilai ekonomis yakni dibuatnya inovasi sebagai pengembangan estetika dan branding dengan menggunakan mesin CNC Laser UV 3 axis. Mesin ini berfungsi membuat seni ukir laser sehingga tampilan produk lebih bagus dan branding akan lebih dikenal pasar yang lebih luas. Mesin CNC Laser UV 3 axis ini bekerja sesuai perintah program sehingga hasil produk yang bernilai seni estetika bisa menyesuaikan permintaan pasar.  Mesin ini dirancang sebaik mungkin sehingga pengerjaannya mudah, cepat, dan berkualitas sehingga bisa memberikan dampak terhadap peningkatan ekonomi yang pada akhirnya bisa meningkatkan nilai jual hasil kerajinan. Secara tidak langsung, bisa berdampak kepada perkembangan Banyuwangi dan bisa meningkatkan daya tawar nasional.
Co-Authors A. Satria Prasetya D.Y., I Gusti Ngurah ABDUL MUJIB Abdul Rohman Agus Eko Musantono Alfidera, Mohammad Ali, Qudsi Amruddin, Amruddin Anggra, Fiveriati Ardiansyah , Muhammad Fery Arifin, Muhyiddin Bayu Pradana, Muhamad Rizki Bhisma Wisnu Wardhana, Prabuditya Bisari, Nia Budi, Angga Setiya Chamdan Purnama Eko Sudarmo Dahad Prihanto Eti Sulandari Eva Banowati Fatmah, Dinda Febriani, Fitri Finali , Asmar Finali, Asmar Hafsi, Ainur Rofiq Hanafi, Agung Fauzi Harsono Harsono Hasani, Syaiful Herdiyanti, Herdiyanti Ika Yuniwati, Ika Judijanto, Loso Juhadi Juhadi Juniartha, Rhegysa Alvyanthi Kadarini, S. Nurlaily Khoirudin, Dhimas Hafidh Kusyairi, Kusyairi LAUNTU, ANSIR Leonard Adrie Manafe Martin Zebua Mega Lazuardi Umar Mintohari, Mintohari Muh.Haikal Dwi Atabik Muzaka, Khairul Novita Sari, Eli Nugrogho, Aryanhdhito Widhi Nugroho, Dodit Cahyo Nur Khafidhoh, Nur Nur, Kurniawan Muhammad Nurhayati, Wina Pamuji, Dian Ridlo Pratama, Leonita Putra S, Wahyu Surya Rafi Malik, Abdur Rahayu, Betty Rahmah, Mirhamida Rahmah, Yusriyah Rahmah, Zakiyah Zulfa Raji, Moh Rofiah, Chusnul sa'id, badar Sari, Eli Novita Sifaunajah, Agus Sugeng Mulyono Susilo, Erdiyanto Luthfi Wahid, M Abdul Wicaksono, Driyanto Wahyu Widijanto , Sapto Roedy Yenni Kurnia Gusti