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All Journal Jurnal Administrasi Bisnis Jurnal Bisnis dan Manajemen JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN UNEJ e-Proceeding Jurnal Manajemen Pelayanan Publik Jurnal Inovasi Bisnis (Inovbiz) Journal of Humanities and Social Studies Jurnal MEBIS (Manajemen dan Bisnis) INTEGRITAS : Jurnal Pengabdian Jurnal Bakti Masyarakat Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat Asia International Journal of Environmental, Sustainability, and Social Science ARSY : Jurnal Aplikasi Riset kepada Masyarakat SINTA Journal (Science, Technology, and Agricultural) Jurnal Pengabdian Kepada Masyarakat Patikala Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Bussman Journal : Indonesian Journal of Business and Management Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi Innovative: Journal Of Social Science Research Jurnal Pengabdian Inovasi Masyarakat Indonesia Journal of Entrepreneurial and Business Diversity Integration: Journal Of Social Sciences And Culture IIJSE JER Management Analysis Journal Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat
Nanik Hariyana
Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : Jurnal MEBIS (Manajemen dan Bisnis)

 1 
THE IMPACT OF WORD-OF-MOUTH, LAYMAN'S INTEGRITY, AND LAYMAN'S CONSENT ON LAYMAN LOYALTY Nanik Hariyana; Syahputra, Hendra
Jurnal Mebis Vol. 9 No. 1: July 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v9i1.592

Abstract

This study aims to analyze the impact of public opinion, public integrity, and public policy regarding public loyalty. Word-of- mouth marketing is a very effective tool wherein recommendations and information shared by individuals to other people can shape consumers' perceptions and attitudes about a particular product or service. The research employs a quantitative approach by distributing questionnaires to thirty respondents who have used the product or service in question and completed the survey honestly. Data analysis is done using Linear Multiple regression to examine the relationship between independent variables (public opinion, integrity, and goal- setting) and dependent variables (public loyalty). The study's findings indicate that Word-of-Mouth has a positive and significant impact on Public Loyalty, as positive recommendations increase consumer loyalty. Additionally, integrity has been shown to have a significant impact on public loyalty, indicating that honesty and integrity in disseminating information maintain the integrity of the consumer's decision to become loyal. In addition, public policy has a significant moderating effect, whereby public policy can strengthen public sentiment for a product or service. This provides practical advice to businesses on how to develop effective marketing and communication strategies to increase customer loyalty. Promoting positive word-of-mouth, upholding communication integrity, and understanding public policy dynamics can all be crucial in building a devoted customer base.
THE ANALYSIS OF BUYING INTENTION OF GENERATION Z CONSUMERS Izaak, Wilma Codelia; Hariyana, Nanik; Sholihah, Dienni R.; Ardyanfitri, Helmina
Jurnal Mebis Vol. 8 No. 1: July 2023
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v8i1.424

Abstract

Facing a period of adaptation to new habits, people will face many unfamiliar situations. Moreover, as consumers, people will be more thoughtful and detailed in making their choices on a product. Management must exercise greater caution when formulating a competitive strategy during habitual change if a company wants to keep and grow its customer base. This research aims to answer the question, "To what extent does knowledge sharing affect the use of social media and learning models in response to the goals of autonomous learning and autonomous universities?" we investigate the interplay of our study's components. Customers who have expressed an interest in purchasing an SME product will be surveyed using questionnaires. Purposive sampling with incidental sampling was used to administer the questionnaire to college and university students. 148 participants have been collected, and a research model structure is implemented in Partial Least Square analysis using SmartPLS software. Previous studies have shown no positive effect of the brand equity variable on consumers' propensity to purchase products from SMEs. The results show that the correlation of brand awareness of MSME products to brand equity is strongly influenced by brand awareness of MSME products which is given consistently on social media.
Co-Authors -, miftahul huda Agam Syahreza Putra Ainaya, Aisyi Akbar Bintang Permana Al Ghifari, Rifqi Putra Aldien Ramadhan Alfiandi Imam Mawardi Andini Novianti Anggraini, Dea Agita ANIKAWATI, Vika Anugrah Bayu Santoso Ardham Hardi Saputra Ardyanfitri, Helmina Arifiana Nur Hanifah Arrosi, M. Masykur Asrorun Niam Astriana, Mitha Az Zuhra, Aqilah Mahda Bagus Wahyu Tri Pambudi Bintang Ulul Albab Boru Manihuruk, Olivia Margareta Purnama Juwita Cinta Lasya Danendra Alvyn Danendra Alvyn Anshari Deffiani Aktaviani Putri Dewi Deniaty Sholihah Dienni Ruhjatini Sholihah Dienni Ruhjatini Sholihah Diva Dhotin Fajriyah Efendi Efendi Eko, Andriansyah Wahyu Elsa Nabella Emiliana Nisa Syahniar Erlang Virdiansyah Fadhil, Moh. Nauval Fatikah, Cindi Fatmah Rahmawati, Olga FATMAWATI, Vindi Atika Fauzi, Indra Nur Ferdy Setiyawan Fitaningrum, Yuniar Nur Fithriyani, Aufi Jazilah Fitri Wulandari Fortuna Sukiran Putri, Evi G. Oka Warmana G. Oka Warmana Gilang Permana Hadi Raharjo, Raden Johnny Haryanto, Albertus Eka Putra Hayyina Rahma Hendra Syahputra Ida Ayu Putu Sri Widnyani Idris, Mukandar Ilham Naufal Imani, Najwa Maulida Rizqi Indra Gunawan Iqbal Hanif, Mohammad Naja Ircha Olifia Ismiatul Ilmiah Izaak, Wilma Codelia Izaak, Wilma Cordelia Izaak, Wilma Cordelia Karima Sahranafa Kevin Vansa Ernanda2 Khansa , Ghaitsa Kamilia Kurratul Aini, Kurratul Lingga Nurwidyasari Lita Permata Sari Lita Permata Sari Mafaza, Moch. Shodikin Mahendra Alfatoni Hadinata Mandasari, Virginia Mawardi, Alfiandi Imam Mikhael Agustinus Muhammad Irham Adhitya Nabilah Amani SALSABILA Nanda Nova Nur Diana Naufal, Ilham Nevari, Shintya Rizky Nur Fauzi, Indra Nurjanti Takarini Nurjanti Takarini Nurjanti Takarini Nurkholish Majid Nuruni Ika K.W Nuruni Ika Kusuma Wardani Nuruni Ika Kusuma WARDANI Nurwidyasari, Lingga OKTAVIANA, EVA Pahleivi, Arya Duta Reza Parawansa, Kofifah Mega Pudjoprastyono, Hery Puspita Sari, Magdalena Dini Wahyu Putri Indah Rachmawati Qoriroh Putri Amelinda Qurrotul Aini Rasyid, Fadilah Raden Johnny Hadi Raharjo Raden Johnny Hadi Raharjo Ramadhan, Muhammad Rizky Awwalul Ramadhani, Moh. Nailur Rizqi Rendy Brahmastra, I Bagus Rifqi Putra Al Ghifari Rizqina, Rr. Rachmalia Nadia Rusmansyah, Robi Ganda Novianto Sahranafa, Karima Salma Dea Nabilla Santoso, Fidelio Bintang Saputra, David Sari, Ajeng Dea Novita Sari, Rini Kartika Setiawan, Muhammad Ricky Sholihah, Dienni R. Siti Aminah Suhadi Putra, Syahril Genandra SUPRIYONO Syarifah, Hidayatus Tarigan, Muhammad Audric Eugene Tirta Kurnia, Muhammad Reiby Tri Palupi Robustin, Tri Palupi Ulum, Libasul Virdiansyah, Erlang Virginia Mandasari Wilma Cordelia Izaak Wiwik Handayani YULIANI, Handita Rizki Zanetty, Ivo Firmancini