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All Journal Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Jurnal Manajemen Atma Jaya Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat The Asian Journal of Technology Management (AJTM) Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Applied Sciences in Tourism and Events Journal of Secretary and Business Administration JURNAL SYARIKAH : JURNAL EKONOMI ISLAM Share : Journal of Service Learning Journal of Humanities and Social Studies Jurnal Samudra Ekonomi dan Bisnis Jurnal Muara Ilmu Ekonomi dan Bisnis ACADEMICS IN ACTION Journal of Community Empowerment Altasia : Jurnal Pariwisata Indonesia FIRM: Journal of Management Studies Journal of Industrial Engineering Agro Bali: Agricultural Journal International Journal of Business Studies Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat International Journal of Industrial Optimization (IJIO) Jurnal Fokus Manajemen Bisnis SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Ilomata International Journal of Social Science Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi dan Manajemen Indonesia Jurnal Manajemen Indonesian Marketing Journal Rudence: Rural Development for Economic Resilience IDEAS: Journal of Management & Technology IJFBP International Journal of Family Business Practices Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) International Journal of Applied Business and International Management Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Manajemen dan Pemasaran Jasa Proceeding National Conference Business, Management, and Accounting (NCBMA) Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) EcoProfit : Sustainable and Environtment Business Journal of Character and Environment Interaction, Community Engagement, and Social Environment Bioculture Journal Jurnal Pengabdian UMKM Samakta: Jurnal Pengabdian Kepada Masyarakat Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Filda Rahmiati
President University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences Other

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"Customer Relative as a Mediator: Maximizing Consumer Behavioral Intentions through Service Quality and Corporate Image Gojek Indonesia" Harisandi, Prasetyo; Yahya, Adibah; Rahmiati, Filda; Yuningsih, Nining; Kusumawati, Hilma
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the relationships between corporate image, service quality, customer relations, and behavioral intentions among 185 Gojek users in Indonesia. The results indicate positive perceptions of corporate image, service quality, customer relations, and behavioral intentions, with reliability and validity tests confirming strong construct consistency. Service quality was found to significantly influence both customer relations and behavioral intentions, while corporate image did not show a direct effect. Indirectly, service quality positively impacted behavioral intentions through customer relations, highlighting the greater importance of service quality in shaping customer behavior over corporate image
CRM ASSESSMENT FOR PREPARING THE AIR TRANSPORTATION BUSINESS FOR A POST-PANDEMIC FUTURE Rafie, Irfan; Rahmiati, Filda
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 5, No 2 (2021): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v5i2.3709

Abstract

This paper examined the impact of customer relationship management (CRM) elements on customer satisfaction and loyalty. CRM is an airline strategy for individualizing its service, creating better communication channels with customers, and ensuring customer satisfaction on loyalty. Four essential elements of CRM measured in this study: service quality, price fairness, perceived safety, and social media marketing. The study employed a quantitative approach and base on 178 respondents. Partial Least Square Structural Equation Model (PLS-SEM) is used to examine the variables relationship. The finding shows that the respondents response is significantly related and contributes to customer satisfaction and loyalty expect for price fairness. By giving more discounts or promotions creates attention to the customer.
The Importance Of Financial Inclusion For Women’s Empowerment In Seaweed Industry As A Potential Resource For Blue Economy Development Daniela, Lerissa; Prayoga, Tasya Zahwa; Mangkurat, R. S. Bayu; Siregar, Jonathan Lampatar; Rahmiati, Filda
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.10776

Abstract

This study focuses on the seaweed sector and women's economic empowerment while providing an outline of the Blue Economy idea and its current situation in Lancang island, Kepulauan Seribu, Indonesia. The Blue Economy is gaining popularity as a way to protect marine ecosystems while assuring nation’s economic success and encourages the sustainable use of ocean resources. Indonesia, the biggest archipelago in the world, has a considerable blue economy potential. This research underlines the significance of striking a balance between economic expansion, the preservation of marine biodiversity, and the welfare of coastal communities. It emphasizes the responsibilities played by women in the seaweed sector and their restricted access to financial institutions.  Furthermore, the study underlines the importance of additional research to improve long-term economic resilience by empowering women in the seaweed sector, contribute to long-term community development, and promoting financial inclusion. Though vital, seaweed women face several obstacles, including inadequate financial services and decision-making power. These constraints must be overcome to maximize the blue economy development. To conclude, financial inclusion, especially through cooperatives and digital financial services, is key to closing this gap. Indonesia and other nations can maximize the blue economy's potential while promoting sustainable development and empowerment by prioritizing financial inclusion
EXAMINATION OF RE.UNIQLO CAMPAIGN, AIRISM LIFEWEAR PRODUCT QUALITY, AND BRAND COLLABORATION ON PURCHASE DECISION OF UNIQLO PRODUCT Fahera, Nabila; Rahmiati, Filda; Jamal, Fauziah Nur; Bakri, Mohammed Hariri
Proceeding of the International Conference on Family Business and Entrepreneurship 2024: PROCEEDING OF 8TH INTERNATIONAL CONFERENCE ON FAMILY BUSINESS AND ENTREPRENEURSHIP
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/icfbe.v0i0.5688

Abstract

Fashion trends are inherently present in people’s life. Uniqlo is a distinctive Japanese fashion company that emphasizes innovation and implements its own marketing approach. This study seeks to examine Re.Uniqlo Campaign, AIRism Lifewear Product, and Brand Collaboration on Purchase Decision of Uniqlo Product Through Purchase Intention. This study employs a quantitative research methodology and utilizes primary data for data collecting. The demographic comprises individuals over 17 years old residing in Indonesia who are aware of the sustainability campaign (Re.Uniqlo) and have previously bought products labelled AIRism or collaborative items. This study used a non-probability sampling approach, with a total sample of 152 individuals. The data gathering method is a Google Form questionnaire distributed via social media, with data analysis conducted using SmartPLS 4.0. The data reveal that the Sustainability Campaign, Product Quality, and Brand Collaboration significantly influence Purchase Decisions. Furthermore, Sustainability Campaign significantly influences Purchase Decisions through Purchase Intention. However, Purchase Intention has insignificant influence as a mediator of Product Quality and Brand Collaboration on purchasing decisions.
ONLINE PURCHASE INTENTION MODEL: A NEW BREAKTHROUGH IN MARKETING STRATEGIES Jamal, Fauziyah Nur; Rahmiati, Filda; Solihudin, Ahmad Rizal; Gumelar, Bagus; Rahmi, Mustika; Pangestu, Rangga Alfaro; Wibowo, Indi Deli
Proceeding of the International Conference on Family Business and Entrepreneurship 2024: PROCEEDING OF 8TH INTERNATIONAL CONFERENCE ON FAMILY BUSINESS AND ENTREPRENEURSHIP
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/icfbe.v0i0.5665

Abstract

Purchase decisions are fundamentally the most important aspect for consumers when making purchases. Consequently, consumers often feel confused and carefully consider many factors during the purchasing process. In this context, Shopee needs several supporting factors that can influence purchase decisions. This study aims to determine the influence of security, ease of use, and online consumer reviews on online purchase decisions on the Shopee application. The sample in this study consists of 90 respondents who are users of the Shopee application in the Special Region of Yogyakarta. The sampling technique used is non-probability sampling with a quantitative approach and uses the SEM-PLS program for data analysis. The results of this study indicate that security has a positive and significant influence on online purchase decisions on the Shopee application. Ease of use has a positive and significant influence on online purchase decisions on the Shopee application. Online consumer reviews do not have a significant influence on online purchase decisions on the Shopee application. It can be used to improve marketing performance as an effective marketing strategy for online shop providers. This research is expected to contribute to the development of knowledge and provide companies with an effective marketing strategy.
Integrating Perceived University Support and Theory of Planned Behavior in Determining Entrepreneurship Intention among Student Siregar, Jonathan Lampatar; Siregar, Veronika Angel; Rahmiati, Filda; Daniela, Lerissa; Ramananda, Dimaz
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 3 (2024): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i3.10881

Abstract

Based on the Theory of Planned Behavior, this study investigates how perceived university support influences entrepreneurship intention through the mediating variables of attitude, subjective norms, and perceived behavioral control. Using a quantitative approach with 188 Generation Z student respondents from Jakarta, data was collected via online questionnaires and analyzed with SEM using SmartPLS 4. The results show that perceived university support significantly affects attitude toward behavior, subjective norms, and perceived behavior control. However, its impact on entrepreneurship intention is only significant when mediated by attitude and perceived behavioral control, while subjective norms show no significant indirect effect.
Pemanfaatan Limbah Industri Tidak Berbahaya Menjadi Pupuk Organik Cair melalui Pemberdayaan Petani Lokal di PT. Siklus Mutiara Nusantara Harisandi, Prasetyo; Yahya, Adibah; Rahmiati, Filda; Tikaromah, Oom; Zaky, Yazid Ilham
Samakta: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2025): [ONLINE FIRST] Samakta: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Dharma Samakta Edukhatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61142/samakta.v2i2.215

Abstract

Program pengabdian ini bertujuan untuk memberdayakan masyarakat dan staf PT. Siklus Mutiara Nusantara dalam mengolah limbah organik menjadi pupuk cair melalui pendekatan Participatory Action Research (PAR). Kegiatan ini meliputi pelatihan teknologi biofermentasi, strategi pemasaran digital, dan pemetaan jaringan distribusi, dengan dukungan aktif dari mahasiswa dalam implementasi Merdeka Belajar Kampus Merdeka (MBKM). Hasilnya menunjukkan peningkatan pemahaman peserta sebesar 75%, peningkatan efisiensi produksi sebesar 35%, serta lonjakan permintaan pupuk organik hingga 40% dalam tiga bulan pertama. Penerapan strategi digital juga meningkatkan interaksi pemasaran sebesar 60%, sementara 40% petani lokal mulai mengadopsi teknologi biofermentasi secara mandiri. Meskipun program ini menghadapi kendala dalam literasi digital, kapasitas produksi, dan perizinan usaha, pendampingan berbasis komunitas diharapkan dapat menjamin keberlanjutan program. Dengan kolaborasi antara industri, akademisi, dan masyarakat, model ini berpotensi direplikasi sebagai solusi inovatif dalam pengelolaan limbah industri yang ramah lingkungan.
Penerapan Konsep Circular Economy melalui Pelatihan Pengolahan Limbah Minyak Jelantah sebagai Upaya Mengurangi Pencemaran Lingkungan Filda Rahmiati; Hally Hanafiah; Jean Richard Jokhu; Lerissa Daniela; Jonathan Lampatar Siregar; Setyarini Santosa; R. Stevanus Bayu Mangkurat
Share: Journal of Service Learning Vol. 10 No. 2 (2024): AUGUST 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/share.10.2.104-110

Abstract

Penerapan teori Circular Economy dalam pembuatan pelatihan pembuatan sabun dari minyak jelantah ini dilaksanakan untuk menganalisis konsep Circular Economypada UMKM (Usaha Mikro, Kecil, dan Menengah) di Cikarang. Tujuan utama dari pelatihan ini adalah untuk mengimplementasi-kan teori konsep Circular Economy pada pelaku UMKM. Pada aktifitas kegiatan ilmiah ini para pelaku UMKM diberikan pengenalan akan Circular Economy melalui pengolahan limbah minyak jelantah menjadi produk yang bernilai ekonomis dan ramah lingkungan, yaitu sabun. Aktifitas ini mencakup aspek-aspek penting dari teknik pembuatan sabun, penggunaan bahan tambahan yang aman, dan manfaat lingkungan dari pemanfaatan kembali minyak jelantah yang biasanya dibuang. Hasil dari aktifitas ini peserta mendapatkan pengetahuan praktis dan pengalaman langsung dalam mengubah limbah menjadi produk yang dapat dipasarkan dan dari kegiatan ini pelaku UMKM menunjukkan peningkatan signifikan dalam keterampilan dan pemahaman peserta mengenai pengolahan limbah. Pelaku berhasil memproduksi sabun berkualitas tinggi yang memiliki potensi untuk didistribusikan secara komersial. Inisiatif ini tidak hanya membantu mengurangi pencemaran lingkungan tetapi juga menyediakan sumber pendapatan tambahan bagi UMKM di Cikarang. Keberhasilan pelatihan ini menekankan pentingnya mengintegrasikan praktik Circular Economy dalam bisnis lokal, mendorong pembangunan berkelanjutan, dan mempromosikan pengelolaan lingkungan. Dengan memanfaatkan bahan limbah secara efektif, UMKM dapat berkontribusi pada ekonomi yang lebih berkelanjutan dan menciptakan dampak positif bagi lingkungan dan stabilitas keuangan.
Factors influencing customer purchase behavior through purchase intention on green cosmetic products Marbun, Nency; Rahmiati, Filda; Mangkurat, R. Stevanus Bayu; Ismail, Yunita
EcoProfit: Sustainable and Environment Business Vol. 2 No. 1: (July) 2024
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/ecoprofit.v2i1.2024.931

Abstract

Introduction: The cosmetic industry provides several plastic packaging problems for the environment. It has been shown that 120 billion units of packaging are produced annually by the global cosmetic industry. Campaigns for environmentally friendly cosmetic packaging products are growing. This study aims to determine the effect of plastic packaging on the environment. Methods: Research on environmentally friendly cosmetic products was conducted by distributing questionnaires through online platforms. The total questionnaire respondents were 215 Generation Z people, and the questionnaire was then analyzed with PLS-SEM. Findings: The results showed that personal norms have a significant effect both directly and mediated by green purchase intention on green purchase behavior. Conclusion: However, environmental concern does not have a significant effect, even though it has been mediated by green purchase intention on green purchase behavior in environmentally friendly cosmetic products in Indonesia. Novelty/Originality of this article: This study explores the factors influencing the purchasing behavior of eco-friendly cosmetic products among Indonesian Generation Z and reveals the critical role of personal norms in driving sustainable consumption. This study provides valuable insights for the cosmetic industry in developing effective marketing strategies for eco-friendly products.
THE INFLUENCE OF E-COMMERCE ADOPTION AMONG GENERATION Z DURING THE COVID-19 PANDEMIC Zilaela Yasin; Genoveva Genoveva; Filda Rahmiati
Indonesian Marketing Journal Vol. 4, No. 1, April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v4i1.9496

Abstract

At the beginning of 2020, Indonesia was fighting a virus that shocked the world, namely COVID-19. Every day the spread of the virus continues to increase. So that the government applies various ways so that the virus does not spread quickly, the ways the government is doing include social distancing, health protocols, working from home, and self-isolation. With a situation like this, some sectors are up for improvement such as online services, especially e-commerce. E-commerce is an online shopping platform that can meet our needs when we are not allowed to leave the house if there is nothing important. This study aims to obtain a significant variable regarding the acceptance of server-based e-commerce users in Indonesia, especially for Generation Z by adopting the UTAUT model and adding one mediating variable, namely Trust. This study uses quantitative research by distributing online questionnaires with 30 questions, taking a sample of 237 respondents, and using SmartPLS 3.3.3 (Partial Least Square-Structural Equation Model). The results of this study, that of the seven hypotheses proposed, two hypotheses were declared non-significant influence (performance expectancy to trust and performance expectancy to behavioural intention to use), while the other five hypotheses were stated positive significant influence and accepted.
Co-Authors AA Sudharmawan, AA Adam Raihan Rianthomy Adinata Wijaya, Jason Afner Khrisna Hidayat Ahmad Nur Dani Ahmad Rizal Solihudin Amin, Grace Amin, Grace Andianto, Jonathan Andrean Winata B.M.A.S. Anaconda Bangkara Bakri, Mohammed Hariri Bayu Mangkurat Chairy Chairy Chong Mi An Daniela, Lerissa Dedi Rianto Rahadi Dhiyaa Alyaa Chani Wudd Dian Rachmawati Afandi Dimaz Ramananda Dwi Larso Dwi Larso Dwi Larso Elda Octaffiana Emilius German Fadillah Anugrah Pertiwi Fahera, Nabila Fajarsari, Anita Rizki Felix Goenadhi Filson Maratur Sidjabat Fiqih Maria Rabiatul Hariroh Genoveva, Genoveva Geonadhi, Felix Geraldine B. Advincula Goenadhi, Felix Gumelar, Bagus Hairiah, Fiqih Maria Rabiatul Hakim, Dani Lukman Hally Hanafiah Hanafiah, Hally Hanif Adinugroho Widyanto Hariri Bakri, Mohammed Hariri, Mohammed harisandi, Prasetyo Ida Ayu Putu Sri Widnyani Intan Syafinatun Nida Irfan Rafie Jamal, Fauziah Nur Jamal, Fauziyah Nur Jean Richard Jokhu Jean Richard Jokhu Jonathan Andianto Jonathan Lampatar Siregar Ketwadee Madden Kristianto, Fennieka Kusumawati, Hilma Lampatar, Jonathan Lerissa Daniela Lubis, Muhammad Faikar Thaufan M. Hanggara Abirawa M. Noor Hanafie Zain Mangkurat, R. S. Bayu Mangkurat, R. Stevanus Bayu Marbun, Nency Mastura Roni Matnur Syuryadi Natasya Stefanny Naufal Armanditya Nida, Intan Syafinatun Nining Yuningsih Norfaridatul Akmaliah Othman Norfaridatul Othman Novi Fitria Hermiati Othman, Norfaridatul Othman, Norfaridatul Akmaliah Pangestu, Rangga Alfaro Prasetyo Hari Sandi Prayoga, Tasya Zahwa Pupung Purnamasari Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Putri Permata Sari Putu Gede Lila Gargamunih Dewi Putu Gilang Wardana Putri R. Stevanus Bayu Mangkurat Rabulizat, Tritanio Nizar Rafie, Irfan Rahmi, Mustika Remond Waworuntu, Stephanus Rendika Nugraha Richard Jokhu, Jean Ridha Suci Anzani Rika Misnawati Roszi Naszariah Nasni Naseri Septiani, Jerni Sari Sesri Sellina Setyarini Santosa Simatupang, Togar Siregar, Jonathan Lampatar Siregar, Veronika Angel Siska Purnama Manurung Sunanti, Meilisa Audina Putri Sutisna, Nanang Ali Syafei, M. Yani Tahnia C. Heidra Tanzares, Jordan Tasya Zahwa Prayoga Tikaromah, Oom Togar Simatupang Togar Simatupang Usman, Meiske Aulia Utami, Ajeng Sekar Utami, Dwi Puspita Sari Vincent Bonavisi Wagino, Azzah Al-afnan Wibowo, Indi Deli Yahya, Adibah Yohana Sitorus Yunita Ismail, Yunita Yustina, Andi Ina Zaky, Yazid Ilham Zilaela Yasin Ziliwu, Metani Nibeli