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All Journal Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Jurnal Manajemen Atma Jaya Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat The Asian Journal of Technology Management (AJTM) Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Applied Sciences in Tourism and Events Journal of Secretary and Business Administration JURNAL SYARIKAH : JURNAL EKONOMI ISLAM Share : Journal of Service Learning Journal of Humanities and Social Studies Jurnal Samudra Ekonomi dan Bisnis Jurnal Muara Ilmu Ekonomi dan Bisnis ACADEMICS IN ACTION Journal of Community Empowerment Altasia : Jurnal Pariwisata Indonesia FIRM: Journal of Management Studies Journal of Industrial Engineering Agro Bali: Agricultural Journal International Journal of Business Studies Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat International Journal of Industrial Optimization (IJIO) Jurnal Fokus Manajemen Bisnis SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Ilomata International Journal of Social Science Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi dan Manajemen Indonesia Jurnal Manajemen Indonesian Marketing Journal Rudence: Rural Development for Economic Resilience IDEAS: Journal of Management & Technology IJFBP International Journal of Family Business Practices Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) International Journal of Applied Business and International Management Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Manajemen dan Pemasaran Jasa Proceeding National Conference Business, Management, and Accounting (NCBMA) Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) EcoProfit : Sustainable and Environtment Business Journal of Character and Environment Interaction, Community Engagement, and Social Environment Bioculture Journal Jurnal Pengabdian UMKM Samakta: Jurnal Pengabdian Kepada Masyarakat Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Filda Rahmiati
President University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences Other

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The factors influence on consumers purchase intention and purchase decisions of organic food in Indonesia Septiani, Jerni Sari; Hakim, Dani Lukman; Rahmiati, Filda; Amin, Grace; Mangkurat, R. Stevanus Bayu
Bioculture Journal Vol. 2 No. 1: (July) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/bioculture.v2i1.2024.877

Abstract

Background: Organic products in Indonesia represent 0.03% of global demand. Health problems are one of the causes of increasing consumer awareness in the world to maintain health and reduce environmental impact. The organic market is growing, but obstacles awareness still prevents it. The purpose of this research is to examine the influence of health consciousness, perceived quality, and environmental awareness of organic food in Indonesia. Methods: A quantitative method was used and the data acquired through Google form. The research design method by conducting online questionnaires. The questionnaires were distributed online for those who intend to purchase organic food in Indonesia. The total respondents in this research are 180. The data analysis design used in this research is Partial Least Square-based Structural Equation Modeling (PLS-SEM) using Smart-PLS, starting from the measurement of outer model, inner model, and hypothesis testing. Result: This study has 7 hypotheses and the results showed that health consciousness, perceived quality, directly influencing purchase decision and indirectly mediated by purchase intention. Conclusion: However, environmental awareness has no direct and indirect influence on consumer purchase decisions of organic food in Indonesia. Novelty/Originality of this study: Using the PLS-SEM method, this study provides in-depth insights into how these factors influence purchase intention, while environmental awareness does not show a significant influence.
Training in Logistics Management and Social Media Marketing for Small, Micro and Medium Enterprises in Bekasi Regency Richard Jokhu, Jean; Rahmiati, Filda; Hanafiah, Hally; Daniela, Lerissa; Lampatar, Jonathan; Hariri Bakri, Mohammed; Prayoga, Tasya Zahwa
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Vol. 4 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/spekta.v4i2.7997

Abstract

Background: The community service held in Cikarang district was to develop local small and medium enterprises (SMEs) in Cikarang District and to develop ambidextrous skills in social media literacy and logistic management. The recent disruption called the COVID-19 pandemic swallowed all business in Indonesia. Many small businesses have to survive in the post-pandemic era. Conventional transactions are no longer viable in the new 4.0 industry.  Contribution: Training is necessary to improve the small and medium enterprises adopting the new industry revolution. Social media and logistics are two types of skills that are crucial for all SMEs if they want to survive with the current system. We provide the integration in understanding the logistics and social media as both production and marketing tools. Method: Based on the short survey, this workshop is very important to help local SMEs. We provide the participant with material, in-house training, and more in the workshop. We also provide a WhatsApp group for free consultation for further questions like permits, logistic analysis, and SME events.  Results: Based on the feedback and the participant's responses in the workshop, They hope to have another training to develop their business into a more efficient and agile business for competition. Conclusion: Logistics and social media prowess are the two most important skills SMEs need to improve their business locally before going into a bigger pond. 
The impact of willingness to pay, environmental awareness, consumer behavior, consumer attitudes toward purchase decisions on sustainable packaging in Indonesia Tanzares, Jordan; Rahmiati, Filda; Jokhu, Jean Richard; Mangkurat, R. Stevanus Bayu
Journal of Character and Environment Vol. 2 No. 1: (July) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jocae.v2i1.2024.878

Abstract

Background: Packaging is considered a vital component of the marketing mix. Sustainable Packaging is packaging that is very important to use in Indonesia because of the large amount of environmental damage due to plastic waste and the large amount of plastic waste that we usually find in waterways which causes flooding everywhere. Environmental Awareness is one of the reasons for increasing public awareness to reduce the use of plastic waste and to start switching to sustainable packaging. In Indonesia, they have started to use sustainable packaging, but public awareness is still lacking and sometimes they still like to use plastic. The purpose of this research is to examine the impact of willingness to pay, environmental awareness, consumer behavior, and consumer attitudes toward purchasing decisions on sustainable packaging in Indonesia. Methods: A quantitative method was used as the research design method by conducting online questionnaires. The questionnaires were distributed online for those who have an intention to sustainable packaging in Indonesia. The total respondents in this research are 153. The data analysis design that is used in this research is Partial Least Square-based Structural Equation Modeling (PLS-SEM) using Smart-PLS software 4 starting from the measurement of the outer model, inner model, and hypothesis testing. Findings: This study has 4 hypotheses and the results show that willingness to pay, environmental awareness, consumer behavior, and consumer attitudes directly impact purchase decisions. Conclusion: Willingness to pay and consumer behavior significantly impact purchase decisions regarding sustainable packaging, whereas environmental awareness does not. Novelty/Originality of this Study: This comprehensive examination investigates how willingness to pay, environmental awareness, consumer behavior, and consumer attitudes specifically influence purchase decisions on sustainable packaging within the unique socio-economic and cultural context of Indonesia. By using Partial Least Squares-based Structural Equation Modeling (PLS-SEM), the study provides nuanced insights into the direct impacts of these variables, an area that is relatively unexplored in Indonesian market dynamics.
Integrating Perceived University Support and Theory of Planned Behavior in Determining Entrepreneurship Intention among Student Siregar, Jonathan Lampatar; Siregar, Veronika Angel; Rahmiati, Filda; Daniela, Lerissa; Ramananda, Dimaz
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 3 (2024): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i3.10943

Abstract

Based on the Theory of Planned Behavior, this study investigates how perceived university support influences entrepreneurship intention through the mediating variables of attitude, subjective norms, and perceived behavioral control. Using a quantitative approach with 188 Generation Z student respondents from Jakarta, data was collected via online questionnaires and analyzed with SEM using SmartPLS 4. The results show that perceived university support significantly affects attitude toward behavior, subjective norms, and perceived behavior control. However, its impact on entrepreneurship intention is only significant when mediated by attitude and perceived behavioral control, while subjective norms show no significant indirect effect.
Boosting Local Economy through Tourism: Community-Based Tourism on Cultural Tourism Activities Prayoga, Tasya Zahwa; Rahmiati, Filda; Amin, Grace; Goenadhi, Felix; Hariri, Mohammed
Ilomata International Journal of Social Science Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i2.1146

Abstract

Tourism may have a variety of positive outcomes including increased local economy, creation of jobs, and infrastructural improvements. The objective of this research is to examine the Community-based tourism (CBT) approach in order to achieve several SDGs to strengthen local economy. This study employs a qualitative approach that includes observation and interviews conducted in phases with Kutu Wetan Village, Indonesia. The village has the competitive advantage of having several cultural attractions with rich history story about the presence of Ponorogo regency. All of the measures in this study are used with the intention of stimulating the development of all tourism facilities to increase the destination’s appeal that diversifying the local economy and creating jobs. Results shows that Kutu Wetan Village still lack variety of entrance points (tour packages, cultural events, homestays, culinary option, and transportation business). Successful implementation of CBT Kutu Wetan are depends on their cooperative mindset and local’s strong economic interest. To achieve long-term sustainable tourism development in supporting the local economy, it is important for Kutu Wetan village to build an appealing and genuine destination that offers diversify tourist attraction while maintaining the surrounding environment and culture.
Influence of Risk Perception and Destination Image Mediated by Satisfaction Towards Destination Loyalty in Tanjung Lesung Tourism Adam Raihan Rianthomy; Tasya Zahwa Prayoga; Filda Rahmiati; Felix Goenadhi
International Journal of Applied Business and International Management Vol 8, No 2 (2023): August 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i2.2130

Abstract

COVID-19 is seen as a hazard to the tourist sector. Knowing visitors' views of pandemic risk can help develop an effective and efficient approach to increasing the volume of visits to Tanjung Lesung. This study investigates the link and impact of perceived risk (health and socio-psychological) and destination image (cognitive and affective images) on destination loyalty mediated by Tourist Satisfaction. This study used a quantitative methodology using non-probability purposive sampling to provide this analysis. The sample analyzed included people who visited Tanjung Lesung, and 150 respondents who fit these criteria were discovered. Using the SEM-PLS method, this investigation's significance level was 5%. The results indicate that perceived risk was found to influence satisfaction also destination loyalty; hence destination image was found not to have a significant influence. From here, tourist industry players and the government may collaborate to strengthen public communication methods to boost the industry's favorable image and overcome crisis.
Optimalisasi Kinerja Bisnis melalui Pendampingan Manajemen SDM dan legalitas Fiqih Maria Rabiatul Hariroh; Filda Rahmiati; Novi Fitria Hermiati; Sesri Sellina
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 1 No. 3 (2024): Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v1i3.214

Abstract

Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan kinerja bisnis para pelaku usaha Bakso SARJANA dengan memberikan pendampingan dalam manajemen sumber daya manusia (SDM) dan legalitas usaha. Pemilik usaha kecil sering mengalami kesulitan dalam mengelola sumber daya manusia dan mematuhi persyaratan hukum yang dapat menghambat pertumbuhan bisnis mereka. Kegiatan ini melibatkan memberikan pelatihan, mendampingi, dan memberikan konsultasi yang intensif kepada para pengusaha di Bakso SARJANA. Hasil dari kegiatan ini menunjukkan adanya peningkatan dalam efisiensi operasional, ketaatan terhadap peraturan, dan daya saing bisnis. Pelatihan manajemen sumber daya manusia membantu pengusaha mengelola tenaga kerja secara lebih efektif, sementara pendampingan legalitas bisnis memastikan kepatuhan terhadap peraturan yang berlaku. Menyediakan pendampingan bukan hanya untuk mengurangi kemungkinan terkena masalah hukum, tapi juga untuk meningkatkan reputasi dan daya saing bisnis di pasar. Meningkatkan pendampingan dan meningkatkan kemampuan pelaku usaha sangat penting untuk mencapai hasil yang lebih baik di masa yang akan datang.
THE FACTORS OF WILLNGNESS TO BUY SUSTAINABLE FASHION IN INDONESIA Nida, Intan Syafinatun; Rahmiati, Filda; Chairy, Chairy
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 8 No. 2 (2024): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v8i2.31412

Abstract

Sektor aplikasi fesyen mendominasi pasar dan menguasai lebih dari 73% bagi hasil dunia pada tahun 2021. 2% PDB dunia dihabiskan untuk fesyen. Meski berkontribusi terhadap PDB dan lapangan kerja, sektor fesyen merusak lingkungan. Sektor fesyen menghasilkan 92 juta ton limbah tekstil setiap tahunnya, atau satu truk pakaian setiap detiknya. Sekitar 72% dari seluruh pakaian terbuat dari serat sintetis yang tidak dapat terurai secara hayati, seperti poliester, yang memiliki waktu penguraian yang sangat lama, yaitu 200 tahun. Tujuan dari penelitian ini adalah untuk menguji pengaruh pengetahuan, sikap, dan kemauan harga terhadap kesadaran lingkungan terhadap pembelian fashion berkelanjutan di Indonesia. Hasil penelitian menemukan bahwa pengetahuan, sikap, dan harga mempunyai hubungan positif terhadap kesadaran lingkungan.   The fashion application sector dominated the market and controlled over 73% of the worldwide revenue share in 2021. Two percents of world GDP is spent on fashion. Despite contributing to GDP and employment, the fashion sector damages the environment. The fashion sector produces 92 million tons of textile waste annually, or one truck of clothing every second. Approximately 72% of all apparel is made of synthetic fibers that are not biodegradable, such as polyester, which has a shockingly long breakdown time of 200 years. The purpose of this research is to examine the impact of environmental awareness knowledge, attitude, and price willingness to buy sustainable fashion in Indonesia. The result of this study found that knowledge, attitude, and price had a positive relationship toward environmental awareness.
FACTORS INFLUENCING PURCHASE INTENTION AND ACTUAL PURCHASE OF FREE TO PLAY GAMES: THE CASE OF VALORANT GAMES Rabulizat, Tritanio Nizar; Chairy, Chairy; Rahmiati, Filda; Goenadhi, Felix
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 8 No. 2 (2024): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v8i2.32265

Abstract

Pasar game terus berkembang selama bertahun-tahun, menyumbang pendapatan signifikan dari penjualan "item dalam game". Pendapatan dari penjualan "item dalam game" di Valorant dianggap sangat tinggi, mengingat bahwa Valorant adalah game First Person Shooter (FPS) gratis. Penelitian ini bertujuan untuk mengidentifikasi pengaruh ekspektasi kinerja, motivasi hedonis, dan pengaruh sosial terhadap niat beli dan pembelian aktual pemain Valorant di Indonesia. Penelitian ini menggunakan metode purposive sampling, mengumpulkan 215 responden menggunakan Google Forms untuk mendistribusikan kuesioner di komunitas game di Facebook dan Discord yang telah memainkan Valorant selama lebih dari satu tahun, dan telah menggunakan item dalam game selama lebih dari satu tahun. Partial Least Squares Structural Equation Modeling (PLS-SEM) digunakan untuk analisis statistik. Hasil penelitian ini menunjukkan bahwa motivasi hedonis dan pengaruh sosial memiliki pengaruh positif terhadap niat beli dan pembelian aktual. Namun, harapan kinerja tidak mempengaruhi baik niat beli maupun pembelian yang sebenarnya. Ditemukan bahwa gamer Indonesia lebih cenderung melakukan pembelian jika mereka melihat keuntungan yang nyata.   The gaming market has continued to grow over the years, contributing significant revenue from selling “in-game items”. The revenue from selling “in-game items” in Valorant is considered very high, knowing that Valorant is a free First Person Shooter (FPS) game. This research aims to identify the influence of performance expectancy, hedonic motivations, and social influence on Valorant players' purchase intention and actual purchases in Indonesia. This research used a purposive sampling method, collecting 215 respondents using Google Forms to distribute questionnaires within gaming communities on Facebook and Discord having played Valorant for over a year, and having used in-game items for over a year. Partial Least Squares Structural Equation Modeling (PLS-SEM) employed for statistical analysis. The result of this research shows that hedonic motivations and social influence have a positive influence on purchase intention and actual purchase. However, performance expectancy did not influence both purchase intention and actual purchase. It was found that Indonesian gamers are more likely to make purchases if they perceive tangible advantages
PELATIHAN TATACARA DAN HUKUM KEMITRAAN WARALABA SEBAGAI STRATEGI UNGGUL PENGEMBANGAN UMKM DI CIKARANG Kristianto, Fennieka; Rahmiati, Filda; Junaedi, Yusup; Daniela, Lerissa; Amin, Grace
Jurnal Pengabdian UMKM Vol. 4 No. 1 (2025): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v4i1.84

Abstract

Bisnis kemitraan waralaba menjadi salah satu strategi unggul bagi Usaha Mikro, Kecil, dan Menengah (UMKM) dalam memperluas jangkauan pemasaran dan meningkatkan daya saing. Maka, pemahaman yang mendalam tentang tata cara dan aspek hukum waralaba sangat penting untuk menjamin keberlanjutan dan kesuksesan kemitraan. Pelatihan ini dirancang untuk memberikan wawasan kepada UMKM di Cikarang khususnya UMKM dampingan pada program UMKM Naik Kelas tentang pengelolaan kontrak, perjanjian, dan perlindungan hak kekayaan intelektual, yang merupakan elemen penting dalam membangun kemitraan yang adil dan berkelanjutan. Program Pengabdian Kepada Masyarakat (PKM) ini dilaksanakan oleh dosen Prodi Hukum President University. Program ini menegaskan pentingnya pemahaman hukum sebagai pilar utama dalam pengembangan bisnis UMKM yang kompetitif dan berkelanjutan.
Co-Authors AA Sudharmawan, AA Adam Raihan Rianthomy Adinata Wijaya, Jason Afner Khrisna Hidayat Ahmad Nur Dani Ahmad Rizal Solihudin Amin, Grace Amin, Grace Andianto, Jonathan Andrean Winata B.M.A.S. Anaconda Bangkara Bakri, Mohammed Hariri Bayu Mangkurat Chairy Chairy Chong Mi An Daniela, Lerissa Dedi Rianto Rahadi Dhiyaa Alyaa Chani Wudd Dian Rachmawati Afandi Dimaz Ramananda Dwi Larso Dwi Larso Dwi Larso Elda Octaffiana Emilius German Fadillah Anugrah Pertiwi Fahera, Nabila Fajarsari, Anita Rizki Felix Goenadhi Filson Maratur Sidjabat Fiqih Maria Rabiatul Hariroh Genoveva, Genoveva Geonadhi, Felix Geraldine B. Advincula Goenadhi, Felix Gumelar, Bagus Hairiah, Fiqih Maria Rabiatul Hakim, Dani Lukman Hally Hanafiah Hanafiah, Hally Hanif Adinugroho Widyanto Hariri Bakri, Mohammed Hariri, Mohammed harisandi, Prasetyo Ida Ayu Putu Sri Widnyani Intan Syafinatun Nida Irfan Rafie Jamal, Fauziah Nur Jamal, Fauziyah Nur Jean Richard Jokhu Jean Richard Jokhu Jonathan Andianto Jonathan Lampatar Siregar Ketwadee Madden Kristianto, Fennieka Kusumawati, Hilma Lampatar, Jonathan Lerissa Daniela Lubis, Muhammad Faikar Thaufan M. Hanggara Abirawa M. Noor Hanafie Zain Mangkurat, R. S. Bayu Mangkurat, R. Stevanus Bayu Marbun, Nency Mastura Roni Matnur Syuryadi Natasya Stefanny Naufal Armanditya Nida, Intan Syafinatun Nining Yuningsih Norfaridatul Akmaliah Othman Norfaridatul Othman Novi Fitria Hermiati Othman, Norfaridatul Othman, Norfaridatul Akmaliah Pangestu, Rangga Alfaro Prasetyo Hari Sandi Prayoga, Tasya Zahwa Pupung Purnamasari Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Putri Permata Sari Putu Gede Lila Gargamunih Dewi Putu Gilang Wardana Putri R. Stevanus Bayu Mangkurat Rabulizat, Tritanio Nizar Rafie, Irfan Rahmi, Mustika Remond Waworuntu, Stephanus Rendika Nugraha Richard Jokhu, Jean Ridha Suci Anzani Rika Misnawati Roszi Naszariah Nasni Naseri Septiani, Jerni Sari Sesri Sellina Setyarini Santosa Simatupang, Togar Siregar, Jonathan Lampatar Siregar, Veronika Angel Siska Purnama Manurung Sunanti, Meilisa Audina Putri Sutisna, Nanang Ali Syafei, M. Yani Tahnia C. Heidra Tanzares, Jordan Tasya Zahwa Prayoga Tikaromah, Oom Togar Simatupang Togar Simatupang Usman, Meiske Aulia Utami, Ajeng Sekar Utami, Dwi Puspita Sari Vincent Bonavisi Wagino, Azzah Al-afnan Wibowo, Indi Deli Yahya, Adibah Yohana Sitorus Yunita Ismail, Yunita Yustina, Andi Ina Zaky, Yazid Ilham Zilaela Yasin Ziliwu, Metani Nibeli