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All Journal Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Jurnal Manajemen Atma Jaya Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat The Asian Journal of Technology Management (AJTM) Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Applied Sciences in Tourism and Events Journal of Secretary and Business Administration JURNAL SYARIKAH : JURNAL EKONOMI ISLAM Share : Journal of Service Learning Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis Jurnal Muara Ilmu Ekonomi dan Bisnis ACADEMICS IN ACTION Journal of Community Empowerment Altasia : Jurnal Pariwisata Indonesia FIRM: Journal of Management Studies Journal of Industrial Engineering Agro Bali: Agricultural Journal International Journal of Business Studies Journal of Enterprise and Development (JED) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat International Journal of Industrial Optimization (IJIO) Jurnal Fokus Manajemen Bisnis SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Ilomata International Journal of Social Science IJORER : International Journal of Recent Educational Research Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi dan Manajemen Indonesia Jurnal Manajemen Indonesian Marketing Journal Rudence: Rural Development for Economic Resilience IDEAS: Journal of Management & Technology IJFBP International Journal of Family Business Practices Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) International Journal of Applied Business and International Management Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Manajemen dan Pemasaran Jasa Proceeding National Conference Business, Management, and Accounting (NCBMA) Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) EcoProfit : Sustainable and Environtment Business Journal of Character and Environment Interaction, Community Engagement, and Social Environment Bioculture Journal Jurnal Pengabdian UMKM Samakta: Jurnal Pengabdian Kepada Masyarakat Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Sekretaris & Administrasi Bisnis
Filda Rahmiati
President University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Social Sciences Other

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PENDAMPINGAN UMKM GOLOK CIPULE: MENYUSUN PROFIL BISNIS UNTUK EKSPANSI INTERNASIONAL Remond Waworuntu, Stephanus; Hanafiah, Hally; Rahmiati, Filda; Adinata Wijaya, Jason
Jurnal Pengabdian UMKM Vol. 4 No. 2 (2025): Juli
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v4i2.91

Abstract

Pendampingan terhadap Usaha Mikro, Kecil, dan Menengah (UMKM) sangat penting dalam meningkatkan daya saing dan memperluas pasar. Salah satu UMKM yang mendapatkan pendampingan adalah Golok Cipule, sebuah usaha kerajinan senjata tradisional yang menghadapi tantangan dalam pemasaran dan distribusi. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk membantu UMKM Golok Cipule dalam menyusun profil bisnis yang lebih profesional dan strategis guna mendukung ekspansi ke pasar internasional. Pendekatan yang dilakukan mencakup segmentasi pasar yang lebih spesifik, penyusunan company profile dalam berbagai bahasa, serta strategi pemasaran berbasis Business-to Consumer (B2C). Melalui kegiatan ini, UMKM Golok Cipule mendapatkan solusi atas kendala regulasi dan pemasaran, sehingga dapat meningkatkan daya saingnya di pasar domestik maupun global.
BEHAVIORAL DRIVERS OF REPURCHASE INTENTION ON SHOPEE: A STUDY OF SHOPPING EXPERIENCE, DELIVERY LENGTH OF TIME, ELECTRONIC WORD OF MOUTH, AND CUSTOMER SATISFACTION Rahmiati, Filda; Putu Gilang Wardana Putri; Intan Syafinatun Nida
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 25 No 1 (2025)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v25i1.1878

Abstract

This research seeks to identify behavioral drivers of repurchase intention on shopee marketplace. This study examines Shopping Experience, Delivery Length of Time, Electronic Word of Mouth and Customer Satisfaction to see their influence on Repurchase Intention on Shopee while also investigating the mediating role of customer satisfaction in the relationship between shopping experience and repurchase intention. This research employs quantitative methodologies using purposive sampling. This study employs primary data collecting via the distribution of questionnaires, yielding a total of 179 valid respondents. Additionally, SmartPLS v.3.3.3 is used as the data processing tool. The data indicates that the shopping experience greatly influences electronic word-of-mouth, costumer satisfaction, and repurchase intention. Customer satisfaction greatly influences repurchase intention. The shopping experience greatly influences repurchase intention mediated through costumer satisfaction. Regrettably, the delivery length of time and electronic word-of-mouth do not significantly influence repurchase intention.
BEHAVIORAL DRIVERS OF REPURCHASE INTENTION ON SHOPEE: A STUDY OF SHOPPING EXPERIENCE, DELIVERY LENGTH OF TIME, ELECTRONIC WORD OF MOUTH, AND CUSTOMER SATISFACTION Rahmiati, Filda; Putu Gilang Wardana Putri; Intan Syafinatun Nida
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 25 No 1 (2025)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v25i1.1878

Abstract

This research seeks to identify behavioral drivers of repurchase intention on shopee marketplace. This study examines Shopping Experience, Delivery Length of Time, Electronic Word of Mouth and Customer Satisfaction to see their influence on Repurchase Intention on Shopee while also investigating the mediating role of customer satisfaction in the relationship between shopping experience and repurchase intention. This research employs quantitative methodologies using purposive sampling. This study employs primary data collecting via the distribution of questionnaires, yielding a total of 179 valid respondents. Additionally, SmartPLS v.3.3.3 is used as the data processing tool. The data indicates that the shopping experience greatly influences electronic word-of-mouth, costumer satisfaction, and repurchase intention. Customer satisfaction greatly influences repurchase intention. The shopping experience greatly influences repurchase intention mediated through costumer satisfaction. Regrettably, the delivery length of time and electronic word-of-mouth do not significantly influence repurchase intention.
Pemberdayaan Anggota Koperasi Sensasi Tambun Selatan Melalui Pelatihan Kewirausahaan dan Manajemen Usaha Fiqih Maria Rabiatul Hariroh; Filda Rahmiati; Dian Rachmawati Afandi; Prasetyo Hari Sandi
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2025): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fadp9356

Abstract

Koperasi adalah salah satu wadah strategis untuk meningkatkan kesehatan ekonomi masyarakat dengan semangat solidaritas dan kerja sama timbal balik. Namun, masih ada banyak anggota koperasi yang menghadapi hambatan dalam pengembangan bisnis, terutama dalam hal aspek bisnis dan manajemen bisnis yang efektif. Kegiatan layanan masyarakat ini dilakukan dalam bentuk seminar dalam sehari, dengan tujuan memberikan pemahaman dan keterampilan dasar bagi anggota koperasi sensasi Tambun Selatan yang terkait dengan prinsip -prinsip startup, strategi pengembangan komersial dan manajemen yang tepat. Metode implementasi adalah dalam bentuk pasokan peralatan, diskusi interaktif, dan kasus penelitian yang terkait dengan upaya anggota koperasi. Hasilnya telah menunjukkan bahwa peserta memperoleh pengetahuan baru tentang pentingnya inovasi produk, perekaman keuangan sederhana, strategi pemasaran dan manajemen risiko perdagangan. Kegiatan ini akan dapat meningkatkan kemampuan anggota untuk bekerja sama dalam mengelola bisnis mereka secara mandiri, profesional dan lebih terus menerus. 
Community-Based Sustainable Tourism Village through Nature and Culture Tourism Rahmiati, Filda; Ismail, Yunita; Amin, Grace; Goenadhi, Felix; Chairy, Chairy
Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Vol. 23 No. 1 (2023)
Publisher : LP2M of Institute for Research and Community Services - UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/dms.2023.231.13537

Abstract

The decline in visitors during the COVID-19 outbreak is one of the factors affecting the profitability of tourist destinations. This condition is challenging for developing tourist villages, especially the Hegarmukti tourist village. Several activity restrictions during the COVID-19 outbreak have made community-based tourism development programs experience obstacles. Through this community service activity, the 4C model analysis (Conservation, Community, Culture, and Commerce) is to be applied to optimize the growth of the Hergarmukti tourist village. The activity begins with a semi-formal interview process and observations to gather information. Through this activity, it was revealed that some potential has not been exploited, especially in terms of natural and cultural tourism. Socialization activities by conducting capacity-building workshops for preserving natural ecosystems through waste management were conducted with the Situ Rawa Binong residents. Besides, cultural promotion activities through local art performances displayed by the Cahaya Gumilar Art Gallery also attract tourists. To run a sustainable tourism village, the community requires soft skills training in tourism and marketing. The study also offers several possible tourist attractions to stimulate the local economy.
Accelerating Digital Adoption: A Case Study on Capacity Building for SMES and Cooperatives in Bekasi Regency Genoveva, Genoveva; Manurung, Siska Purnama; Rahmiati, Filda
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.18267

Abstract

By 2024, the number of MSMEs in Indonesia will reach 66 million and contribute 99.6% to employment in Indonesia. However, only 17% of MSMEs are familiar with digital technology. In order to realize the achievement of Level Up SMEs and Cooperatives, the Office of Cooperatives and SMEs carries out various coaching in their respective cities and districts. On July 23-25, 2024, the Bekasi Regency SME and Cooperative office held a workshop to improve the digital capabilities of SMEs and Cooperatives. The number of participants was 150 registered SMEs and cooperatives, where participants were divided into 50 people for each batch. The material was provided by two lecturers of the Management study program, President University. The delivery of the material was carried out practically, given the different educational backgrounds and types of businesses. The material includes how to create appropriate marketing content, such as short videos on TikTok, including using other social media, namely Instagram and Facebook and online marketplaces. Participants were guided step by step using their laptops or mobile phones, so that they could understand the material well. This workshop provided benefits to the participants, as well as provided an opportunity for lecturers from President University to carry out community service in accordance with their expertise, and realize the work plan of the Bekasi Regency SME and Cooperative Office, namely leveling up for SMEs and Cooperatives.
The The Role of Digital Marketing and Access to Financing in Improving the Competence of Women MSME Actors in Bekasi Regency Purnamasari, Pupung; Hairiah, Fiqih Maria Rabiatul; Yahya, Adibah; Rahmiati, Filda
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i9.61677

Abstract

This research aims to examine the influence of digital marketing, financial inclusion with the mediation of financial literacy, towards the performance of women-led Micro Small and medium Expertise (MSMEs) locating in Bekasi Regency, Indonesia. The data were obtained from questionnaires distributed from a sample of 300 women-led MSME actors located specifically in Bekasi Regency. Quantitative approach was applied to test each variable while utilizing Partial Least Square Structural Equation Modeling (PLS-SEM) for statistical analysis. This study found that digital marketing, financial inclusion, and financial literacy has a positive and significant influence on MSEMs competency. Added, financial inclusion is directly related to financial literacy, which therefore influence the indirect relationship between financial inclusion and business competence.Female entrepreneurs who led micro, small enterprises can benefit from integrated digital literacy program learning programs that foster task-related abilities in the optimal use of digital technology. Financial service providers must continue educating the public on the range of financial service available. Accelerated proactive measures are required to ensure that entrepreneurs have a sufficient level of digital marketing and financial inclusion. Additionally, both official and informal education can incorporate entrepreneurial financing to guarantee that all society have equal access, regardless of their financial situation.The novelty of this research is specifically investigating the impact of digital marketing and access to finance, particularly financial inclusion and financial literacy, on improving the capabilities of women-led MSMEs.
Influence of Risk Perception and Destination Image Mediated by Satisfaction Towards Destination Loyalty in Tanjung Lesung Tourism Rianthomy, Adam Raihan; Prayoga, Tasya Zahwa; Rahmiati, Filda; Goenadhi, Felix
International Journal of Applied Business and International Management Vol 8, No 2 (2023): August 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i2.2130

Abstract

COVID-19 is seen as a hazard to the tourist sector. Knowing visitors' views of pandemic risk can help develop an effective and efficient approach to increasing the volume of visits to Tanjung Lesung. This study investigates the link and impact of perceived risk (health and socio-psychological) and destination image (cognitive and affective images) on destination loyalty mediated by Tourist Satisfaction. This study used a quantitative methodology using non-probability purposive sampling to provide this analysis. The sample analyzed included people who visited Tanjung Lesung, and 150 respondents who fit these criteria were discovered. Using the SEM-PLS method, this investigation's significance level was 5%. The results indicate that perceived risk was found to influence satisfaction also destination loyalty; hence destination image was found not to have a significant influence. From here, tourist industry players and the government may collaborate to strengthen public communication methods to boost the industry's favorable image and overcome crisis.
Marketing Strategy for Griya's Micro-small Medium Enterprises' Product in Tanjung Jaya Village Goenadhi, Felix; Utami, Ajeng Sekar; Usman, Meiske Aulia; Prayoga, Tasya Zahwa; Rahmiati, Filda
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.1630

Abstract

Marketing mix is a tool to increase enterprise sales and engage consumer to purchase the products. The purpose of this study is to analyze the internal assessment and the relevant marketing mix strategy's application to boost sales at Griya in Tanjung Jaya Village. This study employs a qualitative descriptive analytic approach, gathering information from the firm directly through observations and interviews tailored to the research topic. The results of this study indicates that the strategy applied by Griya products in Tanjung Jaya Village has been going well, where the four marketing strategy elements play distinct marketing roles while supporting and complementing one another. It is better if the Griya MSME in Tanjung Jaya Village are improved with the marketing mix that has been implemented. Given that many of the company's rivals are releasing goods that are comparable to its own, the company's approach is solid and many contributing marketing aspects should be re-examined in order to increase the number of consumer as well as maintain sales and increase their consumer intention to purchase the services.
Workshop on Tourism Service Quality for Tourist Satisfaction and Return Visits Rahmiati, Filda; Nugraha, Rendika; Prayoga, Tasya Zahwa
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 3 (2023): November 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i3.1634

Abstract

In the light of COVID-19 outbreak, the tourism industry has affected the most with a loss in visitor both in local and foreign. The popularity of village tourism has increased as it can significantly boost the local and regional economies. This study is a explatorary research with descriptive analysis approach takes the form of community service activity program that based on a penta-helix structure and featured a strategic steering stakeholder with the representatives from academics, volunteers, businesspeople, and local resident from Cikadu, Tanjung Lesung. This paper intend to identify the stakeholders involved and increase their knowledge towards penta-helix model in village to rbuild restart tourism. This paper shows that not all tourism stakeholders in Cikadu village aware of the penta-helix model due to a lack of synergy in maximizing their roles. However, the workshop program giving a positive response from tourism village stakeholder and they are capable using a cooperative strategy between the community and stakeholders to manage tourism during a pandemic.
Co-Authors AA Sudharmawan, AA Adam Raihan Rianthomy Adinata Wijaya, Jason Advincula, Geraldine B. Afner Khrisna Hidayat Ahmad Nur Dani Ahmad Rizal Solihudin Amin, Grace Amin, Grace Andianto, Jonathan Andrean Winata Anwar Novianto, Anwar Azzah Al-afnan Wagino B.M.A.S. Anaconda Bangkara Bairuroh, Ickbal Hofifi Bakri, Mohammed Hariri Bayu Mangkurat Budi Prakoso, Budi Chairy Chairy Chong Mi An Dani Lukman Hakim Daniela, Lerissa Dedi Rianto Rahadi Dewi, Putu Gede Lila Gargamunih Dhiyaa Alyaa Chani Wudd Dian Rachmawati Afandi Dimaz Ramananda Dwi Larso Dwi Larso Dwi Larso Elda Octaffiana Emilius German Fadillah Anugrah Pertiwi Fahera, Nabila Fajarsari, Anita Rizki Felix Goenadhi Filson Maratur Sidjabat Fiqih Maria Rabiatul Hariroh Firdaus, Fery Muhamad Firmansyah Firmansyah Genoveva, Genoveva Geonadhi, Felix Goenadhi, Felix Gumelar, Bagus Hairiah, Fiqih Maria Rabiatul Hally Hanafiah Hanafiah, Hally Hanif Adinugroho Widyanto Hariri Bakri, Mohammed Hariri, Mohammed Hariroh, Fiqih Maria Rabiatul harisandi, Prasetyo Ida Ayu Putu Sri Widnyani Intan Syafinatun Nida Irfan Rafie Jamal, Fauziah Nur Jamal, Fauziyah Nur Jannah, Tsamrotul Jean Richard Jokhu Jean Richard Jokhu Jonathan Andianto Jonathan Lampatar Siregar Kristianto, Fennieka Kusumawati, Hilma Lampatar, Jonathan Lerissa Daniela Lubis, Muhammad Faikar Thaufan M. Hanggara Abirawa M. Noor Hanafie Zain Madden, Ketwadee Mangkurat, R. S. Bayu Mangkurat, R. Stevanus Bayu Marbun, Nency Mastura Roni Matnur Syuryadi MUHAMMAD KOSIM, MUHAMMAD Natasya Stefanny Naufal Armanditya Nida, Intan Syafinatun Nining Yuningsih Norfaridatul Akmaliah Othman Norfaridatul Othman Novi Fitria Hermiati Othman, Norfaridatul Othman, Norfaridatul Akmaliah Othman, Norfaridatul Akmaliah Pangestu, Rangga Alfaro Pertiwi, Fadillah Anugrah Prasetyo Hari Sandi Prayoga, Tasya Zahwa Pupung Purnamasari Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Putri Miranda Putri Permata Sari Putu Gilang Wardana Putri R. Stevanus Bayu Mangkurat Rabulizat, Tritanio Nizar Rafie, Irfan Rahmi, Mustika Ratih Hurriyati Remond Waworuntu, Stephanus Rendika Nugraha Rianthomy, Adam Raihan Richard Jokhu, Jean Ridha Suci Anzani Rika Misnawati Roszi Naszariah Nasni Naseri Sandi, Prasetyo Hari Septiani, Jerni Sari Sesri Sellina Setyarini Santosa Simatupang, Togar Siregar, Jonathan Lampatar Siregar, Veronika Angel Siska Purnama Manurung Sitorus, Yohana Sultan, Adib Mokh Sunanti, Meilisa Audina Putri Sutisna, Nanang Ali Syafei, M. Yani Tahnia C. Heidra Tanzares, Jordan Tasya Zahwa Prayoga Tikaromah, Oom Togar Simatupang Togar Simatupang Usman, Meiske Aulia Utami, Ajeng Sekar Utami, Dwi Puspita Sari Vanessa Gaffar Vincent Bonavisi Wagino, Azzah Al-afnan Wibowo, Indi Deli Wuri Wuryandani Yahya, Adibah Yulia Andriani, Yulia Yunita Ismail, Yunita Yustina, Andi Ina Zaky, Yazid Ilham Zilaela Yasin Ziliwu, Metani Nibeli