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All Journal Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Jurnal Manajemen Atma Jaya Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat The Asian Journal of Technology Management (AJTM) Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Applied Sciences in Tourism and Events Journal of Secretary and Business Administration JURNAL SYARIKAH : JURNAL EKONOMI ISLAM Share : Journal of Service Learning Journal of Humanities and Social Studies Jurnal Samudra Ekonomi dan Bisnis Jurnal Muara Ilmu Ekonomi dan Bisnis ACADEMICS IN ACTION Journal of Community Empowerment Altasia : Jurnal Pariwisata Indonesia FIRM: Journal of Management Studies Journal of Industrial Engineering Agro Bali: Agricultural Journal International Journal of Business Studies Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat International Journal of Industrial Optimization (IJIO) Jurnal Fokus Manajemen Bisnis SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Ilomata International Journal of Social Science Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi dan Manajemen Indonesia Jurnal Manajemen Indonesian Marketing Journal Rudence: Rural Development for Economic Resilience IDEAS: Journal of Management & Technology IJFBP International Journal of Family Business Practices Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) International Journal of Applied Business and International Management Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Manajemen dan Pemasaran Jasa Proceeding National Conference Business, Management, and Accounting (NCBMA) Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) EcoProfit : Sustainable and Environtment Business Journal of Character and Environment Interaction, Community Engagement, and Social Environment Bioculture Journal Jurnal Pengabdian UMKM Samakta: Jurnal Pengabdian Kepada Masyarakat Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Filda Rahmiati
President University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences Other

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Influence of Risk Perception and Destination Image Mediated by Satisfaction Towards Destination Loyalty in Tanjung Lesung Tourism Rianthomy, Adam Raihan; Prayoga, Tasya Zahwa; Rahmiati, Filda; Goenadhi, Felix
International Journal of Applied Business and International Management Vol 8, No 2 (2023): August 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i2.2130

Abstract

COVID-19 is seen as a hazard to the tourist sector. Knowing visitors' views of pandemic risk can help develop an effective and efficient approach to increasing the volume of visits to Tanjung Lesung. This study investigates the link and impact of perceived risk (health and socio-psychological) and destination image (cognitive and affective images) on destination loyalty mediated by Tourist Satisfaction. This study used a quantitative methodology using non-probability purposive sampling to provide this analysis. The sample analyzed included people who visited Tanjung Lesung, and 150 respondents who fit these criteria were discovered. Using the SEM-PLS method, this investigation's significance level was 5%. The results indicate that perceived risk was found to influence satisfaction also destination loyalty; hence destination image was found not to have a significant influence. From here, tourist industry players and the government may collaborate to strengthen public communication methods to boost the industry's favorable image and overcome crisis.
Standardization of MSME Timber in Tanjung Jaya Village Goenadhi, Felix; Rahmiati, Filda; Prayoga, Tasya Zahwa; Wagino, Azzah Al-afnan
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.2201

Abstract

As one of the villages in the Panimbang Regency, Tanjung Jaya Village provides some promising business potential, especially timber artisan. However, this business opportunity has not been fully utilized by the people of Tanjung Jaya and MSME actors. Therefore, this program aims to develop strategies regarding the standardization of MSMEs Timber professionally and independently to support income and improve the welfare of the people in Tanjung Jaya Village. The implementation method used is interviews with MSME actors. First, the researcher asked MSME actors in Tanjung Jaya Village about managing a business professionally, innovatively, creatively, and independently. Next, researchers will score and triangulate the results of interviews with the Tanjung Jaya community to carry out MSME development strategies. Implementing these activities positively impacts the people of Tanjung Jaya Village to increase business potential, especially in the MSME sector. In the end, this program can support income, improve the welfare of Tanjung Jaya Village's people, and contribute to increasing economic growth in Panimbang Regency
Community-Based Tourism Impression Self-Esteem in Rural Tourism Development Amin, Grace; Rahmiati, Filda; Ismail, Yunita; Prayoga, Tasya Zahwa
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.1639

Abstract

Due to its distinctive nature, culture, and warm hospitality of the indigenous people, Indonesia is well renowned as a tourist destination. Both domestic and international tourists frequently visit a variety of tourist destinations. While some of the attractions are run by locals, others are overseen by outside organizations or foreign nationals. This study aims to analyze the role of indigenous peoples as their participation the development of tourism in Tanjung Lesung, Banten. To gather qualitative information, participant observation and in-depth interviews were performed. This study revealed that indigenous people may create a feeling of self-worth through communal development. Locals are willing to contribute their resources to the growth of tourism in their area. Increased local community self-esteem may have an impact on the competitiveness of rural tourism.
Marketing Strategy for Griya's Micro-small Medium Enterprises' Product in Tanjung Jaya Village Goenadhi, Felix; Utami, Ajeng Sekar; Usman, Meiske Aulia; Prayoga, Tasya Zahwa; Rahmiati, Filda
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.1630

Abstract

Marketing mix is a tool to increase enterprise sales and engage consumer to purchase the products. The purpose of this study is to analyze the internal assessment and the relevant marketing mix strategy's application to boost sales at Griya in Tanjung Jaya Village. This study employs a qualitative descriptive analytic approach, gathering information from the firm directly through observations and interviews tailored to the research topic. The results of this study indicates that the strategy applied by Griya products in Tanjung Jaya Village has been going well, where the four marketing strategy elements play distinct marketing roles while supporting and complementing one another. It is better if the Griya MSME in Tanjung Jaya Village are improved with the marketing mix that has been implemented. Given that many of the company's rivals are releasing goods that are comparable to its own, the company's approach is solid and many contributing marketing aspects should be re-examined in order to increase the number of consumer as well as maintain sales and increase their consumer intention to purchase the services.
Workshop on Tourism Service Quality for Tourist Satisfaction and Return Visits Rahmiati, Filda; Nugraha, Rendika; Prayoga, Tasya Zahwa
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 3 (2023): November 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i3.1634

Abstract

In the light of COVID-19 outbreak, the tourism industry has affected the most with a loss in visitor both in local and foreign. The popularity of village tourism has increased as it can significantly boost the local and regional economies. This study is a explatorary research with descriptive analysis approach takes the form of community service activity program that based on a penta-helix structure and featured a strategic steering stakeholder with the representatives from academics, volunteers, businesspeople, and local resident from Cikadu, Tanjung Lesung. This paper intend to identify the stakeholders involved and increase their knowledge towards penta-helix model in village to rbuild restart tourism. This paper shows that not all tourism stakeholders in Cikadu village aware of the penta-helix model due to a lack of synergy in maximizing their roles. However, the workshop program giving a positive response from tourism village stakeholder and they are capable using a cooperative strategy between the community and stakeholders to manage tourism during a pandemic.
Exploring the effect of guest experience on guest loyalty: Mediating role of guest satisfaction Rahmiati, Filda; Dewi, Putu Gede Lila Gargamunih; Othman, Norfaridatul Akmaliah; Madden, Ketwadee; Advincula, Geraldine B.; Sitorus, Yohana
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 2 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i2.10526

Abstract

Indonesia is known as an archipelago of islands with a wide variety of cultures and natural beauty, providing many options for tourists to visit. This research aims to investigate the influence of guest experiences on guest loyalty within the accommodation sector, focusing on Indonesian Generation Z. The study employs a quantitative method, utilizing an online survey distributed through Google Forms, to gather data from 146 valid respondents who had stayed in Indonesian accommodations within a year. The data was processed using partial least squares structural equation modeling with Smart PLS 3.2.9. The results reveal that guest experiences in pre-trip, on-trip, and post-trip directly influence guest satisfaction. Guest satisfaction significantly influences guest loyalty. Moreover, guest loyalty is indirectly influenced by guest experiences (in pre-trip, on-trip, and post-trip) that are mediated by guest satisfaction. Guest experiences in pre-trip, on-trip, and post-trip have no direct influence towards guest loyalty. These findings highlight the importance of providing excellent services and products before, during, and after the trip to increase guest loyalty through guest satisfaction. The results contribute to the development of effective strategies for enhancing guest loyalty and satisfaction, ultimately benefiting accommodation providers and the broader hospitality industry.
Co-Authors AA Sudharmawan, AA Adam Raihan Rianthomy Adinata Wijaya, Jason Advincula, Geraldine B. Afner Khrisna Hidayat Ahmad Nur Dani Ahmad Rizal Solihudin Amin, Grace Amin, Grace Andianto, Jonathan Andrean Winata B.M.A.S. Anaconda Bangkara Bakri, Mohammed Hariri Bayu Mangkurat Chairy Chairy Chong Mi An Daniela, Lerissa Dedi Rianto Rahadi Dewi, Putu Gede Lila Gargamunih Dhiyaa Alyaa Chani Wudd Dian Rachmawati Afandi Dimaz Ramananda Dwi Larso Dwi Larso Dwi Larso Elda Octaffiana Emilius German Fadillah Anugrah Pertiwi Fahera, Nabila Fajarsari, Anita Rizki Felix Goenadhi Filson Maratur Sidjabat Fiqih Maria Rabiatul Hariroh Genoveva, Genoveva Geonadhi, Felix Goenadhi, Felix Gumelar, Bagus Hairiah, Fiqih Maria Rabiatul Hally Hanafiah Hanafiah, Hally Hanif Adinugroho Widyanto Hariri Bakri, Mohammed Hariri, Mohammed harisandi, Prasetyo Ida Ayu Putu Sri Widnyani Intan Syafinatun Nida Irfan Rafie Jamal, Fauziah Nur Jamal, Fauziyah Nur Jean Richard Jokhu Jean Richard Jokhu Jonathan Andianto Jonathan Lampatar Siregar Kristianto, Fennieka Kusumawati, Hilma Lampatar, Jonathan Lerissa Daniela Lubis, Muhammad Faikar Thaufan M. Hanggara Abirawa M. Noor Hanafie Zain Madden, Ketwadee Mangkurat, R. S. Bayu Mangkurat, R. Stevanus Bayu Marbun, Nency Mastura Roni Matnur Syuryadi Natasya Stefanny Naufal Armanditya Nida, Intan Syafinatun Nining Yuningsih Norfaridatul Akmaliah Othman Norfaridatul Othman Novi Fitria Hermiati Othman, Norfaridatul Othman, Norfaridatul Akmaliah Othman, Norfaridatul Akmaliah Pangestu, Rangga Alfaro Prasetyo Hari Sandi Prayoga, Tasya Zahwa Pupung Purnamasari Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Putri Permata Sari Putu Gilang Wardana Putri R. Stevanus Bayu Mangkurat Rabulizat, Tritanio Nizar Rafie, Irfan Rahmi, Mustika Remond Waworuntu, Stephanus Rendika Nugraha Rianthomy, Adam Raihan Richard Jokhu, Jean Ridha Suci Anzani Rika Misnawati Roszi Naszariah Nasni Naseri Septiani, Jerni Sari Sesri Sellina Setyarini Santosa Simatupang, Togar Siregar, Jonathan Lampatar Siregar, Veronika Angel Siska Purnama Manurung Sitorus, Yohana Sunanti, Meilisa Audina Putri Sutisna, Nanang Ali Syafei, M. Yani Tahnia C. Heidra Tanzares, Jordan Tasya Zahwa Prayoga Tikaromah, Oom Togar Simatupang Togar Simatupang Usman, Meiske Aulia Utami, Ajeng Sekar Utami, Dwi Puspita Sari Vincent Bonavisi Wagino, Azzah Al-afnan Wibowo, Indi Deli Yahya, Adibah Yunita Ismail, Yunita Yustina, Andi Ina Zaky, Yazid Ilham Zilaela Yasin Ziliwu, Metani Nibeli