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Vincent Vincent, Vincent
Binus University
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PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS NASABAH DEPOSITO PT. BANK DANAMON INDONESIA TBK KCP MEDAN AHMAD YANI Vincent, Vincent; Sutanto, David; Maharany, Maharany; Yunior, Khomeiny
Aksara Public Vol 3 No 3 (2019): Agustus (2019)
Publisher : EDUTECH CONSULTANT

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Abstract

The purpose of this study is to examine the effect of service quality variables and promotion on customer loyalty. Decrease in customer loyalty can be seen from the number of customers who stopped due to the quality of service that has not been satisfactory and the promotion has declined. The method used in this study is a quantitative approach, this type of research is quantitative descriptive, and the nature of this research is descriptive explanatory. The method of data collection is done by interviews, questionnaires, and documentation. The data analysis method used is multiple regression. The population is 147 customers, a sample of 107 customers of PT. Bank Danamon Indonesia Tbk. Medan Ahmad Yani Branch. The results showed that simultaneously and partially service quality and promotion had a positive and significant effect on Customer Loyalty PT. Bank Danamon Indonesia Tbk. Medan Ahmad Yani Branch (Deposit Products). The magnitude of the coefficient of determination is 25.5% of the variable customer loyalty which can be explained by service quality and promotion variables while the rest is explained by other variables not examined in this study.
Co-Authors Abubakar, Farrel Reyhansyah agustin, isnaini nuzula Aisha, Najwa Shanaya Al Karan Caniago, Khafidh Alexios, Constantine Amalia Dwi Cahyani Andika, Ilham Angel Angel Angelina, Clara Lavita Angeline angeline Anjelica, Anjelica Apriandi, Apriandi Ariawan Gunadi Aries Alpendri Arkananta, Muhammad Radhitya Baihaqi, Muhammad Yeza Candy, Candy Chandika, Wilkinson Chatarina Umbul Wahyuni Chen, Chin Fong Chintya, Ora Christiarini, Renny David Sutanto Dewi, Sumartini Dyah Budiastuti Ellen Ellen Erryson, Davin Eryc, Eryc Eveline, Christina Fathul Jannah, Fathul Fitriano, Andre Glaudira, Nadya Hafsa, Zhilla Syauqina Hakim, Thaufiq Ar Halawa, Edmun Handayani, Melia Helen, Helen Hendru, Hendru Hermawan, Surya Herwin Herwin, Herwin Hesniati, Hesniati Hummerson, Laureen Aurora Husin, Denny Indasari Deu Itaar, Israel Gabriel Jasmine, Florentina Joni Welman Simatupang Julianti, Selly Kelvin Kelvin Keni Keni Kennedy, Winson Kristina Kristina Lim, Nicholas Lunda, Axel Nathanael M.G.L, Deborah Maduma Sari Sagala Maharany, Maharany Manalu, Yohana Gusvita Megawati - Mikha, Mikha Monica Meyer, Sharon Moody Rizqy Syailendra Putra Mota, Rafael Alfredo Munajat, Muhammad Nainggolan, Jusup Aprillius Ng, Octarianto Lika Ngayomi Yudha Wastuti, Sri Ningsih, Vivian Febri Noviana Noviana Pancasakti, Bima Prasetya Pangaribuan, Christian Haposan Panggabean, Maya Sabirina Pranata, Catri Wirya Pranata, M. Yuda Purnama, Irwan Rachmadhani, Andi Intan Rachmat Gunadi Wachjudi Rahmadhani, Gina Raiis, Daffa Dzaki Ramadani, Naila Ramadhanis, Zainab Riza, Rivan Rospawan, Ali Rubby Rahman Tsani Samsuri, Faisal Selfia Alke Mega, Selfia Alke Setiawan, Ericks Setiyadi, Surawan Shereen, Shereen Sherlly, Sherlly Sri Hartini Supriadi, Latif Sutoyo Sutoyo Tanaka, Valencia Teoh, Ai Ping Tjan, Charles Tri Sudibyo Tumipa, Rafael Samuel Ulfani, Dulia Vernando, Lovis VERONICA VERONICA Vidella, Vania Vivikoh, Vivikoh Wanibe, Kenji Dustin Welwen, Welwen Wijaya, Jonathan Wijaya, Selvi Elyana Winsen, Winsen Wulan Purnama Sari Yanti, Bely Novi Yoel Yoel Yulfiswandi, Yulfiswandi Yuni Priskila Ginting Yunior, Khomeiny Zahra, Amalia Zhang, Henry Yono