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Khoirudin Khoirudin, Khoirudin
Department of Computer Applied Technology, Nanchang University, China 999 Xuefu Road, Honggutan New District, Nanchang, Jiangxi Province, P.R. China Telp:+86-791-83969099 Fax:+86-791-83969069
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Journal : Jurnal Teknik Industri Terintegrasi (JUTIN)

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Analisis Strategi Pemasaran Air Minum Untuk Menjangkau Pasar Menggunakan Metode SWOT Khoirudin, Khoirudin
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 2 (2025): April
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i2.43025

Abstract

PT. Dalwa Anugrah Hasaniyah is a bottled drinking water company under the auspices of the Dalwa Islamic boarding school. This company can be said to be a new company, therefore it needs to market its products effectively and efficiently. To achieve effective and efficient marketing, a marketing analysis is carried out. This analysis aims to analyze the strategies applied to the PT. Dalwa Anugrah Hasaniyah business as well as formulate new strategies by considering internal and external factors and determining alternative strategies that should be prioritized. The research method used is descriptive qualitative with analysis techniques using the IFAS-EFAS matrix, IE matrix, and SWOT matrix. The results of the analysis show that the Dalwa Anugrah Hasaniyah company is in the Grow and Build position so that the best strategy is to maintain and continue to innovate. The results of the SWOT recommendations, the company must read the market situation, establish cooperative relationships between agencies or governments, and sponsorship at events that require bottled drinking water.
Co-Authors Adiwibowo, Zakaria Afgani, Abduh Al Afif Hakim Agus Suprihanto Agus Supriyanto AHMAD JUNAEDI Akhmad Junaedi Amar Amar Amir Amir Amri Abdulah Amri, Saeful April Firman Daru Aria Hendrawan, Aria Arif Wibowo, Ludvi Atmoko Nugroho Aulia Nanda, Rizki Azizah Azizah Azizah, Renata Lintang Azmi, W. H. Azzaki, Adnan Badriyah, Fatikhatul Banu Witono Basit, Arul Bernadus Very Christoko Budi, Pangga Urip Setio Budiansyah, Ade Cepi Cahyo, Tegar Dwi Cahyono, Yono Cepi Budiansyah, Ade Dewi Nurdiyah, Dewi Dhawy, Luay Raihan Dodi Mulyadi Dodi Mulyadi Dwicahyo, Tegar Fahrizin, Nazar Fazin, Nazar Fazrin, Nazar Fuadiah, Shiema Jamalah Gunata, Krida Pandu Gymanstiar , Salman Fahrizal Hadi, Soiful Hananto, Agustia Hanif, Mohammad Burhan Hassanudin, Wahyu Maulana Hidayat, Syahrul Taufik Ines Heidiani Ikasari Irfan Rizky Hutomo Irfani, Tomas Karyadi Karyadi Khusna, Arina Kumbarasari, Shanti Lailisya Putri, Purnama Lamijan Lamijan, Lamijan Lintang Azizah, Renata Miftahudin, Moh Muahemin, Enjang Muji Setiyo Murtalim, Murtalim Muzammil, Ach Nanda, Rizki Aulia Noer Sasongko Nugroho, Fajar Raditya Nur Wakhidah Nur Widyartha, Yogi Panata, Helmi Prasetio Patya, Dhea Intan Pratama, Tito Chaerul Prima, Juan Candy Putri, Nela Aulina Rahdiana, Nana Rahman, Mumammad Arif Rajab, Dede Ardi Rakasiwi, Galih Ramadan, Trisa Ramadani, Yovi Adhi Ransanoi, Teep Riana, Rati Ridwan Rizki Aulia Nanda Rohman Rosaria, Stefani Dewi Safril Safril Sanusi Sanusi Saputra Sigalingging, Wanri Saputra, Ridhwan Salahuddin Saputra, Ridhwan Shalahuddin Saputra, Rio Handika Setiaji, Galet Guntoro Setiarso, Galih Shieddieque, Apang Djafar Sudarjat, Muhammad Fauzaan Fikri Sudarjat Suhara, Ade Sukarman Sukarman Sukarman Sukarman Sulistiyanto Sulistiyanto, Sulistiyanto Supriyanto, Danang Susanto Susanto Susilo, Hendri Syamsudin Syamsudin Tantri, Andini Kartika Taufik Ulhakim, Muhamad Taufik Ulhakim, Muhammad Taufiqur Rokhman, Taufiqur Thiyana, Thyana Tikamori, Ghazi Titin Winarti Titis Handayani Tri Toto Wiharjianto, Muhammad Ulhakim, Mumamad Taufik Vensy Vydia Wahyu Christanto, Febrian Widodo, Muhammad Faizal Agung Wieke Dewi Suryandari Zaidar, Chilfi ZAMAN, BADROE