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All Journal Jurnal Agroindustri AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS Journal of Agri Socio Economics and Business Wahana Peternakan Jurnal Pengabdian kepada Masyarakat Jurnal Agristan Sharia Agribusiness Journal Agribis Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Agricultural Review AGRIC Jurnal Pengabdian kepada Masyarakat Dewantara Jurnal Perikanan

Basuki Sigit Priyono

Universitas Bengkulu

Author-ID : 501608

Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Veterinary Other

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Analisis Pendapatan Usahatani Cabai Merah Monokultur Di Desa Tugu Rejo Kecamatan Kabawetan Kabupaten Kepahiang Kiasati, Kanaya Zharfa; Sumantri, Bambang; Priyono, Basuki Sigit
Jurnal : Agricultural Review Vol. 3 No. 1 (2024): April 2024
Publisher : Agriculture Faculty, Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37195/arview.v3i1.786

Studi Lapang ini bertujuan untuk mengetahui berapa besar biaya produksi, penerimaan yang dihasilkan, pendapatan yang dihasilkan, dan besar efisiensi usahatani cabai merah di Desa Tugu Rejo. Studi Lapang dilaksanakan pada bulan Oktober-November. Metode yang digunakan untuk menentukan sampel yaitu dengan metode acak sederhana atau Simple Random Sampling dengan responden yang berjumlah 30 petani cabai merah yang ditemui di Desa Tugu Rejo, Kecamatan Kabawetan, Kabupaten Kepahiang. Hasil dari studi lapang ini menunjukkan biaya produksi rata-rata petani cabai merah Desa Tugu Rejo adalah sebesar Rp 2,855,086.11/Ut/Mt dan Rp. 6,129,528.07/Mt/Ha. Penerimaan yang dihasilkan petani setiap 14 kali panen selama satu musim tanam secara rill adalah sebesar Rp. 28,976.666/Ut/Mt dan Rp. 58,037,915/Mt/Ha. Penerimaan sacara tidak rill adalah sebesar Rp. 28,976,666/Ut/Mt dan Rp. 58,037,915/Mt/Ha. Pendapatan Rata-rata petani Cabai Merah Desa Tugu Rejo adalah sebesar Rp. 27,584,33/Ut/Mt dan Rp. 52,592,111/Mt/Ha dengan R/C rasio sebesar 21,16/Ut/Mt dan 10,64/Mt/Ha. Hal ini menunjukkan bahwa usahatani cabai di Desa Tugu Rejo sangat tinggi efisien dan menguntungkan, sehingga berperan penting bagi petani Desa Tugu Rejo. Berdasarkan hasil penelitian disarankan sebaiknya pertanian Cabai Merah dapat dikembangkan dan ditingkatkan agar pendapatan petani Cabai Merah lebih baik lagi.

ANALYSIS OF THE EFFECT OF PRODUCT QUALITY,PROMOTION, PRICE ON CONSUMER LOYALTY THROUGH SATISFACTION AS AN INTERVENING VARIABLE IN FORTUNE COOKING OIL (Case Study : Housewife in Lubuklinggau Utara II Sub-District) Nopriani, Melly; Nabiu, Musriyadi; Priyono, Basuki SIgit
Journal of Agri Socio Economics and Business Vol. 6 No. 02 (2024)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.6.2.371-394

According to the Lubuklinggau City Industry and Trade Office, the most consumed cooking oil in Lubuklinggau City is the Fortune brand. This phenomenon can lead to consumer loyalty in Lubuklinggau City to the oil. The research objectives are to analyze the level of satisfaction; level of consumer loyalty; direct effect of product quality, promotion and price on Fortune cooking oil consumer satisfaction; analyze the direct effect of product quality, promotion and price on Fortune cooking oil consumer loyalty; analyze the direct effect of consumer satisfaction on Fortune cooking oil consumer loyalty; analyze the effect of product quality, price and promotion on consumer loyalty through Fortune cooking oil consumer satisfaction. Data analysis using descriptive methods and SEM PLS analysis. The results obtained are 1) The level of household consumer satisfaction with Fortune cooking oil is very satisfied. 2) The level of consumer loyalty to Fortune cooking oil is very loyal. 3) Product quality, promotion and price have a positive and significant effect on Fortune cooking oil consumers. 4) Product quality, promotion and price have a positive and significant effect on Fortune cooking oil consumer loyalty. 5) Customer satisfaction has a positive and significant effect on Fortune cooking oil consumer loyalty. 6) Product quality, price and promotion have a positive and significant effect on consumer loyalty through customer satisfaction.

PENINGKATAN BRANDING PRODUK BUBUK KOPI BUMDES DESA DURIAN DEMANG, KECAMATAN KARANG TINGGI, KABUPATEN BENGKULU TENGAH Wibowo, Hariz Eko; Yuliarso, M. Zulkarnain Zulkarnain; Novanda1, Ridha Rizki; Priyono, Basuki Sigit; Windirah, Nola; Yuliarti, Ellys; Fitri, Melani Anisa; Serawai, Bembi Akbar
Jurnal Pengabdian kepada Masyarakat DEWANTARA Vol 8 No 1 (2025): Jurnal Pengabdian kepada Masyarakat DEWANTARA
Publisher : Lembaga Penelitian dan Pengabdian Pada Masyarakat Universitas Tamansiswa Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31317/jpmd.v8i1.1123

Desa Durian Demang marupakan salah satu desa yang terletak di Kecamatan Karang Tinggi Kabupaten Bengkulu Tengah. Desa Durian Demang menjalankan usaha bidang produksi kopi melalui Badan Usaha Milik Desa (BUMDes). Produk yang dikembangkan juga harus dikembangkan sesuai permintaan pasar. BUMDes harus memberikan nilai tambah dan bersinergi dengan kegiatan ekonomi yang telah ada. BUMDes diharapkan mendorong perekonomian masyarakat melalui inovasi usaha. Kualitas sumber daya manusia yang menjadi pengurus BUMDes harus baik sehingga dapat memunculkan gagasan dan inovasi untuk pengembangan BUMDes Desa Durian Demang. Permasalahan yang dihadapi oleh BUMDes Desa Durian Demang adalah pengelola BUMDes ingin meningkatkan penjualan dan pemasaran produk olahan yang dikelola berupa bubuk kopi, namun pengelola BUMDes belum pernah mengikuti pelatihan tentang manajemen pemasaran dan masih bingung terkait pemasaran berbasis digital. Sehingga pentingnya dilakukan peningkatan keterampilan pengurus BUMDes melalui pelatihan manajemen pemasaran dan media promosi berbasis digital. Kegiatan ini melibatkan seluruh tim pengabdian, pengurus Desa dan Pengurus BUMDes Desa Durian Demang, Kecamatan Karang Tinggi, Kabupaten Bengkulu Tengah. Hasil pengabdian dapat disimpulkan bahwa pengetahuan dan keterampilan masyarakat Desa meningkat. Hal ini membuktikan tujuan dari pengabdian ini tercapai. Untuk menjaga keberlanjutan program, maka diperlukan pendampingan masyarakat sehingga program ini benar-benar dapat dirasakan manfaatnya.

THE INFLUENCE OF MARKETING CAPABILITIES AND DIGITAL MARKETING ON THE MARKETING PERFORMANCE OF MSMEs FISH MILLING IN BENGKULU CITY Kiasati, Kanaya Zharfa; Reswita, Reswita; Priyono, Basuki Sigit; Rahayu, Heni Sulistyawati Purwaning
Jurnal Perikanan Unram Vol 15 No 2 (2025): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v15i2.1462

Bengkulu is a potential area in the capture marine fisheries business, the average yield of capture fisheries in Bengkulu City reaches 83338 tons. The potential for abundant results has a positive impact, namely many MSMEs have sprung up to utilize sea catches, one of which is a fish milling business in Bengkulu City. Changes in the business environment and technological developments, and technological developments require MSMEs to adopt digital technology and conduct digital marketing. By adopting digital technology, it is hoped that it will improve the marketing performance of fish milling MSMEs. This study aims to determine how marketing capabilities, digital marketing, and marketing performance and their effect on marketing performance. The data analysis method was carried out quantitatively and SEM PLS with 40 MSMEs as samples. The results showed that the marketing capabilities, digital marketing, and marketing performance of MSMEs were quite good. In addition, marketing capabilities and digital marketing have an effect on marketing performance.

STRATEGY TO INCREASE THE CLASS OF FARMER GROUPS IN BERMANI ILIR DISTRICT, KEPAHIANG REGENCY Nikofien, Mhareuzi; Yuliarso, M. Zulkarnain; Priyono, Basuki Sigit
Journal of Agri Socio Economics and Business Vol. 7 No. 01 (2025)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.07.1.89-106

The strategy of upgrading the class of farmer groups can include various components, such as member skill development, increasing agricultural production, effective financial management, marketing of crops, and risk management with the aim of improving the welfare and independence of farmer groups. Thus, farmer groups will be more productive and competitive in marketing their crops and carrying out their agricultural activities in a sustainable manner. Bermani Ilir District, Kepahiang Regency has a farmer group with the status of a beginner class as a whole, thus there is a need for a strategy to improve the class. This study was conducted in Bermani Ilir District with 9 expert respondents, 57 farmer group administrators and 57 farmer group members who were analyzed using SWOT. Based on the results obtained, the strategy for increasing the group class is in the WO strategy, namely by taking advantage of opportunities to minimize weaknesses. The results of the priority strategy obtained using QSPM analysis are that it was found that Improving Training and Administrative Management to Utilize Fertilizer Subsidies, infrastructure and land protection policies are strategies with the first priority as a strategy to increase the class of farmer groups in Bermani Ilir District, Kepahiang Regency.

ALOKASI WAKTU KERJA PRODUKTIF IBU RUMAH TANGGA STUDI KASUS WANITA PEDAGANG SAYUR DI KECAMATAN BERMANI ULU RAYA KABUPATEN REJANG LEBONG (Allocation of Productive Working Time for Housewives Case Study of Female Vegetable Traders in Bermani Ulu Raya District, Rejang Lebong Regency) UNTARI, DWI; MULYASARI, GITA; PRIYONO, BASUKI SIGIT; ANDANI, APRI; YULIARSO, MOHAMAD ZUKARNAIN
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 8, Nomor 1, April 2025
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.8.1.2025.18862.25-34

This study aims to analyze the allocation of productive working time among housewives who work as vegetable traders and to identify the factors influencing it in Bermani Ulu Raya District, Rejang Lebong Regency. As a vegetable production center, the area offers significant opportunities for women to participate in informal economic activities, particularly trading. A census method was employed, involving 60 housewives, using both descriptive quantitative analysis and multiple linear regression. The findings indicate that the highest time allocation is for leisure (52.40%), followed by domestic (34.16%), productive (9.21%), and social activities (4.23%). Age and the presence of toddlers significantly influence the allocation of productive working time, while education level and distance to the market show no significant effect. The study highlights the dual roles of housewives as caretakers and income earners amid economic pressures. These findings offer valuable insights for designing policies to empower women and promote efficient time management in rural economic settings.

ADAPTATION ACTIONS OF RICE HARVESTING LABORS TOWARD THE IMPACT OF USING HARVESTER COMBINE MACHINE (HCM) IN DURIAN SEGINIM VILLAGE SOUTH BENGKULU REGENCY INDONESIA Arianti, Nyayu Neti; Priyono, Basuki Sigit; Reswita, Reswita
Agric Vol. 36 No. 1 (2024)
Publisher : Fakultas Pertanian dan Bisnis, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/agric.2024.v36.i1.p25-38

Agricultural mechanization used provides benefits in farming, namely cost efficiency. Harvester Combine Machine (HCM) use in rice farming can eliminate harvesting labor. Therefore, this study aims to analyze the impact of HCM use to the rice farming laborers in Durian Seginim Village, and to analyze the adaptation actions taken by the laborers because of the impact of using HCM. The research was conducted in October 2022. The number of respondents was 100 and the data was taken randomly from 192 rice farmers who use HCM. The data analysis method used is descriptive qualitative analysis. The results showed that the use of HCM in rice farming provides benefits for farm owners in savings in harvesting costs of 23.99 percent. However, the use of HCM reduced employment opportunities by 58.72- time allocation of labor/Ha (36.78% of the total farming workforce). Specifically for harvesting workers, labor absorption decreased by 42.70 time allocation of labor/Ha (25.91%) which was dominated by female workers from outside the family. Female workers experienced a decline in their income and contribution to household income by 46.99 percent. The three adaptation actions most frequently carried out by harvesting workers are working in the on-farm agricultural sector outside rice farming (21%), working on land that does not use HCM (17%), and selling large or small of rice stock, user savings, etc. (13%)

ANALISIS SIKAP DAN PERILAKU KONSUMEN TERHADAP PRODUK DONAT PAKET SURYA BAKERY DI KOTA BENGKULU Fridinawati, Dwita; Priyono, Basuki Sigit
Jurnal AGRISEP JURNAL AGRISEP VOL 11 NO 02 2012 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

One form of agro-processing industry is donuts. The bakery is one business that is engaged in the fulfillment of their needs and as a tangible example of product development of agricultural products, which also had a very tight competition from time to time. The research was conducted in February-March 2012 in the city of Bengkulu with the aim of knowing the attitudes and behavior of consumers towards the product package Surya donut bakery in the city of Bengkulu. Overall the total consumer attitude (AB) to the product package Surya donut bakery in the city of Bengkulu is positive with a total value of (10.289), The results obtained for the consumer behavior towards Surya bakery donut package is positive with a value of (7.5914), which indicates that consumer attitudes (AB), which results either positive or no consistent relationship to consumer behavior (B), which also results in a positive or good.Keywords: Consumer attitude and behaviour, value added, Product development process

KORELASI FAKTOR SOSIAL EKONOMI DENGAN PENERIMAAN USAHA PERKEBUNAN KELAPA SAWIT RAKYAT DI DESA NANTI AGUNG, KECAMATAN ILIR TALO, KABUPATEN SELUMA Ivana, Helvera; Priyono, Basuki Sigit; Reflis, Reflis
Jurnal AGRISEP JURNAL AGRISEP VOL 11 NO 01 2012 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

The study of the correlation between social economy factors and the acceptance level of the smallholder palm plantations is conducted in Nanti Agung Village, Ilir Talo Subdistrict Seluma Regency. The aims of the study are to investigate the accepatance level of the smallholder palm plantations and to investigate the correlation between social economic factors and the acceptance of the citizenry palm plantations. The amount of 71 farmers that have main work in palm plantations area are taken by census. Data are analyzed by chi square (X2). The study show that the acceptance level of smallholder palm farmers is in medium/high enough category. Social-economy factors that obviously correlated toward the acceptance level of the smallholder palm plantations are farmer’s age, formal education, the number of workers, and wide area. The other way, the factors that are not correlated toward the acceptance level of smallholder palm plantation farmers are non formal education, motivation, and experinces in plantations working

ANALISIS KOMPARASI USAHATANI PADI SAWAH SISTEM TANAM SRI DAN KONVENSIONAL DI DESA BUKIT PENINJAUAN I KECAMATAN SUKARAJA KABUPATEN SELUMA Tinurbaya L, Evi; Priyono, Basuki Sigit; Rasyid, Witman
Jurnal AGRISEP JURNAL AGRISEP VOL 10 NO 02 2011 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

SRI is rice cultivation technique which able increase rice productivity by modify plant management, soil, water, and nutrients. The goal of this research are to determine and analyze the factors which influence the production, and to know the revenue between SRI method and Conventional system of rice farm. Rice farm revenueby SRI method is Rp 4.199.923,53 /Ut/Mt or Rp 6.287.124,48 /Ha/Mt while the farmers in convensional system is Rp 4.761.240,60/Ut/Mt or Rp 6.343.424,53/Ha/Mt. “Cobb-douglass” analysis used to determine someproduction factors which invluence the production.The study result explain that factorwhich influence to the production of SRI system is land area, while the amount of seeds, organic fertilizer, organic pesticides, and the labor had no effect in rice farm production. Where as the factorswhich significantly influence to the productionof conventional system are land area and labor, while the amount of seeds, chemical fertilizer, and chemical pesticides had no effect in rice farm production. Key words: SRI method, Production factors, Rice farm revenue

Co-Authors . Setiowati, . Aldi Kresmonanda Anggraini, Putry Anna Suwarni Anna Suwarni, Anna Apri Andani Apri Andani, Apri Arta Santrina Manalu Ayu Paramitha Kusuma Ayu Paramitha Kusuma, Ayu Paramitha Bambang Sumantri Bambang Sumantri Bambang Sumantri Bambang Sumantri Bembi Akbar Serawai Desi Aryani Desyanti Marbun Desyanti Marbun, Desyanti Devi Retno Sari Dwita Fridinawati Dwita Fridinawati, Dwita Edy Humaidi Eko Sumartono, Eko Ella Anggraini Ellys Yuliarti, Ellys Elsi Women, Elsi Evi Tinurbaya L Evi Tinurbaya L, Evi Fera Yuniarti, Fera Fitri, Melani Anisa Gita Mulyasari Hadi Wiyanto Hadi Wiyanto, Hadi Helvera Ivana Helvera Ivana, Helvera Indra Cahyadinata Indra Cahyadinata, Indra Irnad Irnad Irnad Ketut Sukiyono Ketut Sukiyono Ketut Sukiyono Kiasati, Kanaya Zharfa Kikim Aria Sinta Kresmonanda, Aldi M Zulkarnain Yuliarso M. Agus Maryanto, M. Agus M. Nurung, M. M. Zulkarnain Yuliarso M. Zulkarnain Yuliarso M. Zulkarnain Yuliarso, M. Zulkarnain Manalu, Arta Santrina Maria Margareth Simarmata Melli Suryanty Melly Suryanti, Melly Melly Suryanty Melly Suryanty, Melly Mohamad Zulkarnain Yuliarso Musriyadi Nabiu, Musriyadi Nikofien, Mhareuzi Nola Windirah Nopriani, Melly Novanda1, Ridha Rizki Nyayu Neti Arianti Nyayu Neti Arianti Nyayu Neti Arianti Nyayu Neti Arianti, Nyayu Neti Putri Suci Asriani Putri Suci Asriani Putry Anggraini Rahayu, Heni Sulistyawati Purwaning Rahmi Yuristia Reflis Reflis Reflis, Reflis Reswita Reswita Reswita Reswita Reswita, Reswita Ridha Rizki Novanda Ridha Rizki Novanda Ridha Rizki Novanda, M.Si Rusdi Efendi Sara Enggal Winati Septian Derianti Setiowati, Setyowati Setyowati Setiowati Siti Patimah Siti Patimah Sriyoto Sriyoto MS Sriyoto Sriyoto Sriyoto Sriyoto Sriyoto Sriyoto Sriyoto Sriyoto, Sriyoto TIARA WULANDARI Tika Mardiyanti Tumbur Masco H. Siahaan Tumbur Masco H. Siahaan, Tumbur Masco Untari, Dwi Wibowo, Hariz Eko Winda Tisnis Sari Witman Rasyid Witman Rasyid Witman Rasyid, Witman Yogy Kurniawan Yuliarso, M. Zulkarnain Zulkarnain YULIARSO, MOHAMAD ZUKARNAIN Yuristia, Rahmi

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