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All Journal Jurnal Sosio Ekonomika Bisnis Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini JMM (Jurnal Masyarakat Mandiri) PAUD Lectura: Jurnal Pendidikan Anak Usia Dini Jurnal Pertanian Agros JURNAL PENDIDIKAN TAMBUSAI Jurnal Golden Age Musamus Journal of Agribusiness ZIRAA'AH MAJALAH ILMIAH PERTANIAN Jurnal Pengabdian kepada Masyarakat Altifani Journal: International Journal of Community Engagement Metta : Jurnal Ilmu Multidisiplin Jurnal Agristan Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pengabdian Mandiri Dedikasi: Jurnal Pengabdian Kepada Masyarakat Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Global Education Journal Sriwijaya Journal of Agribusiness and Biometrics in Agriculture Research AGRIC MARAS : Jurnal Penelitian Multidisplin Jurnal Perikanan JUKEMAS : Jurnal Pengabdian Kepada Masyarakat Gifted: Journal of Early Childhood Education
Reswita Reswita, Reswita
Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Bengkulu
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

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THE INFLUENCE OF MARKETING CAPABILITIES AND DIGITAL MARKETING ON THE MARKETING PERFORMANCE OF MSMEs FISH MILLING IN BENGKULU CITY Kiasati, Kanaya Zharfa; Reswita, Reswita; Priyono, Basuki Sigit; Rahayu, Heni Sulistyawati Purwaning
Jurnal Perikanan Unram Vol 15 No 2 (2025): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v15i2.1462

Abstract

Bengkulu is a potential area in the capture marine fisheries business, the average yield of capture fisheries in Bengkulu City reaches 83338 tons. The potential for abundant results has a positive impact, namely many MSMEs have sprung up to utilize sea catches, one of which is a fish milling business in Bengkulu City. Changes in the business environment and technological developments, and technological developments require MSMEs to adopt digital technology and conduct digital marketing. By adopting digital technology, it is hoped that it will improve the marketing performance of fish milling MSMEs. This study aims to determine how marketing capabilities, digital marketing, and marketing performance and their effect on marketing performance. The data analysis method was carried out quantitatively and SEM PLS with 40 MSMEs as samples. The results showed that the marketing capabilities, digital marketing, and marketing performance of MSMEs were quite good. In addition, marketing capabilities and digital marketing have an effect on marketing performance.
Teachers’ Views on Social Skills of Students with Special Needs in Inclusive Classrooms Wahyuni, Sri; Reswita, Reswita; Fitriani, Dina
Gifted: Journal of Early Childhood Education Vol. 2 No. 2 (2024)
Publisher : Departemen Penelitian dan Pengembangan Perkumpulan Program Studi PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/gifted.v2i2.16

Abstract

This study explores teachers’ perceptions of the social skills of students with special needs within Indonesian inclusive school settings. Employing a qualitative case study approach, data were gathered through in-depth interviews and direct observations involving teachers who work directly with students with special needs. The findings indicate that while some progress is evident, students often exhibit underdeveloped social competencies—particularly in verbal communication, adherence to social norms, and peer interactions. Participants underscored the necessity of individualized strategies tailored to each student's unique developmental profile. This study offers a novel contribution by presenting firsthand insights from Indonesian teachers, highlighting context-specific challenges and practices in fostering the social development of students with special needs. The results aim to inform the design of inclusive learning programs that are more attuned to students’ social growth.
ANALYSIS OF MACKEREL RAW MATERIAL INVENTORY IN MICRO, SMALL, AND MEDIUM SCALE FISH MILLING IN BENGKULU CITY Ariandini, Rantika; Reswita, Reswita; Sukiyono, Ketut; Rahayu, Heni Sulistiawati Purwaning
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 50, No 2 (2025)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v50i2.18601

Abstract

This study examines raw material inventory control in micro, small, and medium-scale fish milling businesses in Bengkulu City, focusing on mackerel as the primary raw material. Mackerel is highly perishable and affected by seasonal and weather factors, requiring careful supply planning. The research location was selected purposively based on Law Number 20 of 2008. The study aims to determine optimal inventory control using the EOQ method, as well as safety stock and reorder points (ROP). The results show that the optimal order quantity per period is 894 kg for micro-scale, 1,617 kg for small-scale, and 1,870 kg for medium-scale businesses. Additionally, the total inventory cost using the EOQ method is lower than the company's existing approach, making it a more efficient option for managing raw material supplies.
FAKTOR-FAKTOR YANG MEMPENGARUHI DIVERSIFIKASI PENERIMAAN RUMAH TANGGA BURUH PANEN SAWIT RAKYAT DI KECAMATAN AIR RAMI mahdalena, imelda; Windirah, Nola; Reswita, Reswita; Kifli, Gontom Citoro
Jurnal Agristan Vol 7, No 1 (2025): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v7i1.14242

Abstract

Masyarakat Kecamatan Air Rami bekerja sebagai buruh panen sawit rakyat karena akses yang mudah dan penerimaan yang stabil. Namun, fluktuasi produktivitas tandan buah segar (TBS) dan keterbatasan akses ke sektor formal menyebabkan ketergantungan pada pekerjaan ini. Untuk mengurangi risiko ekonomi, rumah tangga melakukan diversifikasi penerimaan melalui pekerjaan sampingan. Penelitian ini bertujuan untuk menganalisis sumber penerimaan, tingkat diversifikasi menggunakan Income Diversity Indeks (IDI), dan faktor-faktor yang memengaruhi Income Diversity Indeks (IDI) rumah tangga buruh panen sawit rakyat. Sampel sebanyak 100 rumah tangga dipilih dengan teknik snowball sampling. Data dikumpulkan melalui observasi, wawancara, dokumentasi, serta kuesioner, dan dianalisis secara deskriptif dan kuantitatif dengan regresi double-log.Hasil penelitian menunjukkan rata-rata penerimaan dari sektor pertanian (Rp 1.789.150 atau 89,31%) dan non-pertanian (Rp 214.250 atau 10,69%), dengan IDI sebesar 1,39 (kategori rendah). Pekerjaan sampingan berpengaruh signifikan terhadap IDI, sedangkan variabel usia, pengalaman kerja, pendidikan, dan jumlah anggota keluarga tidak signifikan. Diversifikasi dilakukan untuk mengurangi ketergantungan pada satu sumber penerimaan dan meningkatkan stabilitas ekonomi rumah tangga.
PENINGKATAN PEMAHAMAN PEMASARAN DIGITAL SEDERHANA PADA KELOMPOK WANITA TANI (KWT) DESA DUSUN BARU II KECAMATAN KARANG TINGGI KABUPATEN BENGKULU TENGAH Redy Badrudin; Reswita, Reswita
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 4: April 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The goal of this type of program is to improve cognitive (understanding) capabilities in order to raise attitude levels and develop basic digital marketing abilities through WhatsApp (WA) of Women Farmer Grroup . Videos, conversations, and online instruction (oral slides) are the techniques employed. Pretest and posttest data that "increased" cognitive or basic digital marketing understanding, as well as the comprehension of 94.29% of 35 participants, demonstrate the activity's effectiveness. Nearly every member takes part.Understanding increased from Less Understanding to Majority Understanding as a result of the activity's execution. the activity's success. The implementation advice is really successful
PENGUATAN LITERASI DIGITAL GURU SEBAGAI PONDASI PENERAPAN KURIKULUM MERDEKA DI MA DARUL MUQOMAH PEKANBARU Andriani, Refika; choiriah, wirdah; Reswita, Reswita
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2025)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v5i1.2547

Abstract

Topik pengabdian masyarakat ini penting karena pendidikan merupakan tolak ukur keberhasilan suatu negara dan memiliki peran kunci dalam menentukan masa depan. Pendidikan bertujuan mengembangkan potensi manusia secara menyeluruh, baik fisik, mental, kreativitas, maupun karakter. Seiring kemajuan teknologi, pendidikan modern bertransformasi melalui integrasi teknologi dalam pembelajaran. Hal ini menuntut seluruh elemen pendidikan, termasuk guru dan siswa, untuk meningkatkan keterampilan agar dapat beradaptasi dengan perubahan, khususnya dalam menghadapi era Society 5.0. Metode pengabdian adalah pelatihan dan pendampingan bagi guru dan siswa terkait pemanfaatan teknologi digital dalam pembelajaran. Kegiatan ini bertujuan meningkatkan kemampuan guru merancang dan menerapkan pembelajaran berbasis teknologi, serta meningkatkan kapasitas siswa menggunakan teknologi untuk mendukung belajar. Hasil menunjukkan peningkatan pemahaman dan keterampilan guru, siswa dalam memanfaatkan teknologi digital untuk pembelajaran. Selain itu, terjadi peningkatan motivasi belajar siswa melalui penggunaan media pembelajaran yang lebih menarik dan interaktif.
The Role of Artificial Intelligence (AI) Technology in the Development of Early English Teaching Materials Novitasari, Yesi; Bastian, Adolf; Reswita, Reswita; Wahyuni, Sri
Global Education Journal Vol. 3 No. 2 (2025): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.v3i2.819

Abstract

English has long been recognized as the dominant international language in various aspects of global life, from international communication and higher education to mastery of technology and science. The purpose of this study is to explore the role of AI in developing early English language teaching materials and identify its opportunities and challenges in early childhood education. This research method uses a quantitative approach. The sample of this study included 10 teachers at TKIT Model Madani Arrahman Pekanbaru City. The results show that teachers at TKIT Model Madani Arrahman Pekanbaru have sufficient initial knowledge of AI technology, although it is still limited to general use and has not been fully directed at developing teaching materials. AI is considered to play a role in helping teachers create more varied, interesting, and enjoyable English teaching materials for early childhood. However, the implementation of AI still faces technical obstacles, limited resources, and the need to adapt content to the characteristics of early childhood. Thus, AI has great potential in supporting the development of early childhood English teaching materials, but it needs to be supported by training, infrastructure, and strengthening teacher capacity for optimal and contextual implementation.
ADAPTATION ACTIONS OF RICE HARVESTING LABORS TOWARD THE IMPACT OF USING HARVESTER COMBINE MACHINE (HCM) IN DURIAN SEGINIM VILLAGE SOUTH BENGKULU REGENCY INDONESIA Arianti, Nyayu Neti; Priyono, Basuki Sigit; Reswita, Reswita
Agric Vol. 36 No. 1 (2024)
Publisher : Fakultas Pertanian dan Bisnis, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/agric.2024.v36.i1.p25-38

Abstract

Agricultural mechanization used provides benefits in farming, namely cost efficiency. Harvester Combine Machine (HCM) use in rice farming can eliminate harvesting labor. Therefore, this study aims to analyze the impact of HCM use to the rice farming laborers in Durian Seginim Village, and to analyze the adaptation actions taken by the laborers because of the impact of using HCM. The research was conducted in October 2022. The number of respondents was 100 and the data was taken randomly from 192 rice farmers who use HCM. The data analysis method used is descriptive qualitative analysis. The results showed that the use of HCM in rice farming provides benefits for farm owners in savings in harvesting costs of 23.99 percent. However, the use of HCM reduced employment opportunities by 58.72- time allocation of labor/Ha (36.78% of the total farming workforce). Specifically for harvesting workers, labor absorption decreased by 42.70 time allocation of labor/Ha (25.91%) which was dominated by female workers from outside the family. Female workers experienced a decline in their income and contribution to household income by 46.99 percent. The three adaptation actions most frequently carried out by harvesting workers are working in the on-farm agricultural sector outside rice farming (21%), working on land that does not use HCM (17%), and selling large or small of rice stock, user savings, etc. (13%)
PELATIHAN STRATEGI PEMASARAN USAHA BAGI KWT TANJUNG AUR DI DESA JENGGALU KECAMATAN SUKARAJA KABUPATEN SELUMA Reswita, Reswita; Redy Badrudin; Satria Putra Utama
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 9: Februari 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i9.7391

Abstract

Desa Jenggalu yang telah berkembang membentuk berbagai organisasi kemasyarakatan, termasuk Kelompok Wanita Tani (KWT) Tanjung Aur yang sangat aktif. Kelompok ini terbentuk oleh motivasi tinggi para ibu di Desa Jenggalu untuk meningkatkan keterampilan dan pengetahuan, khususnya dalam mengolah produk lokal sebagai peluang usaha. Usaha Kelompok Wanita Tani Tanjung Aur berisiko mengalami ketertinggalan jika tidak mampu mengikuti perkembangan atau perubahan zaman dalam dunia bisnis. Risiko stagnasi atau bahkan kebangkrutan mungkin terjadi. Oleh karena itu, Kelompok Wanita Tani Tanjung Aur perlu menyadari pentingnya beradaptasi dengan arus digital dalam menjalankan usahanya, agar tidak tergeser oleh cepatnya proses digitalisasi yang tengah berlangsung. Salah satu pendekatan yang efektif dan efisien dalam pemasaran adalah melalui optimalisasi bauran pemasaran, yang sering disebut sebagai marketing mix berbasis digital. Permasalahan untuk KWT Tanjung Aur adalah pada produk : 1) Belum semua produk yang mempunyai merek, logo, dan izin usaha. Untuk price : penetapan harga jual yang tepat belum didasarkan pada perhitungan semua biaya yang terserap untuk pembuatan produk. Untuk Place : produk baru di dijual dan didistribusikan di sekitar desa Jenggalu, belum ada kerjasama dengan toko-toko pusat oleh-oleh atau pun outlet-outlet di minimarket. Untuk promosi : promosi masih dilakukan dari mulut ke mulut, baru beberapa anggota KWT saja yang menggunakan digital marketing untuk promosi penjualan. Kegiatan dari pelaksanaan kegiatan pengabdian pada masyarakat ini yaitu : Penyampaian materi tentang pentingnya manajemen pemasaran digital, kiat-kiat dalam manajemen pemasaran digital, dan praktek cara mengimplementasikan strategi bauran pemasaran digital 4P (Product, Price, Place, dan Promotion), usaha Kelompok Wanita Tani Tanjung Aur. Manfaat dari kegiatan pengabdian pada masyarakat ini mencakup: a) Manfaat bagi Kelompok Tani Wanita Tanjung Aur mencakup: 1) Peningkatan pengetahuan dan keterampilan dalam menerapkan teknik-teknik strategi pemasaran yang tepat dan efektif, 2) Peningkatan pengetahuan dan keterampilan dalam mengimplementasikan pemasaran digital. b) Manfaat bagi Pemerintah Daerah melibatkan: 1) Peningkatan pendapatan masyarakat, 2) Peningkatan kesehatan masyarakat, 3) Peningkatan kualitas Sumber Daya Manusia (SDM), 4) Peningkatan pertumbuhan ekonomi dan Pendapatan Asli Daerah (PAD).
ANALISIS PROFITABILITAS USAHA PENGOLAHAN KEDELAI PADA IRT TASIK GARUT DI KABUPATEN LEBONG Reswita, Reswita
Jurnal AGRISEP JURNAL AGRISEP VOL 12 NO 02 2013 (AUGUST)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.494 KB) | DOI: 10.31186/jagrisep.12.2.147-152

Abstract

This research is aimed to estimate income and profitability of the soybean processing business in District of Lebong. The study is case study on Tasik Garut Home Industry. Two profitability methods are used to analyse data obtained, i.e., business income and Net Profit Margin. Results of research showed that business income is Rp. 30,682,083 per month or Rp. 1,022, 736.111 dayly and Profit Margin of 48.6%.
Co-Authors Adolf Bastian Afidah, Mar'atul Afrianti, Lusiani Ahmad Faris, Ahmad Aini, Faizah Al Faqih, M. Zaidan ‘Alim andriani, Refika Ariandini, Rantika Baehaqi Basuki Sigit Priyono Chairunissa, Nurul Dori Suhendra, Dori Dwi Wulandari Ellys Yuliarti, Ellys Fadillah, Siti Fitri, Efa Yulita Fitriani, Dina Gita Mulyasari Gontom Citoro Kifli, Gontom Citoro HARDIANTO - Indra Cahyadinata, Indra Irnad, Irnad Istriningsih, Istriningsih Ketut Sukiyono Khairani, Lathifah Kiasati, Kanaya Zharfa M. Mustopa Romdhon Mahdalena, Imelda Maulana, Fahrul Rozi Melly Suryanty, Melly Muhammad Nurung Nola Windirah Novitasari, Yesi Nuril Anwar, Nuril Nusril Nusril Nyayu Neti Arianti, Nyayu Neti Pratama, Dicky Rolanda Pratama, Edo Putra Purwaningsih, Sri Juani Putri Suci Asriani Putri, Azlin Atika Rahayu, Heni Sulistiawati Purwaning Rahayu, Heni Sulistyawati Purwaning Rahayu, Heny Sulistyawati Purwaning Rahman, Ramadhan Nur Fathur Redy Badrudin Redy Badrudin Reflis, Reflis Ria Puspitasari Sakinah, Fitri Sandy, M. Ilwanda Sanjaya, Fero Satria Putra Utama Sianturi, Lilis Suriani Sri Wahyuni Sri Wahyuni Sriyoto Sriyoto, Sriyoto Subaeni, Een Wirdah Choiriah, Wirdah Witrimus Yuristia, Rahmi Zuhriati, Zuhriati