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STRATEGI BRANDING WISATA BUDAYA KAMPOENG THENGUL DUSUN KEDUNGKRAMBIL, KABUPATEN BOJONEGORO MELALUI MEDIA SOSIAL INSTAGRAM WINTARI, WINTARI; PADMANINGRUM, DWININGTYAS; SAPTANINGTYAS, HARYANI
PETA - Jurnal Pesona Pariwisata Vol. 2 No. 1 (2023): Pesona Pariwisata
Publisher : Program Studi Pariwisata, UPN Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/peta.v2i1.56

Abstract

Perkembangan teknologi informasi dan komunikasi yang semakin masif saat ini diikuti dengan munculnya berbagai platform media sosial untuk bermacam-macam keperluan dan fungsi. Selain sebagai sarana komunikasi, media sosial juga dimanfaatkan sebagai sarana promosi dan branding destinasi wisata. Strategi ini dipilih karena media sosial dapat memberikan manfaat penyebarluasan informasi dengan lebih cepat dan luas. Salah satu lokasi wisata budaya yang menerapkan branding di media sosial khususnya Instagram adalah Kampoeng Thengul yang berada di Dusun Kedungkrambil, Kabupaten Bojonegoro. Penelitian ini menggunakan pendekatan kualitatif untuk mendapatkan informasi yang lebih mendalam terkait proses branding wisata budaya yang dilaksanakan oleh Kampoeng Thengul. Tujuan penelitian ini adalah untuk mengetahui bagaimana penerapanstrategi branding melalui media sosial Instagram yang dilaksanakan di Kampoeng Thengul dan bagaimana dampaknya terhadap keberhasilan pengenalan dan promosi destinasi wisata tersebut. Hasil penelitian menunjukkan bahwa strategi branding melalui media sosial Instagram cukup efektif dalam memperkenalkan potensi yang ada dan meningkatkan jumlah kunjungan wisatawan maupun jangkauan publikasi event. Hal ini menunjukkan bahwa strategi branding destinasi wisata dapat memberikan dampak positif bagi kemajuan destinasi wisata budaya. Kata Kunci: branding, Instagram, wisata budaya.
Dampak Revitalisasi Objek Wisata Embung Cerme Melalui Budidaya Tanaman Buah: Impact of Revitalizing the Tourism Attraction of Embung Cerme Through Fruit Plant Cultivation Haurelia, Nathania Fredlina Shaffa; Wibowo, Agung; Padmaningrum, Dwiningtyas
Daun: Jurnal Ilmiah Pertanian dan Kehutanan Vol. 11 No. 1 (2024): Daun: Jurnal Ilmiah Pertanian dan Kehutanan
Publisher : ​Institute for Researches and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/daun.v11i1.6767

Abstract

Embung Cerme is a tourist attraction in Sanggang Village, Bulu District, Sukoharjo Regency, Central Java. In 2012, the Cerme Embung was built as a facility to store rainwater and irrigate plants. This reservoir was abandoned in 2013 due to a lack of structured management and limited development funds. Until 2018, Embung Cerme was revived through a revitalization process and became a new tourist attraction. Embung Cerme's revitalization mechanism consists of physical intervention, social intervention, economic intervention and environmental intervention. The impact of revitalization influences society from economic, socio-cultural and ecological aspects. The aim of the study was to determine the impact of the revitalization that took place in Embung Cerme through the cultivation of fruit plants. This research uses a qualitative analysis method with a descriptive approach with data sources of in-depth interviews, observation and documentation. As a result, the revitalization of Embung Cerme has had positive and negative consequences in every aspect. The positive impact is felt more by the people of Sanggang Village. This shows that the revitalization of Embung Cerme through the cultivation of fruit plants has been successful and can be sustainable. Keywords : Cultivation, Empowerment, Impact, Reservoir, Revitalization
PARIWISATA BERBASIS MASYARAKAT (COMMUNITY BASED TOURISM) DALAM PENGELOLAAN DESA WISATA (STUDI KASUS DESA BLEBERAN KECAMATAN PLAYEN KABUPATEN GUNUNGKIDUL) Andjar Asmara, Sebening; Padmaningrum, Dwiningtyas; Sugihardjo, Sugihardjo
SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Vol. 2 No. 4 (2023)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/siwayang.v2i4.1170

Abstract

Bleberan Village is a tourist village developed by the Bleberan Village Government by carrying the concept of community-based tourism. This study aims to determine the management of community-based tourism in Bleberan Village and its impact on the dimensions of community life in Bleberan Village. The research approach used is qualitative with a case study method. Data collection methods include participatory observation, in-depth interviews, and documentation studies. Determination of informants using purposive sampling and snowball sampling techniques. Data analysis uses an interactive data analysis model. Data validity uses source triangulation. Based on the results of the research that has been carried out, it was concluded that the management of community-based tourism in Bleberan Village has been running quite well by referring to aspects of tourism management (attraction, accessibility, amenities, ancillary), principles of tourism development (social, economic, cultural, environmental, and political principles), and promotional efforts made. However, there are still many shortcomings, namely in facilities and infrastructure and facilities such as damaged road signs, the absence of vehicle rentals for tourists. Bleberan Tourism Village has also not collaborated with travel agents, and many souvenir craftsmen have not resumed production. Promotion efforts have not been intensified again. Efforts and support from various parties are needed, especially stakeholders, so that sustainable impacts are created in aspects of community life, namely in the social, economic, cultural, environmental, and political dimensions.
Pariwisata berbasis Masyarakat (Community based Tourism) dalam Pengelolaan Desa Wisata: (Studi Kasus Desa Bleberan Kecamatan Playen Kabupaten Gunungkidul) Asmara, Sebening Andjar; Padmaningrum, Dwiningtyas; Sugihardjo, Sugihardjo
Journal of Tourism and Creativity Vol. 8 No. 1 (2024): Pemberdayaan Masyarakat
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v8i1.42980

Abstract

Desa Bleberan merupakan sebuah desa wisata yang dikembangkan oleh Pemerintah Desa Bleberan dengan mengusung konsep pariwisata berbasis masyaraka. Penelitian ini bertujuan untuk mengetahui pengelolaan pariwisata dengan basis partisipasi masyarakat di Desa Bleberan serta dampaknya terhadap kehidupan masyarakat di Desa Bleberan. Pendekatan penelitian yang digunakan adalah kualitatif studi kasus. Metode pengumpulan data berupa observasi partisipatif, wawancara mendalam, dan dokumentasi. Penentuan informan menggunakan purposive sampling dan snowball sampling. Analisis data menggunakan analisis data interaktif Miles dan Huberman. Validitas data menggunakan teknik triangulasi sumber. Kesimpulan dari penelitian ini adalah, pengelolaan pariwisata berbasis masyarakat di Desa Bleberan sudah berjalan cukup baik dengan berpedoman pada aspek pengelolaan pariwisata, prinsip pengembangan pariwisata, dan upaya promosi yang dilakukan. Namun masih terdapat banyak kekurangan, yaitu pada sarana dan prasarana serta fasilitas seperti plang penunjuk jalan yang rusak, belum adanya penyewaan kendaraan untuk wisatawan. Desa Wisata Bleberan juga belum bekerja sama dengan agen perjalanan, serta pengrajin souvenir banyak yang belum berproduksi kembali. Upaya promosi belum digencarkan kembali. Kata Kunci: Community Based Tourism, Pariwisata, Partisipasi Masyarakat, Pengelolaan.
Local Economic Development Strategy through MSMEs Empowerment: Case Study in Drenges Village Suci, Siti Wahyu; Widiyanto, Widiyanto; Padmaningrum, Dwiningtyas
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 7 No. 1 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i1.4831

Abstract

Purpose: This study aims to analyse the local economic development strategy through the empowerment of Balung Kuwuk MSMEs in Drenges Village. Methodology/approach: This study employed a qualitative descriptive method utilising a case study approach. Data collection techniques included observation, semi-structured interviews, and documentation. The analysis of data to determine the development strategy for Balung Kuwuk MSMEs was conducted using a SWOT analysis, combined with the Internal-External Matrix, to formulate context-specific empowerment strategies for rural MSMEs. Results/findings: The findings indicate that Balung Kuwuk MSMEs possess significant potential to drive the local economy in Drenges Village, supported by the abundant availability of cassava as the primary raw material. Nevertheless, community empowerment efforts to develop these MSMEs have not been effectively implemented, necessitating an aggressive strategy to strengthen and expand their capacity. Conclusion: Balung Kuwuk MSMEs can serve as a strategic driver of the local economy if supported by targeted, aggressive, and sustainable development strategies that fully empower MSME actors, strengthen institutional capacity, and optimise available local resources effectively Limitations: This case study has a narrow geographical scope, being limited to a single village, and therefore cannot be generalised to other rural or urban areas with different social, economic, cultural, and natural conditions and potentials. Contribution: This study provides input for government institutions and related agencies to support the development of Balung Kuwuk MSMEs in Drenges Village, aiming to improve human resource capacity and consistently enhance product quality.
Collective Action and Social Relations: The Limits of Olson’s Theory and the Primacy of Social Capital in Community Empowerment Programs in Riau, Indonesia Faridl Widhagdha, Miftah; Muktiyo, Widodo; Kartono, Drajat Tri; Padmaningrum, Dwiningtyas
Indonesian Journal of Social Responsibility Review (IJSRR) Vol. 5 No. 1 (2026)
Publisher : Prospect Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55381/ijsrr.v5i1.551

Abstract

The success of community empowerment programs, particularly CSR, heavily relies on the collective action of local groups. Mancur Olson's (1971) theory of collective action prioritizes small, homogeneous, and focused groups, but it often fails to explain sociological realities in the field, especially in Indonesia. This article critiques Olson using qualitative data from three CSR beneficiary groups of an Oil Refinery Company in Bengkalis, Riau Province, Indonesia. Although the Tunas Makmur Farmers Group and the Harapan Bersama Fishermen Group support Olson's theory, the case of the formal, heterogeneous Masyarakat Peduli Api (MPA) group challenges this logic, as its effectiveness is not correlated with size. The main argument is that Olson's model is incomplete. The success of collective action is determined by sociological prerequisites: social relations or social capital (norms, trust, networks). Homogeneity is merely a proxy for strong social relations. Therefore, Collective Action Theory must be modified by integrating social relations as the determining foundation for the functioning of Olson's determinants
PENGARUH NILAI BUDAYA DALAM PROSES PENGAMBILAN KEPUTUSAN KOMUNIKASI CSR DI INDONESIA Widhagdha, Miftah Faridl; Muktiyo, Widodo; Kartono, Drajat Tri; Padmaningrum, Dwiningtyas
Jurnal Analisa Sosiologi Vol 12, No 1 (2023)
Publisher : UNIVERSITAS SEBELAS MARET (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jas.v12i1.65738

Abstract

Indonesia's cultural diversity forms a specific social system in each region. Culture in a social system influences the way people make decisions. This research article attempts to describe descriptively and analytically the influence of culture in community decision-making in cases of CSR communication in Java, Bali, Sumatra, Kalimantan and Papua. This study uses a qualitative method with data collection techniques through interviews, observations and literature review in CSR communication cases carried out in the 2014-2022 period. This research uses a qualitative descriptive approach to get an overview and analysis of the CSR communication process that occurs in the community in the five areas mentioned above. As a result, in general, the five regions have a high spirit of collectivism so that decision-making is based on shared interests, but at the micro level, each region has its own characteristics in deciding something, in this case its relation to the company's CSR activities. Keywords: Cultural Influence, Decision Making Process, Communication, CSR. AbstrakKeragaman budaya Indonesia membentuk sistem sosial yang spesifik di masing-masing daerah. Kebudayaan dalam suatu sistem sosial mempengaruhi cara masyarakat dalam melakukan pembuatan keputusan. Artikel penelitian ini mencoba menggambarkan secara deskriptif dan analitis mengenai pengaruh budaya dalam pengambilan keputusan masyarakat dalam kasus komunikasi CSR di Jawa, Bali, Sumatera, Kalimantan dan Papua. Penelitian ini menggunakan metode kualitatif dengan Teknik pengumpulan data melalui wawancara, observasi dan studi pustaka pada kasus komunikasi CSR yang dilaksanakan pada periode tahun 2014-2022. Penelitian ini menggunakan pendekatan deskriptif kualitatif untuk mendapatkan gambaran dan analisis tentang proses komunikasi CSR yang terjadi pada masyarakat pada lima wilayah yang telah disebukan di atas. Hasilnya, secara umum, kelima wilayah tersebut mempunyai semangat kolektivisme yang tinggi sehingga pembuatan keputusan didasarkan pada kepentingan bersama, namun dalam level mikro, masing-masing daerah mempunyai karakteristik tersendiri dalam memutuskan sesuatu, dalam hal ini kaitannya dengan kegiatan CSR perusahaan. Kata Kunci: Pengaruh Budaya, Proses Pembuatan Keputusan, Komunikasi, CSR.
Does Food Safety Knowledge Influence Customer Expectation and Perception on Restaurant’s Quality Attributes? Padmaningrum, Dwiningtyas; Fauza, Gusti; Karunia, Aulia Rahma; Juego, Bonn; Nursiwi, Asri; Ariviani, Setyaningrum; Prasetyo, Hari
Jurnal Teknologi Hasil Pertanian Vol 16, No 2 (2023): Agustus
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jthp.v16i2.74733

Abstract

The number of restaurants has increased recently and leads to a pierce competition in this business. To be more competitive, restaurant owners need to pay more attention on customer satisfaction. This study is aimed to examine customer satisfaction in restaurants using three variables, namely food quality, services, and environment facilities in a restaurant. Unlike studies in this area the variables were evaluated using food safety criteria where the customers’s knowledge about food safety issues were measured to analyze whether it affects the customer perception and satisfaction. The importance-performance analysis (IPA) is used to explain which attributes that need to be improved after mapping the customer expectations and perceptions. Implementing IPA to could help restaurant owners to concentrate on improving the priority quality attributes, i.e., the attributes that are important for customers but have relatively low performance. A questionnaire with food safety perspective question were distributed to 400 customers and 395 questioner were completed. The IPA Diagram reveals that the higher the consumer's knowledge the more attributes were suggested to be improved.
Sosialisasi dan Pelatihan Smart Farming Bagi Generasi Milenial di Desa Gentungan, Mojogedang, Karanganyar Emi Widiyanti; Suminah Suminah; Dwiningtyas Padmaningrum
PRIMA: Journal of Community Empowering and Services Vol 7, No 1 (2023): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/prima.v7i1.66402

Abstract

Increasing the Interest of the Gentungan Village Millennial Generation in the Agricultural Sector through Smart Farming Socialization and Training. Gentungan Village, as a pioneer village for organic rice, is currently facing problems in the availability of human resources in the future. This can be seen from the low interest and involvement of young people, especially the millennial generation in Gentungan Village, in the agricultural sector. The purpose of this community service is to increase the interest of the millennial generation in Gentungan Village to engage in the agricultural sector through socialization activities and smart farming training. This service activity was carried out in July - September 2022 involving the active participation of 20 millennial generations in Gentungan Village. This community service activity consists of several activities, namely 1) counseling on the role of youth in agriculture, 2) socialization on smart farming and success stories, 3) training on smart farming and 4) evaluation of the results of socialization and training on smart farming. This community service activity had a positive impact as shown by 90% of participants increasing their knowledge of agriculture 4.0, 60% of participants increasing their knowledge of business opportunities in agriculture 4.0, 15% of participants increasing their positive views of the agricultural sector and increasing participant skills in operating fertilizer drones. This activity also initiated the formation of a group of young farmers Taruna Tani Gentungan Village which in the future is expected to continue agricultural development in Gentungan Village.
Mampukah Sistem E-Laporan Meningkatkan Efektivitas Pengawasan Kegiatan Penyuluhan di Kabupaten Sleman? Pande Putu Dhika Yoni Kartika; Dwiningtyas Padmaningrum; Bekti Wahyu Utami
AGRITEXTS: Journal of Agricultural Extension Vol 47, No 2 (2023): November
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agritexts.v47i2.92204

Abstract

The extension e-report system is an online system used by field agricultural extension workers in Sleman Regency to report their extension activities every month online through the www.penyuluhan.jogjaprov.go.id website. This study aims to examine the influence of system quality on system use, inspect the influence of system quality on user satisfaction, test the influence of information quality on system use and user satisfaction, the influence of system use on user satisfaction, the influence of user satisfaction on system use, the influence of system use on individual impact and the influence of satisfaction users to individual impacts using the DeLone & McLean IS Success Model. The quantitative research method is carried out in all Agricultural Food and Fisheries Extension Center (BP4) in Sleman Regency, Yogyakarta Province, with 90 respondents in field agricultural extension taken using the census technique—the research analysis using SEM PLS with SmartPLS 3.0 software. The results of the study show that (1) the quality of the system does not affect the use of the system. (2) The system’s quality does not affect user satisfaction. (3) The quality of information affects the use of the system. (4) The quality of information affects user satisfaction. (5a) The use of the system affects user satisfaction. (5b) User satisfaction affects the use of the system. (6) Using the system affects the impact of the Individual. (7) User satisfaction affects individual impact. The research results are expected to provide input for improving this e-report system to make the supervision process more effective.
Co-Authors Agung Harwanto Agung Wibowo Agung Wibowo Aji, Irawan Almira, Sophi ALWIN FATARIN LUKITO Ananda, Desinta Fitri Andjar Asmara, Sebening Arbi, Fathoni Mufied Arip Wijianto Arip Wijianto Asmara, Sebening Andjar Asri Nursiwi, Asri Aulia, Annisa Syifa Bekti Wahyu Utami Bekti Wahyu Utami Bharata Dharmacahya Brian Pratama Cahyo Wisnu Rubiyanto Cholifaturahmah, Restie Dhiany Sukma Arum Diah Ayu Setyani Dicky Alfrima Faqtoni Disty, Elisabeth Dissa Fara Drajat Tri Kartono Dwi Hastutik Eksa Rusdiyana Eksa Rusdiyana Eksa Rusdiyana, Eksa Emi Widiyanti Emi Widiyanti Eny Lestari Eny Lestari Eny Lestari Fajar Julian Santosa Faridl Widhagdha, Miftah Fathina, Adelia Hasna Noor Ferlita Azadhea Sasqia Putri Gusti Fauza, Gusti Hanifah Ihsaniyati Hapsari, Marchelina Dwi Hari Prasetyo Haryani Saptaningtyas Hasan, Nugroho Haurelia, Nathania Fredlina Shaffa Heryani Heryani Joko Winarno Joko Winarno Juego, Bonn Juna Fatimatuz Az-Zahra Karunia, Aulia Rahma Khasanah, Siti Uswatun Kusnandar Kusnandar kusnandar kusnandar LA MANI, LA Luthfi Hanifah Miftahul Jannah Mahshunah, Nur Rahmatul Malik Cahyadin Mohamad Triaji Mumtaza, Izzatun Nuha Nur Latifah, Nur Nurul Fadillah Octaviani Dian Sari Oky Dea Novianti Pande Putu Dhika Yoni Kartika Purhayati, Purhayati Purwadi Purwadi Putri Permatasari Putri, Noviana Rahmayanti, Widia Eka Ravik Karsidi Retnaningtyas, Triya Ayu Retno Setyowati Rizka Dwi Astari Rizki Andriyani Rizqiyah, Meita Fatimatur Salmi, Annisa Fitri Nur Salsabila, Keisha Sapja Anantanyu Sapja Anantanyu, Sapja Saptaningtyas, Haryani Selamet Eko Edy Saputro Septiana, Ananda Devika Nur Setyaningrum Ariviani Shella Anggita Pramestika Siburian, Sationa Carmelita Subejo Suci, Siti Wahyu Sugihardjo Sugihardjo Sugihardjo Sugihardjo Sugihardjo Sugihardjo Sujatmiko, Tri Sukisno, Safira Amalia Suminah SUMINAH Suminah Suminah Suminah Suminah, Suminah Supanggyo Supanggyo Sutarto Sutarto Sutarto Sutarto Suwarto Suwarto Totok Mardikanto Tri Rejeki Andayani Triaji, Mohamad Triya Ayu Retnaningtyas Umi Barokah Utami, Nisabela Dian Utari, Prahastiwi Verdasa, Chairudin Iska Widarsih, Widarsih Widhagdha, Miftah Faridl Widiyanto Widiyanto Widiyanto Widiyanto Widiyanto Widodo Muktiyo, Widodo Wintari Wintari WINTARI, WINTARI Wiwit Rahayu Wiwit Rahayu Wulandari, Maulina Wulandari, Tiantia Bernica Wydha Sari Hastyana Putri Yusrina Ulfah Ratnasih