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Journal : Catharsis

Ndarboy Genk Personal Branding Strategy in the Dynamics of Popular Javanese Music Damayanti, Riska; Sinaga, Syahrul Syah
Catharsis Vol. 14 No. 2 (2025): November 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/catharsis.v14i2.38153

Abstract

This study examines the personal branding strategy implemented by Ndarboy Genk, one of the prominent figures in the development of Javanese popular music. The purpose of this research is to describe how personal branding is constructed and to analyze its contribution to the public acceptance of Javanese music within a broader cultural context. The study employs a descriptive qualitative method, utilizing data collection techniques such as observation, documentation, and literature review. The findings reveal that Ndarboy Genk develops his personal image through the consistent use of the Javanese language, everyday narratives that resonate with audiences, and intensive engagement with fans. The utilization of digital platforms such as YouTube, Instagram, and TikTok further enhances his authenticity and expands his visibility. This personal branding strategy not only supports the sustainability of his career but also strengthens the position of Javanese music in the Indonesian music industry. The study highlights the significance of personal branding as a key factor for local musicians in preserving cultural identity while competing within the national music scene..
Co-Authors Afika, Dwi Ainiyah, Qurotul Al Aziz, Mokhammad Saifulloh Alfiani, Annisa Dewi Alif, Alfiah Amar, Reyziza Luthfi Amelia, Putri Andaris, Ibnu Anugerah, Muhammad ashar, salim Azhar, Muh Azzam Akbar, Hisyam Bahri, Yanu Yusabbitul Bunyamin, Andi Christina Nugroho Ekowati, Christina Nugroho Dariyani, Siti Desmolfia, Desmolfia Dian Juliani Djunuda, Rahmawati Dyah Rini Indriyanti Eniyati Eniyati, Eniyati Erivia, Fadisa Dera Wisnu Fitrianingsih, Asti Dewi Rahayu Gimin Gimin Girsang, Sri Dwita Haerul Purnama Hasan, Tahirah Ibnul Mubarok Jufri Jufri Kaslam Kustina, Lisa Lestari, Amanda Liana Rochmatul Wachidah Maharani Maharani, Maharani Mahmudah Mahmudah Mario Mario Maturidi, Maturidi mubarak, azhar aras Mudji Santosa Muhammad Iqbal Muhammad Saleh Muhammad Sopiyana, Muhammad Nasirudin, Mohamad Nasyrah, Shelina Aulia Nengsih, Ratika Ningsih, Diarti Andra Ningsih, Rani Oktafia Noviansyah, Rizky Ramadhan Nst, Siti Maryam Nudin, Muhammad Nur Iman Nurhafiza, Nurhafiza Nurlaelih, Euis Ellih Octasila, Restu Poalahi, Sahrul PRATIWI, DWI NURAHMA Prima Sadewa Purwita, Citra Qisthy, Nurul Qurbani, Nabila Mahadita R Nurhayati Raden Mohamad Herdian Bhakti Rahmat Hidayat Ramadhani, Fakhri Rasmitadila, Rasmitadila Rini Anggraini, Rini Riri Amandaria Rizkia, Siti Husnaini Rosmiati Rosmiati Rudy Sutrisna Rusman, Muh. Rifki Syasih Samaluddin, Samaluddin SANUSI, SOPNA AR Saputra, Mohamad Raihan Sesrita, Afridha Setiawan, Fayad Setiawaty, Maharani Setyawan Suprayogi, Wawan Setyawan, Andri Solly Aryza Sri Sofiati Umami, Sri Sofiati Sugiarto, Ananda Ilfan SUHIRMAN SUHIRMAN Sujono Sujono, Sujono Suwito, Agus Syahrul Syah Sinaga Syamsir Syarfaini Syarfaini, Syarfaini Usman Usman Wening Budiningrum, Endah Yani, Reda