Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Eduvest - Journal of Universal Studies

Digital Ethnography Study on Converse Shoe Enthusiast Groups on Social Media Networks Eko Priyanto, Januar; Komala, Ratna
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.1485

Abstract

The purpose of this research is to obtain an overview of the communication and interaction patterns occurring within the Converse fan group, Converse Head Indonesia, using the critical-constructivism paradigm. This study employs a digital ethnography strategy with a qualitative approach, utilizing in-depth interviews and observations of the group's activities on their Facebook fan page. Through interviews with six informants selected purposively and using the snowball technique, it was found that social interactions among CHI members are grouped into nine dimensional categories based on interview questions. The results reveal that members join the network to socialize and gain access to the latest Converse products, including benefits, price information, and where to obtain them. From the interactions among CHI members, exclusivity, value standards, appearance standards, and ethics were also identified. Lastly, it was found that the interactions within the CHI group predominantly emphasize economic values.
Co-Authors Ade Suryanda Adinda, Ratu Celina Adisyahputra, A AGUNG SEDAYU Aini, Nurjibbah Akbar, Shohifa Aulia Akmala, Muthia Alamsyah, Rio Alfarizi, Muhammad Rafi Annisa Ramadhani Annisa Ratu Aryanto, Glorio Brian Aulia Azmi Aulia, Megarizka Azzahra, Nadia Dermi, Devi Fauzia Dewi, Rima Merliana Diana Vivanti Sigit Eko Priyanto, Januar Evi Selvi Fahmie Firmansyah Faizatuluhmi, Silfi Faqih, Achmad Fariz, Sabrina Faros, Arrum Ardila Fauziah, Shifa fitria ningsih Fitriani, Upi Gynanjar, Rendy Hanum Isfaeni Harahap, Lia Junita Hekmawati, Shanti Herry Prijatama, Herry Hidayah, Rizka Rifaatul Ida Ayu Putu Sri Widnyani Iis Nurlela, Iis Ipikasari, Ipikasari Kentiasti, Rahmi Fitri kurniawan, herik Kurniawati, Evy Lestari, Alvita Dwi Lestari, Astri Magdalena, Sintia Erika Maryana, Kamilia Fadhilah Meilisza, Nina Mieke Miarsyah Mohamad Isnin Noer Murniasih, Siti Muslimin, Sayyid Izzuddin Nasywa, Fatihah Nita Yusianita, Nita Novita Anggraini Octavia, Desy Okinarum, Giyawati Yulilania Pradesti, Rahmadiva Prasetya, Priya Yuga Pratama, Sisi Hernanda Pratiwi, Riska Dian Purbaya, Sharaswati Putri, Nabillah Aisyah R. Amelia, R. Ramadhini, Kiky Rina Hirnawati, Rina Rizhal Hendi Ristanto Rizkia, Rinjani Ayu Roocyta Handhoyo, Roocyta Rose, Arine Ellen Rusdi Rusdi Rusdi, R Sari, Yusiana Fatika Selviana, Devia Seribulan, M.N M Siti Aisyah siti rodiah Solichah, Lili Suci Rahmawati, Suci Sukarman Sukarman Supiyani, Atin Supriyatin Sutrisno, Ananda Prastuti Syani, Mutiara Talia, Sarah Tri Aryono Hadi Tri Handayani Wardani, Surti Wibisono, Bagus Tito Widayat Wijaya, Citra Kusuma Wirdianti, Nina Zamroni, Mochammad