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Media Political Economy: Vincent Moscow's Commodification in Tempo's Bocor Alus Politik Podcast Arisandha; Nur Atnan; Rana Akbari Fitriawan; Roro Retno Wulan; Fikri Yanda
Jurnal Riset Komunikasi (JURKOM) Vol. 9 No. 1 (2026): February 2026
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v9i1.1577

Abstract

Tempo has transformed its news presentation strategy by developing more engaging video and audio content, particularly through the Bocor Alus Politik podcast. The commodification process within this podcast is intriguing to examine from a media political economy perspective. This study analyzes the implementation of Vincent Mosco’s theory of commodification covering content, audience, and labor in the Bocor Alus Politik podcast on YouTube. Using a qualitative approach and content analysis, the research explores how investigative journalism is repackaged into commercially viable digital products. The findings show that content commodification occurs through casual formats, provocative titles, and branding strategies that enhance exchange value while promoting Tempo’s premium subscription services. Audience commodification is reflected in the transformation of viewers into measurable assets through data extraction, watch time, and engagement metrics such as likes and shares that strengthen algorithmic visibility. Labor commodification reveals that journalists’ expertise, time, and reputation are capitalized as intangible assets to boost digital performance, often blurring the boundary between editorial independence and commercial demands. This study highlights the tension between economic sustainability and journalistic integrity in the digital platform era.
Narrative Analysis of Horror-Humor Storytelling in Indonesian Digital Podcast Content Antonius Bimo Kusumo Yudo; Astri Wulandari; Roro Retno Wulan
Lingkar Studi Komunikasi (LISKI) Vol 12 No 2 (2026): SEPTEMBER 2026
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v12i2.11493

Abstract

Digital horror content in Indonesia increasingly combines mystical storytelling with conversational humor, spontaneous host responses, and platform-based audiovisual performance. However, limited attention has been given to how YouTube horror-humor narratives organize fear, humor, and cultural familiarity as coherent digital storytelling. This study aims to analyze the construction of horror-humor narratives in three episodes of the YouTube channel Padepokan Malam Kliwon (PMK) using Walter Fisher’s Narrative Paradigm. This research employed a qualitative approach with narrative analysis of video transcripts and metadata. The analysis focused on narrative structure, narrative coherence, narrative fidelity, good reasons, and the function of host humor. The findings show that PMK constructs horror through spatial escalation, contrasts between ordinary and supernatural realities, and the accumulation of testimonies. Narrative coherence is built through plot consistency, material details, and narrator characterization, while narrative fidelity is shaped through cultural markers related to popular mystical discourse. The discussion demonstrates that host humor functions as an emotional mediator that transforms fear into a shared, negotiable, and entertaining conversation. This study concludes that PMK’s narrative appeal does not depend on empirically verifying supernatural experiences, but on transforming unverifiable mystical events into coherent, culturally resonant, and affectively manageable digital storytelling.