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Journal : Jurnal Dehasen Untuk Negeri

Sosialisasi Menumbuhkan Semangat Wirausahawan Kreatif Dan Inovatif Diera Digitalisasi Pada Siswa Kelas X DKV SMK 1 Pembangunan Kota Bengkulu Putri, Tiara Renita; Soleh, Ahmad; Putra, Iswidana Utama; Wagini, Wagini; Rahman, Abdul
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.6222

Abstract

In the context of globalization and evolving digitalization, it is crucial for education to equip the younger generation with a creative and innovative entrepreneurial spirit. This comunity service aims to explore the impact of socialization on the development of entrepreneurial spirit among students in the 10th grade of the Visual Communication Design (DKV) program at SMK 1 Pembangunan Kota Bengkulu. Through a case study method and data collection via interviews and observations, this study highlights a significant increase in the interest and skills of young entrepreneurs after participating in socialization activities. The findings of this research can serve as a foundation for educational institutions and relevant stakeholders to strengthen socialization approaches in fostering entrepreneurial spirit among students
Pemanfaatan Media Sosial Untuk Memasarkan Penjualan Mie Ayam Dan Bakso Ananda Di Desa Durian Demang Lesmana, Arif; Astuty, Kamelia; Nurzam, Nurzam; Wagini, Wagini
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.6589

Abstract

The Mie Ayam and Bakso Ananda business in Durian Demang Village faces challenges in increasing visibility and sales amid intense competition. This study aims to assist the business by developing and implementing a digital marketing strategy. The method used includes observation, interviews, and surveys to identify marketing needs and opportunities. The strategy implemented involves using social media platforms such as Facebook, Instagram, and WhatsApp to promote products. Training and mentoring were provided to the business owner on how to optimize the use of social media. The results of the activities showed significant increases in the number of customers, social media followers, and product sales. The implementation of the digital marketing strategy proved effective in enhancing the business's visibility and competitiveness. In conclusion, digital marketing strategies can be an effective solution for small and medium-sized enterprises to face market competition. It is recommended that business owners continuously develop their digital marketing skills and collaborate with marketing experts to maintain the achieved success.
Sosialisasi Edukasi Produk Halal Bagi Siswa SMKN 3 Seluma Bengkulu Susanti, Neri; Wagini, Wagini; Wijaya, Ermi; Indriasari, Nia; Prasetya, Zelinda
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8926

Abstract

Indonesia has the largest Muslim population in the world, which significantly influences the culture and consumption patterns of its people, especially regarding the increasing demand for halal products. The development of various industries requires heightened awareness of the halal status of products. Teenagers, as one of the primary targets of new products, must have adequate knowledge to recognize whether the products they intend to purchase are halal. This community service aims to provide knowledge about the importance of recognizing halal products, raise awareness among youth about the necessity of consuming halal products in daily life from an early age, and educate students on the importance of carefully selecting halal products. This is to ensure peace of mind, safety, and health for individuals from an early stage. The community service activities were carried out through socialization and educational methods. The results of this community service indicate an increase in students’ awareness from school age, so that when they are later exposed to environments with various products — both halal and those with unclear halal status — they will have the awareness to choose what is appropriate and inappropriate to consume. In addition, participants gained a deeper understanding of the importance of halal labeling. Consequently, consumer trust and purchasing interest — particularly among students of SMK 3 Seluma, Bengkulu — are expected to increase due to the presence of halal labels.