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All Journal Buletin Al-Turas Poetika: Jurnal Ilmu Sastra QIJIS (Qudus International Journal Of Islamic Studies) Heritage of Nusantara: International Journal of Religious Literature and Heritage KEMBARA Empirisma; Jurnal Pemikiran dan Kebudayaan Islam Musawa : Jurnal Studi Gender dan Islam Dinika : Academic Journal of Islamic Studies Religious: Jurnal Studi Agama-Agama dan Lintas Budaya AT-Tahdzib: Jurnal Studi Islam dan Muamalah Al-Albab Indonesian Journal of Islamic Literature and Muslim Society Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah Kawalu: Journal of Local Culture Jurnal Ilmiah Ilmu Ushuluddin Al-Banjari : Jurnal Ilmiah Ilmu-Ilmu Keislaman Khazanah: Jurnal Studi Islam dan Humaniora Jurnal Tarbiyah : Jurnal Ilmiah Kependidikan AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM AT-TURAS: Jurnal Studi Keislaman Al - Tadabbur: Jurnal Ilmu Al-Qur'an dan Tafsir EDUKATIF : JURNAL ILMU PENDIDIKAN SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Khazanah Sosial Khazanah Hukum Proceedings of Annual Conference for Muslim Scholars LAN TABUR: Jurnal Ekonomi Syari’ah Mitra PGMI: Jurnal Kependidikan MI Bertuah : Jurnal Syariah dan Ekonomi Islam Jurnal Ekonomi dan Bisnis Islam (JEBI) Jurnal Kajian Ilmu Pendidikan (JKIP) Labatila: Jurnal Ilmu Ekonomi Islam Jurnal Islam Nusantara Edukasiana: Jurnal Inovasi Pendidikan Al-Istinbath: Jurnal Hukum Islam Heritage of Nusantara: International Journal of Religious Literature and Heritage Managere: Indonesian Journal of Educational Management Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Dinika: Academic Journal of Islamic Studies. IAS Journal of Localities Indonesian Journal of Islamic Literature and Muslim Society Proceeding Of International Conference On Education, Society And Humanity At-Tahdzib: Jurnal Studi Islam dan Muamalah Welfare: Jurnal Pengabdian Masyarakat
Achmad Fawaid, Achmad
Universitas Nurul Jadid
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : EDUKATIF : JURNAL ILMU PENDIDIKAN

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An Analysis of Kyai's Charisma and Leadership in The Marketing of Islamic Boarding School Institutions Ghufron Fajriz Shodikin; Achmad Fawaid; Lukman Sholeh
EDUKATIF : JURNAL ILMU PENDIDIKAN Vol 5, No 1 (2023): February
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/edukatif.v5i1.4629

Abstract

The focus of this paper is the analysis of the influence of charisma and Kyai leadership in the marketing of Educational Institutions in Islamic boarding schools. This study aims to discuss the marketing of educational institutions in pesantren as measured through charisma and Kyai leadership. This research uses qualitative methods that are described descriptively. The data collection techniques used in this study were observation and interviews. This research was conducted at the Nurul Jadid Islamic Boarding School in Probolinggo with 30 respondents consisting of 10 active students, 10 employees or administrators, 10 student guardians, and the community. The results of the study found that the charisma and leadership of Kyai influenced the marketing of educational institutions at the Nurul Jadid Islamic Boarding School. This leadership style is known as the charismatic and informal leadership style. Based on the research above, it can be concluded that leadership style and charisma are attractive things, not only as example figures but can be a marketing medium for Islamic boarding school educational institutions. Therefore, the charisma and leadership style of a Kyai can affect the marketing of educational institutions in Islamic boarding schools.
Co-Authors Abdul Wahid Zaini Abdullah Abdullah Ach. Ridho Maulana Agusti Agusti Agustina, Rizki Ika Al Vidatuz Zuhria Alif Endy Pamuji Alisia Muamanah Alisia Muamanah Aprilia, Diah Putri Arini Hidayati Assya'bani, Ridhatullah Baharun, Hasan Bakir, Bakir Bakir, Bakir Bannaga Taha Al-Zubair Hussen Budi Purnawan Damayanti, Aisyah Deby Dewi, Subkhani Kusuma Diana, izzah Dianatus Sholiha Eka Yanti Elis Amalia Elyas, Holili Erwin Fatmala Fachri, Moh. Fadilatur Rohma Faridy Faridy, Faridy Ghufron Fajriz Shodikin Hambali Hambali Hasanah, Lailatul Firdaus Hibatulah, Hafidz Denia Hidayati, Hamdiah Nurul Hussen, Bannaga Taha Al-Zubair Huzaimah, Siti I Gusti Ayu Ketut Rachmi Handayani Isharyanto Isharyanto Ismail Marzuki Izzul Kamal, Muhammad Nauval Jayuska, Rizki Khofifah, Nur Khotimah, Juzrotul Kusbiantoro, Sigit Lukman Sholeh M Maulidan Abi A Malika, Huzaimah Sindu Masri, Muhammed Sahrin bin Haji Miftahul Huda Miftahul Huda Miftahul Huda Mita Indriani Moh Kholil MS Moh. Fachri Mokhtar, Wan Khairul Aiman Wan Mudarris, Badrul Mukarromah, Lu’luul Nadifah, Nadifah Norbaity, Tiara Wahyu Nugraha, Widya Agung Nur Aini Nurussolah, Indrawan Putri, Devina Yulinda Putri, Tania Aprilliani Qusairi, Ach Ramadhan, Alvian Madafiqiya Ridhatullah Assy’abani Rif’ah Hasanah Safitri, Mutiara Dewi Sari, Yessy Kusuma Siahaan, Nadya Natasha Solehah, Laili Yetus Sri Margana Sri Margana sufi, Queen Nurul Sugianto, Hendi Sumardiyanto Sumardiyanto Supandi, Ach. Faqih Umbar, Bastomi Dani Umbara, Bastomi Dani Uswatun Hasanah Vita Nur Sihinda Wardani, Rendi Ali Wening Udasmoro Wijiono, Slamet Yanti, Eka Yarun, Ayuningtias Zamroni Zamroni