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Optimalisasi digital marketing melalui marketplace shopee dan media sosial dalam meningkatkan penjualan kelompok pengrajin tenun ‘Nina Penenun’ di Desa Pringgasela Selatan Atmayanti, Tati; Afifuddin, Afifuddin; Husni, Vici Handalusia; Hayati, Sirrul; Multazam, Multazam; Fu'ad, Muhammad Syahrul; Alkautsar, M. Rizky
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 1 (2026): February
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i1.38202

Abstract

Abstrak Desa Pringgasela Selatan merupakan salah satu desa di Kabupaten Lombok Timur yang memiliki banyak potensi, salah satunya adalah kerajinan tenun. Kerajinan tenun ini sudah berlangsung turun temurun yang merupakan warisan nenek moyang masyarakat Desa Pringgasela Selatan. Namun, kain tenun yang dihasilkan belum dikenal secara luas. Hal tersebut disebabkan karena minimnya promosi dan para penenun belum melek teknologi, khususnya pada digital marketing. Pengabdian kepada masyarakat ini bertujuan untuk optimalisasi digital marketing baik melalui Market Place Shopee dan Media Sosial sebagai wadah strategi pemasaran dan promosi produk dalam meningkatkan penjualan produk tenun para penenun yang tergabung dalam Kelompok “Nina Penenun”. Sementara itu, metode yang digunakan mulai dari perencanaan, program kerja, deskripsi dan teknologi, hingga rencana program berkelanjutan ini menggunakan pendekatan Participatory Action Research (PAR). Pengabdian kepada masyarakat ini dilaksanakan dalam beberapa tahapan yang dimulai dari (1) Pengenalan digital marketing secara umum dan pembuatan akun Market Place “Shopee” (2) Sosialisasi dan pendampingan pemanfaatan Market Place “Shopee” dan media sosial (3) Penggunaan aplikasi Market Place “Shopee” dan media sosial. Adapun peserta pendampingan dari Kelompok Nina Penenun sebanyak 14 orang. Hasil dari kegiatan pendampingan ini, Kelompok Nina Penenun bisa menggunakan market place dan media sosial, para penenun dapat mendesain dan mempromosikan produk dengan menarik, Selain itu, memiliki strategi pemasaran secara online melalui aplikasi shopee  dan media sosial untuk meningkatan penjualan produk mereka. Kata Kunci: pengrajin tenun; digital marketing; market place; strategi pemasaran; media sosial. Abstract South Pringgasela Village is one of the villages in East Lombok Regency with significant potential, including weaving crafts. This weaving craft has been passed down thru generations, representing the ancestral heritage of the people of South Pringgasela Village. However, the woven fabric produced is not yet widely known. This is due to the lack of promotion and the weavers' lack of technological literacy, particularly in digital marketing. This community service aims to optimize digital marketing thru both the Shopee marketplace and social media as platforms for product marketing and promotion strategies to increase the sales of woven products from weavers who are members of the "Nina Penenun" group. Meanwhile, the methods used range from planning, work programs, descriptions, and technology, to this sustainable program plan, which utilizes the Participatory Action Research (PAR) approach. This community service was carried out in several stages, starting with (1) an introduction to digital marketing in general and the creation of a "Shopee" marketplace account, (2) socialization and mentoring on the use of the "Shopee" marketplace and social media, and (3) the use of the "Shopee" marketplace and social media application. The participants in this mentoring program were 14 members of the Nina Weavers Group. The results of this mentoring activity showed that the Nina Weavers Group was able to use the marketplace and social media, and the weavers were able to design and promote their products attractively. Additionally, they developed online marketing strategies thru the Shopee application and social media to increase their product sales. Keywords: weaving craftsmen; digital marketing; marketplace; marketing strategy; social media.
Sosialisasi Tabela Serta Peragaan TABELA Bagi Petani di Lapang Nasirudin, Mohamad; Ali Musti, Sulthon; Asya Wibawanti, Nora; Afifuddin, Afifuddin; Choirunisa, Fitroh; Hafinudin, Alan; Na’im, Abu; Aminataz Zuhriyah, Siti; Susanti, Ambar; Irfana Gangsar, Azhar; Anam, Choirul
Jumat Pertanian: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasper.v7i1.6351

Abstract

Rural farming in Gedangan Village, Sumobito District, relies on rice as the staple crop and faces rising labor costs, declining farm labor availability, and weather variability that disrupts timely crop establishment. This community service program addressed these constraints by introducing direct seeding of rice supported by a simple manual tool that delivers more uniform seed spacing. The objectives were to strengthen farmer knowledge, demonstrate a low-cost implement that can be fabricated locally, and reduce dependence on scarce labor while maintaining establishment quality. Using a participatory action research approach, the team coordinated with village leaders and farmer groups, conducted a rapid needs assessment, co-designed and built the tool from local materials, delivered classroom briefings, led a field demonstration with guided practice, and facilitated reflective discussion. Evaluation combined pre and post knowledge tests, observation checklists, and participant feedback. Twenty-three farmers completed the activities. Average knowledge scores increased from 48.7 to 79.4 (scale 0–100), and farmers reported faster planting, more uniform spacing, and reduced seed use. The village received a working prototype for continued use, and farmer leaders committed to replicate the tool and plan a direct-seeding schedule for the next season. The program provides a practical, replicable pathway for smallholders to adopt direct seeding that improves efficiency and supports resilience under labor constraints and variable weather.
Studi Kritis Terhadap Pendidikan Sekuler: Dampak Serta Refleksi Filsafat Pendidikan Islam karumiadri; Afifuddin Harisah
Advances In Education Journal Vol. 2 No. 1 (2025): Advances In Education Journal (Agustus)
Publisher : Yayasan Al-Afif

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Abstract

Education in Indonesia faces serious challenges not only in academic quality but also in the moral and identity aspects of students. The widespread phenomenon of male students dancing on social media and school stages as a form of artistic expression reflects a value crisis and a shift in educational paradigms detached from religious and cultural values. Secular education, which emphasizes cognitive aspects without integrating spiritual and moral values, has led to an identity vacuum and weak character formation. This article examines the impact of Western secular education on religious and social values and offers a reflection on Islamic educational philosophy as an integrative solution that emphasizes the connection between knowledge, faith, and adab (proper conduct). The proposed policy implications include the integration of religious and cultural values into the curriculum, strengthening character education based on ta’dīb, reorienting ethical arts education, and supervising and guiding the use of digital media. Thus, a reconstruction of the national education system grounded in moral values and local wisdom is necessary to develop individuals who are knowledgeable, faithful, and well-mannered.
From Logical Structure to Critical Reasoning: Philosophical Perspectives on Venn Diagrams as Epistemological Tools Andi Kamal Ahmad; Nurcholish Aziz; Marjuni; Afifuddin Harisah; Muhammad Amin
Journal of Practice Learning and Educational Development Vol. 6 No. 1 (2026): Journal of Practice Learning and Educational Development (JPLED)
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v6i1.939

Abstract

This paper addresses the research gap where the Venn Diagram is narrowly viewed as a technical tool in set theory, overlooking its profound philosophical role in logic. By employing a qualitative literature review that synthesizes classical philosophical texts on logic with contemporary mathematical analysis, the study aims to recontextualize the Venn Diagram as a critical epistemological instrument for valid reasoning. The methodology focuses on integrating foundational principles of philosophy with the diagram's procedural mechanics. The analysis reveals that the systematic notation of the Venn Diagram (shading for null sets and 'x' for existential import) provides a formal, visual procedure for testing the validity of syllogistic arguments. This process effectively transforms abstract logical structures into a tangible "visual logic," enhancing both problem-solving capabilities and the philosophical pursuit of rigor and clarity. In conclusion, this recontextualization successfully demonstrates the Venn Diagram’s function as a crucial bridge between abstract logic and concrete critical thinking, suggesting the need to reinforce the teaching of such visual-logical tools within broader philosophical and educational frameworks to cultivate robust moral and critical reasoning.
Humans in the Perspective of the Qur'an and Its Implications for the Development of Student Character in Elementary Education Alam Jaya; Nurlidiawati Nurlidiawati; Afifuddin Harisah
Journal of Contemporary Islamic Primary Education Vol 4 No 3 (2026): April: Quality of Basic Education in the Indonesian context
Publisher : Yayasan Zia Salsabila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61253/jcipe.v4i3.676

Abstract

This study discusses the concept of human beings in the perspective of the Qur’an and its relevance to character education development in basic education. This research employed a descriptive qualitative method using a library research approach. The findings reveal that humans are monodualistic beings possessing intellect, nafs, qalb, ruh, and fitrah which must be developed in balance through Islamic education. Qur’an-based character education plays an important role in shaping students who are moral, responsible, and spiritually, intellectually, emotionally, and socially balanced. Character development is carried out through teaching, role modeling, habituation, and collaboration between teachers and parents in addressing the challenges of the digital era.