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Afifuddin Afifuddin, Afifuddin
Universitas Islam Negeri Alauddin Makassar
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Synergy of Public Policy and Women's Empowerment: Skills Training as a Strategy to Strengthen Family Economy Afifuddin, Afifuddin; Judijanto, Loso; Ernawati, Ernawati; Murliasari, Rikha; Supriyanto, Didik
Journal Public Policy Vol 12, No 1 (2026): January
Publisher : Universitas Teuku Umar

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Abstract

This research aims to examine the synergy between public policy and women's empowerment through skills training as a strategy to strengthen the family economy in the ‘Bangga Kencana’ programme in Wonoayu Village, Wajak District, Malang Regency. This research uses a qualitative case study approach, using in-depth interviews, direct observation, and document analysis. Data were analysed using thematic analysis to identify patterns and relationships between policy support and training effectiveness. Coding techniques were applied to categorise key themes relating to skills improvement, economic impact, and program challenges. The results showed that 70% of participants experienced improved skills, and household income increased by 15-25% within six months. However, only 40% received post-training mentoring, limiting the long-term impact. The main challenges faced were limited access to finance (50%), limited market networks (30%), and social norms (20%) that inhibit women's economic participation. While existing public policies aim to support women's empowerment, there are still gaps in implementation, requiring a more integrated approach. This study highlights the importance of integrating policy interventions with local needs by enhancing financial accessibility, expanding market linkages, and ensuring continuous mentoring to sustain empowerment outcomes. The research provides practical policy recommendations to strengthen women’s economic participation, contributing to poverty reduction, gender equality, and sustainable rural development.
Optimalisasi digital marketing melalui marketplace shopee dan media sosial dalam meningkatkan penjualan kelompok pengrajin tenun ‘Nina Penenun’ di Desa Pringgasela Selatan Atmayanti, Tati; Afifuddin, Afifuddin; Husni, Vici Handalusia; Hayati, Sirrul; Multazam, Multazam; Fu'ad, Muhammad Syahrul; Alkautsar, M. Rizky
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 1 (2026): February
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i1.38202

Abstract

Abstrak Desa Pringgasela Selatan merupakan salah satu desa di Kabupaten Lombok Timur yang memiliki banyak potensi, salah satunya adalah kerajinan tenun. Kerajinan tenun ini sudah berlangsung turun temurun yang merupakan warisan nenek moyang masyarakat Desa Pringgasela Selatan. Namun, kain tenun yang dihasilkan belum dikenal secara luas. Hal tersebut disebabkan karena minimnya promosi dan para penenun belum melek teknologi, khususnya pada digital marketing. Pengabdian kepada masyarakat ini bertujuan untuk optimalisasi digital marketing baik melalui Market Place Shopee dan Media Sosial sebagai wadah strategi pemasaran dan promosi produk dalam meningkatkan penjualan produk tenun para penenun yang tergabung dalam Kelompok “Nina Penenun”. Sementara itu, metode yang digunakan mulai dari perencanaan, program kerja, deskripsi dan teknologi, hingga rencana program berkelanjutan ini menggunakan pendekatan Participatory Action Research (PAR). Pengabdian kepada masyarakat ini dilaksanakan dalam beberapa tahapan yang dimulai dari (1) Pengenalan digital marketing secara umum dan pembuatan akun Market Place “Shopee” (2) Sosialisasi dan pendampingan pemanfaatan Market Place “Shopee” dan media sosial (3) Penggunaan aplikasi Market Place “Shopee” dan media sosial. Adapun peserta pendampingan dari Kelompok Nina Penenun sebanyak 14 orang. Hasil dari kegiatan pendampingan ini, Kelompok Nina Penenun bisa menggunakan market place dan media sosial, para penenun dapat mendesain dan mempromosikan produk dengan menarik, Selain itu, memiliki strategi pemasaran secara online melalui aplikasi shopee  dan media sosial untuk meningkatan penjualan produk mereka. Kata Kunci: pengrajin tenun; digital marketing; market place; strategi pemasaran; media sosial. Abstract South Pringgasela Village is one of the villages in East Lombok Regency with significant potential, including weaving crafts. This weaving craft has been passed down thru generations, representing the ancestral heritage of the people of South Pringgasela Village. However, the woven fabric produced is not yet widely known. This is due to the lack of promotion and the weavers' lack of technological literacy, particularly in digital marketing. This community service aims to optimize digital marketing thru both the Shopee marketplace and social media as platforms for product marketing and promotion strategies to increase the sales of woven products from weavers who are members of the "Nina Penenun" group. Meanwhile, the methods used range from planning, work programs, descriptions, and technology, to this sustainable program plan, which utilizes the Participatory Action Research (PAR) approach. This community service was carried out in several stages, starting with (1) an introduction to digital marketing in general and the creation of a "Shopee" marketplace account, (2) socialization and mentoring on the use of the "Shopee" marketplace and social media, and (3) the use of the "Shopee" marketplace and social media application. The participants in this mentoring program were 14 members of the Nina Weavers Group. The results of this mentoring activity showed that the Nina Weavers Group was able to use the marketplace and social media, and the weavers were able to design and promote their products attractively. Additionally, they developed online marketing strategies thru the Shopee application and social media to increase their product sales. Keywords: weaving craftsmen; digital marketing; marketplace; marketing strategy; social media.
Efektivitas Lembaga Pelatihan Kerja Dalam Mengurangi Pengangguran Di Kabupaten Madiun Nurwedi, Imam; Muchsin, Slamet; Afifuddin, Afifuddin
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 2 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i2.5389

Abstract

The high unemployment rate in Madiun Regency, reaching 4.34% in 2024, surpassing the East Java Province average of 4.19%, indicates that effective policy interventions are needed, particularly job training programs. Using the case study of LPK Aclasindo Inti Persada. This research aims to evaluate the overview of the job training program, assess its effectiveness, and identify obstacles in its implementation in an effort to reduce unemployment rates. This study conducted qualitative research with a case study design. The purposive sampling technique was used to select informants, and the research population consisted of institution managers and community members who participated in the training. Data collection was conducted thru observation, interviews, and documentation. Meanwhile, data analysis was carried out using a qualitative descriptive method consisting of the stages of reduction, presentation, and conclusion drawing. The research results show that effective job training improves competence, readiness, and workforce absorption thru alignment with industry needs and partnerships with companies. However, the impact has not been optimal due to low community participation, limited access to information and training, and minimal work experience. Moreover, structural barriers such as the limited job market continue to restrict the contribution of training in reducing unemployment. The research conclusion states that the success of the program is not only measured by the quality of training and the absorption capacity of graduates but also considers the level of participation, available job opportunities, and public perception. Therefore, strengthening the synergy between training institutions, the government, and the industrial sector, along with increasing outreach to the community, is key to building a sustainable and impactful job training model.
Co-Authors Abdul Rani Abdurrohman, Abdurrohman Alawiy, Muhammad Taqijuddin Alkautsar, M. Rizky Atmayanti, Tati Baharuddin, Baharuddin Budi Santosa Budi Santosa Chabiburrochman, M. Mas'ud Didik Supriyanto, Didik Efendi S Wirateruna Ernawati Ernawati Ewaldy, Silvio Maric Ezra Oktaliansah Fitri Nur Mahmudah Fu'ad, Muhammad Syahrul Gholib Gholib, Gholib Ginayuh, Gangsar Hayat Hayati, Sirrul Husni, Vici Handalusia Ismail Ishak Judijanto, Loso Margianto Margianto Marjuni Mhd. Asaad Mhd.Buhari Sibuea MUHAMMAD AGUS SALIM Muhammad Alqadri Burga Multazam, Multazam Mulyadi Adam, Mulyadi Murliasari, Rikha Nessa, Rahmatun Nisa, Wahdatun Nisa’us Sholikah Nuriyanti, Ika Nurwedi, Imam Ramadhana, Cut Erika Rini Rahayu Kurniati Riski Ananda, Riski Rudianto Rudianto Rulam Ahmadi Ruli Herman Sitanggang Sari, Renika Indah Slamet Muchsin Sri Minda Murni Sri Wahyuni Sudarmono Sudarmono Sukamdani, Sukamdani Sumarsih . . Suyeno Suyeno Syafaat, Mokhammad Tajuddin, Muh. Amri Tongku Nizwan Siregar Tony Hartono Tri Kuat, Tri Widyatmoko, Vicky Rahadyanto Yaqub Cikusin Yusni, Berliana Shakinah