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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JEJAK Jurnal Manajemen Pelayanan Publik AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi dan Bisnis Amalee: Indonesian Journal of Community Research & Engagement Community Development Journal: Jurnal Pengabdian Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Berajah Journal Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmu Kesehatan Dharmas Indonesia Bangun Desa : Jurnal Pengabdian Masyarakat Jurnal Penelitian Pendidikan Indonesia Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Management and Business Progress Community Service Progress Economic Development Progress
Sarwoto Sarwoto, Sarwoto
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Library & Information Science Mathematics Nursing Public Health Social Sciences Transportation Other

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Journal : Management and Business Progress

 1 
Pengaruh Kualitas Produk Dan Label Halal Terhadap Keputusan Pembelian Dengan Kepercayaan Sebagai Variabel Mediasi: Studi Kasus pada Follower Instagram Scarlett Manurung, Carnelius Ricardo; Rosida, Rosida; Sarwoto, Sarwoto
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.170

Abstract

The aim of this study was to examine how the impact of product quality and the presence of a halal label affect consumer purchasing choices, with trust playing a mediating role. The study focused on Scarlett's Instagram followers. The study explored both direct and indirect effects. This research falls under the category of explanatory research, aiming to elucidate causal relationships between variables through hypothesis testing. The study employed a quantitative approach utilizing SmartPLS (Partial Least Square) software version 3.0. Two sub-models were utilized: the measurement model (outer model) and the structural model (inner model). The sampling method employed was accidental, with 97 respondents chosen using the Cochran formula. The direct impact analysis revealed that product quality significantly influenced purchasing decisions, with a value of 2.246 and a significant value of 0.025. However, the presence of a halal label did not significantly affect purchasing decisions, registering a value of 0.317 and a significant value of 0.751. Product quality significantly influenced trust, with a value of 7.556 and a significant value of 0.000, while the halal label did not significantly affect trust, with a value of 1.934 and a significant value of 0.054. Trust significantly influenced purchasing decisions, with a value of 20.906 and a significant value of 0.000. Regarding the indirect effects, trust was found to mediate the relationship between product quality and purchasing decisions, with a value of 6.618 and a significant value of 0.000. However, trust was not found to mediate the relationship between halal labels and purchasing decisions, with a value of 1.943 and a significant value of 0.053.
Peran Kepuasan Pelanggan Dalam Mediasi Pengaruh Kualitas Pelayanan Dan Discount Terhadap Impulse Buying Pelanggan Toko Sepatu Stars Purba, Rido; Sinaga, M. Arian L.; Sarwoto, Sarwoto; Cen, Cia Cai
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.183

Abstract

This research uses approach study quantitative with type study purposeful explanatory research For analyze How connection between One variable with variable other . Population in this research is customer Stars Tebing Tinggi Shoe shop , numbering 96 people. Tools analysis : validity test, test reliability, statistical t test and indirect effect test with use Smart tools PLS 3.0.Results of this research shows that quality service influential significant to satisfaction customers , discounts   influential to satisfaction customers, quality service influential against impulse buying , discounts   influential to impulse buying , satisfaction settlement  influential to impulse buying , and  quality service as well as influence discount to satisfaction customer as intervening variable.
Co-Authors Adinda, Rizki Agustin, Zura Ahmad, Ana Shohibul Manshur Al Al’amudi, Ivana Supi Amanda, Dea Ana Shohibul Manshur Al Ahmad, Ana Shohibul Angin, Fahrizal Perangin Annisa Fitri, Intan Antika, Tiara Apriyani Simarmata, Lenny Asmaul Husna Asmuni Asmuni Atmaji, Atmaji Atmaji, Atmaji Azmi , Nurul Batubara, Rizki Wulanita Cahaydi, Willy Cai Cen, Cia Camelia, Antis Candrassa, Limega Dian Eka Putri, Dian Eka Etri, Suci Fadilla, Naila Fitria, Reni Fitrianingsih Fitrianingsih Gunawan, Didik Hakim, Alimul Halijah, Siti Nur Harahap, Hastuti Handayani Hermansyah Hermansyah Isnaini Harahap Istiqomah, Suryadari ISTIQOMAH, Suryandari JAYANTI, SUCI ETRI Kadariah, Siti Ketaren, Abednego Khairullah, Fikri Khairunnizar, M. Alang Ma'Arif, Miftachul Maghrifani, Dila Manurung, Carnelius Ricardo Marbun, Tesya Prysilia Mulyadi Mulyadi Nainggolan, Benhart Nanda Lestari, Rizky Nur, Fauziah Nursaimatussadiya, Nursaimatussadiya Nurwijayanti Permatasari, Wulan Pratama, Ivan Febri Pratama, Muhammad Azdril Purba, David Gabriel Marudut Purba, Rakhmawati Purba, Rido Rahayu, Fifi Risgiyanti, Risgiyanti Roni, Shofyan Rosida Rosida Santika, Dinda Sari, Nanda Widiya Sari, Tri Widya Sarjiyanto, Sarjiyanto Setyowati, Arum Shohibul MA, Ana Shohibul, Ana Shohibul, Ana Siahaan, Rumiris Sianipar, Christin Natalia Simanjuntak, Tegarma Agafe Sinaga , Eryolen Ratno Sinaga, Eka Mayastika Sinaga, M. Arian L. Siregar, Fikri Arizal Siregar, Raysal Januar Sri Devi, Sri Sri Murni Sunaryo, Sinto Surya Darma Suyono, Joko Syafitri, Fadila Syafrizal, Rodi Trinarningsih, Wahyu Wahyudi, Dani Agus Wahyudi, Lilik Zalukhu, Rika Surianto