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Group Dynamics and Effective Communication: Strategies to Enhance Village Product Marketing in Deli Serdang Regency Erwansyah, Erwansyah; Muhammad Yalzamul Insan
Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies Vol. 1 (2025)
Publisher : CV Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/cessmuds.v1.72

Abstract

Village-owned products often struggle to penetrate broader markets due to limited marketing skills, weak group coordination, and suboptimal communication practices. This community engagement program aims to strengthen marketing capabilities among village groups in Deli Serdang Regency by enhancing group dynamics, improving interpersonal and digital communication skills, and promoting collaborative strategies. Using a participatory training model, focus group discussions, and hands-on mentoring, the program involved local producers, village officials, and community groups. The results indicate a significant improvement in group cohesiveness, role clarity, and communication flow, leading to better marketing initiatives, improved digital presence, and stronger product branding. This article discusses how structured group dynamics and effective communication can serve as critical levers for advancing rural marketing performance. The study highlights implications for sustainable community empowerment and provides recommendations for future community service programs.
Career Development of Generation Z Employees: The Role of Organizational Support, Performance, and Job Fit Insan, Muhammad Yalzamul; Batubara, Soulthan Saladin
Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies Vol. 1 (2025)
Publisher : CV Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/cessmuds.v1.121

Abstract

This study aims to analyze the effects of organizational support, fairness in performance appraisal systems, and person–job fit on the career development of Generation Z employees working in the micro, small, and medium enterprise (MSME) sector in Indonesia. Using a quantitative approach and path analysis, the study examines differences in perceptions based on employment status and tests a theoretical model incorporating self-efficacy and career adaptability as mediating variables. The findings indicate that both organizational and individual factors play a crucial role in shaping career attitudes and employees’ organizational attachment. These results provide strategic implications for human resource management, particularly in fostering a supportive and fair work environment to encourage proactive and sustainable career development.
The Influence of Motivation, Compensation, and Work Discipline on Employee Performance at PT. Sedayu Cahaya Perkasa Miranti, Yasmin; Insan, Muhammad Yalzamul; Wakhyuni, Emi
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.1006

Abstract

The fast expansion of digital infrastructure requires both advanced technology and optimal human resource performance. The primary objective of this research is to explore how motivation, compensation, and work discipline shapes the performance of employees at PT. Sedayu Cahaya Perkasa. This study utilises a quantitative approach with 53 participants, and data gathering involves the distribution of surveys among the company's employees. Data analysis is conducted using the Partial Least Squares (PLS) method, supported by SmartPLS 4 software. The findings suggest that motivation has a significant and positive correlation with employee performance. Similarly, compensation has a notable and affirmative impact on employee performance. Additionally, the study reveals that work discipline also plays a crucial role in enhancing performance. Together, motivation, compensation, and work ethic contribute to 90.3% of employee performance (Adjusted R Square = 0.903), while the remaining 9.7% is influenced by undisclosed factors. The findings shed light that organizations can improve productivity by encouraging intrinsic motivation, fair compensation, and effective work discipline.
SOSIALISASI PEMANFAATAN TANDAN KOSONG KELAPA SAWIT SEBAGAI MEDIA TANAM HIDROPONIK DI DESA NAMAN JAHE, KECAMATAN SALAPIAN, KABUPATEN LANGKAT Najla Lubis; Ruth Riah Ate Tarigan; Muhammad Yalzamul Insan; Sheila Wardani
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 10 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i10.3723-3729

Abstract

Desa Naman Jahe merupakan salah satu desa di Kecamatan Salapian, Kabupaten Langkat. Desa ini termasuk dalam pantauan pemerintah Kabupaten Langkat karena adanya masalah stunting. Hal inilah yang menyebabkan penulis berkeinginan melaksanakan kegiatan pengabdian masyarakat dengan memberikan suatu pengetahuan kepada masyarakat tentang bagaimana budidaya hidroponik, manfaat hidroponik dan jenis media tanam hidroponik yang dimanfaatkan dari limbah padat tanaman kelapa sawit yaitu tandan kosong kelapa sawit (TKS) yang banyak terdapat di sekitar desa. Sosialisasi disampaikan  pada  masyarakat yang tidak memiliki lahan ataupun mempunyai lahan yang tidak luas. Selain dapat menyelesaikan masalah stunting, hidroponik juga dapat meningkatkan pendapatan Masyarakat apabila dilakukan secara berkelanjutan. Metode yang digunakan pada kegiatan ini yaitu sosialisasi agar pengetahuan yang disampaikan dapat lebih dipahami oleh masyarakat. Dari Kegiatan sosialisasi pemanfaaan TKS ini dilanjutkan dengan pelaksanaan budidaya tanaman secara hidroponik di desa Naman Jahe.
OPTIMALISASI PEMBIAYAAN USAHA UNTUK UMKM DI DESA NAMA JAHE: MENDORONG PERTUMBUHAN EKONOMI LOKAL DAN KESEJAHTERAAN MASYARAKAT Muhammad Yalzamul Insan; Ahmad Aswan Waruwu; Farah Witri Az Zahra
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 11 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i11.4232-4240

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Penguatan pengetahuan tentang pembiayaan usaha di masyarakat desa sangat penting karena memiliki dampak positif yang signifikan terhadap peningkatan kesejahteraan. pengetahuan yang lebih baik tentang pembiayaan usaha akan membantu masyarakat desa dalam mengakses sumber pendanaan yang diperlukan untuk mengembangkan usaha mereka, sehingga meningkatkan pendapatan mereka secara keseluruhan. pemahaman yang lebih baik tentang berbagai opsi pembiayaan, masyarakat desa dapat membuat keputusan yang lebih cerdas dan strategis dalam mengelola keuangan mereka, mengurangi risiko kegagalan. Pengabdian ini dilakukan sebagai bentuk pengabdian tenaga pendidik untuk ikut serta mengabdi dalam memberika pelatihan kepada masyarakat. Pengabdian ini berperan dalam membentuk masyarakat menjadi mandiri. Pengabdian ini dilaksanakan di desa Naman Jahe, Kabupaten Langkat dengan subjek kelompok masyarakat dan pelaku usada yang dilakukan selama satu hari. Sosialisasi yang diberikan adalah Optimalisasi Pembiayaan Usaha untuk UMKM di Desa Naman Jahe: Mendorong Pertumbuhan Ekonomi Lokal dan Kesejahteraan Masyarakat agar dapat menyelesaikan masalah yang dihadapi terkait hal tersebut di masa akan datang. Dengan adanya pengabdian ini diharapkan dapat membentuk masyarakat yang mandiri, dapat memahami dan mampu menambah keterikatan kerja yang dialami.
Analisis Rancangan Kerja dan Kemampuan Kerja Terhadap Kinerja Pegawai Pada Dinas Perindustrian dan Perdagangan Provinsi Sumatera Utara Mutia Ridhayana Sitepu; Ikhah Malikhah; Muhammad Yalzamul Insan
Jurnal Minfo Polgan Vol. 14 No. 1 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i1.14972

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Penelitian ini bertujuan untuk melihat apakah rancangan kerja dan kemampuan kerja berpengaruh terhadap kinerja mereka di Dinas Perindustrian dan Perdagangan di Sumatera Utara. Jenis penelitian ini adalah kuantitatif dengan metode asosiatif untuk melihat hubungan antar variabel. Populasi penelitian sebanyak 203 pegawai, sampel yang diambil sebanyak 67 responden dengan menggunakan rumus slovin. Analisis data dilakukan dengan regresi linier berganda. Data didapat melalui kuesioner, selanjutnya diolah dengan SPSS versi 25. Perolehan riset ini menunjukkan bahwa hasil dari uji hipotesis untuk variabel rancangan kerja melalui uji t dengan t hitung 1,572 < t tabel 1,999 dengan signifikansi 0,121 > 0,05 artinya rancangan kerja tidak berpengaruh secara parsial terhadap kinerja pegawai. Hasil uji t untuk variabel kemampuan kerja menunjukkan nilai t hitung 4,199 > t tabel 1,999 dengan signifikansi 0,00 < 0,05 artinya kemampuan kerja berpengaruh positif dan signifikan secara parsial terhadap kinerja pegawai. Hasil uji hipotesis melalui uji F dengan nilai F hitung 20,878 > F tabel 3,14 dengan signifikansi 0,00 < 0,05 Artinya, rancangan kerja dan kemampuan kerja secara bersama-sama (simultan) berpengaruh pada kinerja pegawai di Dinas Perindustrian dan Perdagangan Sumatera Utara. Dapat disimpulkan bahwa kemampuan kerja menjadi faktor penting dalam meningkatkan kinerja pegawai, sementara rancangan kerja perlu ditingkatkan lagi agar bisa memberikan pengaruh yang signifikan. Dengan terus memperbaiki rancangan kerja, menyediakan pelatihan yang sesuai dan melakukan evaluasi rutin, ini akan membantu meningkatkan kinerja pegawai untuk ke depannya.
The Influence Of Transformational Leadership Style And Organizational Culture On Employee Performance At The Medan State Administrative Court Riri Andriani Rangkuti; Ahmad Aswan Waruwu; Muhammad Yalzamul Insan
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.356

Abstract

This research aims to determine the influence of Leadership Style and the Organizational Culture on Employee Performance at Asahan University. This research uses quantitative research and was conducted at the Medan Administrative District Court. Sample used was 60 employees. The data collection technique used was distributing questionnaires, the research model used was path analysis and the measuring tool used SmartPLS version 4.0. The research results are as follows: Leadership Styles has a positive and significant effect on Employee Performance at Medan Administrative District Court with an original sample value of 0.528, a statistical T value of 6.663 and a P value of 0.000. The Organizational Culture has a positive and insignificant effect on employee performance at the Medan Administrative District Court with an original sample value of -0.107, a statistical T value of 1.239 and a P value of 0.215.
The Influence of Work Motivation, Work Discipline, and Work Environment on Employee Performance at PT. Prima Medan Lestari Sindya Rani; Muhammad Yalzamul Insan; Eli Delvi Yanti
Journal of Research in Social Science and Humanities Vol 6, No 1 (2026)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v6i1.577

Abstract

This research endeavors to ascertain how employee performance at PT. Prima Medan Lestari is influenced by work motivation, work discipline, and the work environment. All the workers at PT. Prima Medan Lestari constitute the focus of this research. The year this investigation took place was 2025. Using a saturated sampling approach, the study included a sample and population of 40 respondents. The data were processed utilizing SPSS version 24. Classical assumption tests and multiple linear regression ana lysis were among the data analysis strategies used. According to the research findings, the t-test for the work motivation variable (X1) reveals a t-value of 7.722, which is greater than the t-table value of 2.028, and a significance value of 0.000, which is less than 0.05, suggesting that, in part, work motivation has a favorable and noteworthy impact on how well employees perform. The t-test result for the work discipline variable (X2) indicates a t-value of 2.727, which exceeds the t-table value of 2.028, alongside a significance value of 0.008, which is less than 0.05, implying that work discipline, in isolation, exerts a beneficial and substantial influence on employee performance. Regarding the work environment variable (X3), the t-test yields a t-value of 2.213, which is greater than the t-table value of 2.028, and a significance value of 0.033, which is less than 0.05, thereby signifying that the work environment, in part, positively and significantly affects employee performance.  The outcome of the F-test reveals that the computed F-statistic of 27.099 surpasses the F-critical value of 2.641, accompanied by a noteworthy significance level of 0.000, which is less than the threshold of 0.05. The R- squared value, which measures the proportion of variance explained, stands at 0.668, or 66.8%, signifying the extent to which the predictor variables, namely work motivation (X1), work discipline (X2), and work environment (X3), account for the variation observed in the employee performance variable (Y).The outcomeoftheF-testreveals thatthe computed F-statistic of27.099 surpassestheF-critical value of2.641, accompanied byanoteworthysignificancelevel of0.000, which islessthanthethreshold of0.05. The R-squared value, which measures the proportion of variance explained, stands at 0.668, or 66.8%, signifying the extent to whichthepredictor variables, namely work motivation (X1), work discipline (X2), and work environment (X3), account for the variationobserved in the employee performance variable (Y).
Peran Disiplin dan Motivasi Kerja dalam Meningkatkan Kepuasan Kerja Karyawan Muhammad Yalzamul Insan; Soulthan Saladin Batubara
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 8, No 2 (2025): SEPTEMBER
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v8i2.26939

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh disiplin kerja dan motivasi kerja terhadap kepuasan kerja karyawan pada perusahaan pertanian di Medan. Dengan menggunakan metode simple random sampling, penelitian ini mengambil sampel sebanyak 81 karyawan dari populasi yang ada. Data yang digunakan merupakan data primer yang diolah menggunakan IBM SPSS Statistics 26, dengan teknik analisis regresi linier berganda dan analisis moderasi. Hasil penelitian menunjukkan bahwa disiplin kerja dan motivasi kerja secara simultan berpengaruh positif dan signifikan terhadap Kepuasan Kerja karyawan. Secara parsial, kedua variabel tersebut juga memiliki pengaruh positif dan signifikan terhadap Kepuasan Kerja karyawan, yang dibuktikan dengan nilai t hitung disiplin kerja sebesar 3,291 (signifikansi 0,001) dan t hitung motivasi kerja sebesar 2,986 (signifikansi 0,004). Selain itu, hasil uji F menunjukkan nilai F hitung sebesar 20,462, lebih besar dari F tabel sebesar 2,72, yang berarti disiplin kerja dan motivasi kerja secara bersama-sama memberikan kontribusi positif dan signifikan terhadap peningkatan Kepuasan Kerja karyawan pada perusahaan pertanian di Medan.
Analysis Of The Influence Of Work Discipline, Supervision And Workload On Employee Performance At The Badan Pengelolaan Keuangan Dan Aset Daerah Kota Medan Eka Kurniati; Eli Delvi Yanti; Muhammad Yalzamul Insan
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.10627

Abstract

This study aims to analyze the influence of work discipline, supervision, and workload on employee performance at the Medan City Regional Financial and Asset Management Agency. This study uses an associative quantitative approach with a sample of 42 employees selected through a saturated sampling technique. Data collection was carried out using a questionnaire, while data analysis used SPSS version 25 through validity, reliability, classical assumptions, multiple linear regression, t-test, F-test, and coefficient of determination tests. The results showed that work discipline had a significant effect on employee performance with a t-value of 2.840 > t-table 1.682 and sig. 0.000 < 0.05. Supervision also had a significant effect and became the dominant variable with a t-value of 6.438 > 1.682 and sig. 0.000 < 0.05. Workload had a significant effect with a t-value of 3.648 > 1.682 and sig. 0.000 < 0.05. Simultaneously, these three variables significantly influenced employee performance, with an F-value of 353.133 > F-table 3.03 and a significance level of 0.000 < 0.05. The Adjusted R² value of 0.949 indicates that 94.9% of the variation in employee performance is explained by work discipline, supervision, and workload, while 5.1% is influenced by factors outside this study.